What Lead Magnet Do I Create To Build My List?

Business Badassery Podcast

This week's listener has a very excellent question today. And it is this. "I'm working on list building at the moment and have lost God knows how many hours to research on what kind of download slash lead magnet to create. While the advice and sounds the thing I'm missing is real life examples. So I was wondering, would you to be comfortable running through the lead magnets you've had over the years and talking about which ones worked? Which ones didn't? And why."