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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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المحتوى المقدم من RNZ. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة RNZ أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Checkpoint with Lisa Owen is RNZ’s weekday drive-time news programme, Our people, stories and breaking news and interviews from 4-6pm.
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1241 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3600198
المحتوى المقدم من RNZ. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة RNZ أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Checkpoint with Lisa Owen is RNZ’s weekday drive-time news programme, Our people, stories and breaking news and interviews from 4-6pm.
…
continue reading
1241 حلقات
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1 Britain secures trade deal with India after years of talks 5:30
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United Kingdom correspondent Alice Wilkins spoke to Lisa Owen about after years of talks, Britain securing a trade deal with India, a British bank saying AI is being used in a prevalent Whatsapp scam and how a swimmer who lost her sports watch while taking a dip off the coast of Wales, was shocked when it washed up 240 kilometres away.…

1 NZ's largest tourism event underway in Rotorua 3:54
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The tourism industry is eager to welcome more visitors as a leader warns growth must have the blessing of Kiwis to be successful. The country's largest tourism business event, TRENZ, is underway in Rotorua with 1200 operators, travel buyers and leaders discussing business for the years ahead. Tourism reporter Tess Brunton is at TRENZ.…
News from the business sector, including a market report.

1 Brooke Van Velden on pay equity bill changes 9:33
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A kick in the guts and a blatant shameful attack on women. That's how critics have described changes to pay equity legislation that have been rammed through parliament. The changes put an immediate stop to more than 30 claims that are currently underway - they'll have to start over. It's also now harder to meet the threshold for an equity claim. An eligible industry has gone from needing 60 percent to 70 percent of women for at least ten years. The minister responsible for the changes, Brooke Van Velden spoke to Lisa Owen.…

1 Man who held title of oldest living All Black has died 4:07
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Bill McCaw, who played the first of his 32 matches in black in 1951, passed away yesterday at the age of 97. Sports reporter Jonty Dine spoke to Lisa Owen.

1 Worst fighting in decades erupts between India and Pakistan 4:51
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India has attacked Pakistan and Pakistani Kashmir with missile strikes, killing at least eight people. Pakistan called the attack a blatant act of war. Experts say a retaliatory attack in imminent, with reports of gunfire already along the Pakistan and India border. It all comes after weeks of tension after gun men attacked Hindu tourists in Indian-administered Kashmir last month. World Watch's Andrew McRae reports.…

1 Convicted double murderer Mark Lundy released from prison 3:55
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Convicted double murderer Mark Lundy was on Wednesday released from prison, after being granted parole last month. The Parole Board also released the written decision outlining its reasons for releasing the 66-year-old. Lundy was twice found guilty of murdering his wife Christine and seven-year-old daughter Amber in their Palmerston North home in August 2000, but maintains his innocence. Reporter Jimmy Ellingham spoke to Lisa Owen.…

1 Govt overhaul of pay equity laws has final reading 3:40
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The government's radical overhaul of pay equity laws is having its final reading in Parliament, with opposition parties fuming that the controversial reforms are being rail-roaded through under urgency. Workplace Minister Brooke van Velden on Tuesday announced the government will raise the threshold for proving work has been historically undervalued when making a pay equity claim. Nick James filed this report from Parliament.…

1 What's driving employment challenges in Hawkes Bay and Gisborne? 1:18
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The unemployment rate is sitting unchanged at 5.1 percent - despite warnings it might hit a near decade long high of 5.3 percent. The numbers also show some regions have seen an uptick in the number of people out of work - with Bay of Plenty, Taranaki, and Nelson, Marlborough and West Coast all seeing a rise in unemployment rates. But it's Gisborne and Hawkes Bay that's seen the highest increase - up to 5.6 percent from 3.4 percent for the December quarter. Lucy Laitinen, the Chief Executive of the Hawke's Bay Regional Economic Development Agency spoke to Lisa Owen.…

1 Performance enhancing drugs more common in checking clinics 4:00
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Steroids and other performance and image enhancing drugs are becoming more common in drug checking clinics. KnowYourStuff and the New Zealand Needle Exchange programme say the amount of people bringing in steroids and similar drugs has jumped in the past two years. Users are buying substances online through websites and on social media - and Netsafe said it's a growing problem. Bella Craig reports.…

1 Whanganui trials citizens assembly deciding pools future 6:58
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Whanganui District Council is trialling a so called citizens assembly to help it decide the future of the city's public pools. Almost 400 people applied and 40 have been randomly selected, using demographic information to get a good cross section of residents. They'll be paid $500 to attend up to five meetings. Whanganui District Council chief executive David Langford spoke to Lisa Owen.…

1 Some domestic violence calls to police going unanswered - agency 3:53
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A family violence support agency said police are undoing decades of hard work by not attending some domestic violence callouts that are considered mental-health related. Last year, police announced a phased approach to pulling back on mental-health related callouts, while still attending high risk incidents, in a bid to save their time and resources. Luka Forman has the story.…

1 India launches military operation against Pakistan 5:10
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Earlier on Wednesday, India launched air strikes on Pakistan and Pakistan administered Kashmir. The targets are the deepest India has hit inside the country since the 1971 Indo-Pakistan war. At least eight people, including two children have been reportedly killed. While Pakistan security sources say five Indian fighter jets have been shot down. Asia correspondent Erin Hale spoke to Lisa Owen.…

1 Shooter Grace Nweke ineligible for Silver Ferns 5:08
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Netball's ANZ Premiership gets under way this weekend, but it's one of the game's absent stars that's still garnering the most attention in the build-up. Silver Ferns shooter Grace Nweke is plying her trade in Australia's competition this season, making her ineligible for the black dress. But some of her international teammates would like to see a policy change from Netball New Zealand. Dana Johannsen spoke to Lisa Owen.…

1 Liberal Party suffers worst election defeat in 80 years 8:14
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Recriminations are under way about how the conservative opposition led by the Liberal Party suffered a humiliating election defeat at the weekend, the worst in 80 years.The soul searching comes as victorious Labor Prime Minister Anthony Albanese basks in his landslide win, after earlier bets that he'd be unlikely to form a majority government. Australia correspondent Peter Ryan spoke to Lisa Owen.…
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News from the business sector, including a market report.
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1 New Zealand rider Shane Richardson dies after crash 4:16
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New Zealand rider Shane Richardson has died following a crash at a British Superbikes race in Cheshire. Sports reporter Jonty Dine spoke to Lisa Owen.
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1 Doctor on hīkoi to hear concerns of health system 7:54
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A doctor, who left the job because of the stress and concern patients are not getting the care they deserve, has been on a hīkoi hearing the frustrations of people dealing with what he's described as a deteriorating health system. Doctor Art Nahill who has worked for over 20 years at Auckland and Middlemore Hospitals, started his trip down the North Island ten days ago and has been to Kerikeri, Whangarei, Auckland, Hamilton, Gisborne and Palmerston North. Nahill spoke to Lisa Owen.…
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1 Producer of NZ hit film Tinā on Trump's film tariff 6:04
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US president Donald Trump posted on social media that he's authorised various government departments to immediately begin the process of instituting a 100 percent tariff on any and all movies coming into America that are produced in "foreign lands." Donald Trump said the American film industry is dying a very fast death due to incentives being offered to lure film makers off shore; something he labelled a national security threat. Dan Higgins is one of the producers of hit New Zealand film Tinā, he spoke to Lisa Owen.…
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1 Cleaners acting as security guards at rural Waikato hospital 8:54
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At Te Kuiti Hospital, the cleaners double as security guards; covering both jobs when they are on shift. They've had some training and are approved by the Ministry of Justice but for some on the coal face its not ideal. A nurse, who Checkpoint has agreed not to name, said they need dedicated security. She spoke to Lisa Owen.…
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1 Auckland bird hospital wants public light displays dimmed 3:28
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A native bird hospital in Auckland wants large public light displays such as the Harbour Bridge and Sky Tower to be dimmed on cloudy nights to help prevent birds from becoming grounded. BirdCare Aotearoa cares for hundreds of injured and grounded seabirds each autumn, disorientated by city lights. The charity said although light pollution comes from across the city, large bright LED displays are a particular problem. Kate Newton reports.…
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1 Auditor-General launches probe into school lunch programme 3:58
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David Seymour's school lunch programme is now being investigated by the Auditor-General. The watchdog on Tuesday announced plans to look into the programme, citing concerns raised both in the media and with the office directly. They say they are investigating because of the importance of the services, the concerns raised, and the amount of funding involved. Political reporter Russell Palmer spoke to Lisa Owen.…
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1 Law change will make it harder to pursue pay equity 3:25
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Opposition parties and protestors have come out in force - quite literally on the steps of Parliament - within hours of the coalition announcing a law change that will make it harder to pursue a pay equity claim. The furore over the government's decision to raise the threshold for proving work has been historically undervalued as part of a claim, has forced ministers to go on the defensive. Nick James has been following developments from Parliament.…
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1 National Party wants to ban under-16s from using social media 4:18
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The National Party is keen to follow Australia's lead and ban children under 16 from using social media. But the prime minister Christopher Luxon has not been able to convince his coalition partner ACT of the proposal's merit - meaning he's now trying to win over the opposition parties. Deputy political editor Craig McCulloch pulled together this report.…
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1 Shortened season of ANZ Premiership begins 6:03
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Domestic netball returns this week as a shortened season of the ANZ Premiership begins with a few fan-friendly tweaks. Two-point shots and mic'd up coaches and umpires bring something different to the competition which has an uncertain future. Sports reporter Felicity Reid spoke to Lisa Owen.
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1 School for students with special needs closes roll indefinitely 6:44
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A West Auckland school for students with special needs is closed for new enrolments, indefinitely, as it struggles for space after it said several building projects have been cancelled by the Ministry of Education. Oaklynn Specialist school in New Lynn supports students with the highest learning needs, who are funded through the government's Ongoing Resourcing Scheme; it closed enrolments in July last year. Principal Louise Doyle spoke to Lisa Owen.…
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1 Trump calls for 100 perent tariff on films made outside US 5:54
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Donald Trump's talk of tariffs on movies produced outside of the US has not gone down well. United States correspondent Todd Zwillich explained to Lisa Owen why it's not just Lord of the Rings fans who are worried.
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1 Victoria law students to do exams on paper to stop AI cheating 4:02
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Students say going back to pen and paper after years taking tests on a screen will be a challenging shift. Two third-year classes at Victoria University have been told they'll be handwriting their upcoming exams, after concerns it won't be possible to prevent cheating with AI. Are they being disadvantaged, or should university students be expected to be able to write freehand? Kate Green reports.…
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1 Group becomes ill after visiting lambs at a petting farm 6:26
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United Kingdom correspondent Alice Wilkins spoke to Lisa Owen about police making a series of arrests in two separate anti-terror operations across England, a large group of people becoming ill after visiting lambs at a petting farm in Wales and events taking place this week to mark the 80th Anniversary of the end of World War Two.…
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News from the business sector, including a market report.
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