Ecomm Breakthrough podcast

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المحتوى المقدم من Josh Hadley. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Josh Hadley أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Squid Game: The Official Podcast

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Keys and Knives - S3 Ep 1 26:28

منذ 13 يومًا26:28

التشغيل لاحقا

قوائم

إعجاب

احب

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

Ecomm Breakthrough

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Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond. Here's a small list of the topics we will cover: - How to find new products to sell - How to find good manufacturers - How to manage cash flow - Inventory management (shipping & logistics) - Optimizing sales pages for conversion - How to successfully launch a new product on Amazon.com - Product ranking & optimization - Amazon PPC management - Implementing business operating systems - Driving external traffic to Amazon - Preparing to exit - How to hire and build a team with A-Level talent - Leadership skills

150 حلقات

#MBA #Entrepreneur #Business #Josh Hadley #Businesspodcast #Ecommbreakthrough #Ecommercepodcast #Joshhadley #Podcasting

Ecomm Breakthrough

updated منذ يوم واحد

منزل السلاسل•Feed

150 حلقات

#MBA #Entrepreneur #Business #Josh Hadley #Businesspodcast #Ecommbreakthrough #Ecommercepodcast #Joshhadley #Podcasting

كل الحلقات

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Amazon’s Algorithm Changed… Have You? SEO Hacks That Work with Steven Pope 1:03:24

منذ 1 day1:03:24

1:03:24

Steven is the founder of My Amazon Guy, an agency that manages over $1.2 billion in annual sales across 400+ brands on Amazon. A best-selling author of "Amazon Selling Tips" and former TV reporter, Steven brings over a decade of eCommerce expertise. My Amazon Guy, with a team of 550+ employees, specializes in boosting traffic and sales for Amazon brands. Steven is also the owner of My Refund Guy and several Amazon brands, while his YouTube tutorials, viewed by millions, provide expert insights on navigating Amazon challenges. Highlight Bullets > Here’s a glimpse of what you would learn…. Evolving landscape of SEO (Search Engine Optimization) and AI (Artificial Intelligence) on Amazon. Impact of Amazon's AI initiatives, particularly the introduction of "Rufus." Stability of foundational SEO practices despite new AI developments. Changes in Amazon's title requirements and their implications for SEO. Strategies for launching new products, including the use of long-tail keywords. Importance of high-quality visuals and main product images in driving sales. Regular audits of Seller Central settings for optimization. Key SEO factors influencing performance, such as click-through rates and organic sales. Collaboration and information sharing among Amazon sellers. Continuous innovation and product launches as essential for maintaining competitiveness. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Steven Pope, founder of My Amazon Guy, an agency managing over $12 billion in annual sales across 400+ brands on Amazon. The discussion focuses on the evolving landscape of SEO and AI within Amazon. Steven highlights Amazon's AI initiatives, particularly "Rufus," and their impact on SEO strategies. He emphasizes the enduring importance of foundational SEO practices, optimizing product listings, and the critical role of high-quality visuals. Steven also shares actionable insights on dynamic pricing, launching new products, and leveraging data analytics for continuous improvement. Here are the 3 action items that Josh identified from this episode: Measure and Review Data: Regularly analyze SKU performance to identify trends and make informed decisions. Focus on Visual Content: Prioritize high-quality images and engaging product presentations to attract buyers. Implement Dynamic Pricing: Be flexible with pricing strategies to optimize sales and maintain competitiveness. Resources mentioned in this episode: Here are the mentions with timestamps arranged by topic: Ecomm Breakthrough Josh Hadley on LinkedIn eComm Breakthrough YouTube eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Amazon My Amazon Guy My Refund Guy Amazon Seller Central Amazon Brand Analytics Search Query Performance Report PickFu Amazon A/B Testing Perplexity AI Helium 10 Amazon Selling Tips by Steven Pope Transcending the Levels of Consciousness: The Stairway to Enlightenment by David R. Hawkins Power vs. Force by David R. Hawkins Dan Kennedy John Aspinall Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth and Aaron Cordova's. Today we've got a special returning guest. He is Steven Pope from my Amazon guy, and today we are going to be talking all about SEO and AI, and how the world of Amazon and SEO is changing. Or rather, is it not changing on Amazon, and are the tactics of how we need to write our titles and our b...…

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7 Metrics That Guarantee Growth on Amazon with Tyler Wallis 1:10:16

منذ 9 أيام1:10:16

1:10:16

Tyler Wallis. Over the past 15 years, Tyler Wallis has led e-commerce and retail teams to remarkable success, including seven years at Amazon running multiple billion-dollar categories. In addition, he launched and grew the Amazon Renewed program from a modest $60K to over $100 million in sales, was responsible for launching Amazon’s Canada Grocery category, and led the Marketplace business across Amazon Canada. Now, as the Founder and CEO of TripleLine, Tyler is on a mission to accelerate profit growth for brands that are better for people and the planet. He and his team work hand-in-hand with a select group of impact-driven companies to boost their online profit and presence. Highlight Bullets > Here’s a glimpse of what you would learn…. Leading indicators of success for Amazon brands Importance of input metrics versus output metrics Weekly Business Reviews (WBR) as a management practice Strategies for prioritizing tasks based on potential ROI Data-driven decision-making and performance assessment Case studies illustrating successful e-commerce strategies Focus on core competencies before diversifying sales channels Assigning Key Performance Indicators (KPIs) to team members Building a robust reporting structure for business insights Recommendations for tools and resources to enhance productivity and management practices In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Tyler Wallis, founder and CEO of Triple Line, an expert in e-commerce with extensive experience at Amazon. Tyler shares insights on identifying leading indicators for successful Amazon brands and how listeners can apply these strategies to scale their businesses. Key topics include the importance of Weekly Business Reviews, understanding and focusing on key input metrics, and assigning clear KPIs to team members. Tyler also discusses practical tools and resources, emphasizing data-driven decision-making and strategic prioritization for sustainable growth. Here are the 3 action items that Josh identified from this episode: Implement Weekly Business Reviews (WBR) for Continuous Improvement Set up structured WBR meetings to track customer feedback, input metrics, and project updates. Focus on input metrics (like inventory turnover and conversion rates) rather than just revenue. Use customer insights to align business strategies with real needs. Use Mind Mapping to Identify and Optimize Key Metrics Create a mind map to visualize key business areas: customer experience, sales, operations, and marketing. Identify leading indicators that drive performance, such as return rates, fulfillment efficiency, and ad spend ROI. Prioritize and refine strategies based on actionable insights from the map. Clearly Define Roles and KPIs for Sustainable Growth Assign well-defined roles with measurable KPIs to avoid inefficiencies in hiring and team management. Regularly review performance against these KPIs to ensure accountability. Optimize processes before expanding into new business areas. Resources mentioned in this episode: Here are the mentions with timestamps arranged by topic: Ecomm Breakthrough Amazon Sales Formula Tyler Wallis on LinkedIn Josh Hadley on LinkedIn eComm Breakthrough YouTube eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Amazon Amazon Weekly Business Review Triple Line Brands Think Like Amazon Podcast Atomic Habits by James Clear Buy Back Your Time by Dan Martell Power BI Loom Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin Keene, Aaron Cordovez, and Michael Gerber, author of the E-myth. Today I'm speaking with Tyler Wallis, and today we're going to be talking about the leading indicators of successful Amazon b...…

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The Hidden Formula Amazon Sellers Use to Crush It on Shopify with Andrew Maffettone 59:18

منذ 16 يومًا59:18

59:18

Andrew is a seasoned e-commerce marketing expert with over 15 years of experience and the Founder & CEO of BlueTuskr, a full-service agency dedicated to scaling e-commerce brands. As the host of The E-Comm Show podcast and a member of Amazon’s Buy with Prime Advisory Board, he stays at the forefront of omnichannel marketing innovation. Frustrated by the inefficiencies of siloed agencies and disjointed marketing efforts, Andrew built BlueTuskr to provide brands with a seamless, omnichannel approach that drives real growth. Highlight Bullets > Here’s a glimpse of what you would learn…. Strategies for scaling e-commerce brands beyond Amazon. Importance of diversifying sales channels for e-commerce success. Framework for testing and establishing direct-to-consumer (DTC) platforms. Role of advertising on platforms like Meta and Google in driving traffic. Significance of data collection and analysis for marketing effectiveness. Creative marketing strategies, including user-generated content (UGC). Building a dedicated sales funnel for top-selling products. Leveraging emerging platforms like TikTok Shop for marketing. Understanding domain and page authority for SEO optimization. The impact of customer data on business valuations and long-term growth. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Andrew Maff, founder and CEO of Blue Tuskr, to discuss scaling e-commerce brands beyond Amazon. Andrew shares his extensive experience, emphasizing the importance of diversifying sales channels to mitigate risks and increase profitability. He outlines a practical framework for transitioning to direct-to-consumer (DTC) platforms, starting with small tests and leveraging Amazon traffic. Key strategies include optimizing for SEO, using creative marketing assets, and exploring platforms like TikTok. Andrew also highlights the financial benefits of diversification, such as higher valuations during exits. This episode offers actionable insights for scaling e-commerce brands effectively. Here are the 3 action items that Josh identified from this episode: Focus on Creative: Prioritize creating engaging content by collaborating with creators and micro-influencers. Test and Learn: Use successful UGC in ads to gauge the potential for growth outside of Amazon, directing traffic to Amazon using brand attribution links. Start Simple: Create a dedicated sales funnel for your best-selling item and explore upselling and membership opportunities. Resources mentioned in this episode: Ecomm Breakthrough Josh Hadley on LinkedIn eComm Breakthrough YouTube eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Amazon Shopify Meta Ads ChatGPT Blue Tuskr Google Ads Amazon Attribution Code Klaviyo Mailchimp Buy with Prime TikTok Shop Jasper AI Top of Mind by John Hall Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Neil Patel on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrew Maff and he is going to be talking about how to scale your brand off of Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in inv...…

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The Secret To Hiring Superstars For Your Business! 1:13:40

منذ 23 يومًا1:13:40

1:13:40

Josh emphasizes the importance of being a bar raiser during hiring, explaining that new hires should elevate the entire team. By raising the bar with each new team member, existing talent will also be inspired to improve. Tune in to the Ecomm Breakthrough Podcast for more talent acquisition tips! In this episode of the Ecomm Breakthrough Podcast, Josh— the host of this podcast and an experienced eight-figure brand owner—shares a proven seven-step hiring process tailored for entrepreneurs scaling to 8-figures and beyond. Listeners learn how to conduct a time study, craft compelling role profiles, source and filter candidates, assign test projects, and leverage group and one-on-one interviews with reference checks. Emphasizing practical assessments over resumes, the episode offers actionable strategies to attract A-level talent, streamline hiring, and build a high-performing team—empowering business owners to delegate effectively and accelerate their company’s growth. Highlight Bullets > Here’s a glimpse of what you would learn…. Importance of hiring management-level staff effectively Challenges entrepreneurs face in the hiring process Seven-step hiring process for improving hiring practices Conducting a time study to understand time allocation Creating a detailed role profile with key performance indicators (KPIs) Sourcing and filtering candidates using various platforms Utilizing test projects to assess candidates' skills and abilities Conducting group interviews to evaluate interpersonal skills and team dynamics Importance of one-on-one interviews and thorough reference checks Strategies for crafting compelling job descriptions to attract top talent Build a Team That Scales With You Hiring is the highest-leverage activity for any entrepreneur aiming to scale. By following this rigorous, data-driven, and human-centered 7-step process, you’ll dramatically increase your odds of hiring management-level staff who drive growth, embody your values, and help you reach 8 figures and beyond. Here are 3 actionable takeaways that you can get from this episode: 1. Slow down to speed up: Invest the time upfront to avoid costly mis-hires. 2. Be relentless in your standards: Only A-players will help you scale. 3. Systematize and optimize: Use tools Resources & Links Section Here are the mentions with timestamps arranged by topic: Ecomm Breakthrough Ecomm Breakthrough YouTube Ecomm Breakthrough Consulting Ecomm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Amazon ChatGPT Loom Grok OnlineJobs.ph Workable Criteria Corp Culture Index Upwork LinkedIn Indeed Clockwork by Mike Michalowicz on Amazon The One Thing by Gary Keller on Amazon The E-Myth by Michael E. Gerber on Amazon Who on Amazon Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. If you are tired of hiring the wrong people, or you're tired of putting out a job post and finding poor applicants, I've got the system for you. I'm going to be showing you and breaking down my seven step process in order to hire management level staff from anywhere in the world. All right. So let's get into it. First of all, 99% of you entrepreneurs are hiring people the wrong way. We're going to be diving in exactly how you should be hiring them here. All right. So let's talk about what is the easiest way to use AI and to be able to find incredible management level contractors. First of all, who am I? I am a father of four, husband to a beautiful wife. that is my pride and joy. Right there is my family. Also, I've been an eigh...…

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From Zero to $540 Million: The Amazon Playbook You’ve Never Heard with Yoon Kim 1:03:44

منذ 30 يومًا1:03:44

1:03:44

Yoon Kim, Yoon is an anti-social hermit that's been grinding away for the last 17 years working as the president of Nutricost. Yoon joined Nutricost during his 3rd year of law school, going to classes in the morning and working until 2 am at Nutricost. He joined the Nutricost team as the 4th employee and joined the founders. Nutricost has since grown to over 540 million dollars in annual revenue and over 900 employees working across 14 warehouses and offices through 3 different states. In the last 3 years, Nutricost has had 9 figure growth each and every year. Highlight Bullets > Here’s a glimpse of what you would learn…. Building a sustainable e-commerce business with a long-term operational mindset. Strategies for scaling a business to nine figures in revenue. The importance of focusing on quality and customer feedback in product development. Navigating the challenges of cash flow management and inventory control. The significance of maintaining a strong company culture and team dynamics. Ethical practices in e-commerce, particularly on platforms like Amazon. The role of data-driven decision-making in optimizing business operations. Timing and strategic decisions in capitalizing on market trends. The balance between short-term gains and long-term growth strategies. Insights on personal development and effective communication within teams. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Yoon Kim, president of NutriCost, who shares his journey of scaling the company to over $540 million in annual revenue. Yoon emphasizes the importance of a long-term operational mindset over short-term exit strategies. He discusses the significance of product quality, customer feedback, and ethical practices in building a sustainable business. The conversation also highlights the necessity of focusing on core operations before diversifying, effective cash flow management, and the value of a strong, dedicated team. This episode provides actionable insights for entrepreneurs aiming for substantial growth. Here are the 3 action items that Josh identified from this episode: Prioritize Long-Term Growth Over Quick Wins – Instead of focusing on an exit strategy, build a business designed for sustainability. Invest in quality, avoid shortcuts, and develop efficient systems that support long-term operations. Strengthen Your Company Culture for Retention & Growth – Retaining a dedicated team is crucial for scaling. Create a positive work environment, offer professional development, and establish core values that guide decision-making and foster loyalty. Master Cash Flow & Inventory Management for Scaling – Sustainable growth requires strong financial oversight. Assign a team member to monitor financial metrics, optimize inventory to prevent stockouts, and ensure sufficient cash flow to support expansion. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Amazon Market Pulse eBay ChatGPT Profit First Crucial Conversations Ezra Firestone on LinkedIn Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I'm speaking with Jung Kim, and he is going to be talking about building a business to run and not to sell. We're going to be diving deeper because this guy is selling nine figures on Amazon. Last year they did over 500 million itself. So this is turn up the volume. Make sure you dive in because he's going to be sharing some wicked smart strategies with all of us to help us understand what does it take to really build a business that is generating nine figures in annual revenue? This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a coach or a consultant who can help you take your business to the next level. My team and I bring hands on exper...…

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20 Years on Amazon: The Hard Truths Experienced Sellers Won’t Tell You with Fred Adler 58:28

منذ 5 weeks58:28

58:28

Fred started Cosmetic Solutions.com online store in 1996 and was one of the first third party sellers in Beauty on Amazon starting in 2003. Cosmetic Solutions is on the gorilla list of Biggest All Time Amazon Sellers in the top 260. Cosmetic Solutions’ first 10 years were dedicated to selling everything at one time boasting over 100,000 sku's and offering everything from professional beauty and what you would find at your local drugstores. Now as the business on Amazon has evolved Cosmetic Solutions is dedicated to selling its Brands as the authorized reseller and brands rights holder like skin care brand Dermactin and hair care brand Difeel and nail care brand Barielle. > Here’s a glimpse of what you would learn…. Challenges of counterfeiting on Amazon and brand protection strategies. The evolution of selling on Amazon and adapting to marketplace changes. Importance of innovation and product development for competitiveness. Strategies for maintaining healthy profit margins amidst rising costs. Role of customer service in identifying product issues and enhancing satisfaction. Necessity of monitoring key performance metrics for business success. Building strong customer relationships to inform product offerings. Importance of delegation and team building for business growth. Navigating unexpected challenges in the e-commerce landscape. The significance of having a clear vision for business direction and growth. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Fred Adler, founder of Cosmetic Solutions and a seasoned Amazon seller with over two decades of experience. Fred shares invaluable insights on tackling counterfeiting, maintaining competitiveness, and leveraging customer service for product development. He emphasizes the importance of a robust distribution strategy, constant innovation, and attentive customer service to stay ahead in Amazon's dynamic marketplace. The episode concludes with actionable takeaways on protecting profit margins, optimizing operations, and engaging with customer feedback to drive business growth. Here are the 3 action items that Josh identified from this episode: 1. Proactively Monitor and Protect Your Listings from Counterfeits Regularly check your product listings for inaccuracies, such as image swaps or unauthorized changes, to prevent sales loss. Implement unique SKUs for different sales channels (Amazon, retail, DTC) to help distinguish your authentic products from counterfeit ones. Consider working with legal experts to safeguard your brand against counterfeiters and unauthorized resellers. 2. Optimize Operational Costs to Protect Profit Margins Track daily metrics, including FBA fees, cost of goods sold (COGS), and overhead costs, to identify areas for optimization. Work directly with shipping carriers and explore alternative fulfillment strategies to reduce logistics expenses. Conduct regular audits of product classifications and Amazon’s warehousing fees to avoid unexpected financial losses 3. Leverage Customer Insights for Product Innovation and Service Improvement Actively engage with customer feedback to identify pain points and improve product offerings before issues escalate. Use customer input to develop new product variations or features that competitors may overlook. Advocate for better direct communication tools on Amazon to enhance customer service and build brand loyalty. Resources mentioned in this episode: Ecomm Breakthrough Amazon Transparency Project Zero Edison IP Amazon Shopify Meta Ads Amazon FBA (Fulfillment by Amazon) Snow Crash Moby Dick by Herman Melville L'Oreal Alex Ramos's Podcast ChatGPT Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez, and Michael E Gerber, author of the E-myth. Today I am speaking with Fred Adler, and we're going to be talking about the three biggest lessons that he has learned after selling on Amazon...…

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The #1 Pricing Mistake That’s Killing Your Ecom Profits with Oz Merchant 1:00:12

منذ 6 weeks1:00:12

1:00:12

Oz Merchant is a leader and coach in the fields of sales and customer success for B2B SaaS and ecommerce companies. Oz is passionate about helping businesses grow and thrive. He is the former VP of Sales, Success, and Support at Viably. Currently he is the founder and CEO of Ecom Sellers HQ, a platform that could help you to start or scale your ecommerce business with the best software tools, service providers, and funding options. Highlight Bullets > Here’s a glimpse of what you would learn…. Current challenges of margin compression in e-commerce, particularly on Amazon. Strategies for navigating cash flow challenges in the evolving e-commerce landscape. The importance of adopting an omnichannel approach for e-commerce brands. Insights on the transition from Viably to E-commerce Sellers HQ and its impact on sellers. The significance of understanding FBA fees and optimizing supply chain operations. The necessity of financial acumen and establishing clear Key Performance Indicators (KPIs). The disconnect between perception and reality in business performance metrics. Managing overhead expenses and identifying major expense buckets for e-commerce businesses. The implications of seeking external funding and understanding cash flow dynamics. The role of technology and automation in the future of e-commerce. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Oz Merchant, founder and CEO of E-commerce Sellers HQ. The discussion centers on the pressing challenges faced by e-commerce brands, particularly those selling on Amazon. Key topics include margin compression, cash flow management, and the importance of an omnichannel approach. Oz shares his transition from Viably to E-commerce Sellers HQ, emphasizing the need for financial acumen and strategic cost management. The episode also explores the future of e-commerce, highlighting the potential impact of AI and automation. This insightful conversation offers valuable strategies for scaling e-commerce businesses to eight figures and beyond. Here are the 3 action items that Josh identified from this episode: Optimize Profitability to Combat Margin Compression Regularly audit your Total Advertising Cost of Sale (TACoS) and aim for 15% or lower. Negotiate with suppliers for better pricing on bulk orders to lower Cost of Goods Sold (COGS). Monitor FBA fees and optimize packaging to reduce unnecessary costs. Prioritize Financial and Operational Efficiency Conduct regular overhead expense audits to eliminate wasteful spending. Streamline operations using automation tools to reduce manual workload and improve efficiency. Set clear Key Performance Indicators (KPIs) to track financial health and operational performance. Leverage Technology and Community for Growth Invest in AI-driven tools for inventory management, customer service, and marketing automation. Engage in e-commerce communities, networking events, and industry conferences to stay ahead of trends. Follow industry leaders for insights on best practices and evolving e-commerce strategies. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com E-commerce Sellers HQ AWP (Amazon Warehouse Program) Hello Profit Seller Board Gorilla ROI Amazon FBA Fee Reimbursement Amazon Walmart Shopify TikTok ChatGPT Leadership and Self-Deception by The Arbinger Institute Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Oz Merchant, and we are going to be talking about how to prevent the margin compression happening right now on Amazon, navigating cash flow challenges, and the mindset that you need to have to win in e-commerce in 2025. This episode is brought t...…

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How to 10x Your Ecom Revenue Without Spending More on Ads with Sean Percy Travis 58:40

منذ 7 weeks58:40

58:40

Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he’s operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands. Highlight Bullets > Here’s a glimpse of what you would learn…. Transitioning from traditional careers to e-commerce entrepreneurship. Building and scaling multiple e-commerce brands. The significance of recurring revenue models for business sustainability. Strategies for enhancing e-commerce businesses through private equity and partnerships. The importance of mentorship and character in business success. Exploring innovative subscription models in traditional product categories. The necessity of diversifying revenue streams beyond platforms like Amazon. Conducting due diligence when forming partnerships with other brands. Understanding the financial implications of recurring revenue on business valuation. Celebrating small wins to maintain motivation and momentum in entrepreneurship. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Sean Travis, a former LA firefighter turned e-commerce entrepreneur. Sean shares his journey of building and scaling multiple e-commerce brands, coaching first responders, and collaborating with a private equity fund to acquire businesses with recurring revenue models. The discussion focuses on strategies for enhancing e-commerce businesses through private equity, partnerships, and investments, emphasizing the critical role of recurring revenue for long-term success and investment appeal. Sean offers actionable insights on creating synergistic partnerships, exploring subscription models, and aligning business strategies with end goals. Here are the 3 action items that Josh identified from this episode: Work Backwards: Define your end goal and ensure your strategies align with it. Whether aiming for a $100 million exit or a lifestyle business, your approach will differ significantly. Explore Recurring Revenue: Look for opportunities to implement a subscription or membership model in your business. This can provide financial stability and enhance your business's valuation. Partner with Other Brands: Consider forming partnerships with complementary brands or even competitors. This can lead to shared resources, expanded customer bases, and increased revenue potential. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Fresh Clean Threads (FCT) Rihanna's Savage x Fenty Amazon Shopify Woocommerce TikTok Shop Costco Functional Hero Buy Back Your Time by Dan Martell The E-Myth by Michael E. Gerber Alex Hormozi on LinkedIn Leila Hormozi on LinedIn Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King. Matt Clark from ASM. And Michael E Gerber, author of the E-myth. Today I'm speaking with Sean Travis, and we are going to be talking about how to play the game of e-commerce at a much higher level through private equity and partnerships and even investments. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a coach or consultant to help grow your brand, I bring the hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale, reach out to me directly at Ecomm Breakthrough. That's with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Sean Travis. Sean is a former L.A. firefighter. He worked there for 14 years, and he built and scaled multiple e-commerce brands, allowing him to retire and pursu...…

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Traditional Amazon Product Research Is Officially Dead (And Whats Working Now) with Michael Estey 1:02:34

منذ 8 weeks1:02:34

1:02:34

Mike is the owner & founder of Bullseye Sellers. Founder of Impression Check at market research survey tool, and 5 new Amazon brands. He started off selling products at trade shows and eventually transitioned into selling on Amazon. In 2 months, he was able to grow to $30,000 per month in sales. In the first year, he made $80,000 per month. In his second year, $100,000 per month, and he kept doubling it every year after that. > Here’s a glimpse of what you would learn…. Strategies for identifying trending products on TikTok for e-commerce. The importance of adapting products based on social media trends. Utilizing surveys and AI tools for product validation and design insights. The shift from traditional Amazon product discovery to social media-driven approaches. Market verification processes for assessing product viability. The significance of effective packaging and marketing strategies. Building a loyal customer base through engagement and feedback. The role of social commerce and user-generated content in modern e-commerce. Common mistakes in product development and the need for market alignment. Leveraging technology and software tools to enhance business operations and presentations. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michael Estey, founder of Bulls Eye Sellers and Impressions Check. They discuss leveraging TikTok to identify trending products and adapting these trends for e-commerce success. Michael shares his strategies for spotting trends on social media, using surveys, and AI tools to refine products for his brands. He highlights the importance of evolving marketing strategies, building a loyal customer base, and utilizing AI-driven tools like Gamma for efficiency. The episode offers actionable insights for scaling e-commerce businesses by embracing social media trends and innovative technologies. Here are the 3 action items that Josh identified from this episode: Leverage TikTok for Trend Discovery and Social Commerce Stay updated on trending products by actively engaging with TikTok content. Encourage user-generated content and influencer collaborations to increase product visibility. Use TikTok as a primary marketing platform, not just for ads but for organic engagement and brand storytelling. Prioritize Strong Branding and Marketing Investment Invest in high-quality packaging and branding to make products stand out. Diversify marketing strategies beyond Amazon, utilizing platforms like TikTok, Instagram, and YouTube. Be confident in your product by allocating a budget for strategic marketing rather than relying on PPC hacks. Analyze Market Demand and Adapt Quickly Conduct competitor analysis to understand why certain products succeed. Reevaluate and relaunch stagnant products with better marketing, packaging, or positioning. Build a direct relationship with customers through surveys, engagement, and community-building to sustain long-term growth. Resources mentioned in this episode: Ecomm Breakthrough PickFu TikTok ClickFunnels Helium 10 Google Analytics Keyword Planner Amazon Archetype Bullseye Sellers Gamma Matt Clark Ezra Firestone Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Michael Estey, and he's going to be talking about how he finds trending products on TikTok, how he then is able to modify them using surveys and AI intelligence tools to be able to make them your own and your own brand, and how he's just seeing explosive success with those. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerc...…

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Double Profits, Half the Team? The Power of AI for Business Revealed 1:02:01

منذ 9 weeks1:02:01

1:02:01

Ben is one of the Co-Founders and CEO of Superfuel AI, he’s passionate about e-commerce entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible. Highlight Bullets > Here’s a glimpse of what you would learn…. The role of AI agents in scaling e-commerce businesses. Automation of routine tasks to reduce the need for additional staff. Competitor analysis and its importance for e-commerce sellers. Optimization of product listings, including images and keywords. Enhancements in advertising strategies through AI insights. The significance of quick decision-making in a competitive landscape. Future developments in AI technology for inventory management and pricing strategies. The balance between AI automation and human oversight in creative strategies. The impact of AI on operational efficiency and business growth. Encouragement for e-commerce professionals to adopt AI tools for improved decision-making. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ben Matthew, co-founder and CEO of Super Fuel. They discuss how e-commerce businesses can scale efficiently using AI agents, eliminating the need for additional staff. Ben shares insights on Super Fuel's AI capabilities, including competitor analysis, image and keyword optimization, and ad spend management. The conversation highlights the importance of quick decision-making and smart leadership in leveraging AI tools. Ben also shares his admiration for industry leaders and invites listeners to connect for further insights. This episode offers valuable strategies for scaling e-commerce operations effectively. Here are the 3 action items that Josh identified from this episode: Automate Pricing & Testing: Use AI to monitor competitors, adjust prices dynamically, and run scheduled price tests—freeing you up to focus on growth strategy. Cut Wasted Ad Spend: Let AI flag and remove non-converting keywords, and align your product listings with actual customer search terms for better ad performance. Streamline with AI Agents: Reduce manual tasks like competitor analysis and inventory planning by integrating AI tools, enabling faster decisions and leaner operations. Resources mentioned in this episode: Ecomm Breakthrough Amazon Superfuel AI Jungle Scout API Keepa API Ritu Java's Newsletter; Ritu Java on LinkedIn Sean Riley (Founder at Dude Wipes) on LinkedIn Deepak Mehrotra (Founder of California Design) on LinkedIn Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Brandon Young from Seller Systems. Today I am speaking with Ben Matthew, and we are going to be talking about how you can scale your e-commerce business using AI agents without needing to hire more staff. He's got a super wicked smart AI software that he's going to be sharing. How he's able to do this, it maybe even can you run your business with one person and a whole bunch of AI agents to get to 100 million? That's a topic we'll say for another day, but that's the vision behind this. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you or someone you know is ready to scale, or looking for a coach or a consultant to really help them scale, reach out to me directly at Josh at Ecomm Breakthrough. Josh Hadley 00:01:00 Com. That's econ with two M's. And let's turn your dreams into reality. Today I am super excited to introduce you all to Ben Matthew. Ben is one of the co-founders and the CEO of Super Fuel. He is passionate about e-commerce entrepreneurs and their aspirations, and he is excited about bringing the advancements of AI to help e-commerce sellers scale in ways that they never thought possible. So with that introduction, welcome to the show, Ben.…

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The Metrics That Separate 6-Figure Sellers from 8-Figure Giants with Ari Zecher 57:50

منذ 10 weeks57:50

57:50

Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive. > Here’s a glimpse of what you would learn…. Simplifying complex variables in e-commerce for growth and profitability. Importance of understanding core metrics: revenue, profit, traffic, conversion rate, and average order value (AOV). Analyzing traffic sources to enhance revenue generation. Developing effective keyword strategies for targeted traffic and conversions. Utilizing creative strategies to improve brand messaging and product visibility. Focus on profitability through realistic expectations and key metrics like Total Advertising Cost of Sales (TACoS). Importance of inventory management and its impact on organic rankings and sales. The flywheel effect of maintaining optimal inventory levels for improved performance. Systematic approaches to operations, including regular monitoring and proactive problem-solving. Continuous testing and iteration of strategies to refine approaches and drive better outcomes. In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Ari Zecher, co-founder of DeepSee Commerce, shares insights on simplifying complex variables in e-commerce to drive growth and profitability. Ari emphasizes focusing on key metrics like traffic, conversion rate, and average order value (AOV). He outlines a systematic approach for brands to boost topline revenue through traffic analysis, keyword strategy, and creative messaging. Additionally, Ari discusses the importance of inventory management, proactive problem-solving, and leveraging Amazon’s features to enhance customer experience and conversion rates. This episode offers actionable strategies for scaling e-commerce businesses effectively. Here are the 3 action items that Josh identified from this episode: Action Item #1: Prioritize High-Impact Metrics for Growth – Focus on the key drivers of revenue and profitability: Traffic, Conversion Rate, and Average Order Value (AOV). Leverage tools like Google Analytics and Amazon Brand Analytics to track traffic sources, optimize listings for high-performing keywords, and ensure consistent branding across all product pages. Action Item #2: Improve Profitability by Managing TACoS and Returns – Monitor Total Advertising Cost of Sales (TACoS) to optimize ad spend and ensure efficient use of marketing budgets. Reduce return rates by refining product descriptions, using accurate imagery, and addressing common customer misunderstandings to protect margins. Action Item #3: Optimize Inventory to Maintain Organic Rankings – Avoid stockouts by keeping at least 45 days of inventory, as Amazon deprioritizes low-stock items in search rankings. Use data-driven forecasting, prioritize hero SKUs, and implement an inventory monitoring system to maintain visibility and sales momentum. Resources mentioned in this episode: Scoop Data Data Dive Helium 10 Jungle Scout Fathom Note Taker Monday.com DeepSee Commerce The E-Myth by Michael E. Gerber Zero to One by Peter Thiel Mary Ruth Organics Ridge Wallet Simple Modern Operators Podcast Brandon Young on LinkedIn Ezra Firestone on LinedIn Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh Hadl...…

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Zero to $250M in 10 Years?! The Incredible Growth Strategy of Simple Modern 1:08:26

منذ 11 weeks1:08:26

1:08:26

Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere. Highlight Bullets > Here’s a glimpse of what you would learn…. Overview of Simple Modern's growth and success in the drinkware market. Discussion of the company's journey from inception in 2015 to achieving $250 million in gross revenue in 2024. Importance of product quality and innovative design in driving brand success. Strategic decisions made by Simple Modern, including focus on drinkware and partnerships with major retailers. Challenges faced by the company, particularly in cash flow management and manufacturing defects. The role of effective marketing strategies, including leveraging social media platforms like TikTok. Insights on the significance of competition in the drinkware market and its impact on brand awareness. The value of strong relationships with manufacturers and partners in navigating business challenges. Emphasis on data-driven decision-making and quick feedback cycles in e-commerce. Advice for entrepreneurs on resilience, adaptability, and maintaining a long-term focus in a competitive landscape. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bryan Porter, co-founder and Chief E-commerce Officer of Simple Modern. They discuss Simple Modern's impressive journey from its inception in 2015 to achieving $250 million in gross revenue by 2024. Bryan shares insights into the strategic decisions that propelled the brand to success, including a focus on product quality, innovative design, and effective marketing. He emphasizes the importance of strong partnerships, cash flow management, and resilience in overcoming challenges. This episode offers valuable lessons for business owners aiming to scale their e-commerce ventures to new heights. Here are the 3 action items that Josh identified from this episode: Master Cash Flow Early Hire a strong CFO and explore flexible financing options—like delayed tax payments or supplier credit—to avoid growth bottlenecks. Double Down on Key Partnerships Build deep, win-win relationships with select manufacturers to secure favorable terms and reduce inventory pressure. Always Be Amazon-Ready Know the pros and cons of 1P vs. 3P selling, and have a solid contingency plan to handle unexpected platform disruptions. Resources & Links Section Ecomm Breakthrough Amazon TikTok Shop Target Walmart Whole Foods Disney FBA (Fulfillment by Amazon) Vendor Central Siena AI Simple Modern Practicing the Way by John Mark Comer on Amazon The Operators on YouTube Bryan Porter on LinkedIn Bryan Porter on Twitter Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Bryan Porter. Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple modern is a digitally native brand, having sold over 50 million bottles in less than ten years, and they did 250 million. You heard that right. $250 million in gross revenue in 2024. Simple. Modern has grown into a category leader ...…

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How To Get Your Product In Front of 8 Million+ Viewers for FREE with Pat Yates 55:27

منذ 12 weeks55:27

55:27

Pat Yates is a seasoned entrepreneur with a focus on e-commerce. In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”. Pat grew a single slipper kiosk business into a multimillion-dollar e-commerce focused business. During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney. In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an M&A advisor. He speaks on stages around the world and is an expert in the Ecom space. > Here’s a glimpse of what you would learn…. Impact of "Shark Tank" on brand visibility and entrepreneur experiences. Importance of networking and community among entrepreneurs. Process and considerations for getting featured on "Shark Tank." Current challenges in the e-commerce market, including inflation and interest rates. Strategies for improving business performance before selling. Understanding business valuations and the significance of EBITDA multiples. Importance of preparation and accurate financial records for business sales. Actionable strategies for enhancing business value and growth. Role of technology and data analysis in e-commerce decision-making. Value of attending industry events for networking and learning opportunities. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes back Pat Yates, a seasoned entrepreneur and M&A advisor at Quiet Light Brokerage. Known for his successful "Shark Tank" deal with Robert Herjavec, Pat shares insights on leveraging the show's exposure, the importance of networking, and the current e-commerce landscape. He emphasizes the need for thorough preparation before selling a business, understanding financials, and maintaining realistic expectations. Pat also highlights the value of data-driven decision-making and the potential of AI tools to enhance business operations. This episode is a must-listen for entrepreneurs aiming to scale their businesses to new heights. Here are the 3 action items that Josh identified from this episode: Action Item #1 Consider "Shark Tank": Entrepreneurs with products that appeal to a broad audience should consider applying to "Shark Tank." Action Item #2 Maintain Accurate Financial Records: Running both accrual and cash basis books is crucial for understanding the business's financial position and preparing for potential exits. Action Item #3 Focus on Growth: Entrepreneurs should prioritize growth, especially if they are considering an exit. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Quiet Light Brokerage Exit Preneur Playbook Amazon Business Reports Google Sheets Claude AI ChatGPT Prosper Show Billion Dollar Seller Summit The E-Myth Delivering Happiness Scattered Minds Shark Tank Beyond the Tank Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, the author of the E-myth. Today I am speaking with Pat Yates. He's actually a returning guest here to the ...…

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Affiliate Marketing 101: Strategies for Brands to Boost Visibility and Sales with Jessica Seib 1:05:18

منذ 13 weeks1:05:18

1:05:18

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market. Highlight Bullets > Here’s a glimpse of what you would learn…. Future of affiliate marketing in e-commerce Strategies for brands to engage effectively with publishers Importance of agency partnerships in affiliate marketing Navigating relationships with publishers and overcoming competition Performance metrics and benchmarks for affiliate marketing success Recommended agencies for affiliate marketing support Blending direct-to-consumer (DTC) and Amazon strategies Importance of personalized outreach and tailored communication Leveraging micro-influencers and niche creators for brand visibility Continuous testing and adaptation of marketing strategies In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond. Here are the 3 action items that Josh identified from this episode: 1. Leverage Agencies to Enhance Reach Partner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility. Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise. 2. Personalize and Strengthen Publisher Relationships Tailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured. Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers. 3. Adopt a Dual Amazon-DTC Strategy Blend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics. Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Levanta Archer Affiliates Dreamday on LinkedIn JLS PR on LinkedIn Blossom PM Comscore on LinkedIn Impact TikTok Shop Dark Matter by Blake Crouch on Amazon ChatGPT Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Jessica Seib. She is a publishing and brand consultant, a...…

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TikTok Hacks To Skyrocket Your Amazon & TikTok Sales Overnight 59:46

منذ 14 weeks59:46

59:46

Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows. Highlight Bullets > Here’s a glimpse of what you would learn…. Importance of social commerce in the evolving e-commerce landscape. Strategies for leveraging creator marketing on platforms like TikTok Shop. The role of user-generated content (UGC) in driving consumer trust and engagement. Challenges and opportunities for brands generating demand outside traditional platforms like Amazon. The significance of thorough trend analysis and understanding audience demographics in creator outreach. Best practices for crafting effective outreach messages to creators. The iterative process of testing content styles and analyzing performance metrics on TikTok. The impact of commission strategies on creator collaborations and sales performance. The necessity of establishing social proof and initial sales data before engaging creators. Insights on navigating the creator landscape, including the value of collaborating with smaller creators. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies. Here are the 3 action items that Josh identified from this episode: Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy. Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators. Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance. Resources mentioned in this episode: Here are the mentions with timestamps arranged by topic: Ecomm Breakthrough Amazon Levanta Impact.com Rakuten Aspire Creator IQ Amazon A+ Content My Magic Healer Euka.ai TikTok Shop Kalodata Insights LinkedIn Darin Saul Six Thinking Hats ChatGPT Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more. Transcript Area Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm...…

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