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Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett from Service Business Mastery, and Tom Peregrino from Service Nation. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett from Service Business Mastery, and Tom Peregrino from Service Nation. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
In this episode of the Freedom Blueprint podcast, Justin Deese interviews James Hatfield from LiveSwitch, exploring his journey from home services to technology innovation. James shares insights on how LiveSwitch is revolutionizing the home services industry with live video technology, enhancing customer experience, and improving operational efficiency. He discusses the importance of philanthropy, entrepreneurship programs for incarcerated individuals, and the future of staffing solutions in the industry. The conversation emphasizes the significance of building trust through video communication and networking on platforms like LinkedIn. Takeaways James Hatfield transitioned from home services to technology by educating himself in accounting and business. LiveSwitch started as a way to improve emergency response through live video technology. The company has developed a program to help incarcerated individuals become entrepreneurs. Live video technology is transforming the home services industry by enhancing customer experience and operational efficiency. Using live video can help businesses save time and resources by reducing unnecessary site visits. The technology allows for better communication and trust-building with customers during emergencies. Virtual assistants can provide staffing solutions for home service companies, reducing costs and improving service. Networking on LinkedIn can lead to valuable connections and business opportunities. LiveSwitch's technology can help document customer interactions and improve accountability. The future of home services may involve more virtual communication and less reliance on in-person visits. Episode Number: 86 Date: May 5, 2025 Duration: Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Guest: James Hattfield Company: LiveSwitch Website: LiveSwitch.com https://www.linkedin.com/in/james-hatfield/ Live Demo: https://book-a-demo.referral-factory.com/ugFihtnc Chapters 00:00 From Home Services to Tech Innovator 03:01 Philanthropy and Entrepreneurship 05:54 Revolutionizing Emergency Response 08:57 Transforming Home Services with Live Video 11:48 Enhancing Customer Experience 14:47 Leveraging Technology for Business Growth 20:42 Revolutionizing Sales Calls with Technology 21:36 The Customer Journey: From Inquiry to Engagement 23:57 Enhancing Customer Trust Through Visual Communication 25:29 Streamlining Technician Operations for Better Service 27:52 Leveraging Technology for Emergency Situations 29:29 Building Trust in High-Stress Scenarios 30:36 Exploring Global Talent for Local Businesses 33:34 Networking and Building Relationships for Growth Keywords LiveSwitch, home services, technology, entrepreneurship, customer experience, video communication, staffing solutions, emergency response, business growth, networking Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 85 Date: April 28, 2025 Duration: 32:22 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Aaron Ruddick Contact: Aaron@reliablecomfort.com Summary In this episode of the Freedom Blueprint podcast, Justin Deese interviews Aaron Ruddock, who shares his journey from starting in the HVAC industry to venturing into garage solutions. Aaron discusses the challenges and growth of his family-run HVAC business, the importance of leadership and strategic growth, and his new venture, Kyko Garage Solutions. He emphasizes the significance of continuous learning, networking, and the need for clear boundaries in family businesses. Aaron's story is one of resilience, transformation, and the pursuit of excellence in entrepreneurship. Takeaways Aaron Ruddock's journey in HVAC began with a trade school after high school. He emphasizes the importance of family in his business, employing relatives and maintaining a family-oriented culture. Leadership in a family business requires clear boundaries and expectations for family members. Joining a best practice group was a pivotal decision for Aaron's business growth. The transition from a small to a larger business requires different leadership skills and strategies. Aaron's HVAC company faced stagnation before joining Service Nation Alliance, which helped them grow significantly. He learned the importance of controlling labor and material costs in business operations. Aaron's new venture, Kyko Garage Solutions, focuses on garage doors, floors, and cabinets. Rebranding and establishing systems were crucial for the success of Kyko Garage Solutions. Continuous learning and networking are essential for personal and professional growth. Chapters 00:00 Introduction to Aaron Ruddock's Journey 01:52 The HVAC Business Beginnings 08:16 Growth and Challenges in HVAC 12:10 Leadership Lessons and Strategic Growth 19:13 Venturing into Garage Solutions 24:15 Rebranding and Business Transformation 28:19 Continuous Learning and Networking Keywords HVAC, garage solutions, business growth, leadership, family business, entrepreneurship, rebranding, networking, best practices, strategic planning Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 84 Date: April 21, 2025 Duration: 42:19 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Brigham Dickinson Company: Power Selling Pros Guest Website: PowerSellingPros.com Gift to listeners: Download a FREE Happy Call Script text the word HAPPY to 385-247-3714 Summary In this episode of the Freedom Blueprint Podcast, Justin Deese speaks with Brigham Dickinson, CEO and founder of Power Selling Pros. They discuss the importance of maximizing call center efficiency, creating a fun work environment, building a culture of training, and utilizing technology for performance monitoring. Brigham emphasizes the need for contractors to recognize blind spots in their operations and the significance of coaching and consistency in call centers. The conversation also touches on legacy building in business and the importance of having fun in the workplace to drive performance. Takeaways Most contractors overlook the importance of their call center. Improving call conversion can significantly impact revenue. Creating a fun work environment boosts team performance. Training and role-playing should be integral to hiring. CSRs should have the ability to earn commissions based on performance. Utilizing technology can enhance monitoring and performance tracking. Coaching should be consistent and supportive, not punitive. Legacy building is essential for long-term business success. Every department should be an incubator for leadership. Fun should be a core value in the workplace. Chapters 00:00 Introduction to Power Selling Pros 01:13 Blind Spots in Call Centers 05:01 The Impact of Call Conversion Rates 09:11 Creating a Positive Call Center Culture 12:59 Training and Compensation Strategies 17:06 Utilizing Technology for Performance Monitoring 21:42 The Importance of Call Center Engagement 24:09 Delegating Tasks for Business Growth 25:44 Understanding Business Cycles 29:05 Cultivating Leadership in Your Team 31:43 Finding Freedom in Business 32:23 Proactive Customer Engagement Strategies 35:08 Creating a Fun Work Environment Keywords call center, business tips, customer service, training, leadership, contractor success, fun workplace, performance monitoring, coaching, legacy building Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 83 Title: New Ventures: Partnerships and Growth with Joe Strittmatter Date: April 14, 2025 Duration: 41:58 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Guest: Joe Strittmatter Contact: joestrittmatter1301@gmail.com Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Strittmatter, who shares his journey from growing up in the plumbing and HVAC industry to successfully transitioning his business through various challenges, including the 2009 housing crisis. Joe discusses the importance of profitability over revenue, the role of mentorship, and the necessity of effective leadership and systems in scaling a business. He emphasizes the hard work required to succeed and the lessons learned from his experiences in the service industry. In this conversation, Justin Deese and Joe Strittmatter discuss the evolution of leadership, the challenges of transitioning from business ownership to retirement, and the importance of finding purpose and setting goals. They explore new ventures in the home services industry, the significance of partnerships, and the preparation required for launching a new business. The discussion also touches on the anticipated challenges in the market and the need for strategic planning in the face of potential economic downturns. Takeaways Joe Strittmatter's journey began as a second-generation owner in the plumbing and HVAC industry. He transitioned from construction to service due to the 2009 housing crisis. Profitability is more important than revenue; focus on net profits. Mentorship played a crucial role in Joe's business success. There is no 'silver bullet' for success; hard work is essential. Developing systems and processes is key to business growth. Leadership skills must evolve as the business scales. Allowing employees to make decisions is vital for their growth. Failure is a part of learning; it should be embraced. Traditional methods can still be used to achieve effective marketing. You have to manage the outcome, not the minutia. Trust your team to handle tasks effectively. Finding better people to hire is crucial for growth. Transitioning to retirement can be challenging without goals. Boredom can lead to unhealthy habits post-retirement. Helping others grow is a fulfilling aspect of business. A bored entrepreneur can struggle with motivation. Partnerships can expedite business growth and success. The home services market may face challenges in the coming years. Running lean is essential for navigating economic downturns. Chapters 00:00 Introduction to Joe Strittmatter's Journey 02:52 Transitioning from Construction to Service 06:11 Navigating the 2009 Housing Crisis 08:53 Growth and Profitability in Business 12:04 The Importance of Leadership and Systems 14:53 Lessons Learned from Mentorship 18:02 Scaling and Managing Growth 22:07 Leadership and Trust in Business 23:05 Navigating Life After Business 27:01 The Importance of Purpose and Goals 30:07 New Ventures and Partnerships 34:35 Preparing for Market Launch 38:57 Future Challenges in Home Services Keywords plumbing, HVAC, business growth, entrepreneurship, leadership, service industry, profitability, mentorship, marketing, construction, leadership, business growth, retirement, entrepreneurship, partnerships, market launch, home services, purpose, goals, challenges, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Title: The Profit Blind Spot: What’s Really Killing Your Bottom Line Show Information Episode Number: 82 Date: April 7, 2025 Duration: 37:56 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Kristen Deese Company: Virtual CFO Guest Website: KristenDeese.com Gift to listeners: Cost of A New Hire Calculator- Email Kristen@KristenDeese.com PowerProfitWorkshop.com Summary In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese discuss the importance of understanding profitability in business, the impact of cash flow, and the upcoming Power Profit Workshop. They emphasize the need for intentional systems, the role of AI, and the significance of evaluating marketing spend. The conversation also touches on the challenges of hiring and the necessity of having a clear plan for revenue generation. The episode concludes with details about the workshop designed to provide in-depth learning and actionable strategies for business owners. Takeaways More sales do not equal more profitability. Busy does not always mean productive or profitable. Intentional systems are crucial for business success. Understanding gross profit margin is essential for profitability. Cash flow is different from profitability and must be managed separately. Marketing spend should be evaluated carefully for ROI. Hiring new staff requires a clear plan for revenue generation. AI can enhance business operations if used correctly. Workshops provide deeper learning opportunities than large conferences. You need to hold your marketing accountable for performance. Chapters 00:00 Introduction to Profitability Challenges 08:09 Understanding Profit Margins and Sales 15:49 Identifying Overhead and Administrative Costs 25:12 The Impact of Debt and Advertising on Profitability 29:43 Upcoming Power Profit Workshop Overview Keywords business, profitability, cash flow, virtual CFO, workshop, AI, marketing, financial management, event planning, entrepreneurship Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Building a Vision-Driven Team: Levi Torres on Leadership, Growth, and Empowering Success Show Information Episode Number: 81 Date: March 31, 2025 Duration: 35:50 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Levi Torres Contact: levi@high5plumbing.com Website: High5Plumbing.com Workshop Information Website: PowerProfitWorkshop.com Summary In this insightful episode of the Freedom Blueprint Podcast, host Justin Deese converses with Levi Torres about cultivating a robust team geared towards sustainable business growth. They dive deep into the essence of having a compelling vision, a clear path to success, and the pivotal importance of continuous support for team members. Levi Torres shares his journey and experiences in the HVAC and electrical industries, demonstrating how tools like vision boards and regular check-ins can harmonize personal aspirations with business objectives. This episode is a must-listen for leaders aiming to empower their teams and foster a thriving company culture. Key Takeaways - Memberships play a crucial role in business growth. - A clear vision is fundamental for achieving success. - Implementation of ideas is key to real growth. - Vision boards are instrumental in creating clarity and focus. - A defined path is required to achieve business goals. - Continuous support is essential for team development. - Empowering employees can lead to unexpected growth. - Leadership should be in sync with team members' visions. - Success should be assessed against personal milestones. - A positive company culture serves as a growth catalyst. Chapters - 00:00 Introduction and Business Updates - 03:00 Building a Team for Growth - 05:59 The Importance of Vision - 09:09 Creating a Path to Success - 12:06 Supporting Team Members' Goals - 14:57 Empowering Employees for Future Success - 18:50 Creating Clarity Through Vision Boards - 22:33 The Power of Accountability in Leadership - 27:07 Aligning Personal and Business Visions - 30:25 Growth Through Vision and Opportunity - 34:21 The Importance of Vision for Success Keywords #business growth #team building #vision board #leadership #employee empowerment #HVAC #electrical #sustainable growth #company culture #success measurement #Entrepreneurship #Partnerships #HomeServices #Purpose #Goals #challenges #JustinDeese #visionaryleadership #empowerment #FreedomBlueprintPODCAST #freedomblueprint Thank you for tuning in to today's insightful episode. Don't forget to subscribe to get notified of future episodes. Share this with fellow leaders who can benefit from mastering the art of building a vision-driven team. Until next time, keep setting those visionary goals and watch your business and leadership transform. This is Justin Deese, signing off from the Freedom Blueprint Podcast. Stay motivated, keep focused on your vision, and as always, keep CRUSHING IT. Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 80 Date: March 24, 2025 Duration: 30:09.687 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Guest: Rich Harshaw Company: Level 10 Contractor Website: www.Level10contractor.com Email: rich@level10contractor.com Podcast Link: https://podcasts.apple.com/us/podcast/the-level-10-contractor-daily-podcast/id1477623969 Summary In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Rich Harshaw from Level 10 Contractor about effective marketing strategies for contractors. They discuss the importance of standing out in a competitive market, the difference between marketing and branding, and the concepts of 'hunting' and 'farming' in lead generation. Rich shares insights on the evolution of television advertising and the significance of identity in marketing, emphasizing storytelling as a powerful tool for engagement. Takeaways Standing out is crucial for contractors. Marketing and branding serve different purposes. Hunting is immediate lead generation; farming is long-term growth. SEO is a farming strategy that requires patience. Television advertising has evolved with streaming options. Targeted advertising can be more effective than traditional methods. Identity in marketing is about clear communication of value. Storytelling enhances customer engagement and retention. Investing in branding can yield long-term benefits. Understanding your audience is key to effective marketing. Chapters 00:00 Introduction to Level 10 Contractor 01:16 Understanding Marketing vs. Branding 05:24 Hunting vs. Farming in Marketing 11:14 The Evolution of Television Advertising 19:40 The Importance of Identity in Marketing Keywords contractor marketing, branding, television advertising, SEO, identity, home services, lead generation, storytelling, digital marketing, Level 10 Contractor, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 79 Date: March 17, 2025 Duration: 31:33 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Co Host Contact Information Co Host: Kristen Deese The Virtual CFO for the Trades Website: www.KristenDeese.com Contact: Kristen@KristenDeese.com LIVE '25 REGISTRATION: Power Profit Workshop Summary In this episode of the Freedom Blueprint podcast, the hosts discuss the common misconception that business owners must know how to do every task within their business. They emphasize the importance of trust and verification in managing a business, particularly in financial matters. The conversation highlights the need for business owners to focus on strategic oversight rather than micromanagement, allowing them to delegate tasks effectively while still being informed about key financial metrics. The hosts share personal anecdotes and practical advice on how to maintain a healthy balance between knowing enough to ask the right questions and trusting others to handle the details. Takeaways You don't have to know how to do everything in your business. Trust but verify is essential for business owners. Spotting discrepancies in financials is crucial. Business owners should focus on strategic oversight. Timely financial reports are necessary for informed decision-making. Delegation is key to effective business management. Understanding averages helps in identifying issues. Numbers provide clarity and direction for business decisions. It's important to know what to do with financial information. Effective leadership involves managing results, not tasks. Chapters 00:00 Introduction to Business Ownership Challenges 04:50 Trust but Verify: The Importance of Oversight 09:57 Understanding Financial Metrics Without Micromanaging 15:02 Strategic Leadership in Business Management Keywords business ownership, trust but verify, financial metrics, strategic leadership, accounting, business management, delegation, oversight, home service industry, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Title: Navigating Tariffs: A guide for Home Service Businesses Episode Number: 78 Date: March 15, 2025 Duration: 13:39 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com PowerProfitWorkshop.com Summary In this conversation, Justin Deese discusses the implications of new tariffs on the home service industry, outlining both the challenges and opportunities they present. He breaks down the effects of tariffs on costs, suppliers, and profit margins, while also providing actionable strategies for business owners to navigate these changes effectively. The discussion emphasizes the importance of proactive planning, customer education, and adapting pricing strategies to maintain profitability in a shifting market. Takeaways New tariffs could significantly impact business costs. Understanding tariffs is crucial for home service businesses. Higher costs can lead to lower profit margins if not managed. Tariffs can protect American manufacturing and create jobs. Securing reliable suppliers is essential to mitigate risks. Proactive pricing strategies can help maintain profit margins. Educating customers on value can justify price increases. Focusing on higher-margin services can offset material costs. Planning ahead can turn tariff challenges into opportunities. Regularly monitoring business efficiency is vital for success. Chapters 00:00 Understanding Tariffs and Their Impact 03:11 Pros and Cons of Tariffs 08:05 Strategies to Protect Your Business 11:23 Turning Challenges into Opportunities Keywords tariffs, home service industry, business strategies, cost management, pricing strategies, supply chain, profit margins, customer education, domestic manufacturing, market trends, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 77 Date: March 10, 2025 Duration: 40:19 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Jered Williams The Wealthy Plumber Website: www.wealthyplumber.com Contact: www.skool.com/wealthyplumber/about LIVE '25 REGISTRATION: Power Profit Workshop Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Jered Williams, a successful plumbing entrepreneur, who shares his journey from struggling in high school to building a thriving plumbing business. They discuss the evolution of the plumbing industry, the importance of efficiency and company culture, and the launch of Jared's Wealthy Plumber program aimed at helping others succeed in the plumbing business. The conversation emphasizes the significance of mindset, community support, and the need for proper pricing in the service industry. Takeaways Running a home service business is challenging but rewarding. Hearing about mistakes can be more valuable than success stories. Branding plays a crucial role in business visibility. Efficiency can significantly increase profit margins. Company culture impacts employee retention and satisfaction. Mindset is key to overcoming challenges in business. Pricing should reflect the value provided to customers. Community support can accelerate business growth. It's important to have fun while running a business. The Wealthy Plumber program offers valuable resources for plumbing entrepreneurs. Chapters 00:00 Introduction to the Freedom Blueprint Podcast 03:11 Jered's Journey into Plumbing 06:42 The Evolution of the Plumbing Industry 10:18 Starting and Growing a Plumbing Business 15:53 The Importance of Efficiency in Business 19:42 Building a Strong Company Culture 25:10 The Wealthy Plumber Program 33:28 Getting Involved in the Community Keywords plumbing, business growth, efficiency, company culture, Wealthy Plumber, Jered Williams, home services, entrepreneurship, podcast, contractor success, plumbing industry, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 76 Date: March 3, 2025 Duration: 19:42 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com LIVE '25 REGISTRATION: Power Profit Workshop Summary In this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of empowering leaders in the home service industry. He emphasizes the need to address underperforming team members through effective hiring practices, setting clear goals, and maintaining regular check-ins. The conversation highlights the significance of creating a supportive environment for team members to thrive and the necessity of celebrating wins while addressing challenges privately. Deese shares practical tips for leaders to enhance team performance and foster a positive workplace culture. Takeaways The mission of the podcast is to empower leaders. Underperforming team members are a common challenge for leaders. Hiring strong people is crucial for team success. Onboarding processes set the stage for new hires. Clear goals and objectives help team members understand expectations. Regular check-ins build trust and accountability. Celebrating wins boosts team morale and engagement. Correcting in private is essential for maintaining respect. Good team members will evaluate your company as well. Creating a win-win environment is key to retention. Chapters 00:00 Introduction to the Freedom Blueprint Podcast 02:05 Understanding Underperforming Team Members 09:06 Hiring Strong Team Members 18:43 Setting Clear Goals and Regular Check-Ins Keywords leadership, team performance, hiring, employee engagement, business growth, coaching, management strategies, underperforming team members, clear goals, team dynamics, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 75 Date: February 24, 2025 Duration: 40:19 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Co Host Contact Information Co Host: Kristen Deese The Virtual CFO for the Trades Website: www.KristenDeese.com Contact: Kristen@KristenDeese.com LIVE '25 REGISTRATION: Power Profit Workshop Summary In this episode of the Freedom Blueprint podcast, hosts discuss the importance of mindset in business growth, the challenges of financial management, and the role of technology in achieving ROI. They emphasize the need for business owners to be aware of their compensation, the significance of being coachable, and the difference between tactical and strategic management. The conversation highlights how mindset shifts can lead to better outcomes and the necessity of having a diverse team to foster growth. PowerProfitWorkshop.com Takeaways Mindset is crucial for business growth. Awareness of financial management is key. Investing in technology requires a clear ROI plan. Owner compensation should be balanced with business health. Perfectionism can hinder business growth. Being coachable is essential for improvement. Strategic management is necessary for long-term success. Letting go of control can empower your team. Continuous learning and adaptation are vital. Surrounding yourself with diverse talent enhances growth. Chapters 00:00 Setting the Stage: Technical Setup and Challenges 03:03 Mindset Matters: The Foundation of Business Growth 13:23 Financial Insights: Overcoming Growth Barriers 18:30 Owner Compensation: Balancing Personal and Business Needs 25:28 Mindset Matters: The Key to Business Advancement Keywords business, workshop, financial metrics, operational efficiency, accountability, Pensacola, leadership, KPIs, event, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
LIVE '25 REGISTRATION: Power Profit Workshop Show Information Episode Number: 74 Date: February 17, 2025 Duration: 37:40.31 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Guest: Ryan Matthews Company: My Guy Plumbing Website: www.myguyplumbingnj.com Contact: Ryan@myguyplumbingnj.com Facebook: https://www.facebook.com/ryan.matthews.50552 Summary In this episode of the Freedom Blueprint podcast, Justin Deese interviews Ryan Matthews, the owner of My Guy Plumbing. Ryan shares his journey from carpentry to plumbing, the challenges he faced in the industry, and the strategies he implemented to grow his business. He emphasizes the importance of operational efficiency, the role of technology and AI in modern business, and the need for adaptability in a changing market. Ryan's insights provide valuable lessons for aspiring entrepreneurs and established business owners alike. Takeaways Ryan transitioned from carpentry to plumbing after a conflict with his boss. The name 'My Guy Plumbing' was chosen to create a relatable brand. Ryan emphasizes the importance of efficiency in business operations. He learned valuable lessons from previous employers about what not to do. AI technology is crucial for staying competitive in the plumbing industry. Ryan advocates for a patient approach to business growth and investment. Operational efficiency can significantly reduce costs and increase profitability. The plumbing industry is evolving, and businesses must adapt to survive. Ryan's journey highlights the importance of implementation over mere education. Building a strong brand identity can lead to customer loyalty and referrals. Chapters 00:00 The Journey Begins: From Carpentry to Plumbing 06:07 Building My Guy Plumbing: The Birth of a Brand 11:54 Navigating Challenges: Lessons from the Industry 18:01 Operational Efficiency: The Key to Success 24:08 Embracing Technology: The Role of AI in Business 30:00 Future-Proofing: Adapting to Industry Changes Keywords plumbing, business growth, entrepreneurship, AI, operational efficiency, Marketing, service industry, leadership, My Guy Plumbing, technology Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese the Virtual CFO for the Trades, PowerProfitWorkshop.com Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
LIVE '25 REGISTRATION: Power Profit Workshop Show Information Episode Number: 73 Date: February 10, 2025 Duration: 28:10.688 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Guest: Jimmy Speyer Company: Glass House Website: www.Glasshouse.biz Contact: jimmy@glasshouse.biz Summary In this episode, Justin Deese interviews Jimmy Speyer, CEO of Glasshouse, a digital door knocking platform designed to help home service businesses proactively acquire customers. They discuss the challenges of traditional marketing methods in the home services industry, the innovative approach of Glasshouse, and the importance of being proactive in customer acquisition. Jimmy shares insights on sales strategies, the mission behind Glasshouse, and the impact of their services on small and medium-sized businesses. Takeaways Glasshouse is a digital door knocking platform for home services. Proactive marketing is essential in a competitive landscape. Home service businesses can benefit from reaching out to neighbors. Leads are becoming increasingly expensive, necessitating new strategies. The concept of owning a neighborhood can transform customer acquisition. Glasshouse helps businesses connect with homeowners in a compliant way. Performance pay can motivate technicians and improve service delivery. Speed in sales processes can significantly impact revenue growth. The mission of Glasshouse is to grow profitable home service businesses. Sales strategies should focus on increasing efficiency and customer engagement. Chapters 00:00 Introduction to Glasshouse and Digital Door Knocking 03:03 The Need for Proactive Marketing in Home Services 06:05 How Glasshouse Works: The Digital Door Knocking Process 08:58 The Impact of Proactive Customer Acquisition 11:58 The Mission Behind Glasshouse 14:50 Sales Philosophy and the Disney Prince Model 26:59 Conclusion and Final Thoughts Keywords Digital marketing, home services, lead generation, customer acquisition, software platform, Glasshouse, proactive marketing, sales strategy, HVAC, plumbing, Jimmy Speyer, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
LIVE '25 REGISTRATION: Power Profit Workshop Show Information Episode Number: 72 Date: February 3, 2025 Duration: 22:31.512 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Co Host Contact Information Co Host: Kristen Deese Website: www.KristenDeese.com Contact: Kristen@KristenDeese.com LIVE '25 REGISTRATION https://pages.virtualcfoforthetrades.com/live-25 Summary In this episode of the Freedom Blueprint podcast, Justin Deese and his wife Kristen discuss the launch of a new workshop designed for business owners. The workshop aims to help attendees understand key performance indicators (KPIs) and financial benchmarks while also focusing on leadership and operational efficiency. They share insights on the importance of profitability over revenue, the challenges of accountability in business, and the exciting details of the upcoming event in Pensacola. The conversation highlights the couple's personal experiences and reflections on hosting events, making it a relatable and informative episode for entrepreneurs. Takeaways The workshop will focus on KPIs and financial benchmarks. Leadership is crucial for implementing learned strategies. Understanding financial metrics can reduce overwhelm for business owners. Operational efficiency can lead to higher net income even with lower revenue. Accountability should not be equated with micromanagement. The event is designed for both business owners and their operational teams. Personal experiences from past events will shape the new workshop. The goal is to create an intimate setting for meaningful discussions. Profitability is more important than just revenue numbers. The event will take place in a vibrant downtown Pensacola. Chapters 00:00 Introduction and New Beginnings 02:52 Workshop Announcement and Goals 06:12 Understanding Financial Metrics 09:02 Operational Efficiency and Accountability 12:06 Event Details and Location 14:49 Personal Reflections and Insights 17:59 Conclusion and Registration Information Keywords business, workshop, financial metrics, operational efficiency, accountability, Pensacola, leadership, KPIs, event, entrepreneurship Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
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