030 - How to Ask for an Introduction the Right Way: Stop Wasting Time

Beetle Moment Marketing Podcast

1:30 I want to share this on a Wednesday because it matters

2:20 Skip the weather and generic pleasantries: personalize

2:40 Sample introduction request to Susan

3:02 It’s okay that it’s one-sided sometimes

3:15 Don't sound entitled

3:37 People love the power of saying “no"

4:05 Book: Never Split the Difference by Chris Voss - negotiation (thanks for the rec, Mitch Joel)

4:44 Give them an OUT. Include two things:

1. A copy/paste blurb about you so they don’t have to write it
2. An easy out

5:17: The easy out: “I would appreciate the intro if possible but if you can’t, no problem and thank you in advance.”

5:34 Don’t seem beholden to the outcome and no one will feel trapped. Give everyone room to escape. Then they’ll feel better about not escaping.

5:45 Realize that you called in a favor (whether you are the requester or the introducer)

6:30 This is a withdrawal from a relationship bank account for the requester and for the introducer

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