المحتوى المقدم من The Blockchain Recruiter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Blockchain Recruiter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
المحتوى المقدم من The Blockchain Recruiter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Blockchain Recruiter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Blockchain Startup Show, where we explore the minds of the most innovative and dauntless leaders in the world of Crypto and Web3. I’m your host, Harrison Wright, and I’m excited to take you on a journey through the rapidly evolving landscape of decentralized technology. Get ready to investigate the latest trends and challenges facing the industry. Each week, we discover strategies that innovative leaders are using to survive and thrive. Whether you're currently a Web3 founder or leader, or you one day aspire to be, you'll gain crucial knowledge and insights to accelerate your learning curve, handle this industry's greatest challenges, and make the impact you've always dreamed of.
المحتوى المقدم من The Blockchain Recruiter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Blockchain Recruiter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Blockchain Startup Show, where we explore the minds of the most innovative and dauntless leaders in the world of Crypto and Web3. I’m your host, Harrison Wright, and I’m excited to take you on a journey through the rapidly evolving landscape of decentralized technology. Get ready to investigate the latest trends and challenges facing the industry. Each week, we discover strategies that innovative leaders are using to survive and thrive. Whether you're currently a Web3 founder or leader, or you one day aspire to be, you'll gain crucial knowledge and insights to accelerate your learning curve, handle this industry's greatest challenges, and make the impact you've always dreamed of.
In this episode of The Blockchain Startup Show, I sat down with Orion Parrott, Co-founder of Orange DAO and GP of Orange Fund. We talk about the macro and the micro - and most importantly - what Orion's learned about startup success and how to replicate it from years of funding and working with early-stage teams. Episode Outline and Highlights: [00:02] Welcome and Introduction Harrison introduces the show and guest Orion Parrott Background on Orange DAO and Orion's advisory work [02:23] Orion's Journey into Crypto From defense electronics to fintech entrepreneurship Early interest in crypto dating back to 2013 The evolution of Orange DAO from Y Combinator connections [08:19] Current State of Crypto Markets Analysis of recent market movements and meme coins Discussion of Trump-related token launches Balancing community value with token economics [11:17] The Evolution of DeFi and Market Focus Contrasting DeFi's current utility with 2021 The dichotomy between gambling trends and product development Real-world applications versus speculative activities [20:15] Strategy and Founder Success The importance of problem definition in startup strategy How to approach product-market fit in Web3 Common pitfalls in startup positioning [38:23] The Remote Work Revolution in Crypto Impact of digital transformation on work culture The rise of crypto conferences and in-person events Building communities in a digital-first world [50:23] Ethereum vs Solana Debate Analysis of recent market movements User experience considerations Cultural differences between ecosystems Key Insights for Founders Orion emphasizes the importance of understanding your market and executing with clear advantages. To succeed these days, you need both solid tech skills and a way to get people involved and excited about what you're doing. What's Next Web3 communities keep changing, and the trick is to bring in new ideas while actually giving users what they want. As things settle down in the industry, founders need to be ready to adapt, but shouldn't lose sight of what they stand for and what matters to their community.…
In this episode of The Blockchain Startup Show , I had the pleasure of speaking with Tim Dierckxsens, CEO and Co-Founder of Venly. Tim takes us through Venly’s journey since its founding in 2017 and shares his insights into the evolution of blockchain tooling, the importance of simplifying Web3 for developers, and the challenges and opportunities of scaling a blockchain business in today’s market. From creating developer-friendly platforms to addressing the challenges of blockchain adoption, this episode is packed with actionable advice for Web3 founders and leaders. Episode Outline and Highlights: [00:02] Introduction to Tim Dierckxsens and Venly Tim’s background as a business consultant and how blockchain caught his attention. The founding of Venly and its mission to simplify blockchain adoption. Recognizing the need for middleware to address blockchain infrastructure challenges. [04:05] How Venly Has Evolved Over Time The transition from a wallet provider to an all-in-one blockchain platform. Lessons learned from scaling too quickly and how Venly adapted to challenges. [05:46] The Comeback of Enterprise Blockchain Observing a resurgence in private blockchain initiatives by companies like JP Morgan. Differences between public and private blockchain use cases. [08:21] Blockchain Maturity and Long-Term Adoption Why blockchain adoption mirrors the rise of cloud technology. Understanding the Gartner Hype Cycle and blockchain’s long-term potential. [13:08] Addressing Security Challenges in Blockchain Tackling smart contract vulnerabilities and ensuring protocol safety. The rise of liability insurance for blockchain platforms. Drawing parallels between blockchain security and traditional cybersecurity. [17:04] Developer Enablement for Web3 Adoption The importance of no-code and low-code solutions for businesses. How Venly empowers developers with API-based platforms to bridge Web2 and Web3. [27:32] Building for Web3 vs. Web2 Audiences Key differences in targeting native Web3 users versus traditional businesses. Why simplified tools and user-friendly interfaces are critical for scaling blockchain use cases. [47:35] The Role of Regulation in Blockchain Why regulation should be seen as a framework for safety, not a limitation. Innovations in compliance, such as Cardano’s Midnight and its focus on privacy. [55:28] Lessons from Six Years in Blockchain Leadership Tim reflects on Venly’s journey, sharing lessons from navigating market downturns. The importance of resilience, adaptability, and long-term thinking for founders. [01:00:12] Final Advice for Aspiring Founders Why founders must be optimistic yet pragmatic to inspire their teams. Leading through uncertainty and seeing the light at the end of the tunnel. Building Stronger Tools for Blockchain Adoption Tim Dierckxsens highlights the importance of simplifying blockchain technology for both developers and businesses. Venly’s focus on developer-friendly APIs and user-centric platforms makes it easier for companies to bridge the gap between Web2 and Web3. By removing technical barriers, Venly is playing a key role in accelerating blockchain adoption. The Value of Resilience and Strategic Thinking After six years of leading Venly, Tim emphasizes that resilience and adaptability are critical for success in the blockchain space. Founders must navigate rapid technological shifts and market challenges with optimism and determination. By focusing on long-term growth and learning from past mistakes, startups can build sustainable businesses and thrive in Web3’s ever-changing landscape.…
In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Kristina Kuleshova, Head of People and Culture at Magic Square. Kristina shares her perspective on cultural and generational differences in Web3 teams, and how startups can best adapt to an inter-generational, inter-cultural workforce that’s radically different from anything that came before. From cross-cultural management to generational insights, this episode is packed with actionable advice for founders looking to scale their teams effectively. Episode Outline and Highlights: [00:02] Introduction to Kristina Kuleshova and Magic Square Kristina's Web3 origin story Her role as Head of People and Culture at Magic Square Initial encounters with blockchain and its transformative potential [10:06] Generational Differences in Web3 Challenges in hiring and organizational culture within Web3 The generational divide in crypto workplaces Strategies for creating inclusive environments [18:09] Evolving Workforce Trends Contrasts in work attitudes between Gen Z and other generations The impact of digital age information access on productivity Cultural expectations and the pursuit of meaningful work [30:53] The New Model of Team Building Balancing professional duties with personal passions in crypto The importance of adaptability and rapid decision-making The value of flexibility and changing perceptions of job-hopping [45:19] Attracting Experienced Talent Transitioning from established companies to startups The role of mutual selection in recruitment Benefits of tenure and experience in Web3 teams [51:16] Non-Traditional Employment The rapid pace of change Differences in employment structures and their impact Attracting non-crypto native talent [56:59] Crypto Work Culture The rise of remote work and digital nomadism Cultural attitudes towards remote work in different regions The fun and rewarding environment of the crypto industry Building Stronger Teams in Web3 Kristina Kuleshova highlights the importance of bringing people together across different age groups and backgrounds in Web3. As the industry evolves, creating an environment where collaboration and fresh ideas thrive is key. Leaders can build strong teams that handle the volatility of the industry by encouraging diversity and making quick, thoughtful decisions. The Value of Experience and Broader Perspectives The crypto industry benefits from combining the energy of younger generations with the knowledge of more experienced professionals. By recognizing and addressing the unique needs of older candidates, startups can build balanced teams. This approach not only strengthens company culture but also helps drive lasting success.…
In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Ceri Power, Head of People at the StarkNet Foundation. We discuss Ceri’s experiences with hyper-growth teams Chainlink and Status, exploring how to build teams that effectively integrate crypto-native and non-crypto-native talent. Ceri shares lessons on operational efficiency, open-source collaboration, and community-driven marketing—and what early-stage founders can learn from more established teams. We touch on Web3 recruiting, and how competence trumps credentials. We also examine the crucial role of founders in shaping company culture and their strategic importance as the public face of their organizations. Join us as we take a peek “behind the curtain” to see how some of crypto’s most successful teams have scaled… Episode Outline and Highlights: [00:02] Scaling Web3 Companies Introduction to Ceri Power and her role at StarkNetInsights from scaling Chainlink and Status The importance of operational efficiency and open-source collaboration [11:47] The Value of Hiring Non-Crypto Talent Transition from traditional credential-based hiring to valuing skills and agency The integration of non-crypto-native talent and changing industry perceptions Creating a flexible, growth-oriented work culture [20:45] Purpose, Passion in Crypto The intersection of ideas and innovation Bringing fresh perspectives into crypto Meaning and purpose [31:02] Founders and Web3 Culture The role of founders as public figures and cultural leaders The importance of strong personal branding and active involvement in hiring Setting the company's trajectory through consistent messaging [41:35] Building Strong Foundations for Success Making tough decisions as a founder to manage team dynamics and performance Early intervention and saying goodbye with grace Advice for seed-stage founders [45:40] Early-stage Hiring The importance of strategic hiring decisions in the early days Dangers of settling for less than exceptional talent Clear organizational vision and effective delegation for scaling [50:53] Strategic Hiring for Long-Term Success Challenges of hiring during crypto's volatile boom and bust cycles Intentional hiring decisions and maintaining sustainability Impact of hiring and firing on company culture and reputation Creating a Culture of Adaptability in Web3 In crypto, a flexible, open team culture is essential. Ceri Power shares how blending crypto-native and non-crypto-native talent helps companies thrive in the face of constant change. By fostering collaboration and encouraging new perspectives, early-stage teams can cultivate a dynamic work environment that welcomes innovation and builds resilience. Sustainable Growth Through Thoughtful Hiring Scaling quickly doesn’t mean hiring at random. Ceri emphasizes the importance of purpose-driven recruitment, where each hire aligns with the company’s long-term vision. For founders, this approach isn’t just about filling seats—it’s about building a foundation for sustainable growth and a strong, cohesive culture that will weather the ups and downs of the crypto industry.…
In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Michal Moneta, Chief Strategy Officer at the Onchain Foundation. Michal shares his journey from a content marketer to a pivotal figure in the blockchain industry, highlighting the rapid career advancements possible within the crypto space. We delve into the mission of the Onchain Foundation and its innovative approach to making Web3 more accessible through real-world blockchain applications. Michal and I explore the profound shifts in work and career that have occured in recent years. We discuss how the traditional linear career progression is being replaced by a fast-paced, skill-driven model that values adaptability and new ideas. The conversation extends to the broader socio-economic transitions, emphasizing the meritocratic culture emerging in the information age. And most importantly, this episode addresses the road to Web3 mass adoption and the opportunities that exist here for crypto entrepreneurs. He highlights segments ripe for disruption, like gaming and social media, while examining what's gone wrong with other use cases. Through customer-centric marketing and aligning blockchain innovations with genuine user value, Michal offers invaluable insights for those curious about the future trajectory of work and technology in the blockchain era. Episode Outline and Highlights: [00:02] Introduction to Michal Moneta and Onchain Introduction to Michal Moneta's background and his role at Onchain The Onchain Foundation and its mission to bring the world onchain The unique challenges of Web3 business [10:16] Work and Career in Web3 The shift from linear career progression to a dynamic, skill-driven model How Web3 continues to pioneer remote work and offering meritocratic opportunities globally Broader socio-economic transitions from industrial to information eras [29:55] Real-World Adoption Challenges in Web3 Challenges of launching blockchain-based products The dichotomy between Web3 ideals and user expectations Exploring how blockchain can offer financial stability in countries with unstable currencies [36:59] Future Adoption of Web3 Technologies Onboarding people to Web3 The potential of sharing economy models in driving Web3 adoption How Sweatcoin's approach can serve as a blueprint for Web3 integration [46:12] Web3 Gaming Adoption Challenges The promise and disappointment of Web3 gaming - what can be learned? The importance of delivering genuine user value over speculation Lessons for founders on creating compelling user experiences Web3 Career Progression In Web3, traditional career paths have been replaced by a dynamic, skill-driven model that values adaptability and innovation. This new landscape emphasizes merit over tenure, offering rapid career advancement opportunities and pioneering remote work models that are meritocratic and global. Individuals and companies must quickly adapt to technological advancements, focusing on rewarding direct merit and fresh ideas to thrive. Driving Real-World Adoption Web3 products must align with genuine user needs and provide value beyond "number go up". By focusing on consumer use cases that stand to gain the most from blockchain technology, entrepreneurs can maximize their chances of crossing the adoption chasm.…
In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Saul Hudson, Co-Founder and Managing Partner of Angle42. Saul brings invaluable insights into the unique pressures facing first-time founders. We explore how humility and a willingness to learn can inform a startup’s culture from the earliest days, maximizing the chances for sustainable success. Saul offers a framework for founders to balance the urgency of quick wins with the strategic decision-making needed to build something that lasts. We also discuss how the role of public relations is changing in accordance with the new model of influence. Saul shares how successful companies navigate PR, emphasizing authenticity and strategic foresight in community engagement, especially during events and on social media. If you’re here for insights on optimizing your communications and gaining the right kind of attention for your startup while avoiding a PR disaster, this is the episode for you. Episode Outline and Highlights: [00:02] Introduction to Saul Hudson and Angle42 Introduction to Saul Hudson's background and his role at Angle42 Overview of Angle42 and its mission in the Web3 space Initial insights into the evolving Web3 landscape and its challenges [14:30] Effective Communication and Hiring Strategies The balance between urgency and strategic planning in startup communications Effective hiring strategies in Web3 Creating a sustainable communication framework for growth [20:39] Building Momentum in PR and Marketing The art of patience in PR and playing the long game Strategies for building momentum in PR Understanding the role of strategic planning in demonstrating PR ROI [35:34] How to Create Influence at Scale How PR extends beyond media relations to create influence at scale The significance of events in building personal connections Establishing community and influence in a decentralized world [52:11] Qualities of Effective PR Partners Key qualities to look for in PR partners Relevant experience and philosophical alignment How honesty and brand story communication are crucial in PR partnerships [60:06] Maintaining Positive Communication Maintaining a positive tone in professional settings Importance of positive engagement on social media Strategies for filtering out noise and fostering authentic interactions Embrace Humility and Curiosity First-time founders can greatly benefit from adopting a mindset of humility and curiosity. This approach fosters a culture of growth and success, where learning is prioritized and collaboration thrives. Embracing humility allows founders to acknowledge their limitations and most effectively leverage the expertise of others. This drives continuous improvement, encouraging exploration and innovation. Together, humility and curiosity create a resilient and adaptive organization capable of thriving. Long-term PR Strategy Building momentum in PR is a long-term endeavor, much like SEO. It requires a deep commitment to patience and strategic planning to develop relationships that are not only meaningful but enduring. Organizations must focus on long-term objectives, setting realistic expectations and cultivating trust and credibility over time. This patient, calculated approach is essential for demonstrating return on investment in PR efforts. By nurturing these relationships, companies lay a solid foundation for lasting success, ensuring that their message resonates and their influence grows in the ever-evolving landscape of Web3.…
In this episode, Lorenzo shares his inspiring journey from his early days with Arquimia in Spain to becoming a pivotal figure in Miami's burgeoning tech & crypto landscape. We discuss the nuances of succeeding as a founder in Web3, and the importance of perseverance, adaptability, and community-building. Lorenzo's journey illustrates the shift from Web2 to Web3, providing listeners with a roadmap for building Web3 companies that last. Lorenzo offers practical advice for aspiring entrepreneurs looking to make their mark in crypto. Episode Outline and Highlights [00:03] Lorenzo's Story Discover Lorenzo's early tech days with Arquimia in Spain His big move to Miami and work with Rokk3r How he helped incubate over 50 ventures The Web3 Chapter [14:11] Essential Traits for Startup Success Finding the right balance between talent and perseverance Why humility and continuous idea validation matter The mindset of questioning and evolving ideas for success in entrepreneurship [24:14] Leadership for Founders The hurdles in moving from IC to leadership How the entrepreneur is like a chef The importance of operational leadership and the potential need for a COO [34:56] Building Strategic Assets for Startups Spotting and addressing skill gaps early The value of building networks and communities before product development Learning from others’ mistakes and planning strategically for success [40:03] Success Factors in Startup Ecosystems How accelerators help shape successful startups Learning from successful entrepreneurs and using feedback effectively The impact of timing and luck in Web3 Benefits of a strong entrepreneurial ecosystem [51:57] Shifting from Web2 to Web3 Key differences between Web2 and Web3 founders Assessing genuine blockchain technology applications Moving from hype-driven projects to meaningful blockchain applications Leadership in Web3 Lorenzo emphasizes that transitioning from Web3 to Web3 requires a new set of leadership skills. This includes not only understanding the technological nuances but also fostering a culture of collaboration and innovation within teams. Lorenzo’s insights underscore the need for Web3 startups to be led by visionaries who can guide their teams through the fog of uncertainty while staying focused on producing real value. Building a Sustainable Startup Ecosystem Lorenzo also sheds light on the importance of cultivating a robust startup ecosystem, particularly in the realm of blockchain technology. He argues that successful ecosystems are built on the foundation of strong networks, community engagement, and a willingness to share knowledge and resources. Accelerators and incubators play a critical role in this process, offering not just funding but mentorship and strategic guidance. Lorenzo points out that while timing and luck are factors in a startup’s success, being part of a supportive ecosystem can significantly enhance a startup’s chances of thriving. By learning from past successes and failures within the community, entrepreneurs can better navigate the challenges of the Web3 landscape and create lasting impact.…
What if your company’s greatest asset and biggest challenge were the same thing? Join me on the Blockchain Startup Show as I welcome Nelson Lopez, founder of DeWe and former Global Head of People at Gate.io. Nelson shares his journey into the crypto space, driven by his passion for decentralization, and offers a treasure trove of insights on how to build and manage Web3 startups. From scaling teams to navigating tough people conversations, Nelson's dual role in managing HR processes and operations across various global regions provides an unmatched perspective on the intricacies of complex organizational challenges. Nelson sheds light on the archetypes within Web3 communities and how to manage them accordingly. Hear about the significant transformation of HR and recruiting from administrative to operational and GTM functions, and why modern recruiting requires a shift from traditional methods to technology-driven processes. Nelson also emphasizes the importance of employer branding and effective onboarding in retaining the best people, a must-know for founders and leaders aiming to build successful teams. Think retention is always the right strategy? Nelson challenges conventional wisdom by exploring the nuances of employee retention and turnover. Discover the importance of aligning candidates' motivations with job roles and the challenges of navigating the unpredictable talent market. We also touch on the impact of AI on job structures and the necessity of taking action amidst regulatory uncertainties. This is a great opportunity for early-stage founders to learn critical management, regulatory and scaling lessons pulled from larger, more established organizations. Episode Outline and Highlights [00:03] Introduction to Nelson Lopez and His Career in Web3 HR Overview of Nelson's extensive experience in HR and operations at Gate.io Founding DeWe and advising startups and VCs on HR strategies Nelson's journey into the crypto space and his passion for decentralization [09:53] Understanding Web3 Team Archetypes and Scaling Challenges Exploration of different archetypes within Web3 teams: "hippies", the money motivated, and libertarian types Challenges of maintaining a decentralized structure as the team scales Importance of evolving management styles to match the team's growth [15:02] Navigating Tough People Conversations in Startups Implementing hierarchical structures in growing teams The necessity of having difficult conversations early on The role of emotional intelligence in handling team transitions [23:44] Evolving HR in a Changing Workforce The reality of startup life: action vs. inaction The shift from traditional HR roles to tech-driven, process-oriented functions Importance of efficient onboarding and flexible work tools in modern workplaces [36:39] Evolution of HR and Recruiting Strategies Transformation of HR and recruiting from administrative to operational and GTM functions The rise of employer branding and the impact of advanced recruiting tools Challenges startups face in managing recruitment processes effectively [47:06] Optimizing Recruiting Strategies for Startups Polarization between low-cost and premium recruitment services Benefits of modern bounty platforms and retained search firms Impact of internet dynamics on traditional recruitment methods [58:42] Avoiding Corporate Emulation in Startup Growth Pitfalls of emulating big corporations too early Importance of scalable processes for smaller teams Employer branding in Web3 and the value of community-driven visibility [68:27] Building Brand and Employee Experience The significance of transparent, crowd-sourced feedback in modern branding Shift from traditional marketing to genuine quality and delivery Motivations of job seekers prioritizing meaningful work and positive company culture [81:13] Rethinking Retention in Startups Evaluating employee retention and turnover in a business Importance of assessing the impact of different roles on the overall team dynamics Strategies for fostering a culture that encourages long-term commitment [92:35] Final Thoughts and Takeaways Nelson's key advice for startup founders on building a resilient HR framework Emphasis on adaptability and continuous learning in the fast-evolving Web3 space Closing remarks and a look at future trends in decentralized HR Navigating Tough People Conversations in Startups One of the pivotal discussions in this episode centers around the art of navigating tough people conversations in startups. As Nelson emphasizes, the early stages of a startup often demand a delicate balance between maintaining a decentralized structure and implementing necessary hierarchical elements as the team grows. He underscores that procrastination in dealing with such matters can lead to bigger problems down the line, making early intervention crucial. Emotional intelligence plays a significant role in handling these transitions smoothly. Leaders must exhibit empathy while being firm in their decisions, ensuring that the team's morale and cohesion are not adversely affected. Nelson also discusses the necessity of adapting management styles to suit the evolving needs of the team, as rigid adherence to what worked before can hinder growth. By fostering an environment where open communication is encouraged, startups can navigate these challenging conversations more effectively, ultimately contributing to a more resilient organizational structure. Evolving HR for the Information Age Another major highlight from the episode is the evolution of HR roles in the context of new models of work. Nelson Lopez articulates how traditional HR functions have shifted towards more tech-driven, process-oriented roles. This evolution is partly driven by the need for efficient onboarding processes and flexible work tools that accommodate crypto’s dynamic nature. The discussion reveals that the old paradigms of HR being merely administrative are being replaced by roles that are more strategic and aligned with marketing principles. Lopez also touches upon the rise of employer branding and its critical impact on recruitin. With the advent of advanced recruiting tools, startups now have the means to project their culture and values more effectively, attracting talent that aligns with their mission. This strategic shift not only helps in drawing top-tier talent but also in retaining them by fostering a positive and meaningful work environment. As startups grow, adopting these modern HR practices becomes indispensable for sustaining long-term success and scaling effectively.…
In this episode, I had the pleasure of discussing what founders need to know about DevRel with Eric Zietlow. We covered everything from the purpose and impact of DevRel, through to building an effective DevRel team, how to compensate them, and how to set them up for success. Guest Profile Eric Zietlow Eric Zietlow is formerly Director of Developer Relations for Chia Network. He’s one of the most experienced DevRel leaders in the space, with a wealth of knowledge and insights into the challenges and strategies involved in building effective DevRel teams. Highlights From The Interview Introduction and DevRel (00:01 - 02:05) Eric Zietlow introduces himself and explains that DevRel is about bridging the gap between engineering and users and bringing technical understanding to the community. What is DevRel? (02:05 - 03:51) Eric defines DevRel as the department that connects engineering teams with users. He emphasizes the importance of conveying technical information while maintaining user engagement. He also describes DevRel as a two-way street, facilitating feedback from the community back to the engineering teams. Quantifying DevRel Impact (03:51 - 08:55) We discussed the challenges of quantifying the impact of DevRel. Unlike engineering or sales departments, where metrics like bugs fixed or sales leads can easily be measured, DevRel's value is often more qualitative. Eric likens DevRel to "oil in the engine" of a company, facilitating smooth operations across departments rather than directly driving metrics. Difference Between Marketing and DevRel (08:55 - 09:27) We talked about how DevRel is often confused with marketing due to their overlapping roles in building relationships and engagement. However, Eric points out that DevRel is more niche-focused, targeting developers specifically, whereas marketing is broader and involves product promotion to various audiences. Hiring for DevRel (09:27 - 11:49) The conversation covers the skills needed for a DevRel role and how companies should approach hiring for this position. Eric suggests hiring individuals with a technical background rather than those who started in marketing or non-technical roles. He emphasizes the need for practical experience and enthusiasm for the project. DevRel as an Advocacy Role (11:49 - 15:41) Eric explains that a significant part of DevRel is advocacy, both for the users (external) and within the company (internal). He discusses the misconception that DevRel is primarily about documentation and clarifies that the role focuses more on advocating for the needs of the community and ensuring the product development aligns with user needs. Importance of Community Engagement (15:41 - 19:34) Eric discusses the importance of engaging with the community and being present at events. He stresses that the value of DevRel is not in the number of attendees at an event but in the quality and engagement level of those attendees. Evolution of DevRel Roles (19:34 - 20:00) Eric mentions how the industry moved from using the term "developer evangelist" to "developer advocate," reflecting a shift in focus from merely promoting technology to building relationships and providing real value to the community. Challenges in Hiring DevRel Talent (20:00 - 28:08) We discuss the difficulties in hiring qualified DevRel talent, particularly in the crypto space. He mentions that there are only a limited number of experienced DevRel professionals, and finding someone with both technical expertise and the necessary soft skills can be challenging. The Role of DevRel in Product Development (28:08 - 33:00) We talk about the role of DevRel in influencing product development. Eric argues that DevRel should be involved in product planning and development meetings to provide insights from the community and help shape the product direction. This involvement ensures the product remains relevant and user-friendly. Eric’s Personal Experience in DevRel (33:00 - 39:51) Eric shares his personal journey into DevRel, including his initial fears and how he overcame them. He talks about the rewarding aspects of the job, such as the impact on project success and the satisfaction of seeing products used effectively by the community. Future of DevRel (34:44 - 40:31) Eric shares his thoughts on the future of DevRel. He hopes the role will continue to evolve and gain recognition as a critical function within tech companies. He also provides advice for anyone looking to enter the field, encouraging them to develop a broad skill set and stay adaptable to new challenges. Building a DevRel Team (40:31 - 41:26) Eric and I discussed challenges and strategies involved in hiring Developer Relations (DevRel) professionals, including the importance of understanding what DevRel does and the qualities of an ideal DevRel candidate. Scaling DevRel Efforts (41:26 - 45:46) We talk about when to scale a DevRel team and the indicators that suggest it’s time to hire more DevRel professionals. DevRel in Blockchain and Crypto (45:46 - 51:36) Eric discussed specific challenges of hiring for DevRel roles within the blockchain and crypto industry, including the scarcity of experienced candidates. Career Advice for Aspiring DevRel Professionals (51:36 - 54:07) Eric offers Insights on how to break into DevRel, including overcoming public speaking fears and developing soft skills. Compensation Strategies for Retaining Talent (54:07 - 01:15:19) We discussed how to compensate DevRel professionals effectively to retain them, including offering financial incentives and opportunities for personal investment in the project. We also talked about the high turnover rates in the crypto industry, especially for DevRel and positions, and the impact on teams.…
EPISODE 5 Founders Challenges in Crypto - Gwin Scott Financial discipline, managing market cycles, and running lean. According to Gwin Scott, these are some of the strategies and attention points founders need to keep in mind in order to succeed in the crypto and Web3 environment. Gwin is my guest in this week’s episode of The Blockchain Startup Show. He is the co-founder of Vendible Labs, a decentralized identity project built on Algorand. With a long and successful track record in business leadership pre-crypto, and some humbling experiences post-crypto, I was excited to get Gwin’s take on the trials and tribulations of Web3 entrepreneurship. Watch the full conversation here: [EMBEDDED INTERVIEW] Guest Profile Gwin Scott Gwin is a veteran entrepreneur who bravely took the plunge into crypto, co-founding Vendible Labs.. Having worked with businesses in many different sectors and coming from a traditional corporate background, Gwin has a special eye for early-stage business development, sustainable business models, and strategies that can help founders reach success. Highlights From The Interview Here are the highlights from the interview: Introduction and Gwin’s Background (00:37 - 04:20) Gwin discusses his background in corporate roles, such as with Time Warner and Turner Broadcasting, his transition into venture capital and blockchain. Web3 and Other Industries (04:20 - 06:12) We discuss how Web3 differs from other industries in terms of success conditions, business execution, and the unique challenges posed by decentralization. Business Development in Crypto vs. Other Industries (06:12 - 07:52) Gwin offers insights into whether traditional business development practices can be applied in crypto, debating the industry’s differences and similarities. Sales and Marketing Trends in Crypto (07:52 - 11:19) We explore how trends like community-led sales and inbound marketing in traditional sectors are aligning with practices that are already prevalent in crypto. Challenges Faced by Overfunded Crypto Projects (11:19 - 13:24) We discuss projects that raised excessive funds but failed to deliver, leading to bloated operations with little innovation or product-market fit. Key Lessons for Crypto Founders (13:24 - 18:28) Gwin highlights essential lessons crypto founders can learn from traditional industries, such as the importance of constraints in driving innovation and maintaining focus. He also discusses the need for founders, especially in technical roles, to have a comprehensive understanding of the business context and how their work contributes to the broader goals. Gwin’s Journey with Vendible Labs (18:28 - 19:40) Gwin reflects on the journey of building Vendible Labs, sharing both successes and failures, and the lessons learned throughout the process. Advice for Founders on Fundraising and Burn Rate Management (22:17 - 28:59) Gwin offers practical advice on how to approach fundraising, including calculating runway needs, managing burn rate, and planning for both bull and bear market cycles. Importance of Being Proactive in Market Cycles (29:10 - 32:47) We talk about how founders need to be proactive rather than reactive during different market cycles, with strategies to maintain consistency and avoid pitfalls. Importance of Lean Operations in Startups (34:06 - 37:47) We explore the importance of lean operations and avoiding unnecessary expenses, especially during early stages when resources are limited and efficiency is critical. Frameworks for Decision-Making in Business Expenditures (42:18 - 45:20) Gwin shares his approach to evaluating business expenses, balancing premium investments with cost-saving measures, and making decisions based on runway impact. The Significance of Getting to Mainnet (47:24 - 49:41) Gwin emphasizes the importance of launching a product sooner to gain real feedback and iterate based on user needs rather than hypothetical scenarios. “Must-Have” and “Nice-to-Have” Products (50:01 - 51:48) We discuss the distinction between building essential products that survive market downturns versus “nice-to-haves” that often get cut during difficult economic times. Selecting the Right Partners and Co-Founders (51:48 - 55:05) Gwin highlights the importance of strategic partnerships and finding co-founders who complement each other’s skills, rather than relying on subjective criteria like “vibes.” Psychological Toll of Being a Founder (55:05 - 59:37) A deep dive into the mental and emotional challenges of being a founder, especially in a volatile industry like crypto, and the importance of resilience. Opportunities in Crypto Without Being a Founder (59:37 - 01:01:54) Gwin discusses how many lucrative opportunities are available in crypto even for those who aren’t founders, offering significant upside without the pressures of entrepreneurship. Closing Remarks and Final Thoughts (01:01:54 - 01:03:58) Final reflections on the discussion, with Gwin encouraging those suited for entrepreneurship to pursue it. People or Resources Mentioned Vendible Labs Coinbase Amazon Microsoft…
EPISODE 4 Expanding your network, forming a community around your project, and finding potential partners lie heavily in your ability to prospect. And there are many different methods you can experiment with to reach out to your audience. In this episode of The Blockchain Startup Show, I talk to Zach Fowler, a man who probably needs no introduction. He’s taken Linkedin by storm with his insightful content on prospecting (and more recently, stablecoins), and if you’ve met him, you’ll know just what a stand up guy he is.. During our conversation, Zach discussed the importance of personalized and thoughtful prospecting methods, emphasizing relationship-building and long-term strategies over old school mass outreach campaigns. Guest Profile Zach Fowler Zach Fowler is known for his expertise in sales development and prospecting across both web2 and web3. At the time of recording, Zach was a Senior Sales Development Representative (SDR) at Rise, a hybrid crypto-to-fiat payroll platform. He focuses on identifying and engaging clients through personalized outreach strategies. Known for his proactive nature, Zach secured his position at Rise by directly reaching out to the company's CEO, which shows how he is willing to take bold steps and think outside the box in his professional endeavors. Additionally, Zach contributes valuable insights into best practices for web3 sales development and writes about stablecoins. Highlights From The Interview Here are the highlights from the interview: Introduction and Zach's Background (00:00 - 00:51) I introduce Zach Fowler, highlighting his role and expertise in web3 prospecting. Zach also talks about the importance of LinkedIn for networking. Prospecting (00:51 - 01:27) We discuss the critical function of prospecting in both B2B and B2C contexts and talk about how community building as a form of prospecting. Marketing and Networking (01:27 - 13:10) We talk about the challenges in building out marketing stacks and content teams, as all as the importance of relationships and networking in web3. Zach discusses methods to reach out to people and the importance of a personalized approach. The Power of Video Content (13:10 - 14:35) We talk about the challenges and opportunities of using video in marketing, particularly in web3. We also discuss the differences in go-to-market strategies and the impact of video content. Video for Linkedin (14:35 - 15:36) The conversation touches on the effectiveness of video content on LinkedIn,, and Zach shares his personal experiences with video marketing. LinkedIn Algorithms and Personal Branding (15:48 - 18:00) I talk a bit about my success with LinkedIn videos and algorithm changes, and Zach emphasizes the importance of personal branding for founders and business development. Challenges of Scaling in Business and AI's Role (23:40 - 24:31) We talk about the difficulties of scaling operations too quickly and how AI can both help and harm this process. Blurring Lines Between Work and Life (24:31 - 26:05) We discuss the constant online presence and how it affects work-life balance in the modern age. Cold Prospecting vs. Selling (30:29 - 31:35) We talk about the differences between prospecting and selling, emphasizing the importance of building relationships before selling. Cold Email Strategies (31:35 - 32:05) We discuss the effectiveness of cold emails and new approaches to improve conversion rates. Cold Email Strategies (32:05 - 34:00) We mention the nuances of cold emailing, including targeting, messaging, and converting leads. LinkedIn and Twitter Posting (34:00 - 36:02) We continue to discuss the importance of consistent posting on LinkedIn and Twitter for building a professional persona, particularly in the crypto industry. Recruitment and Hiring Challenges (36:02 - 42:05) I talk about the difficulty of hiring based on domain expertise versus process and systems, and the overvaluation of the former. Value of Prospecting Over Immediate Selling (42:05 - 45:00) We emphasize the importance of building relationships and understanding prospects' needs before attempting to sell. Long-Term Relationship Building on LinkedIn (45:00 - 49:32) Once again mentioning LinkedIn, we talk about the long-term benefits of consistent engagement on the platform, even when immediate results aren't visible, and how this impacts business development and sales. Hiring and Sales Strategies (49:32 - 51:07) We discuss the value of domain expertise versus skills and processes in hiring and share our own insights on effective sales strategies. Closing Remarks (51:07 - 52:20) Zach shares his thoughts on hiring and sales. People or Resources Mentioned Rise June Apollo Crunchbase Messari Solana Trustpilot Glassdoor…
EPISODE 3 Ensure Your Project Addresses a Real Need - Tom Phipps Are you guilty of building a solution in search of a problem? In such a speculation-driven market, it’s an easy trap to fall into. Tom Phipps stresses that founders should engage deeply with their market and community, obtain real market feedback, and iteratively improve their products to ensure they are building people actually value. Too many crypto founders get caught up in the hype cycle and in the brilliance of their own ideas that they neglect the validation process.. Tom also shared his vast experience and his insights into the blockchain and Web3 ecosystem, with a particular focus on entrepreneurship and startup challenges. The conversation also touches on the pitfalls of excessive investment, which can lead to inefficiencies and lack of innovation. Tom references "zombie crypto companies" that have raised significant funds but fail to deliver anything meaningful. Guest Profile Tom Phipps Tom Phipps has long been involved in the blockchain and Web3 ecosystem. His career trajectory includes several notable phases and roles. His interest in blockchain technology began during his university years, which steered his career path towards this emerging field. Initially on a path to law school, Tom pivoted to work in venture capital, where he gained significant experience in the startup ecosystem. Tom led the Web3 program at Entrepreneur First, a global talent investor and accelerator that supports entrepreneurs in building technology companies. He focused on helping Web3 founders during the critical early stages of their startup journey, emphasizing customer development and product-market fit. Rather than becoming a founder himself, Tom chose to support other founders, helping them navigate the challenges of startup life, such as managing investments and stakeholders. Through his work, Tom gained insights into the common pitfalls and success factors for Web3 startups. Key Take-Aways From The Interview Here are the key takeaways from the interview: Introduction and Tom Phipps' Background (00:01 - 01:03) Harrison Wright introduces Tom Phipps, detailing his current role and previous experience. Tom's Journey into Entrepreneurship and Web3 (01:03 - 02:23) Tom talks about his university experience, discovering blockchain, and his transition from law school to working in venture capital. Role at Entrepreneur First (02:23 - 03:41) Tom discusses his role at Entrepreneur First, leading the Web3 program, and his transition from working at Creative Fund. Supporting Founders (03:41 - 05:45) Tom explains his decision to support founders instead of being a founder himself and the satisfaction he gets from helping startups. Challenges of Being a Founder (05:45 - 09:17) Tom and Harrison discuss the intimidation and loneliness of being a founder, managing investments, and the importance of a support network. Importance of Customer Development (09:17 - 13:16) Tom and Harrisson talk about customer development to ensure the product or service has a real use case and is not just built in isolation. Common Pitfalls and Success Rates of Startups (13:16 - 17:07) Tom shares that most successful startups significantly evolve their product based on customer feedback and the iteration process. Excessive Investment and Inefficiencies (17:07 - 17:37) Tom and Harrison talk about the pitfalls of raising too much capital, leading to inefficiencies and lack of meaningful innovation. Zombie Crypto Companies (17:37 - 20:30) Tom and Harrison discuss "zombie crypto companies" that have raised significant funds but fail to deliver innovative or impactful results. Crypto vs. Other Industries (20:30 - 48:55) Tom and Harrison talk about how the rapid changes in the crypto market differ from other more traditional industries. Volatility and Planning in Crypto (48:55 -49:34) Tom discusses the necessity for crypto companies to plan for volatility cycles and ensure long-term sustainability. Focus on Revenue and Competitive Markets (49:34) Tom finishes the conversation discussing the increased emphasis on revenue generation and the competitive nature of the maturing crypto markets. People or Resources Mentioned OpenSea Blur (NFT Marketplace) EVM Ecosystem Entrepreneur First (EF) Fabric Ventures…
A Conversation with Maud Bannwart from Alephium Every growing company understands that success comes from overcoming challenges, not just achieving milestones. Mastering these challenges is key to sustaining growth. Whether it's about scaling the team, maintaining quality, or fostering innovation, companies must navigate their journey with resilience and strategic insight. In this episode of The Blockchain Startup Show, we chat with with a special guest, Maud Bannwart, the COO of Alephium. Maud shares her experience in leading Alephium, a company known for its innovative approach in the crypto sector. She discusses the importance of finding the right talent, the role of innovation in driving success, and why expanding the team doesn't always equate to increased efficiency. Join us to gain valuable insights on navigating the complexities of business growth. Maud's expertise will enlighten and inspire you, whether you're leading an established company aiming to optimize your growth strategy or an emerging business looking to make your mark in the competitive world of crypto. Guest Profile Maud Bannwart Maud is the COO of Alephium, a pioneering layer one blockchain network focused on providing a secure, scalable, and decentralized platform for smart contracts and decentralized applications. With a unique background that spans chemical engineering and startup experience, Maud has navigated diverse career paths to land in the crypto industry. She began her journey at EPFL in Switzerland, where she studied chemical engineering before transitioning into business and the tech startup world. Her early professional experience includes working at BestMind, a leading Swedish startup specializing in self-driving cars, where she met Alephium's founder, Cheng. Before joining Alephium, Maud worked at the Swiss crypto exchange Lykke, where wore multiple hats, contributing to HR, legal aspects, investor relations, and product management. Since joining Alephium in June 2021, Maud has been instrumental in overseeing all non-development activities, helping to shape the project’s identity and drive its growth. Her role involves strategic planning, community engagement, and ensuring the smooth operation of the blockchain network. Maud’s passion for innovation and her diverse skill set make her a key player in the evolving blockchain technology industry. Key Take-Aways From The Interview [0:01 - 1:59] Career Transition and Diverse Experience Maud Bannwart’s career path, from chemical engineering to startups and eventually Alephium, showcases the value of diverse experiences and adaptability. Her varied background provided her with a unique perspective and skill set that benefited her roles in the crypto industry. [4:48 - 6:28] Alephium’s Unique Vision and Technical Innovations Alephium aims to offer a secure, scalable, and decentralized platform for smart contracts and decentralized applications. Founder Cheng's technical innovations, which couldn't be integrated into existing blockchains, led to the creation of Alephium, highlighting the importance of pioneering new solutions. [6:31 - 7:48] Strategic Funding and Development Alephium secured funding through a pre-sale with a conscious decision to limit the amount raised. This strategy ensured a focus on building a useful and sustainable product, emphasizing the need for mindful resource management in startup development. [8:02 - 9:32] Building Identity and Community Engagement Establishing a strong project identity and engaging with the community through transparent and respectful interactions is crucial. Alephium’s approach to building trust and fostering a supportive ecosystem is a key factor in its development strategy. [12:25 - 14:10] Addressing Security in the Crypto Space Alephium places a significant focus on security, aiming to make writing secure smart contracts easier and less error-prone. Addressing security issues is paramount for the widespread adoption of DeFi and blockchain technology, and Alephium's environment is designed to facilitate this. Developer-Friendly Tools and Positive Feedback Alephium's new virtual machine and smart contract language have received positive feedback from developers, indicating that the tools are user-friendly and effective. This highlights the importance of creating an accessible and supportive environment for developers. [19:10 - 24:42] Lean and Efficient Team Structure Maintaining a small, efficient team and emphasizing quality over quantity in hiring decisions is central to Alephium's approach. This strategy ensures agility and effectiveness in project development, demonstrating the benefits of a lean team structure. [30:00 - 33:00] Human Touch and Respect in Recruitment Emphasizing kindness and respect in recruitment processes helps build a positive and engaging work environment. Alephium’s commitment to a human touch in interactions reflects its core values and contributes to a strong team dynamic. [36:30 - 40:00] Recognizing Unseen Impacts of Decisions Acknowledging and addressing the unseen impacts of decisions is important for sustainable growth. Alephium’s strategy includes being mindful of the broader effects of their actions, ensuring long-term success and a positive reputation. [45:00 - 51:00] Empowering the Community Alephium empowers its community to contribute and make decisions, fostering a resilient and dynamic ecosystem. This approach helps distribute control and encourages diverse initiatives within the project. [51:00 - 57:00] Quality over Quantity Focus on finding the right fit, maintaining respect and kindness, and recognizing the unseen impacts of actions. Alephium’s approach to hiring and community engagement underscores the importance of quality over quantity in building a successful project. People or Resources Mentioned Cheng Wang EPFL (École Polytechnique Fédérale de Lausanne) Lykke Bitcoin CryptoKitties Ethereum Cardano Ergo TypeScript Rust Vitalik Buterin Frederic Bastiat The Sovereign Individual GitHub…
Marketing is essential. Effective marketing is pivotal for building a successful crypto project and attracting a high-performing team to scale it. In this episode of The Blockchain Startup Show, Tony Drummond, Co-founder of CONV3RT and President of Moonbound Consulting, delves into the importance of marketing within the crypto sector. Tony discusses the critical role of messaging in overcoming industry challenges and underscores the importance of targeted strategies to resonate with the right audience. This conversation sheds light on how a well-crafted message can build trust, educate potential users, and create a robust brand identity amidst the competitive crypto landscape. Additionally, Tony discusses the challenges founders face, such as over-reliance on token sales and the necessity of developing a sustainable business model. He advocates for careful measurement of marketing results and strategic hiring practices, stressing the value of recruiting top talent and maintaining a lean, efficient team. Guest Profile Tony Drummond Tony Drummond is the co-founder of CONV3RT and President of Moonbound Consulting. He is a seasoned entrepreneur and thought leader in the blockchain and cryptocurrency space. With a wealth of experience in tokenomics and project development, Tony has become a well-respected figure, frequently sharing valuable insights and strategies with the Web3 community. Tony's hands-on experience includes growing his own project to over $200 million in market cap with 70,000 holders. His journey has involved significant marketing efforts and development expenditures, providing him with a comprehensive view of the challenges and opportunities in the space. Tony believes that the best learning comes from experiencing failures and overcoming challenges. His ability to navigate the highs and lows of the crypto market has not only strengthened his expertise but also positioned him as a mentor to others in the industry. His commitment to continuous learning and sharing knowledge has made him a pivotal figure in the Web3 community. Episode Outline And Highlights [00:01-00:26] Introduction and Background Harrison Wright introduces Tony Drummond, highlighting his roles as Co-founder of CONV3RT and President of Moonbound Consulting. Tony is known for sharing valuable insights on LinkedIn about tokenomics and helping founders. [00:26-01:13] Tony's Experience and Bear Market Challenges Tony shares his experiences running a project that grew to over $200 million with 70,000 holders. He discusses the challenges faced during the bear market and the lessons learned from those difficulties. [01:13-02:16] Learning from Failures Tony emphasizes that the best way to learn in the crypto space is through mistakes and failures. Surviving and continuing to build through the bear market makes professionals stronger and better equipped. [02:16-23:07] Marketing and Messaging Fundamentals Tony discusses the importance of understanding the target audience in marketing and messaging. He suggests defining customer avatars to better tailor strategies to the needs and behaviors of the target market. [23:07-33:35] Balancing Stakeholder Interests Tony addresses the balance between serving users and investors, especially when raising VC funding. He advises limiting the allocation of tokens to investors to avoid excessive control and potential market dumps. [33:35-39:18] Importance of Metrics and Systems The conversation touches on the importance of having the right metrics and systems in place to measure success and guide the project's direction. This includes ensuring each role within a project is clearly defined and contributes to the overall system. [39:18-41:09] Team Composition and Hiring Tony shares his experience with team composition, emphasizing the value of hiring a small number of highly skilled individuals rather than a large team of average performers. He also discusses the challenges of managing remote teams in different time zones. [41:09-41:57] Retention Challenges in Crypto Harrison and Tony discuss the high turnover rate in the crypto industry, averaging about nine months. They highlight the importance of retaining talent and the impact of leadership on employee retention. [41:57-49:06] Leadership and Employee Retention Tony talks about the role of effective leadership in retaining employees. He notes that many employees leave due to poor management and a lack of belief in the project or its leadership. [49:06] Effective Communication and Branding Tony explains the goal of his new company, CONV3RT, which focuses on improving branding and communication strategies for crypto projects. He emphasizes the need to make technical details understandable to a broader audience. People and Resources Mentioned CONV3RT Moonbound Consulting Xerox Cookie3 Addressable…
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