The HEX-Files Energy Marketing podcast

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The Southwest’s Wildest Outdoor Art: From Lightning Fields to Sun Tunnels 30:55

منذ 11 يومًا30:55

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A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

The HEX-Files Energy Marketing Podcast

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Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

5 حلقات

The HEX-Files Energy Marketing Podcast

updated منذ 4 ساعات

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1
Greetings from the Gulf of America: How to Get Stakeholders Fully Aligned Behind a Rebrand 53:25

منذ 4 hours53:25

53:25

In Episode 4 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and branding consultant Peter Lyall discuss corporate rebrands in the energy sector. They examine how leadership support, internal momentum, and alignment across teams are essential to a successful rebrand. Peter shares stories from his client work and research, including insights from his ongoing doctoral thesis on branding advice in energy marketing. This episode provides grounded lessons for teams navigating complex rebranding efforts. Peter Lyall is the Director of Ascent Advisory Services, Senior Advisor at Alvarez & Marsal and Former Group Director Strategy at Fifth Ring . Peter is a seasoned consultant in B2B energy branding. He has advised oil and gas majors, clean energy operators, and service contractors. Over the past six years, Peter has focused on academic research around how branding advice is accepted and used within organizations. His work blends consulting experience with real-world insights from both the agency and client side. In this episode, expect to learn: When and why companies should consider a rebrand. The business risks of superficial or ego-driven rebranding. What internal alignment and leadership support look like. How brand efforts can impact staff, stakeholders, and business value. Key findings from Peter’s doctoral research on branding advice. Episode Breakdown: [00:00] - Teaser [01:00] - Introduction of Podcast & Guest Peter Lyall [03:49] - When a Company Should Rebrand [05:40] - Rebrand Outcomes: Good and Bad [07:21] - Energy Rebrand Success Stories [12:00] - Measuring a Rebrand’s Impact [15:45] - Insights from Peter’s Doctoral Research [20:22] - Four Drivers of Rebrand Success [27:34] - Internal Buy-In and MarCom Roles [33:45] - Importance of Internal Momentum in B2B Rebrands [43:02] - Best Practices for External Rollout [46:33] - Final Reflections & Where to Reach Peter Follow our Guest Peter Lyall on: LinkedIn : https://www.linkedin.com/in/peter-lyall-ab93b22/ Follow Host Arnaud Dasprez on: LinkedIn : https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: Follow on LinkedIn : https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website : https://www.hexagroup.com/ Subscribe on Apple Podcasts : https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify : https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360…

1
Escaping the Bermuda Triangle of ABM in Energy & Industrial Services 51:22

منذ 6 أيام51:22

51:22

In Episode 3 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and ABM expert Prajwal Gadtaula discuss the power of Account-Based Marketing (ABM) in the energy sector — and how to prevent your ABM communications from getting stuck in the dreaded Bermuda Triangle. They explore why ABM is more than just a tactic, its key elements for success, and best practices for driving results among high-value accounts. Prajwala Gatwala is the founder and CEO of Business Brainz , a research and insight company that specializes in helping B2B companies understand their target accounts, personas, and industries. Prajwala is also a Member of the Investment Committee at Alpha Plus Ventures Limited , Chairperson of the Board of Directors at Impact Hub Kathmandu , and a Member of the Board of Advisors at Chakraviu Nepal . Together, they discuss the real deal behind Account-Based Marketing (ABM), why it’s more than just a buzzword, and how it requires a cultural shift within your organization. If you're in energy marketing and looking to make an impact with your ABM efforts, this conversation will give you some valuable insights on how to do it right. What we’ll explore in this episode: What Account-Based Marketing (ABM) really is and how it differs from traditional marketing approaches. The key components of a successful ABM strategy and how to align your sales, marketing, and leadership teams. How ABM requires more than just tech stacks and automation, it’s about a cultural shift within your organization. The common pitfalls of ABM campaigns and how to avoid them. The role of research and personalization in driving ABM success. Episode Highlights: [00:00] – Teaser [00:50] – Introduction of Podcast & Guest Prajwala Gatwala [02:54] – What is ABM? Defining Account-Based Marketing [05:25] – Is ABM a Strategy, Tactic, or Culture? [06:17] – Key Elements of a Successful ABM Campaign [09:16] – Why Leadership Must Drive ABM Success [10:39] – Measuring ABM Success: Beyond Revenue [13:39] – ABM vs.Traditional Business Development [19:08] – Common Pitfalls in ABM Campaigns & How to Avoid Them [23:43] – The Role of Research and Personalization in ABM [27:09] – The Importance of Understanding Target Accounts in Detail [29:26] – How ABM Drives Efficiency and Personalization at Scale with AI [33:56] – The Need for a Holistic Account-Based Experience Across Departments [35:24] – The Value of Nurturing Existing Accounts with ABM [44:54] – Tips on ABM for Small Teams in the Energy Sector [49:32] – Praj’s Final Insights & How to Connect with Him Follow our Guest Prajwal Gadtaula on: LinkedIn : https://www.linkedin.com/in/prajwalgadtaula/ Twitter: https://x.com/pgadtaula Business Brainz: https://www.linkedin.com/company/business-brainz/ Alpha Plus Ventures Limited: https://www.linkedin.com/company/alpha-plus-ventures-limited/ Impact Hub Kathmandu: https://www.linkedin.com/company/impacthubkathmandu/ Chakraviu Nepal: https://www.linkedin.com/company/chakraviu-nepal/ Follow Host Arnaud Dasprez on: LinkedIn : https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: Follow on LinkedIn : https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website : https://www.hexagroup.com/ Subscribe on Apple Podcasts : https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify : https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360…

1
Brain Rot & A Fresh Look at B2B Content Engagement 50:10

منذ 14 يومًا50:10

50:10

In Episode 2 of The HEX-Files Energy Marketing Podcast , host Arnaud Dasprez explores brain rot, the changing landscape of B2B content and how energy brands can leverage innovative content strategies to foster real engagement. Our guest, Guillaume Jouvencel , a B2B marketing expert, shares his insights on how businesses can effectively leverage podcasts to build authority, trust and generate leads. From discussing brain rot in content marketing to breaking down what makes a podcast successful, this episode is packed with actionable strategies for businesses looking to expand their reach through engaging, high-quality content. Guillaume is a seasoned B2B marketing strategist and the Co founder of GHA Marketing , where he helps companies establish their brand and generate high-quality leads through podcasts. With extensive experience in content strategy, SEO and demand generation, he offers expert advice on how businesses can stand out in today’s crowded digital landscape. What You’ll Learn in This Episode: Brain Rot in Content Marketing : How businesses are creating too much low-quality content, leading to consumer fatigue. Quality vs. Quantity in B2B Content : Why testing is key to finding content that resonates with your audience. The Business Value of Podcasting : How B2B companies can use podcasts to build authority, expand their network of decision-makers and generate leads. Repurposing Podcast Content : How one podcast episode can be transformed into multiple content pieces across different platforms. KPIs for Podcast Success : The most important metrics businesses should track to measure the effectiveness of their podcast strategy. Episode Breakdown: [00:00] – Trailer [02:42] – Brain Rot in Marketing: How content oversaturation harms business engagement. [05:03] – Quality vs. Quantity: Why businesses need quantity to achieve quality. [08:39] – The Power of Podcasting: Why podcasts are key for B2B businesses. [10:17] – KPIs for a Successful Podcast: Key metrics for evaluating podcast impact. [22:06] – Maximizing Content Reach: Repurposing podcast content for social media, blogs, and video. [26:35] – Podcasting vs Blogging: Why podcasts are growing over traditional blogs. [29:33] – Selecting and Inviting Guests:How to book top industry experts. [41:21] – Emerging Trends in B2B Marketing: B2B companies using B2C storytelling. [48:27] – Final Takeaways: How GHA Marketing helps customers succeed. Follow our Guest Guillaume Jouvencel on: LinkedIn : https://www.linkedin.com/in/guillaume-jouvencel/ GHA Marketing Website : https://ghapodcast.com/ Follow the Host Arnaud Dasprez on: LinkedIn : https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: Follow on LinkedIn : https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website : https://www.hexagroup.com/ Subscribe on Apple Podcasts : https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify : https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360…

1
Rasputin, ROI & Inefficient Marketing Practices that Just Won’t Die 43:48

منذ 21 يومًا43:48

43:48

In Episode 1 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI. Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and product line management. He currently serves as Chief Digital Officer at ArkHaven Platforms . Previously, he held the position of Vice President Digital Operations, Marketing and ESG at TEAM, Inc. , focusing on digital transformation initiatives. What You’ll Learn in This Episode Recognizing bad marketing habits: How inefficient methods prevent growth Sales and Marketing Alignment: Why teamwork and shared budgets matter. Internal Marketing: Why sales teams need better support. Martech and AI Tools: How advanced tools can help marcom professionals drive results Data-Driven Decision Making: How it contributes to energy marketing success Episode Breakdown: [00:00] – Introduction of Podcast & Guest Peter Shwets [02:32] – Identifying bad marketing habits [04:37] – Misalignment between sales and marketing strategies [05:54] – Synchronizing budgets and shared ROI goals [08:03] – Data-driven sustainability in marketing [09:40] – Reacting quickly with real-time campaign insights [12:04] – Understanding changing buyer personas [14:04] – Internal marketing and enabling the sales team [20:29] – Brand awareness: the overlooked growth engine [25:02] – Martech and AI: Tools for smarter, faster marketing [28:44] – Outsourcing marketing: Striking the right internal vs external balance [31:51] – AI use cases, from automation to insight generation [34:32] – Avoiding gimmicks: AI and Martech with a purpose [38:47] – Final advice: Trust the data and be open to change [41:00] – About ArkHaven Platforms and Peter’s mission Follow our Guest Peter Shwets on: LinkedIn : https://www.linkedin.com/in/peter-shwets-6621627/ Instagram: https://www.instagram.com/pshwets/ Twitter: https://x.com/pshwets ArkHaven Platforms: https://www.linkedin.com/company/ark-haven-platforms/ Team, Inc.: https://www.linkedin.com/company/team-inc1/ Follow the Host Arnaud Dasprez on: LinkedIn : https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: Follow on LinkedIn : https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website : https://www.hexagroup.com/ Subscribe on Apple Podcasts : https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify : https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360…

1
New Episode Coming Soon 0:31

منذ 10 weeks0:31

0:31

Welcome to The HEX-Files Podcast , hosted by Arnaud Dasprez , Founder & CEO of HexaGroup . This podcast explores the evolving landscape of energy marketing , from traditional oil & gas to the energy transition, sustainability , and emerging new energy solutions. Arnaud and his expert guests uncover cutting-edge marketing strategies that help energy brands harness digital transformation and drive impact in a rapidly changing world. Whether you're navigating branding in energy , leveraging new marketing technologies , or positioning your company for the future of energy , this podcast delivers insightful conversations, industry trends, and actionable strategies to keep you ahead.…

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The Southwest’s Wildest Outdoor Art: From Lightning Fields to Sun Tunnels 30:55

The HEX-Files Energy Marketing Podcast

The HEX-Files Energy Marketing Podcast

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1
Greetings from the Gulf of America: How to Get Stakeholders Fully Aligned Behind a Rebrand 53:25

1
Escaping the Bermuda Triangle of ABM in Energy & Industrial Services 51:22

1
Brain Rot & A Fresh Look at B2B Content Engagement 50:10

1
Rasputin, ROI & Inefficient Marketing Practices that Just Won’t Die 43:48

1
New Episode Coming Soon 0:31

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The HEX-Files Energy Marketing Podcast

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