How to Avoid Miscommunication with Your Client and Your Team

Clued Up with Maria B: The Behind-The-Scenes Photography Podcast

In a previous episode, episode 10, I talked about the importance of knowing how you learn or in other words, how best you comprehend information. Here's something to keep in mind: Much the same way photography information has to be communicated in several ways in order for us to learn, we should consider the same thing when it comes to our clients or potential clients.
I talk about this short episode in which I give the example of providing information to a client through written information only to find out on the morning of the shoot that she didn't read it. At best she skimmed through the info. She arranged her schedule not knowing the shoot would take as long as I had said in the information I had sent to her.
Because there was now a potential time conflict, I initially felt a little rushed. I even asked my makeup artist to arrive a little earlier than scheduled. We actually didn't get to use all of the outfits the client had brought and there were some interesting outfits that would have looked really great in her personal branding photos, but we ran out of time.
The gist of this is, don't just send your clients info. Get on the phone, do a Zoom call or something similar, and talk to your client about all the info you need to give them so they're well prepared.
Use multiple means of Communication!
This shoot went really well. We all had a good time and the client was absolutely amazing but it could have been even better had there been more time giving her many more photos to use in her business.
As you've heard me say several times, "Don't make my mistakes."

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