AdTechGod Pod podcast

المحتوى المقدم من AdTechGod, The AdTech God and The AdTech God. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة AdTechGod, The AdTech God and The AdTech God أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

TechSurge: Deep Tech VC Podcast

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 12 يومًا1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

AdTechGod Pod

منزل السلاسل•Feed

A Podcast For The People About The People That Make AdTech Great. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.

82 حلقات

#Entrepreneur #Business #Marketing #Careers #AdTechGod, The AdTech God #The AdTech God #Ad Tech

AdTechGod Pod

updated منذ 15 ساعة

منزل السلاسل•Feed

82 حلقات

#Entrepreneur #Business #Marketing #Careers #AdTechGod, The AdTech God #The AdTech God #Ad Tech

كل الحلقات

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Ep. 69 Streaming Success & Human Connection: Meagan Myers on AdTech, AMC, and Partnerships 26:29

منذ 15 hours26:29

26:29

AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs. Takeaways Meagan's journey in programmatic advertising has been extensive and transformative. Starting her career at SpotX, she gained valuable experience in ad tech. Meagan's move to Paris was a pivotal moment in her career. AMC Networks focuses on distributing content across multiple platforms. The importance of audience engagement is central to AMC's strategy. Partnerships are crucial for monetization and growth in the ad tech space. Human connection is key to successful business relationships. AMC's diverse content caters to a wide range of audience preferences. Challenges in the streaming industry include adapting to changing viewer habits. Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection. Chapters 00:00 Introduction to Meagan Myers and Her Journey 03:00 Meagan's Career Path and Experiences 06:07 AMC's Unique Approach to Streaming 08:55 Ad Strategy and Audience Engagement 12:00 Partnerships and Monetization Strategies 15:04 The Importance of Human Connection in Business 17:54 Content Diversity and Audience Loyalty 21:01 Challenges in the Streaming Industry 23:57 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Refresh News: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab 4:18

منذ 23 hours4:18

4:18

In this episode of The Refresh , Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more. This week’s highlights: T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles The rise of alternative IDs – The challenges of scaling identity solutions in ad tech Google & the DOJ – What’s next for Chrome & Android? Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement 21:57

منذ 7 أيام21:57

21:57

In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem. Takeaways The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities. Rockerbox helps brands measure outcomes across multiple advertising channels. Transparency is crucial for building trust in digital advertising. Double Verify is expanding its focus from brand safety to measurement solutions. Advertisers can benefit from integrating Rockerbox's technology for better insights. Understanding which channels drive conversions is essential for advertisers. The integration process will require some implementation work for advertisers. Granular data insights will help advertisers make informed decisions. Rockerbox excels in centralizing and normalizing data for accurate measurement. Different channels require unique methodologies for effective attribution. Chapters 00:00 Introduction and Announcements 06:20 DoubleVerify's Shift Towards Measurement Solutions 12:34 The Importance of Transparency in Advertising 19:32 Future of Supply Side Platforms and Advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 68 News Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes Media 25:12

منذ 8 أيام25:12

25:12

Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising. Takeaways Vanessa Otero transitioned from law to AdTech through a passion for media reliability. AdFontes rates news sources to help readers and advertisers navigate bias. The rise of partisan media has led to a fragmented news landscape. Advertisers are increasingly avoiding news outlets, impacting journalism. Brand safety tools often block valuable news content due to keyword filtering. The First Amendment protects free speech but allows private companies to moderate content. The definition of 'press' is evolving in the digital age. Negative news is crucial for public awareness and engagement. Advertisers can benefit from associating with high-quality news content. Sentiment analysis in advertising may overlook the importance of negative news. Chapters 00:00 From Law to AdTech: Vanessa Otero's Journey 07:58 Navigating Free Speech and Advertising Pressures 14:30 The Evolving Landscape of News and Media 20:45 AdTech Solutions: Bridging Advertisers and Reliable News 26:44 Challenging Sentiment Analysis in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 67 The Power of Networking in AdTech with Kathy Argyriou from Freewheel 25:35

منذ 15 يومًا25:35

25:35

AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption. Takeaways Networking is key to success in any industry. Women often face unique challenges in balancing work and family. The advertising landscape is rapidly evolving with CTV. AI is transforming how advertising campaigns are executed. Building relationships is a long-term investment. Mentorship can significantly impact career growth. Work-life balance is often a myth, especially for women. Consumer behavior is changing with new technology. Binge-watching has changed how we consume content. The future of advertising will be driven by programmatic transactions. Chapters 00:00 Introduction to Kathy Argyriou and Her Journey 05:51 The Importance of Networking and Mentorship 11:19 Challenges Faced by Women in the Industry 17:41 The Rise of Connected Television (CTV) 22:54 The Future of Advertising and AI's Role 25:24 Changing Consumer Habits and Content Consumption Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 66 Embracing Change in Ad Tech with Kelly McMahon from LG Ad Solutions 24:46

منذ 22 يومًا24:46

24:46

Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the industry. Kelly also reflects on the challenges and opportunities in this rapidly changing industry, highlighting the need for effective measurement and insights. Takeaways Kelly started her career in marketing for a multifamily housing company. She transitioned to ad tech to embrace the changing media landscape. SpotX was pivotal in her career, focusing on operations and customer success. Understanding both supply and demand sides of ad tech is crucial. Education on CTV buying has improved among media buyers. Measurement and insights are essential for proving ad effectiveness. AI is focused on enhancing consumer experience and content recommendations. Building relationships in ad tech is vital for collaboration. Change is challenging but necessary for growth in the industry. Kelly would consider being a travel agent if not in ad tech. Chapters 00:00 Introduction to the Ad Tech Landscape 01:43 Kelly's Career Journey in Ad Tech 07:03 SpotX and the Evolution of CTV 10:37 Navigating the Changing Landscape of TV Advertising 12:44 Understanding CTV as a Performance Channel 14:26 The Role of AI in Streaming and Advertising 21:35 The Importance of Relationships in Ad Tech 25:37 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 65 Reviving Yahoo!: A Conversation with Rob Wilk 29:13

منذ 29 يومًا29:13

29:13

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the significance of brand loyalty, particularly towards Yahoo and Microsoft. Takeaways Rob Wilk has a 30-year career in advertising. He was the first salesperson at Rollingstone.com. Yahoo is experiencing a cultural revival with many former employees returning. AI is integrated into all Yahoo products, enhancing advertising outcomes. The advertising industry is fun and attracts passionate people. Rob values personal connections and relationships in his career. Helping others brings Rob personal satisfaction. AI should be seen as a tool to enhance work, not a threat. The culture at Yahoo emphasizes collaboration and positivity. Rob respects the leadership and culture at Microsoft. Chapters 00:00 Introduction to Rob Wilk and Yahoo's Revival 01:20 Rob Wilk's Career Journey in Advertising 06:12 The Evolution of Digital Advertising and Overture 11:59 Yahoo's Cultural Shift and Team Dynamics 16:23 AI's Impact on Advertising and Sales 22:00 The Joy of the Advertising Industry and Personal Connections 29:39 Brand Loyalty and Reflections on Microsoft Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Refresh News: Accelerating Growth in Advertising with StackAdapt's Vitaly Pecherskiy 19:02

منذ 5 weeks19:02

19:02

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices. Takeaways StackAdapt focuses on accelerating growth for its customers. The company culture is shaped by every employee's actions. AI and automation are key areas of investment for StackAdapt. StackAdapt aims to be a growth technology platform, not just a DSP. The company has a diverse customer base across various industries. Funding will be used for research, development, and global distribution. Vitaly emphasizes the importance of customer acquisition as a fundamental truth. StackAdapt's approach is to be distinctly unique in creating value. The company is not overly concerned with competitors, focusing instead on self-improvement. Future product launches are planned to enhance StackAdapt's offerings. Chapters 00:00 Introduction to Market Texture and Upcoming Events 01:00 Vitaly Pecherskiy and StackAdapt Overview 06:49 Funding and Future Plans for StackAdapt 10:50 Company Culture and Employee Engagement 15:04 Automation, AI, and Responsible Advertising 18:57 Vision for the Future and Competitive Landscape Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 64 CTV & AI : The Future of Digital Marketing with Dave Simon from Viant 28:06

منذ 5 weeks28:06

28:06

In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs into the challenges faced during the pandemic, the future of advertising with a focus on AI and CTV, and the importance of human connections in the advertising industry. Dave shares insights on navigating industry disruptions and the continuous evolution of advertising technology. Takeaways Dave Simon's journey in advertising began with a passion for creativity. Transitioning to sales was driven by a desire for entrepreneurial excitement. The rise of programmatic advertising marked a significant shift in the industry. Navigating challenges during the pandemic highlighted the importance of adaptability. AI and CTV are key trends shaping the future of advertising. Identity and privacy concerns are increasingly relevant in the ad tech landscape. The human element in ad tech fosters collaboration and support among peers. Continuous learning is essential in an ever-evolving industry. Disruption can come from unexpected sources, changing the landscape rapidly. The future of advertising is bright with innovation and new opportunities. Chapters 00:00 Introduction to Dave Simon and His Journey 01:24 Dave's Early Career and Transition to Sales 06:34 The Rise of BrightRoll and Programmatic Advertising 12:07 Navigating Challenges During the Pandemic 15:13 The Future of Advertising: AI, CTV, and Privacy 23:37 The Human Element in Ad Tech 28:07 Disruption in the Advertising Industry Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Refresh News: IAB ALM 2025 Wrap-Up with David Cohen 19:19

منذ 6 weeks19:19

19:19

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert. We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You’ll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today’s toughest privacy challenges. Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning. Takeaways AI is fundamentally changing media buying and measurement. The advertising industry must diversify its strategies post-cookie. Regulatory challenges are increasing with state-specific privacy laws. A national data privacy law could simplify compliance for advertisers. Creativity in advertising is being revitalized by generative AI. The future of advertising will involve multiple identity solutions. Sustainability and DEI are critical issues that need attention. The IAB is actively working on tools to help the industry navigate privacy laws. San Antonio will be the new host city for IAB ALM in 2027 and 2028. The advertising industry must adapt quickly to changing consumer behaviors. Chapters 00:00 Introduction to the Advertising Landscape 01:29 AI's Impact on Media Buying and Creativity 07:01 Navigating Cookie Deprecation and Identity Solutions 10:08 Regulatory Challenges in Advertising 16:02 Future of the IAB ALM and Industry Trends Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 63 Building Ad Tech with Mark McEachran from Yieldmo 24:50

منذ 6 weeks24:50

24:50

Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising. Takeaways Mark's journey in ad tech began in the early 2000s. Building products in ad tech is both challenging and rewarding. Transformative experiences at Rubicon Project shaped Mark's career. The ad tech landscape is evolving with blurred lines between buy and sell sides. Innovation is crucial in a competitive market. Privacy regulations are a significant challenge for product managers. Cross-media advertising presents new growth opportunities. The legacy of cookies is still felt in the industry. Mark emphasizes the importance of household targeting in the future. Collaboration and transparency within teams lead to better outcomes. Chapters 00:00 Introduction to Ad Tech and Mark McEachran 01:18 Mark's Journey in Ad Tech 04:45 The Joy of Building in Ad Tech 08:09 Transformative Experiences at Rubicon Project 10:41 Navigating the Evolving Landscape of Ad Tech 15:57 Challenges in Product Management and Innovation 19:13 Future Growth Opportunities in Cross-Media Advertising 26:23 Reflections on Industry Changes and the Cookie's Legacy Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 62 Mergers, AI, and the Future of Video Advertising with Jenn Chen from Connatix 26:40

منذ 7 weeks26:40

26:40

In my conversation with Jennifer Q. Chen , President and Chief Revenue Officer at Connatix , we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space. Takeaways The merger of Connatix and JW Player is a significant development in the ad tech industry. Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry. Understanding the fundamentals of ad tech is crucial for success as a revenue leader. The community in the ad tech space is supportive and collaborative. AI is transforming content discovery but also presents challenges for traditional publishing. The future of advertising lies in contextual and creative data strategies. Mergers and acquisitions are a constant in the ad tech landscape. Finding joy in work is essential, even in a fast-paced environment. The evolution of video technology is reshaping advertising strategies. Change is the only constant in the ad tech industry. Chapters 00:00 Introduction to the Ad Tech Landscape 02:14 Jenn Chen's Journey in Ad Tech 06:51 The Merger of Connatix and JW Player 10:28 Understanding the Ad Tech Ecosystem 12:46 The Evolution of Video Technology 15:51 Future Opportunities in Advertising 19:29 The Role of AI in Content Discovery 23:27 Community and Longevity in Ad Tech 27:17 Finding Happiness in a Fast-Paced Industry Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep 61 The Future of Out-of-Home Advertising with Anna Bager from OAAA 27:22

منذ 8 weeks27:22

27:22

Anna Bager, President and CEO of the Out-of-Home Advertising Association of America (OAAA), discusses the evolving out-of-home (OOH) industry, particularly in the context of digital transformation and programmatic advertising. She shares her journey from Sweden to leading the OAAA, the challenges faced during the pandemic, and the unique advantages of OOH advertising, including its brand safety and effectiveness. Anna emphasizes the importance of cultural adaptation in the U.S. market and highlights the exciting innovations and growth opportunities within the OOH space, while addressing common misconceptions about the industry. Takeaways OOH advertising is evolving with digital transformation. Anna Bager's international experience enriches her leadership. The pandemic presented challenges but also opportunities for OOH. Digital OOH allows for more dynamic and targeted advertising. Programmatic advertising is a key growth driver for OOH. OOH is often overlooked but is a vital part of advertising. Cultural adaptation is crucial for success in the U.S. market. OOH ads are generally perceived as non-intrusive and brand safe. The industry is seeing increased interest and innovation post-pandemic. Misconceptions about OOH advertising complicate its understanding. Chapters 00:00 Introduction to OOH Advertising and Anna Bogger 05:17 Anna's Journey to OAAA Leadership 11:02 Cultural Adaptation in the U.S. Market 12:21 The Evolution of Digital Out of Home 20:24 Programmatic Advertising in OOH 21:35 Exciting Innovations in OOH Advertising 25:12 Common Misconceptions About OOH Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 60 Navigating the Future of Advertising with Sam Bloom from PMG 32:13

منذ 9 weeks32:13

32:13

Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry. He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for innovative solutions in the ad tech space. Takeaways Sam Bloom is a third-generation advertiser with a rich family history in the industry. Transparency in advertising is crucial for building trust with clients. The advertising industry faces significant challenges due to poor financial incentives. Connected TV is a transformative opportunity for advertisers. Privacy regulations are becoming increasingly complex and fragmented. The future of advertising will rely heavily on creative solutions. Understanding consumer emotions can enhance advertising effectiveness. The rise of the creator economy is reshaping how brands connect with audiences. Testing creative ideas quickly can lead to more effective advertising campaigns. The relationship between brands and consumers is evolving, emphasizing authenticity. Chapters 00:00 Introduction to Sam Bloom and PMG 01:16 Sam Bloom's Journey in Advertising 05:40 The Importance of Transparency in Ad Tech 07:05 Family Legacy and Its Impact on Business 09:41 The Role of Marketing in Advertising 15:08 Exploring Connected TV and Its Potential 27:15 The Future of Privacy and Advertising 30:04 The Rise of Creative in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Ep. 59 The Importance of Community in Ad Tech with Google's Inderpreet Sandhu 31:32

منذ 12 weeks31:32

31:32

AdTechGod interviews Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google. They discuss Inderpreet's journey into the ad tech space, the evolution of advertising formats, and the importance of user experience in streaming. Inderpreet shares insights on YouTube's growing dominance, the positive trends in the ad tech industry, and the significance of continuous learning and community in career growth. Takeaways Inderpreet's journey into ad tech was not straightforward. Understanding the publisher's perspective is crucial for success. New ad formats are essential for enhancing user experience. YouTube is becoming a dominant force in content consumption. The ad tech industry is focusing on quality and differentiation. Continuous learning is vital for career growth in ad tech. Ad tech is a community that fosters collaboration and support. Innovative ad formats can improve user engagement. The relevance of ads is improving with better targeting. Positivity in the industry is growing despite challenges. Chapters: 00:00 Introduction to Inderpreet Sandhu and Google CTV 01:15 Inderpreet's Journey into Ad Tech 04:25 Understanding Publisher Perspectives 07:13 Adapting to New Formats in Streaming 11:28 Innovative Ad Formats and User Experience 14:39 YouTube's Dominance in Content Consumption 20:24 Positivity in the Ad Tech Industry 24:02 Career Growth and Learning in Ad Tech 30:04 Passion for Ad Tech and Community Learn more about your ad choices. Visit megaphone.fm/adchoices…

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