<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/state-secrets-inside-the-making-of-the-electric-state">State Secrets: Inside The Making Of The Electric State</a></span>
Step inside the world of The Electric State! Join host Francesca Amiker as she takes you behind the scenes of Anthony and Joe Russo’s epic new Netflix adventure. Over six in-depth episodes, explore how the filmmakers transformed Simon Stålenhag’s stunning graphic novel into a cinematic experience like no other. Exclusive interviews from the cast and crew—including Millie Bobby Brown, Chris Pratt, Stanley Tucci, and the Russo Brothers—will help break down the film’s jaw-dropping visuals, emotional core, groundbreaking technology AND the creative secrets that make The Electric State. Join us in the countdown to The Electric State premiering exclusively on Netflix on March 14th. State Secrets: Inside The Making of The Electric State coming March 7th.
Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology effectively, and building lasting client relationships. Aimed at refining sales strategies and enhancing business planning, this engaging discussion promises to elevate your real estate knowledge and skills. Tune in to this essential resource for anyone looking to succeed in real estate. Watch now to step up your game!
Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology effectively, and building lasting client relationships. Aimed at refining sales strategies and enhancing business planning, this engaging discussion promises to elevate your real estate knowledge and skills. Tune in to this essential resource for anyone looking to succeed in real estate. Watch now to step up your game!
“To Admin or Not to Admin?” In Episode 26 of The Business of Real Estate Podcast, Lynnn Hoffman and Eric Johnson tackle the critical question: "To Admin or Not to Admin?" They explore how hiring an administrative assistant can help agents focus on income-generating activities instead of being bogged down by non-revenue tasks. The discussion emphasizes the importance of recognizing when to bring in an admin—often around 30-36 transactions per year—and understanding the value of delegating tasks that agents may not excel at or enjoy. Lynn and Eric highlight the need for a clear plan, including defining the admin's role, creating a structured onboarding process, and ensuring alignment of expectations through contracts and reviews. They also address common challenges, such as agents’ hesitation to relinquish control and the financial responsibility of hiring an admin. Practical solutions include starting part-time, using tools like energy audits to identify tasks to delegate, and utilizing personality assessments like DISC or Kolbe to ensure a strong working relationship. Ultimately, the hosts stress that a skilled admin can free up valuable time, enabling agents to grow their business while providing a better work-life balance. The episode underscores the idea that investing in the right support can elevate an agent’s career and set them apart from competitors.…
Exceeding Client Expectations In Episode 25 of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss how realtors can go above and beyond to exceed client expectations during the moving process. Drawing from personal experiences, they emphasize the stress and challenges clients face when relocating and highlight strategies for agents to alleviate those pressures. Key points include the importance of empathy, understanding emotional attachments, and offering practical support like personalized checklists, moving resources, and referrals to reliable professionals. They suggest creating plans tailored to each client’s needs, such as decluttering strategies, moving-day survival kits, and organizing utilities and address changes. The episode underscores the value of providing exceptional post-sale service. From follow-up calls to addressing unforeseen issues, Lynn and Eric stress the need for proactive problem-solving. They also encourage agents to think creatively, such as offering moving boxes, staging assistance, or even arranging cleaning services. By delivering personalized, high-quality service and anticipating client needs, agents can build lasting relationships and stand out in a competitive market. Lynn and Eric conclude by reminding listeners that elevating their level of service transforms clients into lifelong advocates for their business.…
Episode 24 - The Business of Real Estate All About Referrals In this episode, Lynn Hoffmann and Eric Johnson dive into one of the most powerful tools for growing a real estate business: Referrals. They emphasize that while many agents want to generate referrals, few have a clear plan to do so effectively. Key takeaways include working your existing database—your “pot of gold.” Too often, agents focus on cold leads and overlook their current connections, who already know, like, and trust them. Lynn and Eric stress the importance of adding value to every interaction, whether through personalized notes, sharing insights (like market stats), or simply staying in touch consistently. Agents are encouraged to teach their networks how to refer them. This includes clarifying the type of clients they want and showing their contacts what to say when introducing them. They also highlight the importance of identifying life “triggers” (like marriage, promotions, or downsizing) that lead people to buy or sell homes. Ultimately, referrals are about building relationships, delivering exceptional service, and being consistent. The hosts remind agents that real estate is a “contact sport” requiring meaningful conversations. By nurturing their database and providing value, agents can create a reliable, scalable referral system to grow their business. #remaxescarpmentandniagara #realestate #thebusinessofrealestate #buildingrelationshipsinrealestate #buildingrelationshipsinsales #ericjohnson #lynnhoffmann #referralsinrealestate #referralsinbusiness #allaboutreferrals #businessreferrals #remaxen…
Episode 23 - The Business of Real Estate Building a Consistent, Purpose-Driven Real Estate Business In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss the importance of developing a business strategy tailored to your strengths, purpose, and goals. Drawing insights from two highly successful but vastly different real estate professionals, they emphasize that there is no one-size-fits-all approach to real estate success. The key takeaway? Consistency is everything. Whether your strategy includes open houses, personal notes, or targeted lead generation, success depends on crafting a plan that aligns with your strengths and values, then executing it consistently. Agents are encouraged to focus on delivering exceptional service, listening deeply to client needs, and building their personal brand. Lynn reminds agents that they are the presentation and emotional brand their clients experience. By going above and beyond—much like examples from the Ritz-Carlton—agents can create memorable moments that drive referrals and repeat business. Finally, the hosts stress simplicity: Avoid overcomplicating your approach. Listen, act on what clients need, and design a consistent, strategic plan that supports your clients’ goals and your desired lifestyle.…
The Business of Real Estate – Episode 22 Episode 22 – Complexities of Commercial Real Estate Welcome to The Business of Real Estate Podcast With Special Guest: Sam Stogiannes This week, Lynn Hoffmann and Eric Thompson dive into the complexities of commercial real estate with special guest Sam Stokes. If you've ever considered exploring commercial real estate, this episode is for you. Commercial real estate is a different beast compared to residential. It involves varied types like retail, industrial, office spaces, and farms, each with unique challenges like leases, tax implications, and environmental reviews. Sam explains how relationships with landlords, tenants, and buyers play a critical role, especially when selling both a business and a property. Starting in commercial requires understanding complex concepts like cap rates, triple-net leases, and financing nuances. Sam recommends focusing on small leases initially to master the language and intricacies of commercial transactions. Networking is vital—commercial agents often rely on exclusive connections and back-channel deals, much like luxury real estate. For aspiring commercial agents, mentorship is key. Shadowing experienced agents or partnering on deals can prevent costly mistakes. Commercial transactions often take longer and require specialized knowledge, but they can be immensely rewarding. If you’re ready to expand into commercial real estate, reach out to experienced professionals who can guide you through this lucrative and exciting field.…
The Business of Real Estate – Episode 21 Episode 21 – Luxury Real Estate Welcome to The Business of Real Estate Podcast This week, Lynn Hoffmann and Eric Johnson explore the world of luxury real estate. Many agents aspire to scale their business, and luxury properties offer the perfect opportunity to increase earnings while selling fewer homes. But stepping into the luxury market requires a shift in mindset, skills, and strategy. Luxury real estate isn’t just about price points—it’s about offering an exceptional experience. Building trust with high-net-worth clients requires confidence, knowledge, and professionalism. Clients may live modest lifestyles or exhibit understated wealth, so avoid stereotypes. Clean cars, polished appearances, and sharp communication make strong first impressions. Networking is vital. Collaborating with other luxury agents expands opportunities, especially for off-market listings or exclusives. Selling luxury often involves tailored marketing—like lifestyle videos, exclusive portals, and networking events—to target specific buyers and preserve privacy. Preparation is key. Learn the finer details of luxury living—art, wine, architecture, and design trends. Develop comprehensive marketing strategies that highlight a home’s unique lifestyle. Confidence and continuous self-improvement are essential. Luxury real estate offers immense potential for growth. It’s about listening, adapting, and delivering exceptional value. Thanks for tuning in—stay connected for more insights on thriving in this unique space!…
Episode 20 – Habits Welcome to The Business of Real Estate Podcast with Lynn Hoffman and Eric Johnson! This week, we're tackling habits. Are you stuck knowing what to do but can’t seem to gain momentum? Or do you start something, only for it to fizzle out? You're not alone, and today, we're diving deep into building sustainable habits. Habits form the foundation of success. Whether it's making daily calls, following up with clients, or managing your CRM, the key is consistency. Start small—focus on five calls a day or updating your CRM step by step. Remember, creating habits takes time and intentionality. It's not about perfection; it's about persistence. We discuss strategies like identifying triggers, rewiring your mindset, and using accountability partners to stay on track. Celebrate your wins, however small, and don’t let fear hold you back—your clients will appreciate the connection. Consistent actions lead to big results. This business is about building relationships and staying proactive. Take small, daily steps to grow, and you'll be amazed at the transformation. Ready to develop the habits that lead to lasting success? Let’s get started!…
All About Mortgages In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson discuss the importance of building strong relationships between realtors and mortgage professionals, featuring insights from James Buckland of RBC Mortgages and Rebecca Basken of Mission 35 Mortgages. The conversation highlights the value of mutual referrals, effective communication, and collaboration in serving clients. James emphasizes the role of trust and consistent engagement, while Rebekah discusses the benefits of face-to-face interactions and the diverse lending options offered by independent brokers. Both guests encourage realtors to prioritize regular communication, educate themselves on financial products, and create lasting professional partnerships for enhanced client experiences. The episode reinforces that successful partnerships in real estate are built on trust, education, and consistent outreach.…
Seasons of Change In this episode of The Business of Real Estate podcast, Lynn and Eric discuss the importance of flexibility in response to changing markets. Titled "Seasons of Change," they emphasize how agents must adapt to different market conditions, whether it's a buyer’s market, seller’s market, or balanced market. They stress the need for agents to have multiple strategies, such as diversifying lead generation and being prepared for various scenarios. The conversation highlights the necessity of educating clients, both buyers and sellers, on market trends and pricing. They also discuss how market conditions, such as rising interest rates or increased listings, can impact buying and selling strategies. Lynn and Eric remind listeners to embrace change, maintain a flexible mindset, and develop multiple streams of business to thrive regardless of market shifts. They conclude by encouraging agents to stay ready, adapt to market fluctuations, and continuously educate themselves and their clients.…
All About Coaching With Special Guests: Mary-Anne Gillespie, CEO of Red Apple Coaching, and David Greenspan, CEO and founder of MindShare 101 Episode 17 of "The Business of Real Estate" podcast focuses on the importance of coaching in the real estate industry. Hosts Lynn Hoffmann and Eric Johnson are joined by two guests, Marianne Gillespie, CEO of Red Apple Coaching, and David Greenspan, CEO and founder of MindShare 101. The discussion revolves around the value of having a coach, what to look for in a coach, and how coaching can impact an agent's success. Key points discussed: The Role of a Coach: Coaches provide accountability, helping real estate agents stay on track and push their limits. Not everyone may feel they need a coach, but those who seek to reach their goals faster and with fewer mistakes can significantly benefit from one. What to Look for in a Coach: Experience: It's important to ask how many billable coaching hours a coach has. Full-Time Commitment: Ensure the coach is fully dedicated to coaching, rather than doing it as a side job. Social Proof: Look for testimonials and actual results from past clients to ensure credibility. Why Coaching is Essential: Coaching is crucial for agents at all levels, from beginners to top performers. It helps in building necessary skills, navigating challenges, and achieving business goals. The guests emphasize that the real estate industry is becoming more challenging, and having a coach can provide the necessary edge to succeed. Personal Experiences: Marianne shares her own journey of hiring multiple coaches to achieve her Ironman World Championship, underscoring the power of having expert guidance. David highlights the importance of continuous learning and being accountable, not just to a coach but also to oneself. Final Thoughts Both guests stress the importance of finding a coach who is passionate, experienced, and truly invested in the client’s success. The episode concludes with a reminder that while real estate is a tough industry, the right coaching can help agents live their dreams and achieve their full potential. For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net…
Creating a Unique Client Experience With Special Guest: Conrad Zurini In Episode 16 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson welcome Conrad Zurini, broker-owner of RE/MAX Escarpment and RE/MAX Niagara. The discussion centres on creating a unique client experience in real estate. Conrad shares his journey of growing a brokerage from 85 agents to nearly 1,000, attributing success to providing personalized, boutique-like experiences for both clients and agents. Key insights include the importance of accessibility and responsiveness, with Conrad emphasizing the value of being available and engaging directly with agents and clients. He also highlights the significance of tailored services, likening it to the difference between stovetop-cooked oatmeal and microwaved oatmeal—demonstrating that going the extra mile can enhance the client experience. The conversation also touches on the role of AI in real estate, with Conrad noting that AI can assist in providing data-driven insights to help agents create more personalized and effective client interactions. However, the personal touch and deep understanding of client needs remain irreplaceable in building trust and loyalty. For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net…
Using a CRM In Episode 15 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson dive into the importance of using a Customer Relationship Management (CRM) system. They emphasize that a CRM is essential for maintaining and automating contact with clients and leads, preventing valuable relationships from falling through the cracks. Key points include: Choosing the Right CRM: Select a CRM that aligns with your needs and, most importantly, one that you will consistently use. Ease of Use: Start by gradually inputting contacts and integrating the CRM into daily tasks to avoid feeling overwhelmed. Automation and Organization: CRMs help automate tasks, track important client details, and set reminders, making your business more efficient. Long-term Value: A well-maintained CRM can provide long-term benefits, including better client retention and the ability to sell your database in the future. The episode encourages real estate professionals to invest in and actively use a CRM to enhance their business operations and client relationships. For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net…
What do you want to be when you grow up? With special guest: Tony Johal Episode 14 of "The Business of Real Estate" podcast, hosted by Lynn Hoffmann and Eric Johnson, features a guest with a diverse background in real estate, Tony Johal covers everything from residential sales to commercial, brokerage ownership, and franchising. He emphasizes the importance of understanding one's motivations for career changes and highlights the need for careful planning and reflection before making big decisions. Tony advises agents to only expand into team leadership or new ventures if they have an overflow of business. He also underscores the value of coaching, mentorship, and alignment with forward-thinking companies. The episode offers insights into balancing personal sales with team management, the power of consistent branding, and the importance of tracking marketing efforts. For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net…
Unique Value Proposition In Episode 13 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson discuss the importance of having a Unique Value Proposition (UVP) in the real estate industry. They emphasize that many realtors struggle to clearly define what makes them stand out. The key points covered include: Defining Your UVP: Realtors need to understand what makes them unique and focus on their strengths rather than trying to appeal to everyone. Standing Out: It’s important to go beyond standard offerings like high-quality photos or drone footage by providing exceptional service that truly differentiates you from competitors. Consistent Communication: Regular, consistent communication and delivering on promises are vital for building trust and maintaining client relationships. Feedback and Improvement: Asking clients for feedback helps in refining your UVP and improving your service. Value in Teams: Team leaders and brokerages also need a clear UVP to attract and retain team members, ensuring everyone understands the value provided. The episode concludes with a reminder to continuously refine and communicate your UVP to succeed in real estate. For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net…
Overcoming Objections In this episode of "The Business of Real Estate" podcast, hosts Eric Johnson and Lynn Hoffmann dive into the topic of overcoming objections in the real estate industry. They emphasize that objections should be seen as opportunities rather than roadblocks. Lynn introduces the "LIMBS" approach (Listen, Isolate, Mirror, Solve) for handling objections effectively, while Eric highlights the importance of isolating the objection to avoid a barrage of concerns from clients. They discuss various strategies, including the importance of preparation, practicing responses, and understanding the underlying reasons behind client objections. The episode also touches on the value of empathy, maintaining a positive mindset, and the significance of clearly communicating the value proposition to clients. Both hosts agree that handling objections with confidence and skill is crucial to success in real estate. For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net…
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