Shopify Happy Hour podcast

Shopify Happy Hour

1
Launching a Non-Alcoholic Beer Brand on Shopify: Lessons from Go Brewing 49:00

منذ 18 hours49:00

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49:00

Launching a consumer brand is never easy — but launching a brewery without alcohol? That’s a whole new challenge. In this episode of Shopify Happy Hour , I sit down with Joe Chura , founder of Go Brewing , the non-alcoholic beer brand redefining how we think about social drinking. Joe shares his journey from idea to launch, the countless recipe iterations, and the marketing moves that helped Go Brewing quickly find its place in a competitive industry. You’ll hear how Joe: Turned a personal vision into one of the fastest-growing non-alcoholic breweries in the U.S. Perfected the brewing process through relentless testing and innovation. Built an online-first business with Shopify at the core of its growth strategy. Leveraged subscriptions to create community and recurring revenue. Collected and used customer feedback to guide new products and campaigns. Balanced storytelling, social media, and PR to build credibility and excitement. We also dig into the bigger picture : Why health-conscious consumers are fueling the non-alcoholic movement. How “hybrid drinking” is changing beverage culture. Where Joe sees opportunities in THC-infused beverages and beyond. If you’ve ever wondered what it takes to build a modern CPG brand — from brewing to branding to building community — this conversation will inspire and challenge you. 🍺 Whether you’re sober curious, an entrepreneur, or just fascinated by where consumer trends are heading, Joe’s story is proof that you don’t need alcohol to build a buzz-worthy brand. Brands mentioned: Go Brewing Easy Man Rich Roll 75 Hard Heineken Athletic Brewing Building a Story Brand by Donald Miller Just for Men Simpler Hair Color Naperville Running Company Jolie Chapters 00:00 Introduction to Go Brewing and Non-Alcoholic Beers 07:33 The Journey to Starting Go Brewing 15:33 Brewing Process and Challenges 19:59 Launching and Marketing Go Brewing 28:24 Subscription Model and Customer Engagement 37:52 Future Trends in Non-Alcoholic Beverages…

Shopify Happy Hour

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Turning Pistachios into Profit: How Pistakio Cracked the Nut Butter Category 29:56

منذ 5 weeks29:56

29:56

In this episode of Shopify Happy Hour, Dan sits down with Francine Voit, co-founder of Pistakio, to talk about how she turned an underused nut into a standout brand — and made pistachios fun, accessible, and delicious for everyone. Fran shares the inside story of how Pistakio started as a college capstone project, went viral with creative sampling stunts (including a tiramisu purse that made it through TSA!), and grew into a fast-scaling DTC and retail brand — all while staying taste-first and relentlessly scrappy. You’ll hear: ✅ The simple sampling strategy that built word-of-mouth and early traction ✅ How Pistakio turned customer feedback into product improvements ✅ Creative ways they inspire customers to use their spreads in everyday recipes ✅ Why taste-first product development beats trendy buzzwords ✅ How Fran thinks about growing retail, DTC, and content — without paid ads If you love founder stories packed with practical CPG marketing lessons and organic growth tactics, this one’s for you. Tune in, grab a snack (maybe a pistachio or two), and enjoy! Products and brands mentioned during this episode include: Pistakio Faire Bezi Labneh Lottie's Meats Michele Ferrero Chapters 00:00 Introduction to Pistachio and Francine Voit 02:27 The Inspiration Behind Pistachio Products 05:25 Product Development and Market Entry 09:04 Sampling Strategy and Initial Sales 14:39 Balancing Direct-to-Consumer and Retail Sales 17:46 Viral Marketing and Content Creation 19:55 Retail Partnerships and Growth Strategies 21:50 Advice for Aspiring Founders 24:09 Speed Round and Personal Insights…

Shopify Happy Hour

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Managing 45+ Shopify Stores with Dov Quint of OpenStore 51:43

منذ 13 weeks51:43

51:43

How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour , Dan Cassidy sits down with Dov Quint , Storefronts Lead at OpenStore , to explore the playbook he’s built for operating dozens of DTC brands at scale. You’ll hear: How OpenStore standardizes tech stacks without sacrificing performance Why A/B testing offers (and pricing) is non-negotiable Creative growth tactics like cashback offers that boosted list opt-ins by 40% What Shopify brands are doing to navigate tariffs without raising prices A smart strategy for post-purchase revenue (that won’t annoy your customers) How AI is being used for CRO, analytics, and review mining Why Dov is leading a mission-driven eCommerce delegation to Israel this fall Plus, hear Dov and Dan crack a Blue Moon and discuss ASMR marketing and whether your mom should test your website (spoiler: yes). 🎧 Tune in for a masterclass in operational excellence, CRO tactics, and why sometimes the best feedback comes from your mom. Show Notes: 🍻 Drinks of the Day: Dan: Blue Moon (bottle) Dov: Blue Moon 19oz can with bonus ASMR pour 📍 Guest Info: Dov Quint Storefronts Lead, OpenStore Mission Lead, Israel Tech Mission Connect on LinkedIn 📘 Books Mentioned: The Five Types of Wealth by Sahil Bloom Shoe Dog by Phil Knight 🧰 Tools & Tech Stack Shoutouts: Rebuy – Smart upsells & cross-sells Okendo – Reviews, UGC, and surveys Replo – Landing page builder Fermat – Embedded shopping experiences Fondue – Cashback instead of discounts Onward – Post-purchase insurance + experience layer IntelliGems – A/B testing for price, offers, landing pages Microsoft Clarity – Free heat mapping tool Heatmap.com – Revenue-based behavior analytics 🛍️ Brands Mentioned: Jack Archer – DTC men’s performance apparel brand Jolie – Luxury filtered showerhead with powerful DTC funnel Brez – THC-infused sparkling beverages HexClad – Hybrid cookware (Jason Panzer mentioned as Tech Mission guest) ✈️ Israel Tech Mission (September 2025): Curated trip for eCommerce founders, execs, and investors Dates: Sept 14–18, 2025 Led by Dov Quint in partnership with Israel Tech Mission Application link: https://tinyurl.com/ITM-for-eCommerce-Leaders Includes: meetings with Israeli tech leaders, Air Force base visit, NOVA site, Jerusalem, and Tel Aviv Featured guest: Jason Panzer, President of HexClad…

Shopify Happy Hour

1
From Gut Issues to Product Innovation: Xeba Zareie’s CPG Journey with Preme Foods 24:58

منذ 16 weeks24:58

24:58

In this episode of Shopify Happy Hour , we sit down with Xeba Zareie —founder of Preme Foods , a wellness-driven CPG brand helping people with chronic illness and sensitive stomachs enjoy indulgent nutrition again. What started as a personal battle with gut health turned into a mission: create functional, prebiotic-powered products that don’t compromise on taste or ingredients. From handmaking puddings to launching a shelf-stable, collagen-rich cocoa mix, Xeba’s story is equal parts resilience, research, and real innovation. We talk about: Why most gut health products on shelves are not made for sensitive stomachs The difference between prebiotics and probiotics (and why that matters) How Xeba scaled from small-batch to co-manufacturing without compromising quality What most new founders get wrong about packaging, messaging, and retail Her exact process for landing ideal retail partners—including a few bold outreach tactics Why powders > puddings (at least to start) If you’re building a wellness brand, formulating a CPG product, or launching on Shopify, this episode is packed with firsthand lessons from the trenches. Also: it’s our Aries birthday episode —cheers to that! Connect with Xeba Zareie Instagram: @x_eba Brand: @drinkpreme More info: drinkpreme.com Products mentioned during the episode: Zero to One by Peter Thiel Ramping Your Brand by James F. Richardson PhD 7 Laws of Spiritual Success by Deepak Chopra Organify Shilajit Gummies Revolve Erewhon Pistakio Charmlee Nour Dressing Chapters 00:00 Introduction to Preme Foods and Xeba Zareie 02:11 The Science Behind Gut Health and Nutrition 06:18 Founder's Journey: From Personal Struggles to Business 11:09 Scaling Production: Challenges and Solutions 12:03 Transitioning from Puddings to Powders 13:39 Navigating Retail Partnerships and Consumer Education 19:16 Marketing Strategies for D2C Success 21:19 Lessons Learned and Future Directions…

Shopify Happy Hour

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Ronnie Teja on Building Branzio Watches, Burnout, and the Power of A.I. for E-Commerce 48:02

منذ 18 weeks48:02

48:02

In this episode of Shopify Happy Hour , Dan sits down with Ronnie Teja , founder of Branzio Watches , to unpack his inspiring journey from picking blueberries as a new immigrant to building a global watch brand with a scrappy $10K start. Ronnie shares real stories of entrepreneurship—burnout, supplier scams, PayPal bans, and team drama—and how he overcame it all by staying relentlessly curious, leaning into AI, and building a brand that now operates with global scale. They also dive into: The early days of Facebook ads and retail media buying The mindset shift from performance marketing to brand-building How AI is changing e-commerce—from analytics to ad copy Tips on outsourcing, remote teams, and hiring middle management His philosophy on leadership, karma, and connecting people Whether you're a solo founder, aspiring operator, or scaling ecom brand, this one is packed with gold. 👉 Learn more about Ronnie: Just Google his name — he’s everywhere. 🎧 Available now on Apple Podcasts, Spotify, YouTube, and wherever you tune in. Products / products mentioned: Ghost Alibaba 4 Hour Work Week by Tim Ferriss Traction by Gino Wickman Rockefeller Habits by Verne Harnish Neil Patel BK Beauty The Big Short by Michael Lewis Barbarians at the Gate by Bryan Burrough and John Helyar Four Seasons Chapters 00:00 Introduction to Shopify Happy Hour 02:46 Ronny Teja's Journey to E-commerce 05:51 Lessons from Blueberry Picking 08:21 Marketing Education at Best Buy 11:31 Starting Branzio Watches 14:12 Challenges in E-commerce 16:49 Navigating Entrepreneurship 19:41 Building a Team and Leadership 22:31 The Evolution of Branzio Watches 24:50 The Evolution of Online Advertising 27:10 Shifting Mindsets: From Performance to Brand Marketing 29:41 Current Trends in Performance Marketing 31:51 Harnessing AI for Marketing and Business Decisions 36:31 Leveraging AI for Strategic Insights 39:48 Building a New E-commerce Business from Scratch 41:10 Choosing the Right Niche for E-commerce 43:19 Exceptional Customer Experiences in E-commerce 45:12 The Art of Connection and Networking…

Shopify Happy Hour

1
Wine, Wellness and Marketing with Nishal Kumar of No Days Wasted 42:51

منذ 19 weeks42:51

42:51

In this episode of Shopify Happy Hour , host Dan sits down with Nishal Kumar , founder and CEO of No Days Wasted , a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day. Over a glass of wine (or two), Nishal shares: How a mountain workout routine and social life led to the idea for No Days Wasted The surprising science behind hangovers—and why DHM is key Bootstrapping the brand with a kitchen-made prototype and $30K in Indiegogo pre-orders How early podcast ads on Spittin' Chiclets and Call Her Daddy helped scale DTC sales The shift from single-channel DTC to a full omnichannel strategy including Walmart, Amazon, and TikTok Shop His approach to content, virality, and building a trustworthy brand in a crowded market If you’ve ever wanted to build a brand that bridges health, science, and social life—or you just want to recover better after a big night out—this episode’s for you. Brands mentioned: No Days Wasted Mission Cocktails Michelob Gold Kickstarter Indiegogo Biz Nasty aka Paul Bissonnette Spittin Chiclets Call Her Daddy Bar Stool Sports Walmart GoPuff DoorDash Shoe Dog by Phil Knight 11 Rings: The Soul of Success by Phil Jackson Beck’s Broth Nike Chapters 00:00 Introduction to No Days Wasted 08:52 The Science Behind Recovery Supplements 17:56 From Idea to Market: The Journey of No Days Wasted 20:57 Building Trust Through Brand Quality 21:55 From Kickstarter to Brand Growth 24:38 Leveraging Podcast Advertising for E-commerce 27:34 The Omnichannel Approach to Marketing 31:09 Balancing D2C and Retail Strategies 33:51 Harnessing Organic Social Media for Growth 37:07 Advice for Future Entrepreneurs…

Shopify Happy Hour

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Healthy Donuts, Big Hustle: The Unfiltered Story Behind the Rise of Glonuts with Kristin Charbo 32:34

منذ 20 weeks32:34

32:34

In this episode of Shopify Happy Hour , we sit down with Kristin Charbo, co-founder and CEO of glonuts —a clean, craveable donut alternative with just 1g of sugar. Kristin shares the honest story of building glonuts from her one-bedroom apartment kitchen alongside her co-founder (and now husband) Grover, hand-making over 100,000 donuts before scaling to national retail shelves. We dive into how they approached retail without relying on digital ads, why packaging became their best salesperson, the challenges of manufacturing a totally unique product, and how they raised capital the scrappy way. Kristin also opens up about managing PCOS through diet and how that inspired glonuts' mission to make healthy snacking more fun and accessible. Whether you're building a CPG brand or just love a good founder journey, this one’s packed with insights—and donut jokes. Brands mentioned: Seven Husbands of Evelyn Hugo Daisey Jones and the Six by Taylor Jenkins Reid Kif Erewhon Alfred Nowadays Zara French Squirrel Chapters 00:00 Introduction to glonuts and Healthy Eating 06:21 The Origin Story of glonuts 12:14 Challenges in Manufacturing and Fundraising 20:13 Retail Strategy and Building Relationships 24:40 Marketing and Brand Differentiation 27:48 Future Plans for glonuts…

Shopify Happy Hour

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Disrupting the Pickle Aisle: How Two Founders Made Pickles Hot Again | Leah Marcus and Yasaman Bakhtier of Good Girl Snacks 31:25

منذ 21 weeks31:25

31:25

In this episode of Shopify Happy Hour , Dan sits down with Leah Marcus and Yasaman Bakhtiar , the best-friend duo behind Good Girl Snacks , creators of the now-famous Hot Girl Pickles . From launching in public on TikTok to landing Erewhon as a retail partner within a year, Leah and Yasaman share their journey of building a pickle brand that’s bold, crunchy, and anything but traditional. They dive into: How they used TikTok to build a loyal audience (before ever launching the product) Why social media is their most powerful (and free) growth tool Tips for building in public, going viral, and managing content without a big team Balancing best-friend energy with business structure Their advice for new brand owners and how they’d approach hitting 7 figures from scratch Grab a snack (maybe a pickle?) and get ready for a fresh, fun, and insightful conversation with two sharp ladies disrupting the sleepy pickle category. 🥒✨ Brands mentioned during this episode: Good Girl Snacks Erewhon Shoedog by Phil Knight Power of Now by Eckhart Tolle Pistakio Brave Sauce Reformation Chapters 00:00 Welcome to Good Girl Snacks 01:14 The Art of Pickle Tasting 02:45 Flavor Innovations and New Releases 05:10 The Journey of Founders 09:27 Growing in Public: Social Media Strategy 13:35 Consistency and Authenticity in Content Creation 16:28 Roles and Responsibilities of Co-Founders 17:56 Maintaining Friendships in Business 20:04 Retail Success and Market Positioning 22:30 Balancing D2C and Retail Strategies 24:07 The Future of Social Commerce 25:32 Lessons Learned and E-commerce Insights 27:12 The Secret to Crunchy Pickles 28:49 Speed Round: Quick Insights…

Shopify Happy Hour

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Soda with a Spark: Unleashing Perfy’s Mood Boost with Founder Vasa Martinez 39:15

منذ 22 weeks39:15

39:15

This episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower. Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive marketing tactics. Get ready to discover: ✅ The secret to forging rock-solid manufacturer partnerships ✅ Using organic social to attract distributors and retailers ✅ Winning strategies for blending D2C hustle with retail success ✅ Tools and platforms to move product early in your CPG journey ✅ Why limited time flavors can create buzz and be a win for a brand If you’re an e-commerce founder craving innovation or a beverage buff on the hunt for the next big thing, this episode is sure to give you a new perspective on growth. Tune in and get ready to elevate your game—one sip at a time. Products / services mentioned: Perfy Quest Nutrition RX Bar Clif Kind One Bar Siete Spindrift Faire Mabel Popup Grocer Snack Magic Range Me Aisle WeStock Klaviyo Sendlane Wholefoods Sprouts Wegman’s Publix Ayoh ChocZero Native The Rise of Superman by Steven Kotler Founder’s Brand by Dave Gerhardt Forging an Ironclad Brand by Lindsay Pedersen Chapters 00:00 Introduction to Perfee and Its Unique Offerings 08:32 The Journey Behind Launching Perfee 17:11 Product Development and Manufacturing Insights 21:24 Navigating Early Challenges in Product Launch 24:25 The Synergy of D2C and Retail Channels 27:35 Building Trust Through Social Proof 30:21 Innovative Promotions and Customer Engagement 33:20 Strategies for Successful Shopify Brands 35:36 Lessons Learned and Future Aspirations…

Shopify Happy Hour

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Pioneering Cannabis-Infused Spirits with Justin Tidwell of Nowadays 48:04

منذ 24 weeks48:04

48:04

This episode of Shopify Happy Hour features Justin Tidwell, the visionary behind Nowadays—a cannabis-infused spirit brand that's shaking up the beverage industry. Justin walks us through the evolution of his THC beverage brand, sharing candid insights on everything from product development hurdles to the art of organic marketing. He explains how pivoting during the pandemic fueled rapid growth, and why authenticity in influencer marketing and customer engagement is the secret sauce to building lasting credibility. We also explore: ✅ Launching products only when they’re 100% ready ✅ Harnessing organic marketing on TikTok to drive rapid growth ✅ Balancing DTC and retail growth for sustainable expansion ✅ Tailoring strategies to a diverse THC beverage market ✅ Building a strong company culture and memorable customer experiences ✅ The future of THC beverages—education, compliance, and growth potential If you’re in e-commerce, DTC, or just curious about building a groundbreaking brand in the cannabis industry, this episode is packed with actionable insights and real-world experiences to elevate your game. Products and brands mentioned: NOWADAYS John D. Rockefeller’s Letters to his Sons Slate Milk glonuts Kemosabe Chapters: 00:00 Introduction to Nowadays and Its Unique Offering 03:09 Crafting the Perfect Beverage: R&D and Flavor Development 06:02 From Concept to Market: The Journey of Nowadays 08:57 The Power of Organic Marketing and Social Media 11:59 Building Credibility Through Customer Experience 14:51 Influencer Marketing: Authenticity Over Promotion 24:05 Understanding the Target Market 27:01 Marketing Strategies and Growth 28:50 DTC vs Retail Growth 30:25 Navigating Retail Opportunities 33:28 Future of THC Beverages 35:13 Surreal Moments in Business 36:30 Hiring for Growth 39:39 Building a Strong Company Culture 42:02 Recommended Reads and Products 44:01 Efficiency as an Entrepreneur 45:52 Memorable Shopping Experiences 47:12 Connecting with Justin…

Shopify Happy Hour

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Building a Premium Non-Alcoholic Spirits Brand with David Fudge, Co-Founder & CEO of Aplós 53:12

منذ 25 weeks53:12

53:12

In this episode of Shopify Happy Hour, Dan sits down with David Fudge, co-founder and CEO of Aplós, a brand redefining non-alcoholic spirits and cocktails. David shares the journey behind Aplós, from the art of mixology to crafting functional beverages that don’t compromise on flavor or experience. He dives into the growing demand for premium non-alcoholic options, why consumers are shifting habits, and how Aplos is positioning itself in this evolving market. We also explore the challenges of building a beverage brand, including: ✅ Balancing D2C and retail—how Aplos approaches distribution. ✅ Marketing in a competitive space—strategies that work (and don’t). ✅ Post-purchase experience—why customer connection is key. ✅ Authenticity in branding—what makes a brand truly stand out. If you're in DTC, retail, or just love learning from brand builders, this episode is packed with valuable insights on creating a premium product and scaling a brand the right way. Brands mentioned: Aplós Lesse Adgile Media Group Mixology Masterclass Lynnette Marrero The Big Leap by Gay Hendricks Barney’s Chapters 00:00 Introduction to Aplos and Non-Alcoholic Spirits 01:15 Exploring Aplos Cocktails and Their Unique Ingredients 09:05 The Role of a Master Mixologist in Non-Alcoholic Beverages 14:29 Balancing Flavor and Functionality in Non-Alcoholic Spirits 18:34 Consumer Demand for Non-Alcoholic Options 24:44 The Distinction Between Canned Cocktails and Bottled Spirits 28:35 The Effects of Non-Alcoholic Spirits 30:03 The Inspiration Behind Aplos 34:43 Building a Brand: Early Strategies 39:13 Influencer Marketing and Authenticity 42:39 Marketing Strategies: Hits and Misses 47:30 D2C vs Retail: Growth Strategies 52:03 Connecting with Customers: The Personal Touch 56:08 Rapid Fire Insights…

Shopify Happy Hour

1
Bootstrapped to 100K Email Subscribers @ IQBAR: Will Nitze’s Genius Growth Playbook 56:03

منذ 27 weeks56:03

56:03

Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up. This episode is packed with game-changing insights for founders and health-conscious hustlers! Will reveals: The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing book How he built an email list of 100K subscribers without spending a dime on paid ads The brain-boosting science behind IQBAR’s ingredients and why they work How a bold Kickstarter launch helped turn IQBAR from an idea into a brand Why he pivoted from just “brain food” to a full-body performance nutrition approach The toughest manufacturing challenges he faced—and how he powered through them Why pricing is actually a marketing strategy—and how to use it to your advantage The founder’s role in product development—and why you can’t afford to outsource it too soon Tune in now to get the inside scoop on how Will built a profitable, mission-driven CPG brand from the ground up. Products and brands mentioned during this episode: IQBAR Mission in a Bottle by Seth Goldman and Gary Nalebuff Grain Brain by David Perlmutter Traction : Gino Wickman Traction : Gabriel Weinberg Clean Skin Club Chapters 00:00 Introduction to IQ Bar and Its Offerings 03:01 The Science Behind IQ Bar's Ingredients 06:09 Evolution of the Product: From Brain Food to Body Fuel 12:02 The Journey of Launching IQ Bar 17:49 Kickstarter Success: Strategies and Insights 27:16 Funding and Financial Challenges 30:23 Product Evolution and Manufacturing Journey 37:08 Navigating Manufacturing and Supply Chain 42:12 Marketing Strategies and Sales Channels 50:42 Achieving Profitability Through Volume 54:12 Lessons Learned and Future Strategies…

Shopify Happy Hour

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Turn Influencers into Revenue Machines: Yash Chavan's Proven Strategy | Founder of Saral 49:05

منذ 27 weeks49:05

49:05

Yash Chavan, founder and CEO of Saral , breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media. This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores: The pyramid approach to influencer marketing and how it helps brands scale effectively Why seeding products to influencers is the best way to find top-performing creators The power of earned media and why brands are moving away from paid ads Why Instagram Stories are one of the most effective content types for influencers How to identify the ideal creator persona for your brand Why revenue should be seen as a side effect of strong influencer relationships How brands can use influencer feedback to improve products and marketing If you’re looking to turn influencers into affiliates, ambassadors, and long-term partners, this episode is packed with insights! Brands and products mentioned during this episode: Araku coffee Relentless by Tim Grover Ridge Hexclad Nooe Bacha Coffee Timeline: 00:00 Introduction to Influencer Marketing and Saral 02:15 The Genesis of Saral: Simplifying Influencer Marketing 04:15 Understanding the Influencer Marketing Landscape 05:51 Successful Strategies in Influencer Marketing 09:11 The Pyramid Approach to Influencer Engagement 10:36 Selecting the Right Influencers for Your Brand 12:34 The Importance of Feedback from Influencers 15:50 Content Types and Their Effectiveness 18:15 Comparing Influencer Platforms: TikTok, Instagram, and YouTube 22:40 Maximizing Influencer Relationships 30:25 Understanding Influencer Motivations 37:29 Key Performance Indicators in Influencer Marketing 42:09 Building a Brand from Scratch with Influencers 45:21 Speed Round Insights…

Shopify Happy Hour

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Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea 53:24

منذ 29 weeks53:24

53:24

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores: the journey of tea from leaf to cup the health benefits of matcha, and why it's different than other tea one surprising truth about tea most people don't believe using restaurants as a paid-sampling program to grow DTC sales how Shopify saved her business during the COVID-19 pandemic one game-changing business decision Jennifer wish she did earlier why brand storytelling through organic social is a priority Brands and products mentioned during this episode: The Tipping Point by Malcolm Gladwell Fevertree Pluck Tea : use code HAPPYHOUR20 on your first order Timeline: 00:00 Introduction to Pluck Tea and Jennifer Commins 03:07 The Journey of Matcha: From Leaf to Cup 05:59 Understanding Matcha Preparation and Quality 09:02 Health Benefits of Matcha and Green Tea 12:00 The Process of Tea Production 15:07 Tea Brewing Techniques and Best Practices 17:56 The Importance of Tea Bags and Sustainability 21:14 Personal Health and Fitness Journey with 75 Hard 29:25 Embracing the Challenge of 75 Hard 34:17 The Journey to Starting Pluck Tea 43:52 Building a Brand Through Relationships 49:51 Adapting to Change: The Shift to D2C 53:17 Lessons Learned and Future Strategies…

Shopify Happy Hour

1
Crowdfunding Investors for a CPG Brand with Kevin O'Leary and Will Patch of Cape Cod'r 44:19

منذ 34 weeks44:19

44:19

Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers. In this episode we dove into topics including: using crowdfunding to raise cash for marketing and create raving fans why founders need to share their story over and over advice for anyone thinking about founding a CPG brand how to get sips to lips and cans in hands for a new beverage brand why speaking to the right investors and co-packers can get you to market faster with less risk Brands, services, books and products mentioned in this episode include: Cape Cod'r Start Engine Burn the Boats by Matt Higgins Thinking Fast and Slow by Daniel Kahneman Barbarians at the Gate by Bryan Burrough Nantucket Crisps Bezi Labneh…

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