The Hidden Story Behind Winnie the Pooh: Lessons in Creativity and Courage (Ft Lindsay Mattick)

Behind The Human with Marc Champagne

What if one small, curious decision could ripple across generations and change the world?

In this heartfelt episode, Marc sits down with Lindsay Mattick, creative director, entrepreneur, and author of the bestselling Finding Winnie — the true story that inspired Winnie the Pooh. Lindsay shares how her great-grandfather’s compassionate act of buying a bear cub for $20 during WWI led to one of the most beloved characters in literary history.

Their conversation unfolds into a masterclass in creativity, storytelling, and the art of slowing down. From starting her own agency to balancing motherhood and meaning, Lindsay explores how we can all find connection, courage, and calm in a world obsessed with speed — and why she still walks every morning at sunrise to clear her mind and reconnect with her creative flow.

Timestamps:

[00:00] – Who is Lindsay Mattick? Mother, entrepreneur, and creative storyteller.

[02:00] – The leap into entrepreneurship and learning to take risks.

[06:00] – The incredible true story of her great-grandfather and the real Winnie.

[11:00] – Turning family history into Finding Winnie, and the journey to publishing.

[16:00] – The serendipity of finding the perfect illustrator.

[20:00] – Feeling connected to her great-grandfather through storytelling.

[23:00] – How storytelling shaped her creative agency, Pomp & Circumstance.

[28:00] – Lessons from brand storytelling: emotion, depth, and meaning.

[31:00] – Thoughts on AI, creativity, and the importance of humanity.

[38:00] – The art of curiosity: raising kids and thinking deeply in an AI world.

[39:00] – Morning walks and the rituals that spark creative clarity.

[44:00] – “What would Winnie do?” — Finding wisdom in simplicity and calm.

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A special thanks to our mental fitness + sweat partner Sip Saunas.

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Special props 👇

Music: Clouds - Joakim Karud

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