المحتوى المقدم من Ron Edwards. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ron Edwards أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Ron Edwards. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ron Edwards أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Join us behind the curtain and Become a Winebow Insider. Ron Edwards, Director of Wine Education is your tour guide as we explore the people, brands, and trajectory of Winebow Fine Wine + Spirits. Grab your backstage pass and meet us on the inside.
المحتوى المقدم من Ron Edwards. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ron Edwards أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Join us behind the curtain and Become a Winebow Insider. Ron Edwards, Director of Wine Education is your tour guide as we explore the people, brands, and trajectory of Winebow Fine Wine + Spirits. Grab your backstage pass and meet us on the inside.
Text the Show The Tavares sisters are living out the family dream to own a farm that honors nature, makes great wine, and offers refuge for their entire family. Bring your heart to this conversation and be touched by their authenticity and family devotion. Want to learn about the region of Lisboa and learn how to pronounce the important grapes and terms? Full Course on Lisboa Explore: Chocapalha Grapes Mentioned by Andrea: Arinto Viosinho Verdelho Sauvignon Blanc Chardonnay Castelao Touriga Nacional Tinta Roriz (Tempranillo) Touriga Franca Alicante Bouschet Cabernet Sauvignon…
Text the Show For Alicia Lini, it is simple: Lini 910 is about family, quality, and authenticity. These principles drive the fourth-generation family business and our conversation. Alicia is the brand's charming, energetic persona, and understanding Lini 910 means seeing it through her eyes. Explore Lini 910 Wine Smart Episode Lambrusco…
Text the Show Keeping personal connection and compassion in their work is at the forefront of our Human Resources team. Kristy Heady, SVP Human Resources, Shawna Harvey, Director of Human Resources, Danielle Younes, Director of Benefits, and Angelica Carr, HR Business Partner, joined me to offer insight into their roles and mindset.…
Text the Show Thirty-five percent of the Gran Reserva Rioja opened worldwide is Faustino I Gran Reserva because four generations and 160 years have been invested in Bodegas Faustino's reputation. Director General Francisco Honrubia joins me to discuss the multi-generational commitment to elevating Rioja. Explore: Bodegas Faustino…
Text the Show Delve into the life and leadership of Silvano Brescianini, the CEO of Barone Pizzini Winery. Born in Franciacorta and groomed professionally by the restaurant business, Silvano is a passionate quality-centric leader who adopted organic viticulture before anyone else in Franciacorta. Explore: Franciacorta Episode of Wine Smart: The Power to Buy and Sell Barone Pizzini Franciacorta Consorzio…
Text the Show The Otis family values doing your best, putting in full effort and improvement over completion. Bryan Otis, Proprietor of Avallé, applies this philosophy to Matthews, Blackboard, and Jaine wines. Click play to get to know Bryan and their WHY. Explore: Matthews Blackboard Jaine
Text the Show Andrew Januik is the son of legendary Columbia Valley winemaker, Mike Januik and the second generation to craft the wines of Januik and Novelty Hill. We chat about growing up in a winemaking family and where he and his dad differ just enough.
Text the Show Stephen and Jeany Cronk, owners of Maison Mirabeau in Provence, are my guests in this episode. They have a sometimes tenuous, sometimes joyous story about chasing a dream to own a vineyard, moving a young family to Provence, and creating a top rosé brand. Explore: Maison Mirabeau CIVP Website…
Text the Show If you wonder how an importer works or what roles inside our Heritage Division do, this episode is for you. We hear from Senior Vice President, Ted Campbell, Vice President of Portfolio Specialist, Salvatore Galati, Regional Manager, Paul Dietz, and Fine Wine Specialist, Hayley Black. Not only do we find out more about their roles but we delve into some very interesting personal backstories.…
Text the Show In this episode, Louis Barruol and I discuss the multigenerational mindset of an estate begun in 1490, preserving genetic diversity, and why trends are irrelevant to wine growers. Louis Barruol is the owner and winemaker of Château de Saint Cosme, Château de Rouanne, and Forge Cellars. Explore Château de Saint Cosme Château de Rouanne Forge Cellars…
Text the Show Rory Williams, Vice President of Viticulture & Enology and the second generation in the family winery joins me for a frank conversation. We talk about picking your path, avoiding trends, having a multigenerational mindset, making wine he wants to drink, and tacos vs brisket. Explore: Frog's Leap Winery…
Text the Show Wölffer Estate is a prime example of why Long Island wines deserve your attention. The family winery even spread its branches into Provence and Argentina. Roman Roth, Partner & Winemaker, and Max Rohn, CEO, join me to talk about laying the foundation of greatness locally, their spirit of experimentation, and the boldness to expand globally. Explore: Wölffer Estate…
Text the Show Join us behind the curtain and become a Winebow Insider. Dean talks about growing up in Virginia, the importance of music, vinyl vs. digital, and the history and direction of Winebow Fine Wine + Spirits.
Text the Show Join us behind the curtain and become a Winebow Insider. In this episode, I explore the strong community connection that drives the wines of Bodegas Borsao. Guillermo Rodriguez , Export Manager, Marta Chicote, Winemaker for 22 years, Eduardo Ibanez, Winegrower and community leader, and Maria Sancho , Marketing and Communication all join forces to help tell the story of community and Garnacha.…
Text the Show Join us behind the curtain and become a Winebow Insider. In this episode, I have a conversation with John Stirling. One of three visionary brothers who grew up farming the Highlands of Scotland. They pursued other careers but were drawn back to the land of their birth. The trio shared a vision of a field-to-bottle, environmentally responsible Scottish distillery. Since then it has been a courageous journey of charting the future by finding inspiration in the past. Explore Arbikie: Arbikie Highland Estate…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.