Misadventures In Marketing podcast

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1
Are we cooked? How social media shapes your language | Adam Aleksic 15:16

منذ 14 weeks15:16

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إعجاب

احب

15:16

Gen Z slang is rife with new words like "unalive," "skibidi" and "rizz." Where do these words come from — and how do they get popular so fast? Linguist Adam Aleksic explores how the forces of social media algorithms are reshaping the way people talk and view their very own identities. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDSports: ted.com/sports TEDAI Vienna: ted.com/ai-vienna TEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.…

Misadventures in Marketing

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Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.

18 حلقات

#MBA #Business #News #Marketing #Tech News #American Marketing Assocation - San Francisco Chapter

Misadventures in Marketing

updated منذ 3 أيام

منزل السلاسل•Feed

18 حلقات

#MBA #Business #News #Marketing #Tech News #American Marketing Assocation - San Francisco Chapter

كل الحلقات

1
How We AI 35:45

منذ 3 أيام35:45

35:45

We’re back! It’s Season 2 Ep 1 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss their own use of AI tools in how they market. Peter’s go-to chatbot is ChatGPT; Steve’s is Gemini. They explore the recent, rapid-fire developments in AI technology, the implications for job displacement, and the importance of context when using AI. Peter loves using ChatGPT as a thought partner. Steve likes using Gemini to analyze large spreadsheets to get a better understanding on marketing budget spend and trends in the data he may have missed. Both agree that these tools make them much more productive and are downright transformative under certain circumstances. Agentic AI’s are up next, and have the opportunity to make one person as productive as ten. All this being said, the human spark of anticipating what’s next still can’t be replaced. AI’s, by definition, predict based on looking back. Humans make decisions by looking forward. Good marketing needs the creative human element to produce the best work and succeed. About Misadventures In Marketing The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco LinkedIn: https://www.linkedin.com/company/amasf/ Hosts: Peter Farago and Steve Haney Marketing: Ian Robinson-Lambert Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas Consulting Producer: JulieAnn Bornales Content Producer: Rinita Data We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing. #startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #AI, #marketing, #technology, #jobdisplacement, #skillsadaptation, #ChatGPT, #GoogleGemini, #marketingstrategy, #contentcreation, #automation…

1
Misadventures in Marketing Presents: Pressing Matters S3 Ep10; Annie Saunders: A Journey Through Tech Journalism 26:05

منذ 14 يومًا26:05

26:05

While on summer break, we came across a conversation we thought you'd find valuable and we didn't want to wait to share it. It’s a recent episode of Pressing Matters from Big Valley Marketing – a podcast featuring conversations with top B2B tech media professionals. They've had on guests like Jon Fortt from CNBC, Don Clark from The New York Times, and Harry McCracken from Fast Company. The episode we're sharing features host Dave Reddy talking with Annie Saunders from Tech Brew. Annie covers AI, transportation tech, and climate tech – areas where we know many of you are trying to break through the noise. She gives a thoughtful perspective on AI in journalism, discussing both the opportunities and the challenges. We hope this conversation will offer a perspective on tech media that will help you be more effective in your own media relations and content strategies. And if you want to learn more about Big Valley Marketing, just visit www.bigvalley.co. So here's Dave Reddy and Annie Saunders on AI. Peter and I will be back soon with new episodes of Misadventures in Marketing! Enjoy! #TechJournalism #AI #ClimateTech #MediaInsights #marketing #CMO #AMA #SiliconValley #start-ups, #high tech, #misadventures in marketing, #MiM, #marketing, #technology startups, #Silicon Valley, #CMO, #marketing strategy, #innovation, #case studies, #business challenges, #leadership, #company culture, #tech giants About Misadventures In Marketing: The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco LinkedIn: https://www.linkedin.com/company/amasf/ Hosts: Peter Farago and Steve Haney Social Media Marketing: Ian Robinson Lambert Editing: Lorenzo Fernandez-Kopec (Peakbound Studios), Marisa Gabriela Ramos Production: JulieAnn Bornales…

1
That's Entertainment: The State of Music Industry Marketing 43:03

منذ 10 weeks43:03

43:03

It’s Episode 15 of Misadventures in Marketing, our Season 1 finale! And there was no better way to wrap up the first leg of our journey than interviewing music industry big shot Julianne Bornales. As an 18 year veteran of the industry at Warner Music Group, JulieAnn has marketed through one of the most breathtaking eras in the music industry. Throughout that time, she had to traverse multiple digital transformations, not only regarding how her products were being distributed (from discs, to downloads, to streaming, to online video, to social media networks), but in how she had to ride those wild waves to market and promote them, ensuring that everyone was able to make money along the way. Wow! We discussed the evolution of music marketing, the impact of digital transformation, and the changing role of major labels. Julianne shares her industry experiences, highlighting the importance of discoverability, audience engagement, and the need for artists to be marketed as brands. We also touched on the significance of human connection in music marketing and the challenge of adapting different strategies for different artists. We dived into the influence of social media and the creator economy, the K-pop model of artist development, the implications of AI in music creation, and the challenges artists face navigating their careers. As two tech-heads we loved this discussion. We got a greater appreciation as to how marketing executives in wildly different industries outside of tech approach our common profession. About Misadventures In Marketing The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco LinkedIn: https://www.linkedin.com/company/amasf/ Hosts: Peter Farago and Steve Haney Marketing: Ian Robinson-Lambert Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios) Consulting Producer: JulieAnn Bornales #startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #musicmarketing, #digitaltransformation, #artistbranding, #discoverability, #majorlabels, #socialmedia, #distribution, #audienceengagement, #musicindustrytrends, #marketingstrategies, #musicmarketing, #creatoreconomy, #K-pop, #AImusic, #artistindependence, #socialmediainfluence, #audienceengagement, #digitaldisruption, #musicdistribution, #authenticity…

1
Short-term Wins, Long-term Losses 32:30

منذ 11 weeks32:30

32:30

In Episode 14 of Misadventures in Marketing, your inquisitive hosts Peter Farago and Steve Haney discuss the ongoing tension between investing in short-term versus long-term marketing activities. They explore the tensions marketing leaders face in balancing immediate lead generation demands with the need for sustainable brand activities that grow the business long term. Studies have shown that companies that invest in longer term brand marketing programs consistently hit their sales goals, but that practice often gets pushed aside in the reality on the ground in the fog of war. We also talk about the pressures of delivering quick results while also investing in long-term strategies that contribute to overall brand health and market presence. The necessity of thought leadership and brand positioning are often sacrificed when there is no immediate evidence to prove their worth to the CEO or Board. Content marketing, the pitfalls of over-reliance on data (McNamara’s Fallacy), and the cognitive response model's relevance in shaping brand perception are critical, but often shoved aside. Determining the “delicate balance” of brand versus performance has never been harder for early-stage start-up CMO’s. About Misadventures In Marketing The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco LinkedIn: https://www.linkedin.com/company/amasf/ Hosts: Peter Farago and Steve Haney Marketing: Ian Robinson-Lambert Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios) Consulting Producer: JulieAnn Bornales…

1
The Funnel is Not a Straight Line 42:13

منذ 12 weeks42:13

42:13

In Episode 13 of Misadventures in Marketing, your noble hosts Peter Farago and Steve Haney delve into the intricacies of lead funnels, particularly in the context of B2B SaaS and technology startups. We discuss the customer journey, the importance of understanding decision-making processes, how you determine the stages of the lead funnel, how to define an MQL, when a lead becomes an MQL, and why an angel gets its wings when Sales turns an MQL into an SQL. The conversation also touches on aligning sales and marketing, the challenges faced in funnel analysis, and real-world examples of successful funnel strategies. We also talk about conversion rates, or speeds, between each stage, and how to determine what factors could be backing up leads at a certain stage of the funnel. About Misadventures In Marketing The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco LinkedIn: https://www.linkedin.com/company/amasf/ Hosts: Peter Farago and Steve Haney Marketing: Ian Robinson-Lambert Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios) Consulting Producer: JulieAnn Bornales #startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #leadfunnels, #customerjourney, #B2BSaaS, #marketingstrategies, #AIDAmodel, #productledgrowth, #marketingqualifiedleads, #salesprocess, #funnelanalysis, #high-techmarketing, #leadfunnel, #MQL, #salesalignment, #B2Bmarketing, #customerjourney, #salesprocess, #demandgeneration, #funneloptimization, #marketingstrategy, #salesqualifiedleads, #SQL, #TOFU…

1
When the Magic's Gone 35:39

منذ 13 weeks35:39

35:39

We’ve made it to Episode 12 of Misadventures in Marketing, the tech marketing podcast that not only tastes great, but fills your mind with tech marketing’s most provocative issues. Take, for example, this episode in which hosts Peter Farago and Steve Haney delve into the challenges of marketing products that haven’t quite found product-market fit. We discuss the concept of 'magical thinking' in tech startups, where CEO founders may believe that their Marketing team can compensate for a product’s deficiencies. We dive into understanding market needs, the role of marketing in addressing product issues, and the necessity of aligning product offerings with customer demands. Peter brilliantly cites the old adage “marketing can accelerate the truth about a product, but can’t manufacture it”. How does a head of marketing navigate pushback from leadership, build alliances with the rest of management, and empathize with the pressures faced by CEOs when a start-up ends up in this unfortunate situation? Marketing needs to know how to bring relevant data to the table, ask the right questions, and confront worldviews in the company that are not conducive to success. About Misadventures In Marketing : The American Marketing Association San Francisco Chapter presents Misadventures in Marketing , a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco LinkedIn: https://www.linkedin.com/company/amasf/ Hosts: Peter Farago and Steve Haney Marketing: Ian Robinson-Lambert Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios) Consulting Producer: JulieAnn Bornales #start-ups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #marketing, #startups, #productmarketfit, #magicalthinking, #techindustry, #marketingchallenges, #foundervision, #marketingstrategy, #productissues, #marketinginsights, #marketing, #productmanagement, #data-driven, #pushback, #diplomacy, #productreadiness, #matrixmanagement, #alliances, #CEOpressure, #askingquestions…

1
Name That (Tech Marketing) Acronym! 42:39

منذ 14 weeks42:39

42:39

In this, the 11th episode of Misadventures in Marketing, hosts Peter Farago & Steve Haney proudly present the first game show edition of Misadventures in Marketing. Steve quizzes Peter on the myriad acronyms in tech marketing (which, oddly, are almost all three letters). Peter gets extra points for accurately defining the term that the acronym represents. Suffice it to say, our brilliant co-host wins fabulous prizes for his efforts. Okay, no prizes, but definitely the admiration of his colleagues for his stunning performance. So if you’re curious about tech marketing terms like PPC, CTR, SERP, SEO, LTV, and CAC, come on down! This podcast is the one for you. Caught in the pedagogic crossfire are concepts like B2B vs. B2C marketing dynamics, B2B2C marketing strategy, marketing automation systems, go-to-market strategies, data regulations on online advertising, and the intersection of product marketing and product management. About Misadventures In Marketing : The American Marketing Association San Francisco Chapter presents Misadventures in Marketing , a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco Hosts: Peter Farago and Steve Haney Marketing: Ian Robinson-Lambert Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios) Consulting Producer: JulieAnn Bornales…

1
And The Winner Is... 45:59

منذ 15 weeks45:59

45:59

In this, the 10th episode of Misadventures in Marketing, Peter Farago and Steve Haney welcome Melissa Grimshaw-Vargas to the podcast. Melissa heads up Launchwise, a brand consulting practice in San Francisco that conducts brand launches and leads in-house executive brand initiatives for both consumer and B2B companies. She’s also VP of Partnerships for the American Marketing Association San Francisco chapter. The trio discusses awards as part of a company’s marketing strategy. They explore how awards can enhance credibility, build brand recognition, and serve as a validation tool for businesses, especially startups who don’t have the financial stability or track record of established firms. The hosts also share personal anecdotes and insights on the strategic value of applying for awards and how they can drive revenue generation. There is also the benefit of winning awards for internal team morale and recruitment. We are excited to announce the re-launch of the Excellence in Marketing Awards, presented by AMA San Francisco chapter! We discuss the historical context of this storied San Francisco marketing event and notable past winners and their iconic advertising campaigns, like Levi's and Old Navy. Applications are being accepted now and we encourage all comers to submit their entries at: https://www.amasf.org/eima/ About Misadventures In Marketing : The American Marketing Association San Francisco Chapter presents Misadventures in Marketing , a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco Hosts: Peter Farago and Steve Haney Marketing: Ian Robinson Lambert Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios) Production: JulieAnn Bornales…

1
Reference Customers: The Real Growth Hack 23:47

منذ 16 weeks23:47

23:47

In this, the 9th episode of Misadventures in Marketing, Peter Farago and Steve Haney discuss the role of reference customers in B2B tech marketing, emphasizing the importance of how they can help prospects build trust and credibility in a new start-up. They explore the nuances of corporate culture, the challenges of creating effective case studies, and the dynamics of sales relationships when it comes to Marketing interfacing with their accounts. The conversation highlights the significance of customer advocacy and emphasizes the role of empathy in customer relationships to create meaningful customer stories. While the nature of reference customer engagements continues to rapidly evolve, they continue to be necessary and vital to drive revenue growth in technology startups. Start-ups just need to foster genuine connections with their reference customers that go beyond transactional interactions. About Misadventures In Marketing : The American Marketing Association San Francisco Chapter presents Misadventures in Marketing , a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco Hosts: Peter Farago and Steve Haney Social Media Marketing: Ian Robinson Lambert Editing: Lorenzo Fernandez-Kopec (Peakbound Studios), Marisa Gabriela Ramos Production: JulieAnn Bornales #start-ups, #high tech, #misadventures in marketing, #MiM, #marketing, #technology startups, #Silicon Valley, #CMO, #marketing strategy, #innovation, #case studies, #business challenges, #leadership, #company culture, #tech giants, #marketing, #corporate culture, #reference customers, #case studies, #trust building, #B2B marketing, #customer advocacy, #sales relationships, #technology startups, #customer success, #technical sales, #customer relationships, #empathy, #marketing, #trust, #executive visibility, #customer stories, #reference customers, #technology, #B2B…

1
Talking the Talk 34:55

منذ 17 weeks34:55

34:55

In this, the 8th episode of the Misadventures in Marketing podcast, Peter Farago and Steve Haney discuss how they have used public relations (PR) in their high-tech marketing mix. They explore the evolution of PR strategies, the importance of understanding earned, paid, and owned media, and the current challenges of making this demand generation channel worth it in today’s world of coporate-driven social media. The conversation emphasizes the significance of newsworthiness, the role of close press relationships in PR success, and the necessity for companies to create their own content. There is also the internal challenge of selling PR to management, why have press releases any more, and the role of PR agencies. They also share personal anecdotes about the challenges of building relationships with reporters and the lessons learned from PR missteps, emphasizing that while PR is a long game, it remains a vital component of brand building and communication. #public relations, #PR strategies, #earned media, #paid media, #owned media, #newsworthiness, #social media impact, #content creation, #marketing strategies, #media relationships, #PR, #press releases, #media relations, #analyst relations, #public relations strategy, #agency collaboration, #brand building, #communication strategies, #media coverage, #relationship management, #start-ups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley…

1
A Click Measuring Contest 41:51

منذ 18 weeks41:51

41:51

In this Episode 7 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney delve into the complexities of marketing metrics, discussing their importance, challenges, and the balance between data-driven decision-making and creative intuition. They explore various metrics, the significance of trends over time, and the necessity of accurate measurement in both startups and established companies. The conversation emphasizes the need for effective analytics tools and dashboards to streamline marketing efforts and improve decision-making processes. They tackle the challenges of narrowing down key metrics, the political dynamics of presenting data to various stakeholders, and the intricacies of measuring marketing funnels. The conversation also touches on the significance of trust in metrics and how you build that into your measurements tools and processes up front.…

1
Serving Yourself with Self-serve Products 38:27

منذ 19 weeks38:27

38:27

In this, the 6th episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss the sales motion called Product-Led Growth (PLG). Why is this business function in Marketing? What are the differences between sales-led and product-led motions? What role do your pricing strategies play in a successful PLG motion? And what factors determine whether a software start-up should adopt a PLG model at all? Customer journeys, segment-based marketing, accurate metrics, and brand all play a part in making this SaaS-based approach to customer acquisition successful.…

1
If You Cut an AI, Does It Bleed? 38:36

منذ 20 weeks38:36

38:36

In Episode 5 of Misadventures in Marketing, hosts Steve Haney and Peter Farago explore the intersection of AI and high tech marketing, drawing parallels with historical technological shifts. They discuss the implications of AI automating marketing tasks, and the importance of maintaining a human touch in B2B marketing decisions. They emphasize the importance of data quality, human oversight, and the balance between automation and creativity. They discuss the challenges organizations face in adopting new technologies and the necessity for marketing leaders to embrace innovation while maintaining authenticity in their messaging. The dialogue highlights the ongoing tension between AI capabilities and the irreplaceable human touch in crafting compelling marketing strategies.…

1
Are You Getting the Message? 1:08:55

منذ 21 weeks1:08:55

1:08:55

In this the 4th episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago dive into the fun-filled world of corporate messaging, start-up style. They discuss the importance of creating a messaging house, understanding customer pain points, and the iterative nature of the process. The conversation highlights the significance of crafting compelling messaging that resonates with customers’ worries and pain points, focusing on three core pillars, and the role of repetition in delivery. Corporate messaging, product positioning, and visual identity all play a role in defining even an early-stage tech company’s success.…

1
The Web We Weave 1:06:00

منذ 22 weeks1:06:00

1:06:00

In this 3rd episode of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney talk about the weather, Peter starts a new job, and then we dive into the head of marketing's time-worn tradition of revising the website. They share insights on how to propose and get the green light on revising the website. They discuss the challenges and strategies around redesigns, appearing credible to site visitors, and effective content strategies. The conversation also touches on the significance of A/B testing and optimization strategies to enhance brand and lead capture. They also touch on the context of all the new AI tools and how that affects B2B strategies vis a vis the website. They explore the importance of human connection in sales, the customer journey, and the role of marketing automation. The discussion also touches on the challenges of selling marketing strategies to technical teams, the significance of product quality, and the need for effective budgeting in startups.…

Misadventures in Marketing

1
A Beautiful Friendship 1:03:54

منذ 23 weeks1:03:54

1:03:54

In this 2nd episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss Peter’s superhero origin story, his roots in the Bay Area, and Steve’s affinity for Peet’s Coffee. Then they delve into the intricate relationship between sales and marketing teams, and where they strongly disagree on how that relationship should work. It’s not a knock-down-drag-out struggle to the death, but their respective views on collaboration dynamics, the balance between revenue and profitability goals, and the importance of aligning marketing strategies with sales objectives are, shall we say, different. They explore the challenges of evaluating and selling long term marketing goals within a company and emphasize the need for a holistic approach to achieving sustainable business growth. The discussion also highlights the significance of measuring marketing impact and the need for open communication to foster a healthy relationship with the sales organization.…

Misadventures in Marketing

1
You Got the CMO Job. Now What? 54:15

منذ 24 weeks54:15

54:15

In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore the intricacies of starting a new CMO role, particularly within technology startups. They discuss the importance of understanding company dynamics, building trust, and the balance between strategic thinking and relationship building. Through personal anecdotes and case studies, they highlight the challenges faced in legacy companies and the need for innovation. The conversation emphasizes the significance of adapting to company culture while driving growth and change. They explore the importance of leadership, company culture, and adaptability in navigating these challenges. The discussion also emphasizes the significance of personal growth, the balance between learning and earning, and the need for a proactive approach in professional settings. Through examples from major tech companies, they highlight the lessons learned from both successes and failures in their careers.…

Misadventures in Marketing

1
Misadventures in Marketing Trailer 0:43

منذ 26 weeks0:43

0:43

Misadventures in Marketing is a new podcast from the American Marketing Association San Francisco chapter. Every week, Silicon Valley marketing executives Peter Farago and Steve Haney will explore current topics in technology marketing, their own experiences running marketing and GTM organizations in tech, and hopefully impart some wisdom to their listeners along the way.…

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Misadventures in Marketing

Misadventures in Marketing

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Mini Mic Pro (Latest Model) - Professional Wireless Microphone for iPhone, iPad, Android, Lavalier Microphone for Video Recording - iPhone Mic Crystal Clear Recording with USB-C for Content Creators

Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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