Lean Marketing podcast

1
Coaching at Scale: The Blueprint Behind a 7-Figure Monthly Engine With Owen Chambers 1:00:53

منذ 1 day1:00:53

1:00:53

What if the real secret to scaling a coaching business isn’t more content—but smarter systems, faster results, and a world-class client experience? In this no-fluff conversation, Allan Dib sits down with Owen Chambers, General Manager at The Professional Builder, to uncover the systems, strategies, and team structures behind their $1.5 million/month coaching operation. From onboarding to lead gen, community-building to retention mechanics, Owen breaks down what most coaches miss—and why speed to result, not just knowledge, is the real retention engine. If you're serious about building a coaching or consulting business that actually scales, this episode will change how you think about growth forever. Key Takeaways: 1. The Power of Niching Down: Owen shares how choosing a tightly focused niche in residential construction allowed for faster results, better client success, and scalable systems. 2. Coaching Models That Actually Scale: Learn the evolution from one-on-one to hybrid coaching—and why “speed to result” is the North Star metric in every model they’ve tested. 3. Inside a $1.5M/Month Coaching Engine: Discover the 3-tier coaching structure, onboarding framework, and retention equation that power one of the most systemized coaching businesses around. 4. Building a Community That Doesn’t Go Quiet: Owen explains how to curate high-value engagement, use peer dynamics, and leverage team rituals to make community the reason clients stay. 5. Paid Traffic, Triage Calls & 66% Sales Conversions: Unpack the lead generation system, triage strategy, and two-step sales process that convert cold leads into committed clients—at scale. Connect with Owen Chambers: Website: https://theprofessionalbuilder.com/ The Professional Builders Podcast: https://theprofessionalbuilder.com/podcasts/ LinkedIn: https://nz.linkedin.com/in/owen-chambers-6b9575a4 Company LinkedIn: https://nz.linkedin.com/company/the-professional-builder Instagram: https://www.instagram.com/theprofessionalbuilder/ YouTube: https://www.youtube.com/channel/UCHSrXhI3NLF0OIObMonDkfg Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
Smarter Automation for Small Business: AI, Speed & Zero Bottlenecks with Carl Taylor 41:01

منذ 8 أيام41:01

41:01

Are you automating for growth—or just adding complexity? In this episode, Allan Dib is joined by Carl Taylor, founder of Automation Agency, to challenge how we think about automation, AI, and productivity in small businesses. What if the real power of automation isn't in replacing humans, but in freeing them to focus on what truly matters? Carl shares how smart entrepreneurs are using both tech and team to scale faster, get more done, and eliminate bottlenecks without burning out. This episode is a masterclass in separating automation from innovation—and why doing so might be the most profitable shift your business makes this year. Key Takeaways: 1. Redefining Automation : Why it's not about tools—but about you not doing it. 2. Separating Innovation from Execution : Avoid the trap of overcomplicating before you simplify. 4. AI as a Thought Partner : Use AI to think faster, not just do faster. 5. Tactical vs. Strategic AI : How to stop creating content that does nothing and start driving real results. 6. The Future of Work : What AI means for team size, productivity, and the rise of the one-person business. Ready to rethink how automation fits into your business? Listen to or watch the full episode now to learn how to scale smarter—with AI, team, and clarity of purpose. Connect with Carl Taylor: Website: https://automationagency.com/ The Carl Show: https://www.carltaylor.com.au/podcasts/ LinkedIn: https://au.linkedin.com/in/carltaylorau Books: https://www.carltaylor.com.au/books/ Instagram: https://www.instagram.com/CarlTaylor/# YouTube: https://www.youtube.com/@carl-taylor Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
UGG's Secret Weapon: The Power of Listening to Your Market with Brian Smith 41:25

منذ 15 يومًا41:25

41:25

Want to know the real story of how UGG boots became a hit? It wasn't a quick rise to fame! This episode tells the true story of building a brand from scratch. Brian Smith, the guy who brought UGG boots to America, shares his up-and-down journey. You'll hear lessons every business owner can use. This isn't just history; it's a guide to dealing with problems when you start a business, connecting with customers, and making your business last. Learn why it's so important to see things from your customer's point of view and how to use failures to learn and grow. Brian's story will change how you think about "overnight success" and give you the push to keep going! Key Takeaways: 1. The Myth of Instant Success 2. From Inspiration to Reality: The Birth of UGG in America 3. The Pivotal Shift: Understanding Your Target Audience 4. Navigating Growth and Challenges 5. The Entrepreneurial Mindset: Lessons in Resilience Ready to get inspired and learn what it really takes to build a brand? Listen to this episode to hear Brian Smith's amazing UGG boot story. Connect with Brian Smith: Website: https://briansmithspeaker.com/ Birth of A Brand Book: https://briansmithspeaker.com/the-birth-of-a-brand/ LinkedIn: https://www.linkedin.com/in/briansmithuggfounder/ Instagram: https://www.instagram.com/briansmithugg/ YouTube: https://www.youtube.com/@BrianSmithSpeaker Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
How a Book Can Be Your Ultimate Business Weapon With Chandler Bolt 40:58

منذ 22 يومًا40:58

40:58

Have you ever considered writing a book to grow your business, but felt overwhelmed by the process? What if publishing a book could be simpler and more impactful than you think? Chandler Bolt, founder of Self-Publishing School, joins Allan Dib to discuss how authors can leverage books to generate leads, drive sales, and establish themselves as thought leaders. This isn't just about writing; it's about creating a powerful business tool that works for you long after you've finished writing. Discover why books are a uniquely durable form of content, how to craft a compelling hook, and the surprising ways a book can build credibility and fuel your business growth. The strategies shared in this episode could transform the way you view the power of publishing. Key Takeaways: - The Enduring Power of Books -Monetizing Your Nonfiction Book Beyond Royalties -The Elements of a Bestselling Book -The "Giveability" and Shareability Factors -AI's Role in the Future of Authorship Want to amplify your message and reach more people? Listen to this episode to learn Chandler Bolt's insights on how writing a book can establish you as a thought leader and create lasting impact. Connect with Chandler Bolt: Website: https://publishedbook.com/ Resources: publishedbook.com/audio & selfpublishing.com/apply Podcast: 7 Figure Principles Podcast https://7figureprinciples.com/ Podcast: Self Publishing School Podcast https://self-publishingschool.com/podcast/ Facebook: https://www.facebook.com/chandler.bolt1 Twitter: https://twitter.com/SelfPub LinkedIn: https://www.linkedin.com/in/chandlerbolt/ Company LinkedIn: linkedin.com/company/self-publishing-school Instagram: https://www.instagram.com/selfpublishingcom/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
The Guide to “Common Sense” Marketing: Simplifying Complexities with Simon Bowen 1:01:30

منذ 29 يومًا1:01:30

1:01:30

Are You Confusing Customers Instead of Convincing Them? What if the key to truly resonating with your audience isn't about adding more, but stripping away the unnecessary? Simon Bowen challenges us to rethink how we communicate value, arguing that "common sense" is the most powerful tool we have. This isn't about simplifying to the point of being basic; it's about achieving a level of clarity that cuts through the noise and empowers customers to make confident decisions. Discover how to move beyond commoditized language, leverage the impact of visual models, and understand the psychology behind why "belief" is the true driver of sales. The insights in this episode could fundamentally change how you connect with and influence your market. Key Takeaways: 1. The Trap of Commoditized Language 2. The Power of Visual Models 3. The "Common Sense" Marketing 4. Belief vs. Trust: The Currency of Purchase 5. Mapping the Customer's Journey to Success Revolutionize your marketing and sales with the power of clarity. Listen to this episode to gain Simon Bowen's expert insights and build deeper connections with your audience. Connect with Simon Bowen: Website: https://www.modelsmethod.com/ Email: all@modelsmethod.com Simon Bowen: https://thesimonbowen.com/ LinkedIn: linkedin.com/in/simonbowen-mm YouTube: https://www.youtube.com/@TheWisdomOfShow_withSimonBowen Instagram: https://www.instagram.com/officialsimonbowen/?hl=en The Wisdom Of Show with Simon Bowen Podcast: https://thesimonbowen.com/show/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
Unveiling the Power of Paid Traffic With Ilana Wechsler 33:41

منذ 5 weeks33:41

33:41

Are you tired of throwing money away on paid traffic that doesn't convert? What if the problem isn't the traffic itself, but your website's ability to turn those clicks into customers? Ilana Wechsler, a paid traffic expert, joins Allan Dib to demystify the world of online advertising and reveal the critical steps to creating campaigns that actually deliver results. This isn't just about driving more visitors; it's about optimizing your entire funnel to ensure that every dollar spent brings you closer to your business goals. Discover why strategy trumps tactics, how to avoid common and costly mistakes, and the power of understanding your target audience on a deeper level. The insights shared in this episode could be the key to finally unlocking the true potential of paid traffic for your business. Key Takeaways: 1. Converting Cold Traffic: The Website's Crucial Role 2. The Pitfalls of DIY Paid Traffic 3. Harnessing the Power of Google Ads 4. The Importance of Clear Ad Strategy 5. Avoiding Common Paid Traffic Mistakes Stop throwing money at ads and start getting a return! Listen now to learn Ilana Wechsler's actionable strategies for mastering paid traffic and scaling your business. Connect with Ilana Wechsler Website: teachtraffic.com YouTube: youtube.com/teachtraffic Teach Traffic Podcast: https://teachtraffic.com/podcasts/ Instagram: https://www.instagram.com/teachtraffic1/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
How to Turn Your Existing Clients into a Sustainable Growth Engine With Jay Goncalves 47:12

منذ 6 weeks47:12

47:12

Are you leaving money on the table by neglecting your existing clients? What if the key to exponential growth isn't just about acquiring new customers, but about maximizing the value of those you already have? Jay Goncalves, a client retention specialist, joins Allan Dib to explore the often-overlooked power of customer lifetime value. This isn't just about customer service; it's about building a sustainable business where clients become your biggest advocates. Discover how to create systems that foster consumption, drive referrals, and truly understand your clients' evolving needs. Learn why exceeding expectations isn't always the answer and how a shift in focus can transform your bottom line. The strategies you'll learn in this episode could unlock a new level of stability and profitability for your business. Key Takeaways: 1. The Power of Lifetime Value 2. The Client's Perception of Value: Consumption and Context 3. The Essential Role of Client Success 4. Orchestrating Referrals: Turning Customers into Advocates 5. Understanding the Psychology of Referrals Connect with Jay Goncalves Website: www.ethicalscaling.com Ethical Scaling Podcast: https://podcasts.apple.com/us/podcast/ethical-scaling-podcast-season-1/id1735298871 Instagram: https://www.instagram.com/ethical.scaling/ YouTube: https://www.youtube.com/@ethicalscaling5536 TikTok: https://www.tiktok.com/@ethicalscaling Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
The B2B Sales Playbook: Effective Strategies for Enterprise Success With David Fatusca 36:37

منذ 7 weeks36:37

36:37

Are you struggling to navigate the complexities of B2B sales? Do long lead times and multiple decision-makers leave you feeling stuck? What if you could transform your sales process from a bottleneck into a well-oiled machine? In this episode, Allan Dib and David Fastuca, author of "The B2B Sales Playbook," dive deep into the nuances of business-to-business sales, offering actionable strategies to shorten sales cycles, effectively manage buying committees, and ultimately, close more deals. Discover how to identify key decision-makers, address their specific concerns, and enhance the proposal submission process that makes you stand out. Learn why a multi-channel approach is essential and how to leverage technology without losing the human touch. The insights shared in this episode could be the key to unlocking exponential growth for your B2B business. Key Takeaways: 1. Decoding the Differences: B2B vs. B2C Sales 2. Mastering the Multi-Threading Approach 3. Proposal Power Plays: From PDFs to Live Presentation 4. Tackling Time: Strategies for Shortening Sales Cycles 5. Optimizing Your Pipeline: CRM Data and Sales Forecasting Ready to step up your B2B sales strategy? Tune in to this episode for expert guidance on navigating complex sales environments and driving sustainable growth. Connect with David Fastuca: LinkedIn: https://www.linkedin.com/in/davidfastuca/?originalSubdomain=au How to scale to $100M by GrowthForum.io Podcast: https://lnkfi.re/growthforum Website: https://www.growthforum.io/ The B2B Sales Playbook A Tactical Guide to Build a Flood of Qualified Deals for Your Business: https://www.growthforum.io/book YouTube: https://www.youtube.com/@Growth-Forum Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
Is Your Sales Approach Backwards? Discover the Untapped Power You Already Possess with Oren Klaff 55:12

منذ 8 weeks55:12

55:12

Are you tired of feeling like you're always on the back foot in sales conversations? What if the key to closing deals isn't about bending over backwards, but about understanding the hidden dynamics of power and influence? Oren Klaff, author of "Pitch Anything" and "Flip the Script," pulls back the curtain on the subtle art of frame control, revealing how top performers command attention, respect, and ultimately, the deal. This isn't just theory; it's hard-won wisdom from the trenches of high-stakes finance, where the difference between success and failure can be razor-thin. Discover how to shift from chasing deals to attracting them, and learn why sometimes, the most powerful move you can make is to walk away. Prepare to challenge everything you thought you knew about sales and unlock a new level of confidence and effectiveness. The strategies you’re about to discover will change the way you approach every negotiation and interaction, forever. Key Discussion Points: 1. Taking Control of Conversations : Oren explains “frame control” and how it helps you lead any discussion. He shows how to use it in real-life situations 2. Making a Strong First Impression : Learn why who introduces you to a client is so important, and how to make sure you start off strong. 3. Using Honesty as Your Biggest Strength : Oren shows how being honest, hardworking, and clear helps you gain control and trust 4. Pricing with Confidence : Discover smart ways to price your products or services without seeming desperate. Oren explains why lowering your price too easily can hurt you. 5. Building Real Partnerships : Oren explains why clear communication and shared goals are essential for building successful business relationships. Ready to take control of your sales conversations and close more deals? Listen to the full episode to unlock Oren Klaff's powerful strategies and transform your approach to sales and influence. Connect with Oren Klaff: Website: https://orenklaff.com/ Pitch Anything Book: t.ly/SAPDT Flip the Script: t.ly/5zzLM LinkedIn: linkedin.com/in/orenklaff The Game of Money Podcast: https://open.spotify.com/show/6QtcHFmfBkXL1C05cx5gcn?nd=1&dlsi=1c1202376bf14c84 YouTube: www.youtube.com/@OrenKlaffInsights Instagram: https://www.instagram.com/orenklaff/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
Beyond Better: How to Stand Out in a Crowded World With Sally Hogshead 39:13

منذ 9 weeks39:13

39:13

Ever felt lost in the sea of "better"? In a world obsessed with improvement, it's easy to forget the power of being different. Join us as we sit down with branding expert Sally Hogshead, author of the groundbreaking book, “Different is Better Than Better." Discover why being different is the key to standing out, attracting your ideal clients, and achieving remarkable success. Key Takeaways: 1. The Power of Being Different: Learn why being different is the new better and how it can help you achieve success in a crowded marketplace. 2. Identifying Your Unique Value Proposition: Discover how to identify your unique value proposition and use it to differentiate yourself from the competition. 3. The Importance of Proprietary Content: Learn why creating proprietary content is essential for building a successful brand. 4. The Power of Personal Branding: Understand why personal branding is more important than ever and how to build a strong personal brand. 5. The Importance of Subtraction: Learn how to simplify your business and focus on the things that matter most. Don't just be another face in the crowd. Tune in now and discover the power of being different! Connect with Sally Hogshead: Fascinate Test: www.howtofascinate.com Code: LeanMarketing Website: https://sallyhogshead.com/ Proprietary Research: https://sallyhogshead.com/her-research/ Fascinate: How to Make Your Brand Impossible to Resist Book: t.ly/ccXcF LinkedIn: https://www.linkedin.com/in/sallyhogshead/ YouTube: https://www.youtube.com/user/SallyHogshead X: https://x.com/sallyhogshead Instagram: https://www.instagram.com/sallyhogshead/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/lea…

1
The Miracle Morning: Attract Success and Become the Entrepreneur You're Meant to Be with Hal Elrod 52:26

منذ 10 weeks52:26

52:26

What if there's a simple key to unlocking amazing success in every part of your life? In this episode, bestselling author Hal Elrod, creator of The Miracle Morning , shares the incredible impact of a simple yet powerful morning routine. Discover how setting aside time each day to grow as a person can create a ripple effect, leading to a happier, healthier, and wealthier life. Hal reveals the simple truth behind "The Miracle Morning" and the six life-changing practices (SAVERS) that have transformed millions of lives. Key Takeaways: 1. Overcoming Challenges and Finding Your Purpose: Hal Elrod shares his inspiring story of overcoming a near-fatal car accident and the powerful lessons he learned about resilience and the importance of mindset. 2. Believing and Taking Action: The Miracle Equation reveals the two choices that set the most successful people apart. 3. The Power of Personal Growth: Hal highlights why it's important to invest in yourself and become the best version of yourself to achieve your dreams. 4. Visualization: The Right Way: Discover the effective way to use visualization to reach your goals. 5. Building a System for Success: Hal shares his tips on building a successful system around your book, including live events, podcasts, collaborations, and even a movie! Ready to create your own Miracle Morning? Listen to the full episode now. Connect with Hal Elrod: Website: http://mircaclemorning.com The Miracle Morning book: t.ly/io1Np LinkedIn: https://www.linkedin.com/in/hal-elrod-aa054324a YouTube: https://www.youtube.com/c/HalElrod Instagram: https://www.instagram.com/hal_elrod/# X: https://x.com/HalElrod Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
9 Principles of Lean Marketing with Allan Dib 12:47

منذ 11 weeks12:47

12:47

Your marketing should be an investment, not a gamble. Discover how to make it pay off in this episode of the Lean Marketing Podcast. Host Allan Dib dives deep into the nine core principles of Lean Marketing. Whether you're a seasoned entrepreneur or just starting out, these principles provide a foundational methodology for creating marketing that generates goodwill, attracts customers, and maximizes ROI. Allan explains each principle with practical examples and actionable advice, illustrating how to shift from intrusive "marketing pollution" to a value-driven approach that pulls customers in. He emphasizes the importance of integration, market focus, leveraging tools and technology, building assets, and continuous improvement. Tune in to discover how to make your marketing work for you, not against you. Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
Marketing that Doesn’t Suck: The Chicken Book with Louis Grenier 42:27

منذ 12 weeks42:27

42:27

Allan Dib sits down with returning guest Louis Grenier, author of the new book Stand the Fuck Out, to discuss how entrepreneurs and small business owners can truly differentiate themselves in a crowded market. They dive deep into the concept of "Insight Foraging," going beyond traditional market research to uncover the triggers that drive customer behavior. Louis and Allan debate the nuances of branding, exploring the balance between clarity and cleverness, and discuss the importance of understanding the customer journey when crafting irresistible offers. This episode is packed with actionable strategies and contrarian viewpoints, challenging conventional marketing wisdom and empowering listeners to build a truly distinctive brand. Connect with Louis Grenier: Website: https://www.stfo.io/about LinkedIn: https://www.linkedin.com/in/louisgrenier/?originalSubdomain=ie YouTube: https://www.youtube.com/@EveryoneHatesMarketers Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
How to Hire Your Essential Number Two: From Founder to Freedom with Lloyd Thompson 54:12

منذ 13 weeks54:12

54:12

Are you a visionary entrepreneur trapped in the daily grind of running your business? Do you dream of working on your business, not in it? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Lloyd Thompson, founder and director of VirtualDOO, to discuss the critical importance of hiring your essential number two – the integrator who can turn your vision into reality. Lloyd shares his expertise on how a strong second-in-command can free up your time, streamline operations, and even increase the value of your business. They delve into the challenges founders face when letting go of control, offer practical advice on identifying and hiring the right person, and explore the power of values and company culture in building a high-performing team. Get ready to discover how to escape the grind and build a business that runs itself! Resources Mentioned: Free Book: https://virtualdoo.com/book VirtualDOO: https://virtualdoo.com/ SYSTEMology: https://www.systemology.com/ Traction: https://www.eosworldwide.com/traction-book Essentialism: https://gregmckeown.com/books/essentialism/ Good to Great: https://www.jimcollins.com/books.html Connect with Lloyd Thompson: Free Book: https://virtualdoo.com/book Website: https://virtualdoo.com/ LinkedIn: https://www.linkedin.com/in/lloydt/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

1
How to Captivate Audiences and Own the Future of Marketing: Storytelling with Adam Wallace 46:47

منذ 14 weeks46:47

46:47

Storytelling is the future of marketing. Period. Learn how to master it from a pro. In this episode of the Lean Marketing Podcast, Allan Dib sits down with bestselling children's author Adam Wallace, who has written over 180 books, to explore the surprising power of storytelling in the business world. Adam shares his unique insights into crafting captivating narratives, engaging even the most challenging audiences (kids!), and translating those skills into marketing success. From simple storytelling frameworks to practical tips for keeping attention, this episode is a must-listen for any entrepreneur or marketer looking to elevate their brand and connect more deeply with their customers. Discover why storytelling is no longer a nice-to-have, but the essential skill for the future of marketing in 2025. Connect with Adam Wallace: Website: https://www.adam-wallace-books.com/ Instagram: @adamwallacestuff Anyone Can Write Picture Books by Adam Wallace: https://www.amazon.com/ANYONE-CAN-WRITE-PICTURE-BOOKS/dp/1763745309 Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
The Contrarian Founder: Why Profitability Beats Growth Hacking with Aleksandr Volodarsky 40:15

منذ 15 weeks40:15

40:15

Growth hacking is overrated. Aleksandr Volodarsky, founder of lemon.io, built a $16M marketplace by focusing on what actually matters: profitability. Prepare to challenge your assumptions about business growth. In this episode of the Lean Marketing Podcast, Allan Dib sits down with Aleksandr to explore his unconventional journey, starting as a side hustle and defying traditional startup advice. Discover how he cracked the marketplace cold start problem, leveraged unique marketing strategies, and transformed his business with the Profit First method. He also offers insights into the impact of AI on the developer landscape and the importance of consistent action, emphasizing the power of "lead bullets" over "silver bullets." This episode is packed with actionable advice for entrepreneurs building sustainable and thriving businesses. Resources Mentioned: Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/ Connect with Aleksandr Volodarsky: LinkedIn: https://www.linkedin.com/in/volodarik/ Twitter: https://x.com/volodarik?lang=en Lemon.Io: https://lemon.io/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
AI Marketing for the Smart Entrepreneur: Future-Proof Your Business Now with Farlen Mischel 32:00

منذ 16 weeks32:00

32:00

What if you could clone yourself and delegate all the tedious tasks in your business? This episode of the Lean Marketing Podcast explores the power of AI and automation to help you achieve just that. Allan Dib sits down with AI expert Farlen Mischel to demystify artificial intelligence for entrepreneurs and small business owners. They discuss the current landscape of AI tools, focusing on practical applications and strategies for leveraging AI in marketing and business operations. Farlen highlights the importance of education and understanding the limitations of AI before diving into its potential. The conversation explores the power of large language models (LLMs) like ChatGPT and Claude, emphasizing effective prompting techniques for optimal results. They also touch upon the future of AI agents, the continued relevance of Minimum Viable Products (MVPs), and the rise of no-code platforms that empower entrepreneurs to build solutions quickly. This episode is packed with actionable advice and insights for any business owner looking to harness the power of AI. Connect with Farlen Mischel: Website: https://www.enny.ai/ LinkedIn: https://www.linkedin.com/in/farlen-mischel/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
Lean Marketing for Authors: How to Get Bigger Results with Less Effort with Alex Strathdee 53:41

منذ 17 weeks53:41

53:41

Have you poured your heart and soul into writing a book, only to feel lost when it comes to marketing? In this episode of the Lean Marketing podcast, Allan Dib sits down with book ads expert Alex Strathdee to uncover the secrets to successful book marketing. They discuss why traditional methods often fail and reveal a leaner, more effective approach to selling more books with less effort. Discover the power of seeding, micro-influencers, and building a marketing system that works even while you sleep. Whether you're a first-time author or a seasoned pro, this episode is packed with actionable strategies to take your book from manuscript to bestseller. Links/Resources Mentioned: -Podcast Episode: How to Write, Promote, and Monetize a Bestselling Book with Allan Dib -Podcast Episode with Joseph Nguyen: Navigating TikTok Shop: Proven Tactics for Authors and Creator -Tool: Eleven Labs -Platform: Listen Notes Connect with Alex Strathdee: Website: https://getshelflife.com/ LinkedIn: https://www.linkedin.com/in/alexander-strathdee/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
Allan Dib's 2024 Business & Life Review: Lessons Learned 34:47

منذ 18 weeks34:47

34:47

Ever wish you had a clone to handle all the things you don't want to do? While we can't offer that, Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, shares his system for maximizing productivity and creating a more fulfilling life, both personally and professionally. In this episode, Allan reflects on his business successes, the impact of personal loss, and the valuable lessons he's learned throughout the year. He shares his unique approach to annual reviews, emphasizing the power of systems over goals, and introduces his "perfect day" system. Discover how Allan balances work, personal growth, and adventure, and glean actionable strategies you can apply to your own life and business in 2025 and beyond. Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
The Trust Edge: How to Get Customers to Say "Yes" with David Horsager 34:54

منذ 19 weeks34:54

34:54

Frustrated with low conversion rates? Discover the 8 Pillars of Trust and unlock the secret to building a loyal customer base. This episode is packed with practical strategies you can use today. In this episode of the Lean Marketing podcast, Allan Dib sits down with David Horsager, a leading expert on trust and author of The Trust Edge and Trust Matters More Than Ever, to explore the critical role of trust in sales and marketing. They delve into the 8 Pillars of Trust—clarity, compassion, character, competency, commitment, connection, contribution, and consistency—and discuss practical strategies for building trust in every interaction, from initial contact to closing the deal. David shares actionable tools and real-world examples of how businesses can leverage trust to boost their bottom line and create lasting customer relationships. Learn how to establish credibility, build rapport, and convert prospects into loyal advocates by focusing on the often-overlooked element of trust. Connect with David Horsager: Website: davidhorsager.com Trust Edge Leadership Institute: trustedge.com LinkedIn: https://www.linkedin.com/in/dhorsager/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
Is Your Business a Job or a Calling? With Michael Gerber 28:19

منذ 21 weeks28:19

28:19

Legendary business author Michael Gerber, creator of the E-Myth concept, joins Allan Dib on the Lean Marketing Podcast for a profound conversation about the true source of entrepreneurial success. Going beyond the mechanics of business systems, Gerber reveals that lasting impact comes from a deep-seated passion—a “madness” to create something unique and meaningful. He argues that this intrinsic drive, often described as a “desperation,” is more crucial than technical expertise or even market conditions. Gerber challenges listeners to examine their own motivations and strive for a level of ambition that transcends mere financial gain. He also introduces the concept of the “Dreaming Room” and recommends a pivotal book, “Banker to the Poor,” as a catalyst for transformative growth. This episode is a call to self-reflection and a powerful reminder that entrepreneurship is not just a job, but a calling. Resources Mentioned: Book: Banker to the Poor by Muhammad Yunus Book: The E-Myth Revisited Connect with Michael Gerber: Website: https://www.michaelegerbercompanies.com/ LinkedIn: https://www.linkedin.com/in/michaelegerber/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
Build a High-Converting Quiz Funnel with Maxwell Nee 33:45

منذ 22 weeks33:45

33:45

Do you want to generate more leads, segment your audience effectively, and boost conversions? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Maxwell Nee, Chief Revenue Officer at ScoreApp, to explore the power of quiz marketing. Maxwell shares his entrepreneurial journey, from running a multi-million dollar business coaching company to becoming an angel investor. He reveals why he invested in ScoreApp, how it works, and the psychology behind creating engaging quizzes that drive results. Discover how to craft killer quiz questions, leverage the viral potential of quizzes, and explore unconventional applications beyond lead generation, including recruitment, client success measurement, and the powerful waiting list strategy. Maxwell also shares his investment philosophy and insights into the future of software development in the age of AI. This episode is packed with actionable strategies and valuable insights for any entrepreneur or small business owner looking to take their marketing to the next level. Connect with Maxwell Knee: LinkedIn: https://www.linkedin.com/in/maxwellnee ScoreApp: scoreapp.com/book Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
Networking Doesn't Have to Be Icky (And How to Prove It) with Jayson Gaignard 41:22

منذ 23 weeks41:22

41:22

Stop collecting business cards and start building real relationships. In this episode, you'll learn how to connect with people of influence and VIPs, even if you're not a big name yourself. Allan Dib sits down with Jayson Gaignard, the founder of Mastermind Talks (MMT), an exclusive community for entrepreneurs, and the author of Mastermind Dinners: The playbook for transforming your business and life over amazing dinners, to uncover the secrets of authentic networking. Jayson reveals how he built MMT into a world-renowned event and shares his unique approach to fostering genuine connections. He provides a practical framework for networking, from pre-event preparation and maximizing your time during the event to powerful post-event follow-up strategies. Jayson also offers invaluable insights into crafting outreach messages that cut through the noise and resonate with high-status individuals. This episode is a must-listen for any entrepreneur seeking to build a network that truly supports their business and personal growth. Connect with Jayson Gaignard: Instagram: https://www.instagram.com/jaysongaignard LinkedIn: https://www.linkedin.com/in/jaysongaignard MMT Community: https://www.mmt.community/ Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn Subscribe to the Lean Marketing podcast for more actionable strategies to grow your business. And be sure to share this episode with anyone who wants to level up their networking game!…

Lean Marketing

1
The Lazy CEO: How to Delegate Your Way to 8 Figures with Ayman Al-Abdullah 56:33

منذ 24 weeks56:33

56:33

Discover how hiring an intern was the KEY to unlocking $80 million in growth for AppSumo. This isn't your typical intern story – it's a masterclass in strategic delegation and focusing on what truly moves the needle. Join Allan Dib as he interviews Ayman Al-Abdullah, the former CEO of AppSumo, who shares the remarkable journey of scaling the company from $3 million to $84 million in annual revenue. Hear how seemingly small decisions, like hiring an intern, can have an outsized impact on growth when paired with strategic delegation and a laser focus on core business drivers. Ayman reveals the strategic framework he used at AppSumo, including hiring and compensation strategies, navigating different revenue levels, building a high-performing team, and fighting "entrepreneurial boredom." Learn the critical shifts in focus required at each stage of growth, from prioritizing promotion to mastering people and ultimately protecting your business. Gain actionable insights to propel your own business forward, regardless of your current revenue level. Connect with Ayman Al-Abdullah Website: https://aymanalabdullah.com/ Twitter/X: https://twitter.com/aymanalabdul Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.…

Lean Marketing

1
The 3-Part Formula to Become a Recognized Expert with Dorie Clark 41:33

منذ 25 weeks41:33

41:33

Tired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field. Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd. Key Takeaways: Dorie Clark's Recognized Expert Formula: Content Creation + Network + Social Proof = Recognized Expertise. You need all three, not just your strengths! Learn how Dorie cold-pitched top universities to gain credibility and social proof. Discover the secret to networking without the cringe: the "No-Asks-For-A-Year Rule" and building authentic connections. Use content marketing strategically to nurture leads and make your sales process smoother, especially when starting out. Allan Dib shares the power of cross-pollination: look outside your industry for fresh ideas. Stop fixating on arbitrary long-term goals and instead, build consistent systems for success. Finally, learn how "Serendipity Hooks" can make your networking more engaging and memorable. Shareable Quotes: -"The key to becoming recognized for your expertise is content creation, your network, and social proof." - Dorie Clark -"Networking is about making friends with interesting people." - Dorie Clark -"Focus on building consistent systems rather than fixating on arbitrary long-term goals." - Allan Dib Links Mentioned in this Episode: -Free Long Game Self-Assessment: https://dorieclark.com//thelonggame -Dorie’s Books: https://dorieclark.com/books Connect with Dorie Clark: Website: https://dorieclark.com/ LinkedIn: https://www.linkedin.com/in/doriec/ YouTube: https://www.youtube.com/DorieClark Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.…

Lean Marketing

1
Burnout to Brand Power: The Lean Approach to Long-Term Leadership with Chris Ducker 43:42

منذ 26 weeks43:42

43:42

Build a career designed for the long haul. Allan Dib sits down with entrepreneur, speaker, and author Chris Ducker to discuss building a powerful personal brand, mastering leadership, and avoiding burnout—all while staying true to the lean marketing philosophy. Chris shares his personal journey, including career pivots, overcoming burnout, and building a lasting, impactful career. Discover how Chris Ducker evolved his personal brand and how you can leverage yours for growth. Learn about the crucial elements of personal branding, gain insights into avoiding burnout and building a sustainable work-life integration. Explore the "Long Haul Leader" framework from Chris's upcoming book, focusing on Impactful Work, Love & Relationships, Hobbies & Pastimes, and Personal Mastery. Learn how to apply these principles to your personal brand and leadership, maximizing your impact and creating a fulfilling career. Resources Mentioned: The 1-Page Marketing Plan by Allan Dib Lean Marketing by Allan Dib Rise of the Youpreneur by Chris Ducker Connect with Chris Ducker: Website: https://chrisducker.com/ LinkedIn: https://www.linkedin.com/in/chrisducker/ YouTube: https://www.youtube.com/user/chrisducker Instagram: https://www.instagram.com/chrisducker/?hl=en Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.…

Lean Marketing

1
How to Lead, Coach, and Market Your Way to Success with Michael Bungay Stanier 47:38

منذ 27 weeks47:38

47:38

Struggling to scale your business despite your hard work? Discover game-changing leadership and marketing secrets from Michael Bungay Stanier, author of The Coaching Habit, on this episode of the Lean Marketing Podcast. Michael reveals how to cultivate a "coach-like" leadership style that empowers your team and unlocks their full potential. He breaks down the differences between coaching, mentoring, and teaching, offering practical advice you can implement immediately. Plus, he shares his unconventional marketing strategies that propelled his books to success and built thriving businesses. Here's what you'll uncover: Discover how to unlock your team's potential by leading with curiosity and empowering them through coaching. Learn Michael's unique approach to marketing mastery, focusing on the power of persistence and laser-focused niche targeting. Explore innovative podcast formats, including the dynamic use of live coaching sessions, to captivate your audience and build a loyal following. Finally, understand why building a strong personal brand is more crucial than ever in today's competitive landscape for driving significant business growth. Ready to level up your leadership and marketing game? Tune in now! Resources Mentioned: -The Coaching Habit by Michael Bungay Stanier -The Advice Trap by Michael Bungay Stanier -How to Work with Almost Anyone by Michael Bungay Stanier -Purple Cow by Seth Godin -Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne -Amy Porterfield Podcast Connect with Michael Bungay Stanier: Website: https://www.mbs.works/ LinkedIn: https://www.linkedin.com/in/michaelbungaystanier/ Instagram: https://www.instagram.com/mbs_works/# YouTube: https://www.youtube.com/channel/UCdFUOWjr4uI6T45zN1uJZ3Q Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn What's your biggest takeaway from this episode? Share your thoughts in the comments below! And remember to subscribe to the Lean Marketing Podcast for more actionable strategies to grow your business.…

Lean Marketing

1
Shifting to a Retainer-Based Business: Scaling Success with Cian Brennan 36:16

منذ 28 weeks36:16

36:16

What if one bold business pivot could set you up for exponential growth and time freedom? Allan explores how a single shift transformed one company from a constant grind to a predictable revenue powerhouse. After facing constant demands for solutions in a high-stakes industry, this entrepreneur realized the power of prevention over cure—turning his entire business model on its head. By adopting a proactive approach, he wasn’t just solving problems but building something that could scale effortlessly, freeing him to focus on strategy rather than daily operations. Now meet Cian Brennan, founder of Quantum Contracts and a former Lean Marketing client, who turned his contracting service into a $2 million-a-year success by switching to a retainer-based model. Cian’s journey is one of resilience, adaptation, and growth. With Allan's guidance, he repositioned his business to help contractors tackle contract negotiations from the start, creating stronger foundations and lasting client relationships. This episode is packed with insights on creating a sustainable, scalable business, overcoming the challenges of growth, and building a company culture that fuels success. Tune in to discover how a single pivot can change everything! 00:00 Meet Cian Brennan: From Zero to High Growth 01:48 Cian's Background in Construction 03:58 The Birth of Quantum Contract Solutions 06:17 Challenges and Solutions in Contract Management 09:00 The Retainer Model: A Game Changer 11:36 Adapting to Industry Changes and COVID-19 13:20 Scaling the Business and Client Retention 15:23 Achieving High Growth and Profitability 16:28 Building a Self-Sustaining Business 19:12 Personal Growth Through Challenges 20:16 Hiring and Promoting Mistakes: The Peter Principle 24:44 Creating a Positive Work Culture 31:26 Navigating the Future of the Business 32:58 The Entrepreneur's Dream: Working on Big Picture Projects 33:41 Handling Acquisition Offers Check out Cian Brennan: Website: https://quantumcontractsolutions.com/ LinkedIn: https://www.linkedin.com/in/brennancian/?originalSubdomain=au Podcast: https://open.spotify.com/show/3Tru0Vbx0sfwk304VMb9j3 YouTube: https://www.youtube.com/@constructionsecrets Check out Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
Winning Your Customer's Trust and Business: A Guide for Entrepreneurs with Marcus Sheridan 59:07

منذ 29 weeks59:07

59:07

What if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue. Marcus introduces his signature “They Ask, You Answer” approach, revealing the "Big Five" key topics every customer cares about: cost, problems, comparisons, reviews, and best. By addressing these topics openly, you can strengthen your marketing strategy and position yourself as a trusted authority. One of the biggest takeaways? The more you allow potential customers to help themselves through self-service tools like pricing calculators, the more trust and authority you'll build. It’s about giving them the transparency they crave while setting yourself apart from competitors. With AI reshaping SEO and search algorithms, Marcus explains how to adapt your content strategy for 2025 and beyond. Tune in to learn how to make transparency your most effective marketing tool! 00:23 Marcus Sheridan's Success Story 03:19 The Big Five: Key Topics Buyers Research 06:11 The Power of Transparency and Self-Service Tools 29:50 The Psychology of Pricing Transparency 31:05 Overcoming Common Objections to Discussing Price 34:34 The Importance of Building Trust Through Content 39:18 Adapting to the Evolving Landscape of Search and SEO Check out Marcus Sheridan: Website: www.priceguide.ai LinkedIn: https://www.linkedin.com/in/marcussheridan/ Check out Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Lean Marketing

1
Optimize Your Email and SMS Marketing Before Black Friday with Nikita Vakhrushev 28:10

منذ 30 weeks28:10

28:10

Struggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results. In this episode, Allan and Nikita delve into the intricacies of email and SMS retention marketing. They explore the importance of segmentation, content strategy, and deliverability, emphasizing best practices to stay out of spam folders and the crucial role of first-party data. They discuss tools like Neverbounce for list management, distinguishing between B2B and B2C marketing requirements. The conversation covers balancing nurture and discount-driven messages, the importance of personalization, and the strategic timing of email campaigns. Nikita also addresses the effectiveness of different email formats, the critical role of subject lines, and specific timing recommendations for optimal engagement. As we approach Black Friday and the holiday season, now is the perfect time to optimize your marketing strategies. Listen now to prepare your email and SMS campaigns for success in Q4! 00:00 Introduction to Lean Marketing Podcast 01:01 The Power of Email Marketing 02:42 Overcoming Email Deliverability Challenges 04:12 Effective Segmentation Strategies 13:53 Maximizing SMS Marketing Impact 17:34 B2B vs B2C Marketing Approaches Check out Nikita Vakhrushev: Website: aspektagency.com Instagram: instagram.com/nikitavakhrushv LinkedIn: linkedin.com/in/nikita-v Twitter: twitter.com/nikitavakhrushv YouTube: youtube.com/@nikitavakhrushevtv Check out Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn…

Amazon eGift Card - Amazon Logo (Animated)

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

$25 PlayStation Store Gift Card [Digital Code]

المدونة الصوتية تستحق الاستماع

Lean Marketing explicit

Lean Marketing explicit

المدونة الصوتية تستحق الاستماع

مرحبًا بك في مشغل أف ام!

Bounty Quick Size Paper Towels, White, 8 Family Rolls = 20 Regular Rolls (Packaging May Vary)

2025 Topps Series 1 Baseball Trading Card MLB Jumbo Fat Pack

TurboTax Home & Business 2024 Tax Software, Federal & State Tax Return [PC/MAC (MacOS Ventura 13 or Sonoma 14 is required for TurboTax Desktop 2024) Download

Zevo Flying Insect Trap & Cartridge - Plug in Fly Trap & Indoor Bug Catcher for Gnats, House & Fruit Flies - Mess-Free - Use in Any Room - Uses Blue & UV Light (1 Plug in Device & 1 Cartridge)

دليل مرجعي سريع