SaaS CMO Pro podcast

SaaS CMO Pro

1
How Slack Skyrocketed: Lessons from their original CMO 44:00

منذ 7 weeks44:00

44:00

Today I'm diving into a question I often hear from founders: How did Slack grow so fast? What was the key factor that really made the difference? I was fortunate enough to get an inside view of Slack from the early days, joining as CMO around employee #50. During my time there, I built out the marketing team and eventually led sales, customer success, and support. In this episode, I want to share some of the most effective growth strategies we used—practical approaches that I genuinely believe contributed significantly to Slack's rapid growth. My goal is simply to pass along insights that might help you in your own journey. ============================= 🦥 Videos Mentioned ============================= https://youtu.be/Oz39Iqi058k https://youtu.be/-KG4TIy5wXk https://www.youtube.com/playlist?list=PLFhqt_82AGLqM_XRLLqHqbsLHrA6rlSX_ https://youtu.be/FcQ-Qxdvq_8 https://youtu.be/ph701u2hzUg https://youtube.com/shorts/diqywu7N41k https://youtu.be/Ur-muLcga5s https://youtu.be/lAR7Jrj9DSE ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ ============================= 📷 Full 150+ item gear listing ============================= I can’t list all the gear in the YouTube description (would be waaaay too long) but you can find everything on the official SaaS CMO Pro website below. 👇 https://www.saascmopro.com/gear ============================= 🎥 Key items in Zoom/Youtube setup ============================= Camera: https://amzn.to/4c594Md Lens: https://amzn.to/3LL2XBY Mic: https://amzn.to/3SxF7gE Prompter: https://amzn.to/4cidkYT Key & fill light: https://amzn.to/3SwDvnv Purchases made through these affiliate links earn a commission, helping to support my channel at no additional cost to you. Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
5 Proven Ways to Beat Internal Resistance to PLG (Product Led Growth) 24:53

منذ 13 weeks24:53

24:53

Big believer in Product Led Growth? In charge of implementing PLG at your company? Well you are most likely going to encounter some stiff resistance. Not everyone drinks the PLG juice and you may have some internal stakeholders (sales, finance, board members, c-suite) who actively try to keep the status quo and are afraid of what PLG might mean. I walk you through 5 proven strategies to identify internal resistance and smash through it. Look, implementing a PLG initiative is a LOT easier if you build it out when you are in the early stages (seed, series A). When you get past that you will have to fight through a ton of inertia and stakeholders who want to keep the status quo. Save yourself some stress and come in equipped to learn how to identify resistance, why they think this way and equip yourself to bring that beautiful PLG baby to life. ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
AI Founders Are Making This CRITICAL Go-To-Market Mistake 4:24

منذ 16 weeks4:24

4:24

Something has been bothering me recently New AI startups using old marketing & sales playbooks Skipping straight to the enterprise Cold calling and cold e-mails AI spam Top down sales Mindless press releases Trying to buy off analysts Long deal cycles Looks and sounds like everyone else No one knows about their startup I’ve been trying to work with more seed AI startups to break this pattern Normally I don’t get involved in seed stage But this is often where the GTM playbook gets cemented AI startups are seeing MASSIVE amounts of competitors Dozens per space Built an AI autonomous customer support agent? There are five dozen others you are competing against My advice Adopt modern, customer-centric playbook Go where the eyeballs are (social, mobile, vertical video) Deliver great experiences Improve time to value Use outcome based pricing Reduce friction Leverage seed and grow Use northstar metrics like NPS, PQL, TTV, DAU Educate and nurture Embrace a mascot Choose a color and use it everywhere in your website and product Real life conferences to build connections Social proof and more social proof Focus on minting our promoters Use customer quotes not marketing spin Create delightful experiences Do what you would want if you were a customer Simple onboarding flows Use AI first marketing tools that personalize and improve experiences Do these and you WILL grow faster Do these and you WILL grow more capital efficient Do these and your customers WILL love you more Do these and your customers WILL recommend you more #Customer centric Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
Why Tech Marketers Lose Promotions (Your Outfit Matters) 6:52

منذ 23 weeks6:52

6:52

Most people think promotions are all about performance—but like it or not, perception plays a role too. In this video, I dive into the surprising impact your outfit can have on your career growth as a B2B tech marketer. Does what you wear really matter? How do top marketers think about workplace dress codes? And can dressing a certain way actually help you get ahead? I’ll share my own experiences, practical tips, and a few strategies successful professionals use to navigate office dress norms. ============================ 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
The better (and cheaper) alternative to multi-touch attribution. 🧪📊 7:53

منذ 25 weeks7:53

7:53

Learn how to use control groups to measure the effectiveness of your marketing efforts with precision. In this video, I’ll share practical examples from my time at Slack, Zendesk, and Salesforce, showing how control groups can help you evaluate ad campaigns, website changes, customer success initiatives, and more. Whether you’re a marketer, CEO, or VC, this simple yet powerful technique can save you money, improve decision-making, and provide definitive proof of ROI—all without expensive attribution tools. ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
Should you skip the SMB segment? 11:12

منذ 28 weeks11:12

11:12

Every SaaS and AI founder is forced with this question early on ... should you skip the SMB segment and go straight to the enterprise? I dive into the pros and cons here and lay my case for what I think is the clear answer. ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀 Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
My best productivity hacks 4:24

منذ 30 weeks4:24

4:24

When Are You at Your Best? 🔋 I didn’t always think about my peak energy hours—but once I did, it changed everything. Here’s what worked for me: 1️⃣ Map Your Energy: Take note of when you feel most productive and energized during the day. For me, it’s 8–10:30 AM. That’s when I tackle big projects or creative work. 2️⃣ Plan Around It: Align your toughest tasks with those high-energy periods. Save low-energy times for simpler tasks or breaks. 3️⃣ Recharge Strategically: I’m a sprinter, not a marathoner. After a focused sprint, I take breaks to reset before my next burst. 4️⃣ Set Tomorrow’s Goals Tonight: Before bed, I stack-rank my top tasks for the next day. It keeps me focused and aligned with my energy levels. 💡 Some people thrive with steady energy all day, others (like me!) need to sprint and recharge. Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
Unlocking Hyper-Growth: The Art of Removing Friction in PLG 14:54

منذ 33 weeks14:54

14:54

Learn how to identify and eliminate friction in your Product-Led Growth (PLG) strategy. From pricing and adoption friction to cognitive and invite friction, I’ll share actionable tips to help SaaS and AI companies grow faster and more efficiently. Perfect for founders, marketers, and product teams looking to accelerate growth. 🚀 ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
The Golden Rule of Professional Communication ✨📜💼 4:56

منذ 35 weeks4:56

4:56

Hey folks. Today, I want to share one crucial lesson I learned the hard way: never put anything in writing that you wouldn’t be comfortable with everyone at your company seeing. Let's dive into this topic and I'll share some strategies I used to help avoid this. ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
Scale Your Marketing Team: In-House 🏠 vs. Agency 🤝 Guide 6:26

منذ 37 weeks6:26

6:26

When I built marketing at Slack, Zendesk and Salesforce, I always had to make a fundamental decision. Which functions should we hire internal marketers for and which should we outsource to agencies? In this video I walk you through the pros and cons of in-house vs agency in this ultimate battle royale! ============================= 🎥 Chapters ============================= 0:00 Introduction to In-House vs. Outsourcing 0:46 Key Factors for In-House vs. Outsourcing in Marketing 1:32 Advantages of Outsourcing for Speed 2:10 Common Marketing Functions to Outsource 2:52 Weighing the Costs of Outsourcing 3:39 Building Core Competencies In-House 4:21 Benefits of Outsourcing Creative Work 5:01 Flexibility and Fresh Perspectives with Agencies ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
🔑 Two words took Zendesk from zero to IPO 🚀 8:40

منذ 38 weeks8:40

8:40

I had the great pleasure of working with a spectacular team at Zendesk. I joined at an early stage (about 65 people) and came on as their first CMO. I built out the marketing team and in a couple years we took Zendesk IPO. We had a guiding principle at Zendesk and it could be distilled into two words: Beautifully Simple. This video dives into how those two words manifested into practical strategy that helped propel Zendesk to huge heights. ============================= 📖 Table of Contents ============================= 00:00 - Introduction 00:20 - Background 00:40 - Revealing the Key Concept: Beautifully Simple 01:00 - Traditional B2B Software Model 01:47 - Frustrations with Complex Software 02:46 - Importance of Beautifully Simple Design 03:35 - The Value of Simple User Experience 04:25 - The “Photoshop Effect” 05:13 - Focusing on Core Features 05:50 - Minimally Viable Product vs. Polish 06:29 - Example: Slack Emoji Reactions 07:09 - The Power of Beautifully Simple 08:00 - Call to Action 08:20 - Closing Remarks ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ Newsletter: https://saascmopro.substack.com/ Hire me: https://www.saascmopro.com/advisor-se... Brand partner: https://www.saascmopro.com/brand-partner Speaking opps: https://www.saascmopro.com/speaking-opps ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear Camera: https://amzn.to/4c594Md Lens: https://amzn.to/3yyOO7L Mic: https://amzn.to/3SxF7gE Prompter: https://amzn.to/4cidkYT Key & fill light: https://amzn.to/3SwDvnv Softbox: https://amzn.to/4drWI1z Standing desk: https://amzn.to/3WMfZFC Acoustic panels: https://amzn.to/4fCKtBa Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you. ============================= 👀 Follow Me: ============================= Podcast: https://saascmopro.buzzsprout.com/share LinkedIn: https://www.linkedin.com/in/bmacaitis/ X: https://x.com/SaaS_CMO_Pro ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class marketing teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
The 🔒 HIDDEN Potential of 💬 In-Product Messaging in SaaS 🚀 9:18

منذ 39 weeks9:18

9:18

Spend a little time learning about In-Product Messaging (IPM) and why I'm such a huge fan of it. IPM is an incredible way to educate and nurture your users within your SaaS or AI tool. ============================= 🎥 Videos mentioned ============================= https://www.youtube.com/playlist?list=PLFhqt_82AGLqM_XRLLqHqbsLHrA6rlSX_ ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ Newsletter: https://saascmopro.substack.com/ Hire me: https://www.saascmopro.com/advisor-se... Brand partner: https://www.saascmopro.com/brand-partner Speaking opps: https://www.saascmopro.com/speaking-opps ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear Camera: https://amzn.to/4c594Md Lens: https://amzn.to/3yyOO7L Mic: https://amzn.to/3SxF7gE Prompter: https://amzn.to/4cidkYT Key & fill light: https://amzn.to/3SwDvnv Softbox: https://amzn.to/4drWI1z Standing desk: https://amzn.to/3WMfZFC Acoustic panels: https://amzn.to/4fCKtBa Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you. ============================= 👀 Follow Me: ============================= Podcast: https://saascmopro.buzzsprout.com/share LinkedIn: https://www.linkedin.com/in/bmacaitis/ X: https://x.com/SaaS_CMO_Pro ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
7 tips for more customer references 💬🤝✨ 15:02

منذ 40 weeks15:02

15:02

Great customer references are always hard to get. I spill the beans on my top 7 strategies to get more and better customer references. These help even if you are going after the elusive enterprise segment. ============================= 🎥 Videos mentioned ============================= https://youtu.be/FcQ-Qxdvq_8 https://youtu.be/Ol6kMjzMOAs ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ Newsletter: https://saascmopro.substack.com/ Hire me: https://www.saascmopro.com/advisor-se... Brand partner: https://www.saascmopro.com/brand-partner Speaking opps: https://www.saascmopro.com/speaking-opps ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear Camera: https://amzn.to/4c594Md Lens: https://amzn.to/3yyOO7L Mic: https://amzn.to/3SxF7gE Prompter: https://amzn.to/4cidkYT Key & fill light: https://amzn.to/3SwDvnv Softbox: https://amzn.to/4drWI1z Standing desk: https://amzn.to/3WMfZFC Acoustic panels: https://amzn.to/4fCKtBa Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you. ============================= 👀 Follow Me: ============================= Podcast: https://saascmopro.buzzsprout.com/share LinkedIn: https://www.linkedin.com/in/bmacaitis/ X: https://x.com/SaaS_CMO_Pro ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
PLG 100% ❌ Does Not Work for This Industry 🏭 5:51

منذ 41 weeks5:51

5:51

Ok you teased me Bill with that title. I'm a PLG fan. What the heck industry doesn't work for PLG?!?. Listen on my friend. ============================= 🎥 Videos mentioned ============================= https://www.youtube.com/watch?v=qUZngF95dyo ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ Newsletter: https://saascmopro.substack.com/ Hire me: https://www.saascmopro.com/advisor-se... Brand partner: https://www.saascmopro.com/brand-partner Speaking opps: https://www.saascmopro.com/speaking-opps ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear Camera: https://amzn.to/4c594Md Lens: https://amzn.to/3yyOO7L Mic: https://amzn.to/3SxF7gE Prompter: https://amzn.to/4cidkYT Key & fill light: https://amzn.to/3SwDvnv Softbox: https://amzn.to/4drWI1z Standing desk: https://amzn.to/3WMfZFC Acoustic panels: https://amzn.to/4fCKtBa Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you. ============================= 👀 Follow Me: ============================= Podcast: https://saascmopro.buzzsprout.com/share LinkedIn: / bmacaitis X: https://x.com/SaaS_CMO_Pro ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

SaaS CMO Pro

1
How I handle work mistakes. The simple 3 step process 🛠️ 3:49

منذ 42 weeks3:49

3:49

Mistakes happen. It's just the truth. And at some point you or your team will make the mistake and it will get called out in a big meeting. Here is my simple 3-step formula that my Dad taught me on how to communicate the problem. ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ Newsletter: https://saascmopro.substack.com/ Hire me: https://www.saascmopro.com/advisor-se... Brand partner: https://www.saascmopro.com/brand-partner Speaking opps: https://www.saascmopro.com/speaking-opps ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear Camera: https://amzn.to/4c594Md Lens: https://amzn.to/3yyOO7L Mic: https://amzn.to/3SxF7gE Prompter: https://amzn.to/4cidkYT Key & fill light: https://amzn.to/3SwDvnv Softbox: https://amzn.to/4drWI1z Standing desk: https://amzn.to/3WMfZFC Acoustic panels: https://amzn.to/4fCKtBa Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you. ============================= 👀 Follow Me: ============================= Podcast: https://saascmopro.buzzsprout.com/share LinkedIn: / bmacaitis X: https://x.com/SaaS_CMO_Pro ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). Learn marketing + watch full video at 🚀 Saascmopro.com 🚀…

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SaaS CMO Pro

SaaS CMO Pro

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