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المحتوى المقدم من Montana Public Radio. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Montana Public Radio أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Montana News
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 6362
المحتوى المقدم من Montana Public Radio. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Montana Public Radio أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Statewide news from Montana Public Radio
…
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227 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 6362
المحتوى المقدم من Montana Public Radio. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Montana Public Radio أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Statewide news from Montana Public Radio
…
continue reading
227 حلقات
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Montana News

1 The Big Why: Spinning tales of mystery and murder on the Madison 8:53
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In the '90s, whirling disease hit trout populations hard in Montana, at one point leading to a 95% decline in rainbow trout in the Madison River. It sparked concern among biologists, anger in tourist towns and even played a role in a murder mystery novel. It also inspired this week's question: What's happening with whirling disease and other threats to trout?…
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Montana News

1 Bill would split the state health department into two agencies 1:36
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The state health department could be split in half under a bill that would break up the state’s largest agency.
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Montana News

1 Blackfeet Nation members sue feds over tariffs on Canada 1:16
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Members of Blackfeet Nation filed a lawsuit against the federal government over recent tariffs imposed on Canadian products. They claim the move impedes tribal sovereignty.
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Montana News

1 Bill to track violence against health care workers is tabled 1:52
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Health care workers across Montana regularly experience violence and threats. That’s according to state data. However, the collection of that data may stop after lawmakers tabled a bill to continue that work.
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Montana News

1 Federal funding for family planning clinics is frozen 2:09
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Family planning clinics across the state are facing a funding freeze handed down by the Trump Administration. Montana’s $2 million grant is one of a few targeted.
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Montana News

1 Lawmakers reject partisan judicial election bills 1:15
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A fourth attempt to make judicial elections partisan has failed in the Montana Legislature. GOP lawmakers and Gov. Greg Gianforte put partisan judicial elections at the top of their priority list in an effort to further regulate the third branch.
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Montana News

1 Public comment reopens for Holland Lake Lodge operating permit 1:00
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The public can once again weigh in on plans for a historic lakeside lodge in the Swan Valley
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Montana News

1 Federal budget cuts leave Missoula Food Bank lacking funds 1:37
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Food pantries across the country are reeling from the recent announcement that the federal government has canceled $500 million in emergency food assistance. The move comes as demand for these services is rising.
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Montana News

1 Video: 'Hands off!' protests draw thousands across Montana 2:12
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Thousands of demonstrators filled the Missoula courthouse lawn Saturday in protest of Trump administration moves to downsize the federal government, cut funding and roll back DEI policies, among other actions. Similar protests played out across Montana and the nation as part of the 'hands off' movement.…
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Montana News

1 Censure in the Senate; Pain in your pocketbook; Public lands in whose hands? 14:21
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Sen. Ellsworth gets his punishment. Montana's congressional delegation stands behind the Trump tariffs. Humanities Montana becomes a victim of the DOGE cuts. And, the old fight over who should own public lands resurfaces.
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Montana News

The National Endowment for the Humanities is reportedly next up in a series of DOGE cuts to federal spending. The money funds programs across the state providing Montanans with access to education on history, literature, philosophy and more.
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Montana News

1 Funding bill for wildlife crossings advances with bipartisan support 1:27
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Montana has one of the highest rates of wildlife-vehicle collisions in the country. House Bill 855, carried by Billings Republican Representative Katie Zolnikov, creates a way to fund wildlife crossings to fix the problem.
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Montana News

1 Senate committee rejects governor's income and property tax proposals 1:53
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The governor’s top priority tax proposals have stalled out at the Montana Legislature.The so-called homestead exemption would lower levies for primary Montana residences and small businesses while raising taxes for second homes and short-term rentals. Lawmakers are considering other bills to lower income and property taxes.…
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Montana News

1 Resort tax housing bill awaits governor's signature 1:13
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Montana lawmakers recently passed a bill that will allow communities with a resort tax to fund workforce housing to help Montanans live where they work.
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Montana News

1 Bill to weaken Montana air quality standards advances 2:03
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A bill in the Montana Legislature that would limit state officials' ability to regulate air quality standards has advanced to the Senate floor. This comes amid ongoing changes at the federal level to loosen regulations.
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