TACOS Tuesday - Amazon Ads Tactics podcast

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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

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180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1] 22:07

منذ 18 يومًا22:07

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قوائم

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22:07

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly: Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.…

TACOS Tuesday - Amazon Ads Tactics

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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.

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#Business #Marketing #Sell Global

TACOS Tuesday - Amazon Ads Tactics

updated منذ 4 أيام

منزل السلاسل•Feed

52 حلقات

#Business #Marketing #Sell Global

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TACOS Tuesday - Amazon Ads Tactics

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Ep 52 - How To Control ACOS By Measuring Revenue Per Click 20:49

منذ 4 أيام20:49

20:49

In episode 52 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal how to take control of your Amazon ACOS by shifting focus from ad spend to measuring revenue per click. They break down why revenue per click is a more powerful metric than ACoS alone, how to spot hidden inefficiencies in your campaigns, and practical steps to scale profitably without wasting ad dollars. You’ll also learn how this approach changes bidding strategies, improves keyword targeting, and gives you clarity on where to double down for growth. They also discuss how to compare campaign performance across different product ranges, how to identify when higher ACOS can still be profitable, and how to use revenue per click to make smarter decisions around scaling. If you’re looking to reduce wasted spend and increase profitability on Amazon, this episode gives you the framework to make data-driven advertising decisions and win more sales. Download Slides here: https://gosellglobal.com/wp-content/uploads/2025/08/Advertising-Training-Why-Revenue-Per-Click-is-King.pdf You can view previous episodes here: https://gosellglobal.com/knowledge/podcast/ Enjoy the show and as always, follow, review, and share. Thank you…

TACOS Tuesday - Amazon Ads Tactics

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Ep 51 - Benchmarking Your Brand’s Ads Performance 16:20

منذ 11 يومًا16:20

16:20

In Episode 51 of TACOS Tuesday , Hamish Conway and Sebastian Hargreaves unpack three revealing insights from their Amazon ads audits - insights that could be quietly draining your budget and holding back your growth. Drawing on data from dozens of brands and millions in ad spend, they explore how many sellers lean too heavily on Sponsored Products while underusing high-potential ad types like Sponsored Display, the hidden risks of over-investing in branded search terms that can cannibalise your own sales, and the often - overlooked problem of wasted ad spend across broad, phrase, and auto targeting. They also share benchmarks to help you measure whether your ACOS and ad efficiency are truly competitive, and practical ways to reallocate your budget for stronger returns. Tune in to find out how your performance stacks up, and how small strategic shifts can lead to big gains on Amazon.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 50 - TACOS Tuesday Birthday - Observations and Forecasts for Amazon 29:13

منذ 18 يومًا29:13

29:13

In this special 50th episode, we celebrate one year of our TACOS Tuesday Podcast - it’s our first birthday! Hamish Conway and Sebastian Hargreaves reflect on what a year of weekly episodes has revealed about winning on Amazon, and what’s next. They dig into the rise of challenger brands, the decline of early-mover advantage, the explosive growth of Prime in Australia, and how AI and content velocity are changing the game. You’ll hear how to future-proof your brand, scale profitably with TACOS, and navigate rising CPCs, DSP, and Amazon’s evolving ad ecosystem. Whether you’re an emerging seller or an established brand, this episode offers fresh insights, real-world examples, and forward-looking strategies to help you stay competitive and keep growing on Amazon.Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…

TACOS Tuesday - Amazon Ads Tactics

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Ep 49 - Amazon Ditches Google Shopping. What Now? 16:56

منذ 25 يومًا16:56

16:56

Amazon has pulled the plug on Google Shopping ads - so what does that mean for brands? In this episode, Hamish and Sebastian break down why Amazon may have made this move, the trends pointing to declining external traffic, and how brands can adapt. Discover strategies to monitor your metrics, fill traffic gaps with smart ad spend, test new channels like Google Shopping on your own, and leverage Amazon’s customer journey analytics to uncover where your shoppers are coming from. If you’re selling on Amazon, this episode is packed with actionable steps to navigate the shifting landscape.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 48 - Prime Performance Recap - 2025 7:42

منذ 5 weeks7:42

7:42

In this short and sharp solo episode, Sebastian Hargreaves breaks down the key takeaways from Prime 2025, unpacking the data behind ad performance during the high-volume event. He reveals why ROAS dropped despite a 200% spike in ad sales, the critical role of Prime Deal badges, and how strategic spend, especially on the first and last days can make or break your results. If you're planning for Black Friday or future Prime events, this episode is packed with actionable insights to sharpen your Amazon ad game.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 47 - Amazon AU Sponsored Products Ad Placement Stats - 6 Month Review 19:02

منذ 5 weeks19:02

19:02

Ready to stop guessing where your Amazon ad dollars are going? Hamish Conway and Sebastian Hargreaves reveal what six months of real Sponsored Products data from Amazon Australia tells us about which placements are actually performing. They unpack surprising insights on cost-per-click, conversion rates, and ROAS across top of search, rest of search, and product pages - highlighting where most brands are overspending or missing opportunities entirely. You’ll also hear why product page ads may be undervalued, how to structure your campaigns for scale, and why now is the time to double down on Amazon AU before competition and costs catch up. If you're running ads on Amazon AU, this episode is packed with sharp, actionable takeaways to help you optimise spend and scale smarter while the market is still underpriced.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 46 - Reduce Risk and Maximise Margins in Global eCommerce 32:27

منذ 7 weeks32:27

32:27

This week on TACOS Tuesday, Hamish Conway sits down with Jim Vrondas from WorldFirst for a timely dive into the world of international payments, currency volatility, and the hidden costs that e-commerce sellers often overlook. Jim shares expert insights on how brands can protect profit margins with smart hedging strategies, avoid the double-conversion trap, and manage expenses more efficiently across borders. With real-world examples and a clear look at trends in global e-commerce, this episode offers practical tips for sellers scaling across marketplaces and markets - from the US to Europe to Southeast Asia. For sellers looking to save money, time and gain peace of mind when expanding globally, reach out via WorldFirst or connect directly with Jim on LinkedIn , and start simplifying your cross‑border payments today.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 45 - From Traditional Distribution to Amazon Success 28:06

منذ 8 weeks28:06

28:06

This week on TACOS Tuesday, Hamish Conway sits down with Timothy Malakou, Brand Manager at Sheldon and Hammond, one of Australia’s most respected distributors of premium home and kitchenware. Representing powerhouse brands like OXO, Scanpan, Global Knives, and Avanti, Sheldon and Hammond has seen remarkable growth on Amazon, with a 45% lift in ad-attributed sales and 35% total sales growth in just 12 months. Tim shares his journey, insights into brand building on Amazon, and how they’ve balanced retail partnerships with DTC growth. Packed with practical takeaways on negotiation, ad strategy, and product launches, this episode is a must-listen for any brand navigating the evolving e-commerce landscape.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 44 - Prime Day Preparation 29:41

منذ 9 weeks29:41

29:41

In Episode 44 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down exactly how to prepare for Amazon Prime Day - whether you’ve secured official deals or not. With just weeks to go, they cover the key steps to maximise sales: from ad strategies and pricing tactics to managing budgets across the crucial first, middle, and final days. They also reveal smart lead-in and lead-out moves, how to avoid wasted ad spend, and why some sellers might benefit from holding back. If you want a clear, profit-focused game plan for Prime Day, this one’s a must-listen.…

TACOS Tuesday - Amazon Ads Tactics

1
Ep 43 - Setting Objectives for Amazon Ads - The Secret Sauce 23:44

منذ 10 weeks23:44

23:44

In this episode, Hamish Conway and Sebastian Hargreaves break down the “secret sauce” to setting effective objectives for Amazon Ads. They walk through a practical framework to determine your contribution margin, define whether your focus is growth or profit, and calculate a target ACoS to guide smart bidding. Learn how to structure campaigns by job ranking, research, or profit and why assigning the right objective to each campaign can unlock scale and efficiency. This episode is perfect for brands looking to eliminate wasted spend and turn Amazon into a predictable growth engine.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 42 - Understanding & Optimising for RUFUS 37:58

منذ 11 weeks37:58

37:58

In Part 2 of this deep dive into Amazon’s evolving search algorithm, Hamish Conway is joined again by Viktoriya, Sell Global Account Director, to explore Rufus - Amazon’s new AI-powered shopping assistant. They break down how Rufus builds on the Cosmo algorithm to deliver more personalised, intent-led search results, and why this shift is a game-changer for sellers. Viktoriya shares insights on how to optimise listings for natural language queries, leverage images and video to boost relevance, and why brands who act now will have the edge. They also explore how Rufus is already reshaping ad placements and opening up new visibility for challenger brands. If you’re selling on Amazon, this is essential listening to stay ahead of what’s coming next.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 41 - The Changing Amazon Algorithm - From Keywords to Intent 22:20

منذ 11 weeks22:20

22:20

Amazon’s algorithm is changing - fast. In this episode, Hamish Conway is joined by Viktoriya, Sell Global Account Director and experienced Amazon seller, to explore the shift from keyword-based search to AI-driven intent. They break down how the new Cosmo algorithm works, how it’s already transforming search results in the US, and what sellers need to do to stay visible. Viktoriya shares actionable strategies for creating content that resonates with buyer intent, the rising importance of user-generated content, and how to future-proof your listings with smarter targeting and richer media. A must-listen for any brand wanting to stay ahead of the curve as Amazon redefines how products are discovered.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 40 - Your Amazon Prime Ads Strategy Preparation Analysis 16:38

منذ 13 weeks16:38

16:38

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into a strategic analysis of Amazon Prime Day advertising performance. They walk through a real example using cohort analysis to assess the long-term impact of Prime Day deals on customer lifetime value and acquisition costs. Listeners will learn how to evaluate whether Prime promotions are truly worth the investment, how to calculate their target cost per acquisition, and why understanding these metrics can unlock scalable growth. Ideal for sellers aiming to refine their Prime Day strategy with data-driven insights.…

TACOS Tuesday - Amazon Ads Tactics

1
Ep 39 - Managing Your Margin With Amazon AU 27:05

منذ 14 weeks27:05

27:05

In this episode, Hamish Conway and Sebastian Hargreaves unpack the key challenges around managing your margins when selling on Amazon Australia as a vendor. They take a deep dive into the various vendor programs like AVS, Vine, Subscribe & Save, and A+ Premium, highlighting which ones offer real value and which ones may be quietly eating into your profits. You’ll learn why many brands are unintentionally underfunding their advertising, how to approach vendor negotiations with confidence, and why treating Amazon as a hybrid of wholesale and direct-to-consumer is essential. Packed with real-world examples and strategic advice, this episode offers a clear roadmap to help brands protect their margins and grow sustainably on Amazon AU. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…

TACOS Tuesday - Amazon Ads Tactics

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Ep 38 - Middle Months - What We Are Doing For Our Clients Right Now 15:43

منذ 15 weeks15:43

15:43

In this episode of Tacos Tuesday, “Middle Months – What We Are Doing For Our Clients Right Now,” Hamish and Sebastian break down the strategies they’re using to navigate the seasonal lull between Q1 momentum and Prime Day build-up. They discuss how to adjust bids based on changing conversion rates, and how brands can use historical data to stay profitable during off-season slumps. They also touch on why Amazon vendors are being pushed toward higher average sale price products. Whether you’re a vendor or third-party seller, this episode gives real-time insight into staying sharp if or when the market cools.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 37 - Setting and Controlling Ad Budgets 28:16

منذ 16 weeks28:16

28:16

In Episode 37 of Tacos Tuesday, we dive into the art and strategy of setting and controlling ad budgets to drive better performance without overspending. Learn how to align your budget with business goals, adjust based on campaign performance, and avoid the most common pitfalls that drain ad spend. We cover practical methods for scaling, when to pull back or double down, and how to use data to make smarter budget decisions. Whether you're managing a tight budget or looking to scale profitably, this episode offers actionable insights to help you take control of your advertising spend.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 36 - Jamie Paros - Controlling Supply Chain Complexity and Cost 48:57

منذ 17 weeks48:57

48:57

In this episode of Tacos Tuesday, Hamish Conway sits down with Jamie Paros, co-founder of SKUdrop, to explore how smart supply chain strategies can unlock huge savings for e-commerce brands. Jamie shares his journey from running a transport business, to successfully launching his own brand on Amazon and then to launching a global logistics platform. Jamie has spent a significant amount of time in China and it was the early insights learning how Chinese manufacturers managed their logistics inspired a more efficient inventory model. They dive into key mistakes brands make with inventory movements, how to mitigate tariff risks, and why storing stock in China gives sellers more flexibility. Jamie also breaks down the power of demand-driven shipping, the shift toward multi-channel fulfillment, and how SKUdrop is helping both small and enterprise-level brands navigate complex logistics with ease. If supply chain headaches are eating into your margins, this episode is your blueprint for gaining control and scaling with confidence.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 35 - From Confusion to Clarity : The Amazon Ads Game Plan for Smart Growth 31:58

منذ 18 weeks31:58

31:58

In this episode of Tacos Tuesday, Hamish and Seb bring you the best moments from three standout episodes to help you move from confusion to clarity with your Amazon Ads strategy. They break down the biggest ad mistakes smart brands still make like poor campaign structure, catalog gaps, and wasted spend and explain why relying solely on ROAS can actually stunt your growth. You’ll learn how to set smarter, product-level objectives, use the right ad types at the right time, and why brand defense is essential, but just one piece of the puzzle. Whether you’re just getting started or looking to scale, this episode is your playbook for smarter, more strategic Amazon growth.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 34 - Navigating the Impact of Trumps Tariffs 24:19

منذ 19 weeks24:19

24:19

In this episode of TACOS Tuesday, Hamish and Seb dive into the chaotic ripple effects of Trump’s latest tariff changes and what they mean for Amazon sellers. With compounded duties nearing 200%, they share real client examples of how margins are being squeezed and what strategic moves can help sellers stay competitive. From cutting wasteful ad spend and leveraging dayparting, to seizing stock advantages and exploring new markets, this is a tactical guide to surviving and even thriving through economic turbulence. This is a must listen if you're navigating e-commerce in uncertain times. Access the free Dayparting Tool at gosellglobal.com/management-for-amazon-ads to maximise your ad efficiency by identifying your best performing times of day and week.…

TACOS Tuesday - Amazon Ads Tactics

1
Ep 33 - Negative Matching - When and How to Use It 16:46

منذ 20 weeks16:46

16:46

In Episode 33 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the crucial topic of negative matching for Amazon ads. They break down common mistakes sellers make, such as blindly negating high ACOS keywords and eliminating low-volume terms that can actually drive profitability. The discussion covers key criteria for effective negative matching, including relevancy, click-to-sale ratios, and cost-per-acquisition thresholds. They also share insights on how often to negative match based on campaign age and spend levels. If you want to maximise ad efficiency and reduce wasted spend, this episode is packed with actionable strategies to refine your approach.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 32 - Amazon Ads Australia Case Study - Fast Wins 23:11

منذ 21 weeks23:11

23:11

In Episode 32 of Tacos Tuesday , hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Audit conducted by Sell Global. The audit revealed that the brand had wasted spend making up 42% of its total ad budget without realising it. By restructuring campaigns, refining bid management, and reallocating budget to high-performing products, they dramatically improved profitability while reducing waste. The results speak for themselves - less spend, more sales, and a smarter, more efficient strategy. If you're running Amazon Ads, this episode is packed with insights to help you maximise your returns. Download Slides - https://gosellglobal.com/wp-content/uploads/2025/03/Sell-Global-Case-Study-Amazon-Ads-Health-Household-Personal-Care-Category.-2.pdf…

TACOS Tuesday - Amazon Ads Tactics

1
Ep 31 - How to Find and Fix Wasted Ad Spend 13:55

منذ 22 weeks13:55

13:55

In this episode of Tacos Tuesday , Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results. They reveal why auto campaigns often lead to the most waste, how negative keyword matching can improve efficiency, and why proper campaign structuring is critical to maximising ad performance. They also discuss real-world insights from account audits, showing how brands have successfully reduced wasted spend and reallocated budgets for higher returns. If you want to optimise your Amazon Ads and make every dollar count, this episode is a must-listen. To See If the Amazon Ads Spotlight Audit is Right For Your Brand, you can book a call with Seb here : https://gosellglobal.com/management-for-amazon-ads/…

TACOS Tuesday - Amazon Ads Tactics

1
Ep 30 - Amazon Ad Creative Impact on Results 32:11

منذ 23 weeks32:11

32:11

In this episode of Tacos Tuesday , Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make a difference. They share real performance metrics and insights, revealing how sponsored brand video is driving significantly higher click-through rates. They break down the key elements of high-converting Amazon ad creatives, the impact of video versus static images, and how to maximise ad placements for better results. They also cover common mistakes that can waste ad spend and why now is the best time to leverage video before the competition catches up. Plus, they reveal how brands can gain a massive competitive advantage in markets where video ads are still under-utilised like Amazon Australia. If you're running Amazon Sponsored Ads, this episode will help you stay ahead of the curve.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 29 - Deep Dive on Amazon AU 2024 Filing Results 34:59

منذ 24 weeks34:59

34:59

Amazon Australia’s 2024 filing results are in, revealing major shifts in the marketplace, and the numbers tell a compelling story. In episode 29, Deep Dive on Amazon AU 2024 Filing Results, Hamish Conway breaks down his key takeaways. What does this mean for brands and sellers? From third-party dominance to Amazon’s aggressive expansion, we unpack the biggest shifts in the marketplace and how you can stay ahead. With competition heating up and Amazon doubling down on growth, understanding these trends could be the key to scaling your business. If you’re selling on Amazon or thinking about it, this episode is packed with insights you can’t afford to miss. Download Slides Here :https://gosellglobal.com/wp-content/uploads/2025/03/Deep-Dive-on-Amazon-AU-2024-Filing-Results-PDF-2025-1.pdf Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…

TACOS Tuesday - Amazon Ads Tactics

1
Ep 28 - The Hidden Growth Formula on Amazon 22:45

منذ 25 weeks22:45

22:45

In Episode 28 of TACOS Tuesday, the best tactics and strategies for Amazon Ads discover the hidden growth formula that could transform your Amazon business. Hamish Conway and Sebastian Hargreaves dive deep into the power of understanding customer lifetime value and how it can give you a competitive edge. They break down the importance of tracking repeat purchases, how to calculate lifetime value, and why brands often make costly mistakes by overreacting to short-term metrics. Learn how top sellers use this data to maximise their advertising investments, improve profitability, and build long-term success on Amazon. Whether you are a third-party seller or a vendor, this episode uncovers game-changing insights to help you make smarter decisions and drive sustainable growth. Sell Global is an Amazon Ads Advanced Partner which means they are in the top 5% for ad spend managed on Amazon Ads in Australia.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 27 - Cleaning Up on Amazon - Carl Pronti from Combined Group 22:29

منذ 26 weeks22:29

22:29

In this episode of Tacos Tuesday , Hamish Conway sits down with Carl Pronti, Marketing Manager at Combined Group, to dive into the fascinating world of brand-building, e-commerce, and Amazon strategy. Carl shares his journey of bringing viral products like Scrub Daddy and The Pink Stuff to the Australian market and reveals how Combined Group stays ahead by spotting the next big trend. They discuss the challenges of balancing retail partnerships with Amazon’s aggressive pricing, the power of social media in product discovery, and why working with experts can be a game-changer. Plus, Carl shares insider tips on negotiating with Amazon and optimising logistics for maximum efficiency. Whether you’re an Amazon seller, a brand owner, or just curious about what makes a product explode in popularity, this episode is packed with game-changing insights.…

TACOS Tuesday - Amazon Ads Tactics

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Ep 26 - Look Inside an Amazon Ads Audit 28:14

منذ 27 weeks28:14

28:14

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves break down the essentials of an Amazon Ads audit—what it entails, why it matters, and how it can transform your advertising strategy. They discuss key metrics every brand should track, the importance of distinguishing between branded and unbranded ad spend, and practical ways to reduce wasted spend while maximising ROI. Whether you’re new to Amazon Ads or looking to fine-tune your campaigns, this episode is packed with expert insights to help you scale smarter. Want to see how your Amazon Ads stack up?Get your Ad Audit today - visit https://gosellglobal.com/management-for-amazon-ads/ to book a call with Seb. Download PDF Here : https://gosellglobal.com/wp-content/uploads/2025/02/Podcast-Amazon-Ads-Spotlight-Audit-Example-Report-and-Explainer-2.pdf Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍 ________________________________________…

TACOS Tuesday - Amazon Ads Tactics

1
Ep 25 - Amazon New to Brand Customers Deep Dive 26:51

منذ 28 weeks26:51

26:51

In Episode 25 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the importance of acquiring new-to-brand customers on Amazon. They discuss the strategies and metrics needed to grow your brand’s market share, lower advertising costs, and create long-term value. Seb breaks down how targeting new customers helps challenger brands stand out and compete, and explains how this strategy can drive stronger brand recognition and accelerate growth in crowded markets. Tune in for insights on leveraging Amazon ads for top-of-the-funnel growth, measuring success with new brand data, balancing new customer acquisition with retaining loyal ones, and optimising your brand’s presence for sustained growth in a competitive marketplace.…

TACOS Tuesday - Amazon Ads Tactics

1
Ep 24 - Fundamentals: Metrics that Matter 24:29

منذ 29 weeks24:29

24:29

Episode 24 of TACOS Tuesday, Metrics that Matter, Sebastian Hargreaves dives deep into the fundamentals of advertising metrics. In this final episode of his three-part series on the Foundations of Amazon Advertising, Sebastian breaks down how to measure and optimise key performance indicators like Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate (CVR), and Average Order Value (AOV). He explores the factors that influence these metrics, when to focus on improving them, and how to make data-driven adjustments for better ad performance.Tune in for actionable insights on leveraging the right metrics to make smarter advertising decisions and boost your Amazon success.Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…

TACOS Tuesday - Amazon Ads Tactics

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Ep 23 - Fundamentals: Targeting and Bidding Strategies 20:50

منذ 30 weeks20:50

20:50

In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from Episode 22 (Fundamentals: 101 Understanding the Basics of Advertising), Sebastian explores key bidding and targeting strategies, including the ”how” and ”why” behind fixed bids, dynamic bids, keyword targeting, and more. Learn practical tips for campaign planning, from launching products to managing seasonal peaks, and discover how to calculate bids for optimal performance. Whether you’re new to Amazon ads or looking to refine your approach, this episode provides actionable insights to help your business grow. Tune in to build a rock-solid foundation for your Amazon ads by mastering the essentials of targeting and bidding.…

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TACOS Tuesday - Amazon Ads Tactics

TACOS Tuesday - Amazon Ads Tactics

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