المحتوى المقدم من Chris Malta. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chris Malta أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Rouzbeh Yassini-Fard , the tech entrepreneur known as the “ father of the cable modem ", explains the two experiences he brought together to create the revolutionary device, what things like broadband and cable modems REALLY are, why he gave it all away free of royalties, and the role of homemade Persian food in making it all possible. Mentioned in this episode: Learn more about Rouzbeh Yassini-Fard and his legacy from "The Accidental Network", a business history book recounting the invention of the cable modem and the global broadband evolution it inspired. Rouzbeh Yassini-Fard / The Accidental Network Learn more about Rouzbeh Yassini-Fard and his legacy from "The Accidental Network", a business history book recounting the invention of the cable modem and the global broadband evolution it inspired. Rouzbeh Yassini-Fard / The Accidental Network…
المحتوى المقدم من Chris Malta. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chris Malta أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
المحتوى المقدم من Chris Malta. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chris Malta أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
New sellers love to imagine wholesale as a velvet rope club where you stroll in, smile, and start scooping up products at giveaway prices. Cute story. Real wholesalers aren’t waiting for random dreamers to lighten their inventory. They’re running real businesses with guardrails, paperwork, and a long memory for who wastes their time.…
Want to watch perfectly good customers turn into skeptics at Olympic speed? Keep them guessing about their order. Silence after “Place Order” makes people rethink everything, including whether you even exist. The cure isn’t complicated or glamorous. It’s automated order updates.
Running an online store from home doesn’t mean you’ve got to stay locked in the basement like some weirdo running a hamster cult. A Google Business Profile is one of those tools that makes you look like an actual business instead of a random stranger with a PayPal button.
If you’re posting to your blog, Facebook, Instagram, or email list whenever you feel like it, you’re basically a kid throwing spaghetti at the wall and hoping it sticks. That’s fine if this is your weekend hobby, but if you actually want sales and traffic, you need a better plan.
Most sellers treat alt text like that weird broccoli side dish you push around your plate to make it look like you ate some. They slap in “image1” just to shut the system up and keep moving. That harmless little box isn’t harmless at all. It’s quietly draining traffic, sales, and trust.
Picture this: a shopper is seconds away from bailing. The mouse slides toward the top corner, the phone thumb heads for the close button, and your sale is about to disappear. Then - bam - you show a slick little message that says, “Want a deal before you go?” That’s exit-intent email capture. No smoke and mirrors, just a polite move that can turn a lost sale into a paying customer.…
Local pickup sounds easy: order online, grab it at the shop, skip the shipping drama. But plenty of stores still manage to make it feel like a scavenger hunt. If you run a physical shop and sell online, this is your chance to look like a genius.
Online shoppers hate surprises. A tiny label that says “navy” or “oak finish” tells them almost nothing. Is that navy closer to midnight blue or cheap ballpoint ink? Is the oak a warm honey tone or the color of an old picnic table? Real visual swatches - clear, clickable images of every option - show customers the truth so they buy with confidence and you stop drowning in returns.…
Few things tank a sale faster than a mystery shipping fee that pops up at the very end of checkout. Customers sail through your product pages ready to buy, then a surprise charge smacks them in the face and they slam that tab shut like a cat bolting from a vacuum.
Ever land on a product page and feel like you’re solving a crossword puzzle just to figure out what you’re buying? Your customers feel the same pain. If they can’t get answers about size, fit, compatibility, or shipping right on the spot, they’re gone. Not in a minute. Not in thirty seconds. Gone instantly. And when they vanish, they usually pop up at your competitor’s site and spend their money there instead.…
You run a real store in a real neighborhood. People can walk in, smell the coffee, or kick the tires. But guess what? Nobody shows up cold anymore. They grab their phone, type “best [your product] near me,” and read what the locals say. If you’re rocking three stale reviews from 2019, you might as well hang a sign that says “Don’t bother.”…
Ever watch a shopper open twenty tabs like a caffeinated squirrel? They’re trying to compare specs, prices, and features while you sit there watching a sale slip away. If your store makes people hop all over the internet just to figure out which widget is better, you’re basically telling them to buy somewhere else. A built-in comparison tool keeps them on your turf and gets them to the checkout button before the coffee wears off.…
Most products don’t need a demo video. A coffee mug? Nope. A lamp? Please. Even a fancy desk chair doesn’t need a Hollywood production to show somebody how to sit down. If a product ships with a decent instruction sheet or is obvious the second you see it, shoppers already know what to do. Only a tiny handful of “what the heck is this thing” gadgets deserve a full-on demo on the product page. This isn’t about being flashy. It’s about helping the rare customer who’s still scratching their head after reading the manual.…
Most new ecommerce sellers treat wholesalers like customer service reps. They send sloppy emails, ask a dozen rookie questions, and then wonder why suppliers don’t take them seriously. The truth is, the way you communicate with suppliers can make or break your business. You can have the right paperwork and the right products, but if you sound like a clown when you reach out, doors close fast.…
There’s nothing like the 3 a.m. panic when you realize your best seller just sold out and you didn’t even see it coming. That’s ecommerce whiplash. Customers are clicking “buy,” you’re half asleep, and suddenly the product that pays the bills is gone. Want to avoid that gut punch? Get smart low-inventory alerts working for you.…
Minimum Advertised Price sounds like something cooked up by a committee of lawyers to keep you awake at night. And honestly, it kind of is. MAP, Minimum Advertised Price, is the lowest price a brand lets you advertise their product for. Not sell it for. Advertise it for. That tiny difference is where new sellers get flattened like a squirrel in rush hour.…
Wholesalers aren’t running adoption agencies for dreamers. They don’t want to take a chance on you because you’re passionate and you’ve got a killer idea. They move truckloads of product every day and they’re allergic to risk. If you roll up with nothing but a Gmail address and a long story about your vision board, they’ll shut the door faster than a bouncer at a nightclub spotting a fake ID.…
Most ecommerce sellers lose sleep over finding customers. Cute. The real gatekeeper is your payment processor. That’s the company that lets you take credit cards, and they judge harder than a reality show host on a bad day. To them, you’re not a bold entrepreneur chasing glory. You’re a risk profile. They don’t care about your shiny logo or your dreams of scaling to the moon. They care about one thing: whether you’re going to cost them money.…
Most new sellers think shipping is a cakewalk. Slap on a label, toss the box at UPS, and boom, it’s magically in Paris by breakfast. Sure. And unicorns handle customs paperwork. The moment you try international shipping, you find out fast that carriers aren’t your fairy godmothers. They keep long “nope” lists, and every country adds their own pile of “absolutely not” rules.…
Every seller wants better pricing. That’s obvious. The problem is that too many rookies treat negotiation like they’re hustling at a garage sale. They think if they argue hard enough or push long enough, suppliers will cave. That’s not how wholesale works. Try that, and you’ll just end up on the “do not answer” list.…
Selling overseas feels like you just leveled up. Bigger reach, bigger orders, bigger bragging rights. But the honeymoon ends fast when you realize international shipping isn’t just domestic shipping with a longer drive. Borders slow everything down, customs plays by rules you’ll never see, and local carriers sometimes move like they’re stuck in molasses. If you don’t set expectations right from the start, you’ll end up with a pile of complaints and refund requests you didn’t earn.…
Fraudulent orders are like termites. You don’t notice them right away, but they quietly eat your profits from the inside. One day you think you’ve landed a big sale, and the next day you’re staring at a chargeback, missing inventory, and a fee on top.
One of the fastest ways to kill a supplier relationship is by being the seller who doesn’t follow up at all. The second fastest way? Being the seller who follows up so much that the supplier dreads seeing your name pop up.
Humans have been following each other’s eyes longer than we’ve been making fire. If somebody in the tribe suddenly snapped their gaze toward the bushes, you didn’t stop to think, you looked too. That instinct kept us alive, and it’s still baked into the wiring. Today the saber-toothed tiger is gone, but the reflex lives on every time you land on a web page.…
Selling internationally sounds exciting until you realize customers in other countries get hit with extra costs you never thought about. They’re called VAT and GST. And if you don’t understand them, your first international order might be your last.
Selling outside the U.S. sounds glamorous. Bigger audience, more sales, more money. Then you ship across a border and smack into the world of customs. Think of customs as the DMV wearing uniforms: slow, picky, and loaded with rules you don’t get to argue with.
Every ecommerce business hits bumps in the road. Orders get messed up. Paperwork gets misplaced. Shipments arrive late. Mistakes happen, and wholesalers know it. What matters isn’t whether mistakes happen, but how you handle them when they do.
Every ecommerce seller has nightmares about returns. But if you really want to lose sleep, let’s talk about chargebacks. Returns sting. Chargebacks cut deep.
There’s a certain kind of hope that shows up when you install a new productivity app. For five glorious minutes, you believe this is the one. This is the app that will organize your chaos, fix your schedule, and turn you into the kind of person who color-codes success. Then, three days later, it’s quietly abandoned, buried somewhere between an old fitness tracker and a reminder app that only reminds you of your own broken optimism.…
You think you’re tired because you didn’t sleep enough. Or because business has been a little slow. Or maybe Mercury is in retrograde again. But what if the real villain is hiding under your butt? That’s right. The chair. The thing you sit on for hours while trying to run your business. It’s not just uncomfortable. It’s slowly draining your brainpower one bad posture at a time.…
Working from home sounds like freedom, right? Pajamas, coffee refills on demand, and zero commute. But somewhere between "I’m my own boss" and "Sure, I can take that call at 9 PM," your entire work-life boundary disintegrated. Suddenly, you’re not working from home anymore. You’re just always working.…
If you’re dragging yourself to your laptop every morning, clutching your coffee like it’s the only thing tethering you to this dimension, you might think you’re burned out. But there’s a good chance what you’re really feeling isn’t burnout. It’s chaos fatigue. And the only thing making you tired is the never-ending circus of decisions, distractions, and “where did my day go” moments that come from running a business without structure.…
Working from home sounds like the dream, right? Pajamas all day, no commute, snacks within reach, and the ability to pretend you're being productive while watching a YouTube video about the history of doorknobs. But eventually, something weird happens. You stop going outside. Not for lack of interest, but because every part of your business is just a few steps away. Why leave when everything you need is right here?…
There’s a moment, usually around 2:37 PM, when you start eyeing the coffee pot like it’s going to save your entire career. You’ve hit the wall. Your focus has gone out for a smoke break. Your to-do list still looks like it wants to fight you. So you shuffle over to the kitchen and pour another cup of hope, thinking maybe, just maybe, this second round of brown liquid will bring the magic back. It doesn’t.…
Once upon a time, your inbox was exciting. New messages meant new sales, new leads, maybe even someone who finally appreciated your business name pun. You checked it with the eagerness of someone opening a birthday card with money inside. Fast forward to now, and you’re hovering over the tab like it might explode. You click, brace yourself, then immediately regret opening it. Welcome to inbox anxiety, population: you.…
Working from home sounds like a dream until you realize the dream involves forgetting what day it is and arguing with yourself about whether socks count as “dressed.” Somewhere between “I’m technically working” and “this chair has molded to my body,” your brain has decided to go on vacation. And guess what? Productivity didn’t follow it.…
Let’s start with a confession: your hard drive is not a library. It’s not an archive. It’s a digital landfill with good intentions and terrible organization. Somewhere in that mess, you probably have 13 nearly identical PDFs titled “Winning Product Strategies,” four half-watched webinars with pixelated gurus waving their arms, and an entire folder called “Swipe File – URGENT” that hasn’t been opened since 2022. You tell yourself you’re saving these things for later. Later never comes.…
Here we are again. Somewhere between the 10th and the 25th, where ambition goes to take a nap and your to-do list starts to look more like a personal insult than a plan. The beginning of the month? You were a productivity superhero. Everything was color-coded, energy was high, and you swore this was the month you'd get it all together. Now you're watching cat videos and questioning your life choices before noon.…
Stuffing your website with keywords like it’s a Thanksgiving turkey doesn’t help your rankings. It never really did, and it definitely doesn’t now. Still, this myth just won’t die. You’ve got gurus telling people to repeat keywords ten times per paragraph. You’ve got cheap SEO “experts” handing you 500-word blog posts with your keyword in every other sentence like it’s some magic spell.…
There’s a weird myth floating around that silence equals productivity. As if the absence of noise somehow guarantees the presence of focus. So you clear the house, turn off your phone, kick the dog out of the room, and sit in pure, golden silence... only to discover you’ve spent the last 42 minutes staring at a spreadsheet you haven’t touched. Silence didn’t make you productive. It just removed the evidence.…
Let’s talk about the silent sabotage happening right under your nose. No, not the algorithm. Not your “low engagement.” Not some cosmic punishment for missing an Instagram post. I’m talking about the moment your own brain decides your business is just a hobby with a website.
You think you’re being efficient. Bouncing between supplier sites, customer emails, research tools, and some half-loaded blog you forgot to finish yesterday. You’ve got fifteen tabs open, maybe twenty, and somehow you’re still opening more. It feels like progress. It looks like work. But your brain is quietly waving a white flag.…
Some new store owners launch their site and instantly lose their minds because they haven’t “submitted it to Google” yet. They think they’re invisible until they fill out some magic form. Wrong. That’s not how any of this works.
There’s a weird panic going around like somebody yelled “Shark!” at a backyard pool party. SEO optimizers are out here freaking out, claiming that AI is about to make Google search results disappear and leave small businesses in the dust. Spoiler alert: that’s not happening.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.