Manage episode 324209762 series 2605563
In this episode of Couch Convos: Biz and Tech Talks, we sit down with Noah Grayson to talk about how customer journey mapping can benefit your business.
With brick-and-mortar shops, websites, apps and social media, companies have more ways to interact with their customers and business partners than ever before.
That sounds like a situation rife with opportunity, but it’s also a recipe for disaster if you don’t cohesively design the overall experience with the customer experience in mind.
In this podcast, we talk with Noah Grayson about a marketing and user experience design tool called customer journey mapping. We talk about how you can employ it to transform not just the basic customer experience, but your entire enterprise. Join us, and let your imagination run wild with how you can use this methodology for the needs you have now!