ECommert podcast

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المحتوى المقدم من Mert Damlapinar. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mert Damlapinar أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All About Change

1
Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23

منذ 17 يومًا30:23

التشغيل لاحقا

قوائم

إعجاب

احب

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

eCommert Podcast

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Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights. Our podcast explores the latest insights, trends, and innovations shaping today's digital commerce world and the CPG industry. Join us as we delve into pivotal topics crucial to navigating the evolving landscape of digital commerce. For partnership opportunities, speaking engagements, or to be featured on our episodes, please contact us at partnerships@ecommert.org. DISCLAIMER: The information, opinions, and examples provided in our online post, newsletter, video, or podcast content are for general information only, and any reliance on the information provided in our content is done at your own risk. The "eCommert" name is a registered trademark, and all forms and abbreviations are the property of its owner. Its use does not imply endorsement of or opposition to any specific organization, product, or service.

45 حلقات

#Tech #Business #Mert Damlapinar #Retail Media

eCommert Podcast

updated منذ 7 أيام

منزل السلاسل•Feed

45 حلقات

#Tech #Business #Mert Damlapinar #Retail Media

كل الحلقات

1
S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce 31:23

منذ 7 أيام31:23

31:23

In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodi’s Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizit’s Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Oréal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail 🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

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S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce 29:53

منذ 13 يومًا29:53

29:53

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S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg 28:04

منذ 21 يومًا28:04

28:04

In this episode of The Ecommert Podcast , host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. Highlights include: Jack Lindberg’s Career Journey from Music to Digital Commerce Key Challenges in Digital Shelf and Retail Media The Role of Menus and Delivery Apps in Retail Strategy Branding, Distribution, and Measurement in Digital Menus AI’s Expanding Role in Retail Media and Customer Experience The Rise of Contextual Shopping and AI Personalization Future Trends in Data Utilization and Digital Commerce Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

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S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg 23:45

منذ 29 يومًا23:45

23:45

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S3E02 - Part 1: Transforming Team Structures and Enhancing Digital Capabilities in CPG 17:37

منذ 5 weeks17:37

17:37

In this episode of The Ecommert Podcast , industry experts discuss the evolution of team structures within large-scale and agile environments, emphasizing the need for agility and fast decision-making. The conversation highlights the integration of traditional and digital commerce capabilities, with insights from Bayer and Coca-Cola on removing bureaucracy and fostering innovation. The speakers also explore Coca-Cola's initiatives since 2019 to build a digital-forward commercial strategy, including leadership programs and practical training on AI tools. Additional focus is on how Mondelez's retail media team manages performance media buying, content generation, and measurement in collaboration with retail partners. The episode underscores the importance of capability as a strategic choice and the need to upskill teams for future success in the digital and e-commerce landscapes. Highlights include: Introduction to Team Structures and Evolution Infusing Agility in Team Operations Organizational Capability as a Strategic Choice Managing Agility for Fast Decision Making Building Cross-Functional Digital Capabilities Coca-Cola's Digital Acceleration Program Leadership and Practical Training Programs Empowering Teams with AI and Technology Monthly Learn at Lunch Sessions Global Strategy and Key Pillars Retail Media and Measurement Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

1
S3E01 - Part 2: AI in Marketing: Transforming Business Strategies and Operations 13:58

منذ 6 weeks13:58

13:58

In this episode of The Ecommert Podcast , delves into the impact of AI initiatives on business strategies, marketing, and digital channels. It covers the adoption of AI applications like generative AI, large language models, text optimization, and proprietary technologies by leading companies. The discussion highlights real-world case studies and examples of AI-driven tools such as chatbots and AI keyword tools. It also addresses the balance between the opportunities and risks presented by AI, emphasizing the importance of reskilling and the future of personalized content in enhancing consumer experience. Highlights include: Introduction to AI in Business Strategy Generative AI in Marketing Adopting and Developing AI Technologies Challenges and Responsibilities in AI Implementation Current and Future Applications of AI Deep Dive into AI Use Cases Regulatory and Ethical Considerations AI Tools and Innovations Profitero's AI Chatbot and Its Impact AI-Driven Content Optimization The Future of AI and Workforce Implications Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

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S3E01 - Part 1: Harnessing AI for Enhanced Consumer Engagement and Operational Efficiency 21:11

منذ 7 weeks21:11

21:11

In this episode of The Ecommert Podcast , AI experts delve into the transformative impact of AI on consumer behavior research and strategy, especially within Mondelez. The discussion highlights the use of machine learning and generative AI to optimize media buying and creative asset management. The panel elaborates on the deployment of proprietary brand technology fueled by consumer data, set to revolutionize personalization and communication quality. Real-life examples from Mondelez, Coca-Cola, and Bayer illustrate the practical applications of AI in scaling digital content creation, forecasting, and automating repetitive tasks to boost strategic focus and innovation within organizations. The importance of training and embracing AI advancements to stay competitive is also emphasized. This is part one. Highlights include: Introduction to AI in Consumer Behavior Generative AI and Proprietary Brand Technology AI in Media Buying and Creative Asset Management AI in Digital Commerce and Content Creation AI in Forecasting and Automation The Future of AI in Business Operations Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

1
S2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital Future 33:12

منذ 9 weeks33:12

33:12

In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data. Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints. Moreover, they touch upon the impact of AI on business strategies, highlighting its current and future applications in digital commerce. The conversation concludes with Lucia offering advice to newcomers in the digital commerce field, advocating for continuous learning and openness to innovation. 00:00 Introduction and Guest Welcome 00:43 Lucia's Career Journey 02:27 Digital Commerce Initiatives at Mondelez 05:07 Retail Media and Collaborations 12:07 Digital Content and Shelf Measurement 14:35 Sustainability Efforts and QR Code Innovations 18:05 E-commerce Product Development 26:10 AI in Digital Commerce 28:52 Future of Omnichannel Retail 30:19 Final Thoughts and Recommendations Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

1
S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation 31:55

منذ 10 weeks31:55

31:55

In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights. The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization. 00:00 Introduction to Data Science in Engineering 00:23 Welcome to the eCom Podcast Season Two 01:13 Live at Commerce Media Brand Summit with Keith Lehman 01:58 Keith Lehman's Career Journey 03:47 Insights into the Pet Care Category 07:05 Global Scaling and Local Market Implementation 09:35 Challenges in Digital Content Production 15:13 The Role of Data Scientists in Media 16:49 The Role of Retailers and Marketplaces in eCommerce 17:32 The Evolution of Retail Media and Data Collaboration 1 9:38 AI in Marketing: Use Cases and Challenges 23:27 The Future of Shopper Marketing Teams 26:57 Predictions and Demands for the Future of Retail 30:46 Conclusion and Final Thoughts Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

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S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens 37:23

منذ 13 weeks37:23

37:23

In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazon’s retail media. Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for enhanced customer experiences, and the role of machine learning in audience targeting. The episode also explores Tesco’s partnerships, data privacy, and cutting-edge advertising innovations. Florian Clemens emphasizes the importance of balancing relevance with consumer inspiration and offers career advice for newcomers to the retail media space. 00:00 Introduction and Objective 00:29 Welcome to the e-Commert Podcast 01:17 Guest Introduction and Career Journey 02:26 Evolution of Retail Media 04:56 Tesco Media and Dunhumby Partnership 06:54 Omnichannel Retail Media Strategies 08:29 In-Store Retail Media Innovations 11:38 Data Collaboration and Clean Rooms 14:31 Future of Retail Media and Analytics 27:48 Machine Learning and AI in Retail Media 35:00 Conclusion and Career Advice Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

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S2E12: Chelsey Alexander of Bayer: Unveiling the Future of Consumer Health through Digital Platforms 50:04

منذ 15 weeks50:04

50:04

In this episode of The e-Commert Podcast , recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity. The conversation highlights the need for agility in team structures and the significance of having both offline and online sales experience to succeed in today's fast-changing industry.…

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S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences 25:48

منذ 16 weeks25:48

25:48

In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation. But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role? Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights. 🎧 Tune in now to stay ahead of the curve!…

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S2E11 - Part 1: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences 21:17

منذ 17 weeks21:17

21:17

How Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the company’s approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization. We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on how leadership plays a key role in driving digital transformation and why a digital-first mindset is essential for success in today’s competitive market. Tune in to learn how Coca-Cola is staying ahead of the curve and shaping the future of the industry through innovation and digitalization.…

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S2E10 - Part 2: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero 28:58

منذ 18 weeks28:58

28:58

In this power-packed episode of ecommert, we’re back with Andrew Pearl, VP of Industry Insights at Profitero, diving even deeper into the future of eCommerce, AI-driven insights, and omnichannel evolution. 🔍 What’s Inside: ✅ The Holy Grail of online & offline integration—are we getting closer? ✅ How AI-powered digital shelf tools are helping brands optimize content and boost sales ✅ The return of Centers of Excellence (COEs) and their impact on global CPG organizations ✅ JBP negotiations: How data-driven insights can help brands win with retailers ✅ Predictions for the next 5 years in eCommerce—what’s coming next? With digital commerce evolving faster than ever, brands need data-driven strategies to stay ahead. This episode is packed with insider knowledge, real-world case studies, and actionable insights you can use to future-proof your business. 📢 Don’t miss it! Hit play now and stay ahead of the curve.🔗 Subscribe & Follow for More! #eCommerce #DigitalCommerce #RetailTech #AI #DataDriven #Podcast #DigitalShelf #RetailInnovation…

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S2E10 - Part 1: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero 34:28

منذ 19 weeks34:28

34:28

Welcome to the ecommert podcast, the go-to podcast for brands, retailers, and e-commerce professionals looking to stay ahead in the digital marketplace. 🌍📈 Each episode, we bring you deep-dive conversations with industry leaders, innovators, and disruptors who are shaping the future of online and omnichannel retail. From digital shelf optimization and retail media to AI-driven insights and growth strategies, we cover everything you need to know to drive impact in today’s fast-moving e-commerce landscape. 💡 What You’ll Get: ✅ Actionable insights from top e-commerce experts ✅ Strategies to boost product visibility & search rankings ✅ The latest trends in retail media & digital shelf performance ✅ Real-world case studies on how brands are winning online ✅ AI-driven solutions to help you work smarter, not harder Whether you’re a brand manager, e-commerce director, digital strategist, or retail enthusiast, this podcast is your secret weapon to staying informed, inspired, and ahead of the curve. 🎧 New episodes drop every week! Hit FOLLOW and never miss out on the strategies that drive e-commerce success. #Ecommerce #RetailMedia #AI #DigitalShelf #Marketing #Podcast #RetailInnovation…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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