1.21 Beer Branding Trends - Isaac Arthur talks Brand Values, Architecture and Design

Business of Beverages

In this episode you'll learn what the key Craft Beer branding trends are currently and why Brand Values and Brand Architecture are more important than how you look on the shelf.
Foxy and Will talk to Isaac Arthur of CODO Design and BeerBrandingTrends.com about Craft Beer branding trends and much more as we explore the view of the market from a design agency point of view. Isaac has written the book on this topic and not only has an in depth knowledge of the aesthetics and design principles required to win in 2022 but he has keen understanding of the strategic fundamentals that any beverage business needs to get right BEFORE they start thinking about branding design/redesign.
For our Desert Island Drink we talk to Professor Sam Holloway about his wide variety of beverage enterprises and how his Crafting A Strategy organisation is an invaluable resource for small brewers seeking to learn and grow their strategic and management capabilities with a brewing specific focus, real world case studies and peer to peer support. Sam's choice is a surprise given he has dedicated his life to studying beer.
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Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.
Recorded at Hellfire Studios.

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Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show.