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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
27:13
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In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Changelog News
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المحتوى المقدم من Changelog Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Changelog Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Developer news worth your attention. Brief, entertaining & always on point. The software world moves fast. Keep up the easy way with Changelog News. Every Monday, Jerod Santo brings you the software news you absolutely need to know about, without the fluff.
…
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167 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3481006
المحتوى المقدم من Changelog Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Changelog Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Developer news worth your attention. Brief, entertaining & always on point. The software world moves fast. Keep up the easy way with Changelog News. Every Monday, Jerod Santo brings you the software news you absolutely need to know about, without the fluff.
…
continue reading
167 حلقات
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×The Dead Internet Theory dies, Geoffrey Litt tries to code like a surgeon, Matt Sephton thinks spreadsheets are great for UI design, Nate Meyvis advocates for front-end maximalism, Hemant Pandey thinks 9-5 employment is a great option for most, David Miranda compares React to Backbone in 2025. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Namespace – Speed up your development and testing workflows using your existing tools. (Much) faster GitHub actions, Docker builds, and more. At an unbeatable price. Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Csaba Okrona lays out exactly what Flow is (then shows you how to engineer your way back to it), a smart vacuum turned against an innocent hacker, Matz and the Ruby core team step up to steward RubyGems, Simon Willison things Claude Skills could be bigger than MCP, and Luke Plant looks at technical debt from a more positive perspective. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Zed – The editor for what’s next Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Denis Stetskov describes how we’ve “normalized catastrophe” in the software industry, Meta is officially handing React and React Native over to a foundation, The New Stack reports on GitHub’s Azure migration priority, Miguel Grinberg benchmarks Python 3.14, and The Oatmeal’s Matthew Inman published his take on AI art. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: CodeRabbit – AI-native code reviews, built for the modern dev stack. — CodeRabbit is your always-on code reviewer—flagging hallucinations, surfacing smells, and enforcing standards, all without leaving your IDE or GitHub PRs. Trusted by top teams to ship better code, faster. Start free at CodeRabbit.ai Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
1 Hiring only senior engineers is killing companies 6:41
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Andrew Churchill thinks companies should really be hiring junior engineers, Addy Osmani announces Chrome DevTools MCP, GitHub lays out a roadmap to fend off npm attacks, Jerry Liu builds an app that generates a timeline of your day’s activities, and Sean Goedecke attempts to define “good taste” in the context of software engineering. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Changelog News – If you’d like to put your startup, passion project, big idea, event, whatever in front of Changelog’s classy, tasteful audience of hackers… Fill out this form ! Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Adolfo Ochagavía believes we’re approaching the problem of configuration from a flawed starting point, Annie Mueller hits us with a wakeup call about how she reads beginner tutorials, Brian Kihoon Lee spends some time meditating on taste, Namanyay thinks vibe coding is coders braindead, and Can Elma speculates on why AI helps senior engineers more than juniors. View the newsletter Join the discussion Changelog++ members save 1 minute on this episode because they made the ads disappear. Join today! Sponsors: CodeRabbit – AI-native code reviews, built for the modern dev stack. — CodeRabbit is your always-on code reviewer—flagging hallucinations, surfacing smells, and enforcing standards, all without leaving your IDE or GitHub PRs. Trusted by top teams to ship better code, faster. Start free at CodeRabbit.ai Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Zach Gates quantifies the value of automating things, Albania’s new prime minister names an AI “minister” to his Cabinet, Eckart Walther launches Really Simple Licensing (RSL) along with some big names on the web, Vishnu Haridas praises UTF-8’s design, and Justin Searls disagrees with last week’s headline story about AI coding tools and shovelware. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Depot – 10x faster builds? Yes please. Build faster. Waste less time. Accelerate Docker image builds, and GitHub Actions workflows. Easily integrate with your existing CI provider and dev workflows to save hours of build time. Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Mike Judge breaks down why he doesn’t believe the AI coding claims add up, the folks behind Cactoide create an open source alternative to Meetup / Eventbrite, Ryan Farley tells the story of how RSS beat Microsoft, Dominik Szymański ditched Docker for Podman (and thinks you should too), and Stripe announces a new layer 1 blockchain called Tempo. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Augment Code – Developer AI that uses deep understanding of your large codebase and how you build software to deliver personalized code suggestions and insights. Augment provides relevant, contextualized code right in your IDE or Slack. It transforms scattered knowledge into code or answers, eliminating time spent searching docs or interrupting teammates. Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Dominik Meca is infuriated by Next.js, Josh Bressers explains why open source is just one person, Huon Wilson describes the usefulness of “Copy as cURL”, Herman Martinus re-licenses Bear, and Nawaz Dhandala unpacks why dependency bloat is such a pervasive problem. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Zed – The editor for what’s next Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Elon Musk and xAI take on Microsoft, DHH ships version 2 of Omarchy (his love letter to Linux), Glyn Normington on managing developer’s block, Mitchell Hashimoto declares that all Ghostty contributions must disclose AI tooling, the United States government takes a 10% stake in Intel, and Adam Derewecki thinks we should do things that don’t scale, then don’t scale. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Augment Code – Developer AI that uses deep understanding of your large codebase and how you build software to deliver personalized code suggestions and insights. Augment provides relevant, contextualized code right in your IDE or Slack. It transforms scattered knowledge into code or answers, eliminating time spent searching docs or interrupting teammates. Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
1 Cursor’s problem isn't just Cursor's problem 7:37
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Cursor has a big problem, Alireza Bashiri thinks plaintext beats todo apps, Manish built an offline AI workspace, OverType is a WYSIWYG markdown editor that’s just a textarea, and sshrc lets you bring your config with you to remote machines. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: CodeRabbit – AI-native code reviews, built for the modern dev stack. — CodeRabbit is your always-on code reviewer—flagging hallucinations, surfacing smells, and enforcing standards, all without leaving your IDE or GitHub PRs. Trusted by top teams to ship better code, faster. Start free at CodeRabbit.ai Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Open source maintainers share their regrets, Thomas Dohmke steps down as GitHub CEO, James Kettle breaks down HTTP/2 from a security perspective, PHP is getting the pipe operator this November, and a class action copyright suit threatens Anthropic and the rest of the AI industry. View the newsletter Join the discussion Changelog++ members save 1 minute on this episode because they made the ads disappear. Join today! Sponsors: Augment Code – Developer AI that uses deep understanding of your large codebase and how you build software to deliver personalized code suggestions and insights. Augment provides relevant, contextualized code right in your IDE or Slack. It transforms scattered knowledge into code or answers, eliminating time spent searching docs or interrupting teammates. Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Alex Kondov knows when you’ve been vibe coding. (He can smell it.) our friends at Charm release a Go-based AI coding agent as a TUI, Jan Kammerath disassembled the “hacked’ Tea service’s Android app, Alex Ellman made a website that provides up-to-date pricing info for major LLM APIs, and Steph Ango suggests remote teams have “ramblings” channels. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Depot – 10x faster builds? Yes please. Build faster. Waste less time. Accelerate Docker image builds, and GitHub Actions workflows. Easily integrate with your existing CI provider and dev workflows to save hours of build time. Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Jono Alderson takes aim at SPAs thanks to modern CSS, copyparty turns almost any device into a file server, Ernie Smith honors the Game Genie’s 35th anniversary, Anthropic shares how their teams use Claude Code, and Drew Lyton tells why he believes the future is NOT self-hosted. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: Depot – 10x faster builds? Yes please. Build faster. Waste less time. Accelerate Docker image builds, and GitHub Actions workflows. Easily integrate with your existing CI provider and dev workflows to save hours of build time. Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
Przemysław Dębiak beat an advanced AI model from OpenAI in a 10-hour head-to-head coding marathon, Linux breaks 5% desktop share in U.S., Stefano Marinelli is writing a series on making your own backup system, César Soto Valero switched to Python (and is liking it), and Charlie Graham thinks it’s rude to show AI output to people. View the newsletter Join the discussion Changelog++ members support our work, get closer to the metal, and make the ads disappear. Join today! Sponsors: CodeRabbit – AI-native code reviews, built for the modern dev stack. — CodeRabbit is your always-on code reviewer—flagging hallucinations, surfacing smells, and enforcing standards, all without leaving your IDE or GitHub PRs. Trusted by top teams to ship better code, faster. Start free at CodeRabbit.ai Featuring: Jerod Santo – GitHub , LinkedIn , Mastodon , X…
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