Serial entrepreneurship, winery accounting, and setting family OKRs with Pedro Noyola

Accounting Leaders Podcast

Pedro Noyola is the CEO of Balanced Business Group, an outsourced accounting and bookkeeping firm serving small boutique wineries. In this episode, Pedro shares his career journey from working at Deloitte, to acquiring his 10th business. Stuart and Pedro also chat about cars, serving winery clients, and balancing family, fun, and career as an entrepreneur.

Episode notes:

• Pedro's Texas upbringing (2:31)
• What he learned from working at Deloitte (3:42)
• His first entrepreneurial venture (6:00)
• Meeting life-changing friends at a car startup (7:43)
• The rise and fall of the car startup (13:40)
• Acquiring Balanced Business Group (23:19)
• What makes winery accounting and winery clients so special (25:43)
• How Pedro and his wife use family OKRs to take on life's challenges (32:37)
• Enjoying life in San Francisco (42:49)
• What's next on Pedro's acquisition roadmap (48:26)