IAM2304 - CEO Helps Clients Articulate their Visions through Compelling Stories

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Mike Wittenstein is the CEO of Story Miners, a pioneer in customer experience design, and the founder of Galileo, a digital agency, and Storyminers, a customer experience consultancy, after working at IBM. Mike emphasizes the importance of agility and customer outcomes in business success, drawing from his early leadership experiences and systems thinking learned at IBM. Story Miners helps clients articulate their visions through compelling stories, making ideas more engaging and actionable. He also discusses the importance of brand values and transparency in attracting customers. He emphasizes that a brand is only as good as the customer's experience and advises focusing on front-line customer interactions. The conversation highlights the importance of understanding customer reactions to anticipate their needs and designing cost-effectively. Website: StoryMiners LinkedIn: Mike Wittenstein

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