C-Suite Sales & Marketing Perspectives podcast

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Profits Through Podcasting

1
100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes 14:42

منذ 7 weeks14:42

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14:42

Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back from seeing bigger results. How can optimizing your podcast's website links transform your show's reach? Are you missing out on SEO benefits that could elevate your visibility? Curious about the impact of professional collaboration on your podcast? Don't let simple mistakes hold you back. Tune in to find out how to turn your podcast into a lead-generating powerhouse! Today’s episode includes: How minor mistakes hinder podcast growth and engagement. Why directing podcast episode links on Apple, Spotify, etc to your own website is ideal. Why collaborating with professional teams can elevate your podcast impact and revenue. How maintaining high production standards enhances credibility, especially in the health and wellness space. How omitting crucial subscription links will limit your audience growth. Why owning a proper domain ensures long-term SEO benefits and authority with search engines. How missing social media links in your show notes makes it difficult for listeners to connect with you. Why understanding and avoiding common mistakes ensures maximum ROI from podcasting efforts. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

C-Suite Sales & Marketing Perspectives

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Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

197 حلقات

#Vp Of Marketing

C-Suite Sales & Marketing Perspectives

updated منذ يوم واحد

منزل السلاسل•Feed

197 حلقات

#Vp Of Marketing

كل الحلقات

1
Why You Need to Stop Your Growth-at-All-Costs Strategy 31:37

منذ 1 day31:37

31:37

💡 Peter Mullen, Growth Leader of AI, GTM, Brand, and CX at Simply Systems LLC, explains why the “growth-at-all-costs” era is breaking trust and gutting long-term value. Drawing on 30 years of scaling tech brands, he urges marketers to pivot spend toward thought leadership, brand integrity, and customer experience so revenue compounds instead of spiking and crashing. 💡 “We need to reconnect with what our customers truly need and shift our mentality from ‘growth at all costs’ to building long-standing partnerships. The exciting part is that this approach allows us to reimagine the entire engine of our growth strategy.” - Peter Mullen Peter insists today’s skeptical, part-time buyers reward vendors who replace vanity funnels with transparency: add 50 % of budget to “trust development,” spotlight real executive and frontline voices, and trade flashy mega-booths for smaller forums where experts shake hands twice and share stories that stick. This trust-first playbook, he argues, is how companies escape quarter-to-quarter whiplash and build sustainable, loyalty-driven growth. Follow Peter Mullen on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
Closing the B2B Trust Gap Through Authentic Insights 27:30

منذ يومين27:30

27:30

Andi Giri, CEO of Softsquare and veteran venture investor, brings decades of experience, from the early days of Y2K through today’s AI frontier, to show how transparent collaboration and strategic adaptability can earn genuine B2B credibility. By putting partners first, optimizing costs fairly, and co-creating solutions with clients, he lays out a practical roadmap for lasting loyalty. “Know and listen to your customers as they’re our breadwinners. No business thrives without loyal clients. Serve them uncompromisingly, stay honest, work within budget and expertise, and never overpromise. Do that, and we will have success.” — Andi Giri Andi underscores that real influence springs from honest feedback loops, proactive license audits, and deepening customer perspectives into roadmaps. Instead of relying on polished case studies, he champions authentic conversations, the courage to steer clients toward better fits, and the agility to pivot based on unfiltered input. This human-centered approach, he argues, is what truly cements long-term partnerships and sustainable growth. Follow Andi Giri on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
How Can We as CMOs Succeed in a Short-Term Horizon? 30:10

منذ 16 يومًا30:10

30:10

💡Nikhil Kalanjee, Founder & Managing Director at Time to First Bite, shares key strategies for thriving in today’s rapidly evolving business landscape. Drawing from his diverse experience across agencies and corporations, Nikhil highlights the importance of aligning marketing with core business values, understanding the Ideal Customer Profile (ICP), and balancing short-term ROI with long-term brand growth. He positions the CMO not just as a marketer, but as a strategic leader who must advocate for the customer and steer the organization with insights rooted in real-world engagement.💡 "Skilled marketers obviously have to hold two thoughts in the head at the same time: how do you manage the short and the long term? You have to become a master allocator of resources." - Nikhil Kalanjee A central theme in Nikhil’s perspective is the CMO’s role in bridging the gap between customers and corporate decision-making. By fostering direct connections with customers and championing their voice within the organization, CMOs can elevate their strategic impact and unify internal efforts around customer needs. Nikhil’s insights underscore the need for B2B leaders to remain agile, insight-driven, and aligned across departments to ensure resilience and relevance in a disruptive market. Follow Nikhil Kalanjee on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
Why the Most Important Part of B2B Can’t Be Measured? 31:01

منذ 16 يومًا31:01

31:01

💡German Ramirez, Chief Marketing & Communications Officer at Bitcoin Suisse AG, emphasizes the overlooked importance of human-to-human (H2H) connections in B2B marketing. Drawing from his extensive background in marketing and technology, he stresses that behind every business decision is a person seeking trust, understanding, and authenticity. As digital interactions increase and sales cycles lengthen, investing time in personal connection becomes more crucial than ever. German encourages professionals to move beyond transactional conversations and focus on truly understanding the individuals they engage with.💡 "It’s very difficult to measure how much someone trusts you or believes in your abilities. So in every conversation, forget everything that has to do with the business, and try to understand and focus on who that person is." - German Ramirez Reframing B2B as fundamentally human interactions, German argues that emotional connection and genuine interest are powerful drivers of successful relationships. While data and automation play a growing role in marketing, they cannot replace the trust built through authentic engagement. By integrating personal storytelling and empathy into business exchanges, companies can foster lasting relationships that drive loyalty and long-term success. Follow German Ramirez on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
Beyond the Product: Culture as a Competitive Advantage 27:35

منذ 18 يومًا27:35

27:35

💡 Saverio Russo, Chief Operating Officer at Hemargroup, highlights the critical importance of company culture as a core competitive advantage, particularly within the demanding manufacturing sector. Drawing from his diverse background in engineering, startups, and blockchain, he emphasizes that a well-defined internal culture directly impacts operational efficiency and customer satisfaction. At Hemargroup, this approach is embedded in every facet of the business, ensuring that cultural values like quality, reliability, and openness guide both internal practices and external interactions. 💡 "At the end of the day, it’s really important to choose the right culture before the company, before the brand, before everything. And when you find it, everything will be in place." - Saverio Russo Despite operating in a highly competitive, price-sensitive market, Hemargroup leverages its Swiss heritage and strong cultural foundation to differentiate itself. Rather than competing on cost, the company prioritizes exceptional service and transparent communication, elements that drive superior customer experience. Saverio’s insights underscore that when culture is aligned with strategic goals and supported by technology, it becomes a powerful engine for sustainable growth and long-term market leadership. Follow Saverio Russo on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
How to Keep Your B2B Buyers From Shutting Down 29:47

منذ 18 يومًا29:47

29:47

💡Cliff Quicksell, Chief Executive Officer at QuicksellsSpeaks, offers a timely perspective on bridging the trust gap in B2B sales by focusing on authenticity, patience, and real human connection. In a landscape where buyers are more cautious and often delay interaction until late in the purchasing process, Cliff emphasizes the importance of engaging earlier through listening, learning, and delivering genuine value. His insights encourage a shift away from transactional selling and toward building meaningful relationships that stand out amid market noise.💡 "In my opinion, from my position, it's really understanding the client to the best of your ability, especially if it's someone that's new, and then not making assumptions, but asking questions. All of a sudden, you're starting to relax and believe in this person that they genuinely have your best interest at heart." - Cliff Quicksell As trust in traditional marketing tactics and statistics wanes, Cliff advocates for a more transparent, conversational approach to sales, one rooted in integrity and long-term partnership. By leaning into honest dialogue and embracing failures as learning opportunities, businesses can position themselves not just as vendors, but as trusted advisors. His approach serves as a practical roadmap for navigating today’s skeptical buyer landscape with clarity and confidence. Follow Cliff Quicksell on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
What Makes for a Successful Startup Journey? 28:54

منذ 21 يومًا28:54

28:54

💡Daniel Rodriguez Miguel, Chief Growth Officer, Board Director and Co-Founder of The Luxembourg House of Web3, offers a comprehensive view of what it takes to build a successful startup, drawing from experience across diverse industries. He breaks down the key stages of growth, from identifying product-market fit to scaling through strong go-to-market strategies and fostering a culture of innovation. Daniel emphasizes that success isn't just about having a great idea, but about aligning market needs, team collaboration, and continuous learning to create lasting impact.💡 "You have to surround yourself with individuals that perform better than you in certain aspects or industries, and for me, this element not mentioned before is the company culture. The team you have around in order to move on." - Daniel Rodriguez Miguel Daniel also highlights the importance of learning from failure and adapting quickly—critical traits in the fast-moving startup landscape. He underscores the role of KPIs in guiding decisions and how company culture becomes a differentiator as startups grow. Moreover, he distills startup growth into a blend of vision, execution, and resilience, providing actionable insights for entrepreneurs aiming to thrive in a competitive environment. Follow Daniel Rodriguez Miguel on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
The CX Roadmap: What Is It? Why Is It Important? 32:08

منذ 21 يومًا32:08

32:08

💡Oriol Guitart, Business Advisor and Marketing & Sales Strategist at Oriol Guitart Business Advisor, emphasizes that B2B companies can greatly benefit by adopting customer experience strategies commonly found in B2C markets. He advocates for a more seamless, customer-centric approach, highlighting the need for unified sales and marketing efforts to enhance go-to-market strategies. By leveraging digital transformation and understanding the customer journey, businesses can personalize experiences and improve operational efficiency.💡 "It’s very important to take a holistic approach, deeply understand your customer like their needs, behaviors, decision‑making pace. It’s very important to strive for a seamless balance between sales and marketing, as they are interconnected because you cannot have a good B2B sales cycle if there’s a lack of activity in marketing." - Oriol Guitart Oriol draws from his background in music to underscore the importance of internal harmony and collaboration. He encourages organizations to approach customer experience as a core business strategy, not a supplementary function. Through aligned efforts and strategic innovation, companies can elevate customer relationships and stand out in an increasingly competitive landscape. Follow Oriol Guitart on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
CMO's Point of View: Changing Our Own Paradigm for Success 32:08

منذ 22 يومًا32:08

32:08

💡Valeria Sologoub, Chief Marketing Officer of Stealth Startup, explores the expanding role of Chief Marketing Officers, emphasizing their potential to shape long-term strategy and gain a respected voice at the executive level. She highlights how CMOs can redefine success by moving beyond traditional metrics and instead focusing on customer understanding, market foresight, and brand positioning to build lasting trust and influence within the organization.💡 "The most effective CMOs in my opinion today are actually business strategists first and marketers second; they’re shaping category leadership, influencing pricing strategy, product‑market fit, even sometimes investor confidence." - Valeria Sologoub Valeria underscores the importance of marketing in driving sustainable revenue growth, encouraging CMOs to prioritize category leadership and strategic differentiation. By approaching their role as business leaders rather than just marketers, CMOs can elevate their impact—shaping not only how their companies are perceived but how they lead in competitive markets. Follow Valeria Sologoub on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
What Every CRO Needs to Know: The Growth Helix 29:21

منذ 22 يومًا29:21

29:21

💡 Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and organizational DNA. She explains how companies that co‑evolve these helixes stay aligned with market and customer needs. She also draws on her 30‑year career shaping global business models to illustrate each component. 💡 “Strategy without execution will fail, and an operating model that has no vision of where it’s going will also fail. When strategy and execution co‑evolve and stay aligned with the market, that’s when success occurs.” – Maureen Power Sweeny Maureen emphasizes that long-term success hinges on integrating vision with action. She offers practical insights on how to anchor strategic direction while building flexible, high-performing operating models. Her approach encourages organizations to adapt as markets shift and customer expectations evolve continuously. Through real-world examples and leadership experience, she demonstrates how this framework drives lasting and accelerated growth. Follow host Steve MacDonald on LinkedIn Follow Maureen Power Sweeny on LinkedIn…

1
Why B2B Lead Nurturing Hasn't Changed In The Last 10 Years? 29:05

منذ 28 يومًا29:05

29:05

💡 Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth. 💡 “Lead nurture gets overlooked because everyone's focused on stuffing the top of the funnel. They chase more leads while ignoring the middle: moving leads through the funnel more effectively. You are sitting on a gold mine in your lead nurture that you are not touching.” – Mark Walker This episode examines the impact of uniting sales and marketing on growth strategy. Mark’s experiences guide listeners toward a holistic revenue approach, helping them see how seamless collaboration fuels pipeline health and accelerates business outcomes. By uncovering real-world insights on aligning both disciplines, executives can equip their teams with a roadmap for long-term success. Follow Host Steve MacDonald on LinkedIn Follow Mark Walker on LinkedIn…

1
How Your Sales North Star and Tech Stack Are Your Key to Success 32:40

منذ 30 يومًا32:40

32:40

💡Marc Gasser, Chief Customer Officer at CREATEQ and a seasoned entrepreneur behind more than ten ventures, offers a compelling perspective on aligning sales strategy with scalable business success. Grounded in his passion for innovation and change, Marc underscores the importance of a clearly defined North Star, the strategic use of technology, and customer involvement in decision-making. His emphasis on simplicity and adaptability reflects the practical mindset needed to navigate today’s dynamic market landscape.💡 "If you bring that idea of ‘new and change’ to a company, it’s usually not that easy for all the people who have to run after you. That’s why I see entrepreneurship is a lot about those different perspectives. The entrepreneur, the founder—one main task is to give, in rough times and good times, the direction." - Marc Gasser Marc stresses that effective B2B leadership requires a balance between strategic direction and agility. He champions the use of technology not just for operational efficiency, but to deepen customer relationships and simplify internal workflows. Instead of relying on endless meetings, he encourages leaders to focus on clear priorities, intentional collaboration, and alignment around a unified vision. For Marc, the fusion of strategic clarity, tech optimization, and human connection is essential for sustained growth. Follow Marc Gasser on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
A Strong Reminder: Why We Need to Heavily Invest in Content 27:09

منذ 30 يومًا27:09

27:09

💡Anna Albinsson, CEO of Gridly, underscores the pivotal role of content in accelerating global B2B growth and building digital trust. With a strong background in data analytics and SaaS, she presents a strategic approach that calls for tighter alignment across the C-suite—connecting sales, marketing, and product development to deliver customer-centric, impactful messaging. In an increasingly crowded digital environment, she stresses the importance of authenticity and thought leadership to break through the noise and create lasting connections.💡 "I think that content is the currency in digital marketing and sales today, and the brand is the trust that gives that currency its value. So in a world where we have sales cycles taking a longer period of time, your content is like the product experience that you bring out to the market; the content is the relationship builder." - Anna Albinsson Albinsson highlights that content today acts as both a relationship builder and a stand-in for the product experience, particularly as sales cycles grow longer. Trust, she explains, is not just rooted in data, but in consistent, human-centered storytelling that reflects a brand’s expertise and values. By moving beyond transactional communication, companies can position themselves as strategic partners, using well-crafted, insight-driven content to drive credibility, deepen engagement, and achieve sustained success. Follow Anna Albinsson on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
The Forgotten Power of the Brand 36:15

منذ 30 يومًا36:15

36:15

💡Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term asset in driving business success. With deep expertise in tech marketing, she explains that a strong brand builds trust, credibility, and directly fuels demand generation. Rather than viewing branding as detached from short-term objectives, Shuchi positions it as a core driver that influences purchasing decisions and contributes lasting value to the business.💡 "Ultimately the long lasting asset—and that’s why you know when a company is evaluated, you always value the power of your brand—because that’s one asset... not like physical property or your furniture or your computers, but is that intangible that makes the difference." - Shuchi Sarkar She highlights the evolving role of marketers in aligning near-term sales efforts with long-term brand equity. By integrating brand strategy into demand generation, businesses can achieve both immediate impact and sustained growth. Sarkar’s insights stress that brand and demand are not opposing forces but interconnected pillars essential for building customer trust and enduring market relevance. Follow Shuchi Sarkar on LinkedIn Follow host Steve MacDonald on LinkedIn…

1
CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time 28:36

منذ 4 weeks28:36

28:36

💡 Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals how empathy, active listening, and a strong brand foundation save budgets and teams from burnout. Through personal anecdotes and real-world insights, she underscores the need for human-centric marketing in a tech-driven environment. 💡 “The more time we put aside for brand and truly listening to the customer, the more effective our marketing will be, and the higher the results we can show.” - Ines Hubmann Ines unpacks why empathy should be the backbone of marketing. She stresses active listening over quick, surface-level tactics, explaining how a genuine investment in brand strategy aligns teams, avoids burnouts, and boosts results. Through personal stories and proven examples, she illustrates how marketing that focuses on the human element consistently outperforms ego-driven approaches. Follow Ines Hubmann on LinkedIn Follow host Steve MacDonald on LinkedIn…

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C-Suite Sales & Marketing Perspectives

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