How a Whiskey Conversation Forged a Community

Around the Barrel with Jack Daniel's

Will Haynes and Matt Giesler had been friends and coworkers for years when their mutual admiration for spirits led them to take the conversation they were having and add some microphones, create some context, and create The Podcask. On this episode of Around the Barrel, host Lucas Hendrickson speaks with these fellow podcast hosts to break down how they turn curiosity about consumption into conversations, how developing a whiskey vocabulary is key, and how the seemingly simple act of turning on microphones activated a global collection of fans.