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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28

منذ 15 يومًا23:28

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23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

CDO Matters Podcast

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How can today’s Chief Data Officers help their organizations become more data-driven? Join former Gartner analyst Malcolm Hawker as he interviews on thought leaders on data fabrics, blockchain and more — and learns why they matter to today’s CDOs. If you want to dig deep into the CDO Matters that are top-of-mind for today’s Chief Data Officers, this show is for you.

78 حلقات

#Tech #Business #Podcasting Education #Hailey Hastings

CDO Matters Podcast

updated منذ 15 يومًا

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78 حلقات

#Tech #Business #Podcasting Education #Hailey Hastings

All episodes

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CDO Matters Ep. 77 | From Rollercoasters to Real-Time Insights: Managing Disruptions with Data 49:57

منذ 15 يومًا49:57

49:57

Episode Overview In this episode CDO Matters, Malcolm Hawker speaks with Gavin Hupp, VP of Technology at United Parks and Resorts, about the balance between long-term planning and short-term adaptability. Gavin shares how data and AI are used to anticipate guest needs, optimize experiences, and stay resilient amid disruptions like economic shifts and demographic changes. The conversation also touches on the evolving role of tech leadership, the importance of mentorship, and how data teams can enable agility while staying focused on delivering exceptional customer experiences. Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Gavin Hupp on LinkedIn…

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CDO Matters Ep. 76 | Data and Tariffs 51:03

منذ 29 يومًا51:03

51:03

Episode Overview In Episode 76 of CDO Matters, Malcolm Hawker dives into the timely intersection of data and tariffs, exploring how organizations can navigate shifting global trade dynamics with smarter data strategies. With global tensions rising, this conversation is more relevant than ever. Episode Links and Resources Follow Malcolm Hawker on LinkedIn…

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CDO Matters Ep. 75 | Rethinking Enterprise Data 47:32

منذ 6 weeks47:32

47:32

Episode Overview Enterprise data isn’t just about governance anymore — it’s about growth, agility, and survival. Malcolm Hawker and Apurva Wadodkar of Autodesk dive into what it takes to build a data function that keeps pace with change, sharing hard-won lessons and forward-looking strategies along the way. Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Apurva Wadodkar on LinkedIn…

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CDO Matters Ep. 74 | Data Architecture 46:16

منذ 8 weeks46:16

46:16

Episode Overview The expanding data landscape is increasingly complex, making the role of the Data Architect more critical than ever before. On this week’s episode of the CDO Matters Podcast, Pete Cooney, the Lead Enterprise Architect with Jackson, shares his wealth of experience on how CDOs can leverage their data architecture to drive maximum value for their organizations. Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Pete Cooney on LinkedIn…

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CDO Matters Ep. 73 | Embracing Library Science in Data & Analytics 46:53

منذ 10 weeks46:53

46:53

Episode Overview “We are all librarians” is a quote from this week’s guest on the CDO Matters Podcast, Jessica Talisman, the Senior Information Architect at Adobe. In this episode, Malcolm and Jessica go deep on the topic of why Knowledge Management – including many of the concepts practiced for centuries by librarians – is increasingly becoming a ‘must have’ skill in modern data organizations. Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Jessica Talisman on LinkedIn…

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CDO Matters Ep. 72 | The Data Doom Loop 38:14

منذ 12 weeks38:14

38:14

Episode Overview Why do companies keep investing in data without seeing results? CDO Matters host Malcolm Hawker and Ken Stott, Enterprise Field CTO at Hasura, explore the Data Doom Loop—a cycle of complexity, tech overload, and stalled progress. Is there a way out? Tune in to find out! Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Ken Stott on LinkedIn…

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CDO Matters Ep. 71 | Data Virtualization Demystified 38:27

منذ 14 weeks38:27

38:27

Episode Overview Have you ever wondered exactly what Data Virtualization is? What about a virtual data warehouse? If you're a CDO eager to learn why Data Virtualization should be a part of a strategy to modernize your data ecosystem, then this episode of CDO Matters with Alberto Pan, the CTO of Denodo, is for you! Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Alberto Pan on LinkedIn…

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CDO Matters Ep. 70 | The State of MDM 2025 1:00:25

منذ 16 weeks1:00:25

1:00:25

Episode Overview In Episode 70 of CDO Matters, Malcolm Hawker explores the future of MDM as AI, cloud migrations, and unstructured data reshape the field. Covering market trends, AI’s role, ROI challenges, and vendor shifts, he shares insights from the latest Magic Quadrant for MDM Solutions to help data leaders refine their 2025 strategy. Tune in for expert guidance on navigating the evolving MDM landscape. Episode Links and Resources Follow Malcolm Hawker on LinkedIn…

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CDO Matters Ep. 69 | Leading a Data Function: Europe vs. USA 52:42

منذ 18 weeks52:42

52:42

Episode Overview In this episode of the CDO Matters Podcast, Malcolm and his guest Samir Sharma discuss a wide array of data topics, including the biggest cultural and regulatory differences between Europe and the US and their impact on global data leaders. While the US appears poised to de-regulate, the influence of growing regulations in Europe, particularly around ESG, are debated in this energetic discussion between two of the data world's most engaging personalities. Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Samir Sharma on LinkedIn…

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CDO Matters Ep. 68 | Top Data Predictions for 2025 49:44

منذ 20 weeks49:44

49:44

Episode Overview What will 2025 hold for professionals in the world of data and analytics? Join Malcolm Hawker as he shares his top predictions for the year ahead. From data governance to AI and everything in between, Malcolm unpacks all of the most hype-worthy trends in the data world, cutting through the buzzwords and sharing insights on the topics that will likely be front-of-mind for data professionals over the coming year. Episode Links and Resources Follow Malcolm Hawker on LinkedIn…

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CDO Matters Ep. 67 | Is Your Data Organization AI Ready? 44:13

منذ 22 weeks44:13

44:13

Episode Overview Data leaders have a massive opportunity to drive transformational value with AI, but many are running on outdated operating models. On this episode of the CDO Matters Podcast, Katharine Shaw Paffett, the Cross Solution AI lead for UK and Ireland at Avanade, shares insights on how CDOs can re-envision their organizations to be more AI-ready. Katharine is at the forefront of the early adoption of GenAI for many large organizations, and her guidance for any company seeking to implement AI is not to be missed. Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Katharine Shaw Paffett on LinkedIn…

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CDO Matters Ep. 66 | 2024 in Data and Analytics: A Retrospective 49:36

منذ 24 weeks49:36

49:36

Episode Overview Looking back on 2024, what were some of the biggest, most notable events in the world of data and analytics? Join the host of the CDO Matters Podcast, Malcolm Hawker, and he discussed the death of the data mesh, the growth of the fabric and AI, data products, and many other key data trends that were top of mind for many CDO's over the past year. Episode Links and Resources Follow Malcolm Hawker on LinkedIn…

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CDO Matters Ep. 65 | Demystifying Knowledge Graphs 39:03

منذ 26 weeks39:03

39:03

Episode Overview Are you looking to learn more about Knowledge Graphs, and the role they will increasingly play in a modern data ecosystem? If yes, then you need to check out the latest episode of the CDO Matters Podcast. Sumit Pal, ex Gartner analyst and Strategic Technology Director at Ontotext, shines a light on the world of knowledge graphs, and the important ways they differ from, and complement, more traditional data analysis and persistence methods. If you're a data leader and you're not yet embracing knowledge graphs, then this episode is for you! Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Sumit Pal on LinkedIn…

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CDO Matters Ep. 64 | Marketing Data Management 38:09

منذ 28 weeks38:09

38:09

Episode Overview Your familiar with all the processes your marketing organization is utilizing for managing its data? Are you familiar with the marketing data lexicon, and can you define key terms like onboarding, activating, or harmonizing? Are you working closely with data scientists in your marketing organization? If you answered no to any of these questions, then you should definitely check out the latest episode of the CDO Matters Podcast. In this episode Malcolm and his guest, Shubh Sinha, the CEO of Integral, go deep into the world of marketing data, and what data leaders should know about this rapidly evolving space. Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Shubh Sinha on LinkedIn…

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CDO Matters Ep. 63 | Authentic Leadership 39:50

منذ 30 weeks39:50

39:50

Episode Overview Are you working to become a better leader? Are you seeking insights on the traits and behaviors that you need to develop to become a more authentic, change-oriented leader in your company? If yes, then you need to check out the latest episode of the CDO Matters Podcast, where our guest, Meagan Boson, shares her insights on what it means to be a more authentic leader, and all the ways you and your company will benefit from it. Episode Links and Resources Follow Malcolm Hawker on LinkedIn Follow Meagan Boson on LinkedIn…

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CDO Matters Podcast

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