Diary Of A First-time CMO Volume 2 podcast

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تمت الإضافة منذ forty-four أسبوع

المحتوى المقدم من Cognism. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Cognism أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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Unsolicited Advice: How to get your mojo back at work 35:43

منذ 13 weeks35:43

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35:43

Are you feeling overwhelmed, uninspired, or burned out at work? In this special Unsolicited Advice episode, Anne and Frances are getting ready for summer by tackling the importance of rest and the power of intention. They offer unexpected tips and tricks for recovering from constant stress, owning what you need to feel alive and engaged, and creating an experience of work that unleashes your ambition. Follow Hosts: Anne Morriss ( @annemorriss | LinkedIn: @anne-morriss ), Frances Frei ( @francesxfrei | LinkedIn: @francesfrei ) Links https://anneandfrances.com/ Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts For the full text transcript, visit ted.com/podcasts/fixable-transcripts Hosted on Acast. See acast.com/privacy for more information.…

Diary of a first-time CMO volume 2

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منزل السلاسل•Feed

المحتوى المقدم من Cognism. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Cognism أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

… continue reading

59 حلقات

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Diary of a first-time CMO volume 2

updated منذ عام واحد

مشاركة

منزل السلاسل•Feed

المحتوى المقدم من Cognism. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Cognism أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

… continue reading

59 حلقات

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Diary of a first-time CMO volume 2

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The last word 0:35

منذ 43 weeks0:35

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0:35

You’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.

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Diary of a first-time CMO volume 2

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Final entry: My big bets 3:21

منذ 43 weeks3:21

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3:21

As the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.

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Bonus entry 12: Distributing our content 2:36

منذ 43 weeks2:36

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2:36

After sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.

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Entry 38: Our updated content strategy 4:27

منذ 43 weeks4:27

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4:27

Our content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.

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Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew 4:15

منذ 43 weeks4:15

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4:15

One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.

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Diary of a first-time CMO volume 2

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Bonus entry 11: Finding and working with subject matter experts in new regions 2:49

منذ 43 weeks2:49

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2:49

Working with SMEs is a huge part of the Cognism marketing strategy, and therefore we need to be able to identify and reach out to relevant SMEs in new regions when we have plans to expand there. This entry delves into how we manage this process.

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Diary of a first-time CMO volume 2

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Bonus entry 10: How we nailed expanding into France 4:36

منذ 43 weeks4:36

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4:36

This entry follows on from entry 37, discussing how Alice and the Cognism team applied the lessons learned from their DACH expansion, to their French expansion.

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Entry 37: Mistakes we made expanding into DACH 5:48

منذ 43 weeks5:48

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5:48

Not every venture is immediately successful. However, the lessons we learn from doing things the wrong way, teach us a lot about how to do things next time. This entry goes into details on what went wrong in our DACH expansion, and how we used this to launch effectively into France.

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Entry 36: Implementing AI in marketing 9:06

منذ 43 weeks9:06

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9:06

Alice and Cognism’s CEO are keen to be one of the first adopters of new AI tech that can help the company become more efficient in its processes. This entry delves into a few of the ways in which we are already utilising AI tools.

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Diary of a first-time CMO volume 2

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Bonus entry 9: How we use the Cognism product for marketing internally 2:42

منذ 43 weeks2:42

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2:42

Most people know Cognism for its sales use case, but internally, we drink our own champagne and utilise the Cognism product for our own marketing. This entry shares how.

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Entry 35: Kaspr’s growth journey 4:30

منذ 43 weeks4:30

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4:30

How do you apply the Cognism demand generation approach in a smaller company? This entry deep dives how Alice adjusted the Kaspr set up to incorporate demand generation.

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Diary of a first-time CMO volume 2

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Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay 4:28

منذ 43 weeks4:28

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4:28

Cognism and Kaspr are two very similar products, but two very different audiences. When bringing Kaspr into the Cognism family, we had to think carefully about how we position each in a way that helps both companies to thrive next to one another. This entry explains that positioning.

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Diary of a first-time CMO volume 2

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Entry 34: Valued I hire for 3:22

منذ 43 weeks3:22

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3:22

One of the biggest investments you make as a marketing leader is who you hire. How do you make sure each hire is just as strong as the last? This entry dives into the key values Alice looks for when hiring for the marketing team at Cognism.

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Entry 33: A deep dive into Cognism’s 1:1 ABM tactics 7:21

منذ 43 weeks7:21

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7:21

This entry is part three of Cognism’s ABM strategy, specifically looking at how we build towards identifying our 1:1 targets and then how we try to reach said target accounts.

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Entry 32: ABM early results 2:31

منذ 43 weeks2:31

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2:31

This entry is part two of Cognism’s ABM strategy, plus some of the results we’ve managed to achieve from our ABM activity so far.

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