”Why This” is a podcast where a couple of food scientists, Lindsay and Matt, learn why people love the things they love. In each episode, we break down a different product or cultural phenomenon, and much like we do in our day jobs running focus groups, we ask our guest about what makes our topic so lovable. The results are funny, interesting, and even inspiring. You might even find your own next passion. Episodes are brought to you by DraughtLab, who help food and beverage producers improve the taste and quality of their products with best-in-class sensory software, tools, and training. Run your next taste panel or reach out if you’re interested in becoming a better taster.