Madison And Wall podcast

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المحتوى المقدم من Madison and Wall. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Madison and Wall أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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3 OnlyFans Horror Stories That Went Horribly Wrong 28:54

منذ 23 يومًا28:54

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28:54

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Madison and Wall Podcast

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Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.

49 حلقات

Madison and Wall Podcast

updated منذ يومين

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49 حلقات

كل الحلقات

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Ep. 48: M&A in Broadcasting and Agencies, Dentsu + Globant 2Q25 Results and CPG Trends 10:42

منذ يومين10:42

10:42

We review our latest work of the week, which included observations on M&A in broadcasting with Tegna + Nexstar news, M&A in agency land with S4 Capital and MSQ, CPG trends as well as a review of Dentsu and Globant 2Q25 earnings results.

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Ep. 47: The Trade Desk, Ad Tech, TV and More Ad Trends For 2Q25 15:17

منذ 9 أيام15:17

15:17

We review our latest work of the week, which included observations on The Trade Desk, ad tech, TV ad trends and much more from the latest results from the advertising industry's second quarter of 2025.

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Ep. 46: Meta and Other Company 2Q25 Results + Marketer Commentary Indicate Healthy Ad Market Despite Weakening Economy 13:42

منذ 16 يومًا13:42

13:42

We review our latest work of the week, which included an analysis of the latest results from Meta, Comcast, Pro7Sat1 and others, our take on comments from large marketers' CEOs and CFOs, plus how to interpret Stagwell's latest results and much more.

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Ep. 45: Google 2Q25, Marketer Spend Trends, IPG Results and Global TV Advertising 7:08

منذ 23 يومًا7:08

7:08

We review our latest work of the week, which included an analysis of the latest results from Google, comments from large marketers' CEOs and CFOs, IPG's quarterly trends and early reads on the most recent quarter for global TV advertising

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Ep. 44: Tik Tok Letters, Agency Growth, Netflix and More 11:00

منذ 30 يومًا11:00

11:00

We review our latest work of the week, which included an analysis of TikTok's letter to the Canadian government and incomplete claims of economic benefits, the latest agency growth trends following Omnicom and Publicis earnings, network content spending trends in context of the end of Stephen Colbert's Late Show and Netflix's ongoing growth + more.…

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Ep. 43: WPP's New CEO, 2Q25 Indie Agency Growth Trends and More 11:18

منذ 5 weeks11:18

11:18

This week we review our latest work exploring last week's earnings warning from WPP and its subsequent CEO appointment as well as our latest analysis of growth trends for independent agencies.

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Ep. 42: Global Digital Services Taxes, Tarrifs' Impact on Marketing and More 7:58

منذ 6 weeks7:58

7:58

This week we review our latest work exploring digital services taxes in context of Canada-US trade disputes, the latest commentary from marketers' CEOs and CFOs on the impact of tarrifs on their businesses and more.

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Ep. 41: RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency + More 7:50

منذ 7 weeks7:50

7:50

In this week's episode of the Madison and Wall podcast we review our latest work, including a review of the strategic choices broadcasters such as Canada's Corus, France's TF1 and Germany's RTL are making in the face of growing competition from streamers as well as the political reality facing global agency holding companies in the wake of last week's FTC consent decree.…

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Ep. 40 AI's Impact on Agencies, Accenture Reorg, AdTech Everywhere at Cannes 7:50

منذ 8 weeks7:50

7:50

In this week's episode of the Madison and Wall podcast we review our latest work, including publications on the impact of AI on agencies, news from Accenture related to its presence in media and corportate reorganization and several news items from ad tech relevant to the broader advertising industry.…

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Ep. 39: WPP CEO Change, Agency Industry Forecast, Warner Media Split, Bell Media's Ad Tech Partnerships and More 12:11

منذ 9 weeks12:11

12:11

In this week's episode of the Madison and Wall podcast we review what happens next for WPP in light of its CEO change, our newest advertising agency forecast, Warner Bros. Discovery's break-up, Bell Media’s ad tech partnerships, the future of TV/video buying and more.

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Ep. 38: New Ad Forecast! Behind Our 2025 Upgrade 8:28

منذ 10 weeks8:28

8:28

In this week's episode of the Madison and Wall podcast we review our newest advertising forecast and some of the potential drivers of recent advertising strength in the US. We then explain why despite the upgraded forecast, many risks loom.

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Ep. 37: Digital Ad Taxes, CPG Trends + What Caused 1Q25's Strength? 12:28

منذ 11 weeks12:28

12:28

In this week's episode of the Madison and Wall podcast we review new economic news, discuss the impact of taxes on digital advertising, look at CPG industry growth rates and explore factors impacting the most recent quarter's ad market strength.

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Ep. 36: Big, Beautiful Business Deterrents, New Pay TV and Video Data, Publicis Buys Influencer Agency and More 10:13

منذ 12 weeks10:13

10:13

On this week's M&W Podcast we review our take on the potential consequences for foreign capital investment that may follow from tax policy changes in the US, go over new TV data we published on pay TV subscriptions, video ad loads and video spending and assess the news of Publicis' acquisition of a new influencer agency.…

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Ep. 35: TV Upfronts, Retail Sales, Netflix Data, Dentsu + Globant and More 9:40

منذ 13 weeks9:40

9:40

On this week's M&W Podcast review the latest retail sales data and its read-throughs for the economy, Walmart’s advertising business, our take on the Upfronts, Netflix’s latest data point on ad-supported subscribers, the latest results from Dentsu and Globant and more.

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Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby 23:18

منذ 14 weeks23:18

23:18

On this week's M&W Podcast, we provide our regular take on new economic data, advertising industry earnings results and more. We also summarize our original research of the week. Plus, our Advertising 101 series continues with a focus on digital advertising – and programmatic advertising in particular – with Dentsu Media’s global addressable lead, Zac Selby.…

Madison and Wall Podcast

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Episode 19: Ads 101 With Deborah Wahl on Large Marketer Budgeting. PLUS Our Weekly Work on Netflix Ad Trends, P&G's Ad Spend, WPP's "Rebellion," and More. 29:29

منذ 29 weeks29:29

29:29

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. Each week we review new economic data and our work from the past week. This week that new work includes a review of The FTC's action on PepsiCo (and implications for retail media), growth expectations for Omnicom-Interpublic, a variety of happenings at WPP, our analysis of and estimates for Netflix's advertising business, and our aggregation of the most relevant commentary from large marketers who reported earnings results in the past week (including P&G, American Express, Capital One, JP Morgan among others). In addition, our Advertising 101 series continues with Deborah Wahl, best known from her time as global CMO of General Motors and at McDonalds USA. She's currently a board member of MediaOcean, ActionIQ and many other companies. In this episode we discuss how large marketers allocate their resources. This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves and part 2 with Francisco Escobar on the role of marketing procurement (which you can listen to on episodes 17 and 18 of The M&W podcast).…

Madison and Wall Podcast

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Episode 18: A Critique of Mark Zuckerberg Comments To Joe Rogan and The Financial Analysis-Based Case For Diversity in Corporate Environments. Plus, Advertising 101: Marketing Procurement with… 37:34

منذ 30 weeks37:34

37:34

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research. This week we review new economic data and our work from the past week. This week that includes a critique of comments made by Meta CEO Mark Zuckerberg on the topic of diversity in corporate environments along with a financial analysis-driven view in support of it. In addition, after introducing our Advertising 101 series last week, this week our guest is J. Francisco Escobar, President & Founder of JFE International Consultants, one of the industry’s foremost experts on marketing procurement. In this episode we explore how and why the marketing procurement function sets so many of the frameworks that define the decisions that marketers make with respect to their media and advertising activities.…

Madison and Wall Podcast

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Episode 17: Meta "Censors" 3P Fact-Checks, Hulu-Fubo Implications, Indie Agency Trends PLUS: new Advertising 101 Series With Gerry D'Angelo 24:38

منذ 31 weeks24:38

24:38

As always, we review new economic data and our work from the past week. This week that includes our research on Meta's elimination of third-party fact-checking, growth rates for independent agencies, the impact on advertising from Disney's combination of Hulu Live with Fubo and our expectations for what advertisers will do if a "ban" on TikTok takes effect in the United States. In addition, starting with this week’s episode, we are introducing our Advertising 101 series, a multi-part (i.e. every week all year-long) tutorial that will explain how the industry really works and why money flows as it does. We’re kicking things off with Gerry D’Angelo, currently a senior advisor at McKinsey and formerly the global VP of media at Procter & Gamble. In our conversation, we explore how and why marketers organize themselves the way they do. As much as anything we have produced to date, we guarantee it will be worth your while.…

Madison and Wall Podcast

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Episode 16: TikTok Ban, Omnicom-IPG, Marketer CEO/CFO Comments and More From 2024's Most Popular Posts 12:29

منذ 32 weeks12:29

12:29

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. This week we review Madison and Wall's most popular pieces of research during 2024, which highlighted to us some of the year's most important issues to the industry, at least among our readers. These included multiple posts on TikTok, the Omnicom-Interpublic merger, and our analysis of packaged goods company CEO and CFO commentary…

Madison and Wall Podcast

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Episode 15: The Certainty of More Uncertainty, Plus Sports Rights Up, Other Content Spend Down And More 10:41

منذ 34 weeks10:41

10:41

Madison and Wall Podcast

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Episode 14: New Streaming Video Strategies, IPG-Omnicom and More! 21:10

منذ 35 weeks21:10

21:10

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at a flurry of news relevant to the future of streaming video services and the relationships media conglomerates have with distributors, explores why Warner Bros. Discovery's break-up into two divisions is a bad idea and reviews the news of Omnicom buying Interpublic.…

Madison and Wall Podcast

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Episode 13: New Ad Forecast! 2025's Advertising Economy Previewed. Plus, a Review of P&G, Nestle and Unilever Investor Days 20:33

منذ 36 weeks20:33

20:33

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at Madison & Wall's latest advertising industry forecast for 2025 and beyond and reviews key themes for the sector from investor days hosted in recent weeks by major marketers P&G, Nestle and Unilever. Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/ .…

Madison and Wall Podcast

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Episode 12: News on News After a Pharma TV Ad Ban, E-Commerce and More 17:00

منذ 38 weeks17:00

17:00

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at the latest e-commerce sales data, Comcast's non-strategic view of cable networks along with the history of USA Network, plus additional analysis on how an installation of RFK Jr. into the US government may lead to a meaningful negative financial impact on the real news business. Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/ .…

Madison and Wall Podcast

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Episode 11: Corporate Parking Tickets, Condiment Inflation, Healthcare Advertising And More 15:06

منذ 39 weeks15:06

15:06

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at new economics data (turns out condiments are getting more expensive), Meta's big news week, our new analysis on consumer spending on video services and the history of pharmaceutical advertising in the United States, among other topics. Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/ .…

Madison and Wall Podcast

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Episode 10: TikTok Banned, Eh? Plus, A Deluge of 3Q24 Advertising Data 14:58

منذ 40 weeks14:58

14:58

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at the read-throughs for the United States of the Canadian government forcing TikTok to cease local operations, finds how AI is getting used to inform fast food restaurant marketing and talks about new data points related to television advertising, ad tech, outdoor advertising and more. Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/ .…

Madison and Wall Podcast

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Episode 9: The Politics of Advertising (And the Espresso Machine Wars) 24:53

منذ 41 weeks24:53

24:53

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian and Olivia break down the implications of the current political landscape on the advertising industry and explore the consequences for media owners and advertisers under potential new administrations. They also dig into the surprising outcomes of measuring attention metrics and why the definition of "attention” might need to evolve. Later, the hosts consider how AI-driven tools and their associated capital expenditures could alter the financial planning of tech giants. Plus, Olivia shares a history lesson on Havas, charting its transformation from 19th-century news bulletins to becoming one of today’s major global advertising players. And finally, they ponder the future of consumer interactions with technology and ask: Are we heading into an era where espresso machine bots choose products on our behalf? Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/ . Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/ . To discuss advertising opportunities or provide feedback, reach out to Brian at brian@madisonandwall.com, or connect with him on LinkedIn.…

Madison and Wall Podcast

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Episode 8: How Pumpkin Patches Grow 30:16

منذ 42 weeks30:16

30:16

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's latest research and insights to uncover how the advertising industry really works. From economic indicators to ad history, we explore what’s moving the needle for agencies, marketers, and media companies. In episode 8, Olivia and Brian dive into the latest agency holding company results and explore the consequences that would follow from recent academic research suggesting that some of the long-held principles of Byron Sharp's How Brands Grow - and the importance of reach - might be incorrect, as outlined in a recent podcast hosted by Australian trade publication Mi3 here . Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/ . For more M&W insights, subscribe to our Saturday newsletter at madisonandwall.substack.com . Interested in advertising with us? Reach out to Olivia and Brian at olivia@madisonandwall.com and brian@madisonandwall.com .…

Madison and Wall Podcast

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Episode 7: Apple-Picking Advertising 19:18

منذ 43 weeks19:18

19:18

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. In episode 7, Brian guides listeners through current trends on retail sales and wage growth, then does a deep dive on Adobe's new AI-based video production and integrated martech + ad tech products. Plus, SMBs vs. large advertisers, agency holdco trends from Omnicom and Publicis, Netflix results reviewed and new marketer commentary. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.substack.com. To share feedback or questions, learn about becoming a paid subscriber, or discuss advertising opportunities, reach out to Brian at brian@madisonandwall.com , or Olivia at olivia@madisonandwall.com . Or connect with them on LinkedIn at www.linkedin.com/in/oliviamorley/ and www.linkedin.com/in/brianwieser/ . Thank you for listening!…

Madison and Wall Podcast

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Episode 6: From Michigan to Madison 27:31

منذ 44 weeks27:31

27:31

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. In episode 6, Brian and Olivia guide listeners through Madison & Wall’s latest work on capital expenditure data for the media industry. Then, they talk about how the data illuminates which companies are investing in their futures and which are not. (This is particularly relevant in a world where changes driven by AI-based technologies could meaningfully impact the industry.) The hosts also explain how M&W’s recently published data on the 50 largest advertising sellers in the United States can be evaluated by sector, on a quarterly basis. Brian and Olivia wrap the episode with segments on automotive advertising trends and history, including a discussion of General Motors’ plans to further cut its marketing spend. Listen to this episode and future M&W Podcast episodes at https://madisonandwall.com/. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.com . To share feedback or questions, learn about becoming a paid subscriber, or discuss advertising opportunities, reach out to Brian at brian@madisonandwall.com , or Olivia at olivia@madisonandwall.com . Or connect with them on LinkedIn at www.linkedin.com/in/oliviamorley/ and www.linkedin.com/in/brianwieser/ . Thank you for listening!…

Madison and Wall Podcast

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Episode 5: 'Classifying' The Top 50 Ad Sellers 29:23

منذ 45 weeks29:23

29:23

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industry; plus, overview ad history facts. In episode 5, Brian and Olivia talk listeners through Madison & Wall's list of the top 50 advertising sellers. Then, they analyze how the industry changed when digital newcomers such as Indeed or Zillow absorbed the classifieds market and what that means for today's news industry. Later, Olivia describes Madison & Wall's latest data on employment growth across independent agencies. Did you know: If classifieds were considered advertising, job-search company Indeed would appear just below TikTok on our list of top 50 ad sellers. Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at olivia@madisonandwall.com, and brian@madisonandwall.com. To share feedback or questions, learn about becoming a paid subscriber, or discuss advertising opportunities, reach out to Olivia and Brian directly at olivia@madisonandwall.com , and brian@madisonandwall.com or connect with them on LinkedIn at https://www.linkedin.com/in/oliviamorley/ and https://www.linkedin.com/in/brianwieser/ .…

Madison and Wall Podcast

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Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign 23:28

منذ 15 weeks23:28

23:28

On this week’s M&W Podcast we summarize our take on the latest GDP data, a critique of Mark Zuckerberg’s take on how AI-driven advertising will impact GDP, second quarter ad results and much more. Plus, on this week's podcast, our Advertising 101 series continues with a focus on digital advertising with Scott Ensign, chief strategy officer of independent agency Butler/Till. This follows the past eight weeks where we explored the role of agencies (Ep. 23 with Macquarie Securities' Tim Nollen, the function of global account leads (Ep. 24 with Heartmore's Carl Hartman), media agencies (Ep. 25 with Boston University professor Janna Greenberg), media planning (Ep. 26 with Scott Wensman), media research (Ep. 27 with Stacey Schulman), national TV and CTV buying (Ep. 28 with Todd Gordon), local TV (Ep. 29 with Janice Finkel-Greene), outdoor advertising (Ep. 30 with Keith "Kappy" Kaplan) and our first segment on digital advertising at agencies (Ep. 31 with Martin Galvin from Calm Media). Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

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Ep. 32: Large Marketer Ad Market Commentary, Global Agency Growth Trends for 1Q25 + Comcast and Google Results, Too 9:00

منذ 16 weeks9:00

9:00

On this week’s M&W Podcast, no Ads 101 - back soon! - we review the meaning of the latest consumer sentiment data for the advertising industry and summarize the work we did this week which included the following pieces: Large Marketer CEO and CFO Commentary for Week Ending April 25, 2025: Capital One, Colgate, Keurig Dr. Pepper, P&G + Unilever IPG's Overall 1Q25 Results Weak As Expected, But Likely Better Than Omnicom's Excluding Three Major Client Losses WPP's Soft 1Q25 Results As Global HoldCos Collectively Up 1.0% During Quarter Comcast 1Q25 Shows Soft TV Ad Trends Google's 1Q25 Saw Great Growth, But Risks to Outlook Ahead…

Madison and Wall Podcast

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Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin 25:39

منذ 17 weeks25:39

25:39

On this week’s M&W Podcast we summarize our take on what happens if Meta and Alphabet are forced by courts to sell parts of their businesses, the latest earnings results from Publicis and Omnicom and hear from Greg McLelland, Madison and Wall's new General Manager of Canada / CRO Advisory Practice Lead. Plus, on this week's podcast, our Advertising 101 series continues with a focus on digital advertising With Martin Galvin, Co-Founder of Calm Media Investments (a provider of forward media investment programs). Prior to that he ran the Agency commercial program at Pinterest, having previously led Digital investment for GroupM in the UK. This follows the past eight weeks where we explored the role of agencies (Ep. 23 with Macquarie Securities' Tim Nollen, the function of global account leads (Ep. 24 with Heartmore's Carl Hartman), media agencies (Ep. 25 with Boston University professor Janna Greenberg), media planning (Ep. 26 with Scott Wensman), media research (Ep. 27 with Stacey Schulman), national TV and CTV buying (Ep. 28 with Todd Gordon), local TV (Ep. 29 with Janice Finkel-Greene) and outdoor advertising (Ep. 29 with Keither "Kappy" Kaplan). Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

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Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising 25:41

منذ 18 weeks25:41

25:41

On this week’s M&W Podcast we summarize our analysis of near-term scenarios for the economy and advertising industry, explore what an EU tax on digital advertising would do, what a tarrif on pharmaceutical advertising would do, Havas' latest results and much more. Plus, on this week's podcast, our Advertising 101 series continues with a focus on outdoor and out-of-home advertising with Keith "Kappy" Kaplan, an advisor, investor and industry executive - including as global CEO of WPP's out-of-home buying division, Kinetic. This follows the past seven weeks where we explored the role of agencies (Ep. 23 with Macquarie Securities' Tim Nollen, the function of global account leads (Ep. 24 with Heartmore's Carl Hartman), media agencies (Ep. 25 with Boston University professor Janna Greenberg), media planning (Ep. 26 with Scott Wensman), media research (Ep. 27 with Stacey Schulman), national TV and CTV buying (Ep. 28 with Todd Gordon) and local TV (Ep. 29 with Janice Finkel-Greene). Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

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Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising… 29:32

منذ 19 weeks29:32

29:32

On this week’s M&W Podcast we summarize our analysis of high ad-intensity categories of imports, the specific impact of announced tariff policies on Amazon, Meta and the broader industry, review Stagwell’s investor day and look at new data we published around independent agencies. Plus, on this week's podcast, our Advertising 101 series continues with a focus on local TV and radio buying with Janice Finkel-Greene, a former IPG executive and consultant to measurement companies. This follows the past six weeks where we started diving into the role of agencies on Ep. 23 with Macquarie Securities' Tim Nollen, Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead, on Ep. 25 on media agencies with Boston University professor Janna Greenberg, on Ep. 26 on media planning with Scott Wensman and Ep. 27 on media research with Stacey Schulman and Ep. 28 on national + CTV advertising with Todd Gordon. Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

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Episode 28: Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon 33:59

منذ 20 weeks33:59

33:59

Each week on the M&W Podcast, we discuss new risks and opportunities for global agencies that follow from US government policies – especially in a world where tariffs on services may become more commonplace – as well as the latest results from S4, M&C Saatchi and more. Plus, on this week's podcast, our Advertising 101 series continues with a focus on national TV and connected TV buying with Todd Gordon, a former executive at WPP, Interpublic, TubeMogul, Adobe and Tatari. This follows the past five weeks where we started diving into the role of agencies on Ep. 23 with Macquarie Securities' Tim Nollen, Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead, on Ep. 25 on media agencies with Boston University professor Janna Greenberg, on Ep. 26 on media planning with Scott Wensman and Ep. 27 on media research with Stacey Schulman. Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

1
Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman 27:33

منذ 21 weeks27:33

27:33

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. On this week's podcast we review our newest advertising forecast, our recent research on the recent history of automotive advertising and provide read-throughs for the agency and advertising industries from Accenture's latest results. In addition, our Advertising 101 series continues with a focus on the media research with Stacey Lynn Schulman most recently an executive with Nexstar, but whose career also included an extended period at Interpublic's Initiative overseeing global research. This follows the past four weeks where we started diving into the role of agencies on Ep. 23 with Macquarie Securities' Tim Nollen, Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead, on Ep. 25 on media agencies with Boston University professor Janna Greenberg and on Ep. 26 on media planning with Scott Wensman. Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

1
Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman 27:33

منذ 21 weeks27:33

27:33

Madison and Wall Podcast

1
Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman 24:11

منذ 22 weeks24:11

24:11

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. On this week's podcast we look at the latest data on consumer sentiment, 2024's muted political advertising spending, our latest analysis on video services spending and cord cutting as well as Kantar's pending sale of its businesses. In addition, our Advertising 101 series continues with a focus on the media planning with Scott Wensman, most recently an executive with WPP's Mindshare and before that at Publicis' Team One, Interpublic and Omnicom, too. This follows the past three weeks where we started diving into the role of agencies, first on Ep. 23 with Macquarie Securities' Tim Nollen, second on Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead and third on Ep. 25 on media agencies with Boston University professor Janna Greenberg . Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

1
Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg 26:47

منذ 23 weeks26:47

26:47

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of the impact of tariffs (whether fully enacted or not) on auto industry advertising, the new IPO filing from MNTN and what is says about the opportunity (or lack thereof) for small and medium sized businesses on connected TV a summary of our take on growth trends from the world's largest sellers of advertising and more! In addition, our Advertising 101 series continues with a focus on the media agency business with Boston University professor Janna Greenberg. This follows the past two weeks where we started diving into the role of agencies, first on Ep. 23 with Macquarie Securities' Tim Nollen and second on Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead. Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

1
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders 29:21

منذ 24 weeks29:21

29:21

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of earnings results from Paramount, WPP, Stagwell and the broader agency industry (including our calculation of the industry's record levels of profitability!) In addition, our Advertising 101 series continues with a focus on the function of the global account leader featuring former global client leader at WPP and IPG Carl Hartman. This follows on our first six parts focused marketers and how they allocate resources (you can listen to all of these interviews on episodes 17-22 of The M&W podcast) and part seven, an interview with Macquarie Securities' Tim Nollen, with whom we explore the basics of the advertising agency indsutry.…

Madison and Wall Podcast

1
Episode 23: Globant, Packaged Goods Ad Trends + Ads101 on Agencies 37:13

منذ 25 weeks37:13

37:13

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of earnings results from Globant and of important trends in marketing and media spending from many of the world's largest packaged goods companies, largely tied to presentations delivered at the past week's CAGNY conference. In addition, our Advertising 101 series continues with a focus on the basics of the advertising agency industry with Macquarie Securities' Tim Nollen. If you find this interview interesting, you may wish to listen to our next Agency Business (available for streaming or download on Monday Feb. 24), where you will also be able to hear this interview as well as our review with Tim of the agency news-of-the-week. This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers makep, part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing, part 5 with Ari Osur on B2B marketing and part 6 on performance marketing with Andy Rosenberg. (you can listen to all of these interviews on episodes 17-22 of The M&W podcast).…

Madison and Wall Podcast

1
Episode 22: The Trade Desk, Roku, IPG and Dentsu + Ads 101 on Performance Marketing 36:59

منذ 26 weeks36:59

36:59

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes new analyses of earnings results from ad-supported companies including The Trade Desk, Roku, Interpublic, Dentsu and marketers including Coca-Cola, Ford and many more. In addition, our Advertising 101 series continues with a focus on performance marketing with Andy Rosenberg. This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers makep, part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing and part 5 with Ari Osur on B2B marketing (which you can listen to on episodes 17-21 of The M&W podcast).…

Madison and Wall Podcast

1
Episode 21: Google, Amazon, Publicis, Omnicom, Bell Media Results and More. Plus, Advertising 101 on B2B Marketing With Ari Osur 30:29

منذ 27 weeks30:29

30:29

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes new analyses of earnings results from ad-supported companies including Google and Amazon, Publicis and Omnicom, Canada's Bell Media and many, many more. In addition, our Advertising 101 series continues with a focus on B2B marketing to explore how it differs from consumer-focused marketing with Ari Osur, formerly a CMO and senior marketers for multiple B2B businesses. This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers make and part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing (which you can listen to on episodes 17, 18, 19 and 20 of The M&W podcast).…

Madison and Wall Podcast

1
Episode 20: Meta's $20bn Advantage(+), Comcast's Declines, Marketer CEO Comments and More. Plus: Ads 101 With Gordon Ho on Large, Medium and Small Marketer Differences 26:46

منذ 28 weeks26:46

26:46

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. Each week we review new economic data and our work from the past week. This week that new work includes new analyses of earnings results from Meta and Comcast as well as the latest comments from marketer CEOs and CFOs. In addition, our Advertising 101 series continues with Gordon Ho, currently a Professor at USC and formerly a senior marketer at Disney, Princess Cruises and multiple start-ups This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement and part 3 with Deborah Wahl on the resource allocation choices marketers make (which you can listen to on episodes 17, 18 and 19 of The M&W podcast).…

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