MARKETING AND BRANDING IN THE AGE OF THE PANDEMIC
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Manage episode 303121959 series 2850676
Business has been booming for Smarty Pants, the Johnson city-based international marketing, branding, and consulting firm with a focus on youth and young family markets. Wife and husband team of Wynne Tyree and Radames Rodriguez share their insights on how the corporations they work with . . . among them Disney, Netflix, Kellogg's, and Target . . . have (or have not) successfully navigated the changes needed to thrive in the social upheaval spawned by the COVID-19 pandemic and subsequent shutdowns. First aired on Public Radio 89.5 WETS-FM.
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