Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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المحتوى المقدم من IDOC. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة IDOC أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
مشابه لـEYE OWN A BUSINESS
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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The Knowledge Project with Shane Parrish
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The Knowledge Project with Shane Parrish
Shane Parrish
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Master the best of what other people have already figured out. “The highest density of wisdom per episode of any podcast.” If you like what we're doing, please hit the follow button. It's a small thing, but it helps us keep going. Thanks for listening. My newsletter: https://fs.blog/newsletter/ My books: https://fs.blog/books/ IG: https://www.instagram.com/farnamstreet LI: https://www.linkedin.com/in/shane-parrish-050a2183/
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Life of And podcast is for high-achieving women and working parents who are ready to stop living a life of “have to” and start designing a life they actually want. It’s a space where we talk honestly about the things we’re often afraid to admit — even to ourselves. The exhaustion. The ambition. The loneliness. The joy. The tension of wanting more without losing yourself in the process. If you’re in the thick of it — feeling stretched, tired, hopeful, driven — this is your invitation to t ...
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
EYE OWN A BUSINESS
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المحتوى المقدم من IDOC. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة IDOC أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What does your ideal optometry practice look like? Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist. Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!
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وسم كل الحلقات كغير/(كـ)مشغلة
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المحتوى المقدم من IDOC. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة IDOC أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What does your ideal optometry practice look like? Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist. Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!
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EYE OWN A BUSINESS
1 Navigating Tariffs: Impact on Eye Care Practices 30:56
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احبIn this episode, Dr. Steve Vargo explores the impact of recent tariffs on the eye care industry. Joined by Omar Elkhatib, Senior Manager of Government Relations, and Rick Van Arnam, regulatory counsel from the Vision Council, they discuss the implications of tariffs imposed on various countries, emphasizing how eyecare professionals might be affected. Key insights include the impact on costs for optical products such as frames, lenses, and equipment, and strategies for managing these challenges. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Why Patients Say No—And How to Help Them Say Yes 34:59
34:59 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب34:59
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this special episode of Eye Own a Business , I’m sharing three powerful conversations from a previous podcast I hosted, Can I Ask You One Question? Each segment features a bestselling author exploring a common theme: how to influence human behavior in ways that lead to better outcomes—for your patients and your practice. You'll hear from Dr. Stephen Trzeciak on the science behind compassionate care, Dr. William Miller on what truly motivates people to change, and Dr. Kathleen Starr on overcoming resistance to healthcare recommendations. Whether you're leading a team or guiding patients, this episode offers science-backed insights you can apply right away. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 “How Can I Afford to Hire?” Turning Payroll Anxiety into Practice Growth 39:24
39:24 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب39:24
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Steve Vargo interviews Nathan Hayes, discussing the challenges and strategies surrounding payroll and hiring in optometry practices. They explore the complexities of hiring decisions, balancing fear and logic, and the importance of having the right team members to drive growth. They also touch on practical advice for managing staff, the benefits of outsourcing tasks like bookkeeping, and the nuanced role of incentive bonuses. The conversation aims to provide clarity and actionable insights for practice owners navigating the current labor market. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 How to Make Your Associate OD a Revenue Driver 21:54
21:54 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب21:54
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo addresses a common challenge faced by practice owners: how to increase revenue production from associate ODs. He emphasizes the importance of clear communication in setting expectations, tracking performance metrics, and having productive review meetings. Dr. Vargo highlights the need for mentorship, focusing on patient care rather than just revenue, and creating a supportive environment. He concludes with tips on hiring the right associate and key metrics to track for ongoing success. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Start Over, Start Fresh: How One OD Designed a Practice That Aligns with Her Life 42:22
42:22 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب42:22
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Jennifer Stewart returns to discuss her remarkable journey back into private practice after selling her first practice. Reflecting on her initial decision to step away and the motivations behind her return, Dr. Stewart shares insights into what she learned about patient care and business operations. The conversation explores the challenges and rewards of cold starting a new practice and highlights the importance of focusing on what one truly enjoys in the profession. This episode offers valuable advice on decision-making, risk-taking, and seeking support from others in the optometry field. Dr. Stewart's candid discussion provides a blend of success stories and lessons from failures, making it a must-listen for anyone considering changes in their practice or career path. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 The Future of Optometry: What the Next Generation of ODs Really Want 49:13
49:13 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب49:13
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThe future of optometry is evolving, and today’s new grads have different expectations, career goals, and challenges than ever before. In this episode, I sit down with Howard Purcell, OD, FAAO, President and CEO of New England College of Optometry, to discuss what the next generation of optometrists really wants—from practicing to the full extent of their licensure to navigating student debt and business ownership. We also explore the shifting dynamics between experienced ODs and new graduates, the role of AI and technology in optometry’s future, and how seasoned doctors can mentor and attract young talent to their practices. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 The Power of Influence: How Communication Transforms Optical Sales 58:12
58:12 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب58:12
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Kayla Ashley, founder of Spexy , joins the podcast to discuss the importance of influential communication and how simple behavioral adjustments can notably improve patient trust and practice outcomes. Ashley shares actionable insights into reducing patient walkouts, optimizing team interactions, and enhancing the overall patient experience. The significance of active listening and the impact of non-verbal cues are also highlighted to ensure patients feel heard and understood, thus fostering loyalty and increasing sales. This episode offers invaluable advice to both doctors and optical staff aiming to boost their communication skills and practice effectiveness. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Beyond the Exam Room: Why Optometrists Must Think Like CEOs 32:17
32:17 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب32:17
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAt The Connection 2025, Dr. Todd Cohan discusses the importance of integrating a business mindset into optometry practices. He shares insights on balancing patient care with effective business management, highlighting three pillars of his practice: primary eye care, myopia management, and dry eye treatment. Dr. Cohan emphasizes the need for entrepreneurial skills, the significance of valuing staff, and the methods of creating accountability and trust within the team. He also shares his journey of transitioning from traditional eye care to specialized services to ensure sustainable growth and patient satisfaction. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Optimizing Optometry Marketing: Insights from Jeremy Bono 34:13
34:13 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب34:13
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 The CLEAR Sales Model: A Simple Approach to Selling Eyewear 22:46
22:46 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب22:46
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this podcast episode, we tackle the often uncomfortable topic of 'selling' in the eye care profession. Despite being trained primarily as clinicians, optometrists and opticians can greatly benefit from understanding effective sales techniques. Host Steve Vargo introduces the CLEAR Sales Model - a simple, repeatable system that helps guide patients through the eyewear selection process. The model stands for Connect with the patient, Listen actively, Educate on options, Address concerns, and Recommend the best solution. Through this approach, eye care professionals can enhance patient trust, improve sales without feeling pushy, and ultimately ensure patients walk away with the best vision solutions. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Stop Jonesin’…measure your success against your own purpose, not someone else’s 49:46
49:46 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب49:46
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode originally aired on the 20/20 Money podcast , certified financial planner Adam Cmejla and Dr. Steve Vargo discuss the importance of staying true to one's vision and passion in practice ownership. The conversation highlights common pitfalls such as the temptation to mimic other successful practices and urges optometrists to avoid unnecessary comparisons. Steve shares insights on identifying and focusing on activities that align with one's vision, experimenting with new ideas, and making well-considered decisions in practice management. The episode also emphasizes the importance of learning from failures, finding joy and passion in one's work, and balancing financial success with personal fulfillment. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 The Admin Day Trap: How to Reclaim Your Time and Grow Your Practice 50:45
50:45 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب50:45
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAre you stuck in the “Admin Day” mindset, drowning in tasks that keep you from growing your practice? In this episode, Steve and guest Adam Cmejla challenge the way optometry practice owners think about time management, delegation, and productivity. They explore why so many ODs struggle to let go of certain tasks, how opportunity cost affects practice growth, and why saying no to low-value activities can be the key to scaling successfully. Tune in to learn actionable strategies for reclaiming your time, avoiding burnout, and focusing on what truly moves the needle in your business and personal life. Plus, Adam shares his “Next Best Step” framework to help you start making immediate changes. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty…
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EYE OWN A BUSINESS
1 Embracing and Implementing Change in Your Practice 1:01:59
1:01:59 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب1:01:59
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode of Eye Own a Business , Steve welcomes practice management experts Sharon Carter and Lynn Lawrence to discuss their keynote presentation, How to Embrace Change and Implement It , which will be delivered at the upcoming IDOC Connection conference in February. The conversation explores why change is challenging in optometry practices, how to implement it effectively, and the critical role leadership plays in navigating change. Sharon and Lynn share insights on overcoming resistance, building strong teams, and developing processes that drive success. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 The Future is Now: AI Applications in Optometry You Can Use Today 36:35
36:35 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب36:35
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty…
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EYE OWN A BUSINESS
1 But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare 17:35
17:35 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب17:35
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty…
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EYE OWN A BUSINESS
1 Starting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye Success 32:57
32:57 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب32:57
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Staff Conflict is Inevitable: How to Embrace it and Manage it Effectively 12:45
12:45 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب12:45
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode of Eye Own a Business , host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively. Follow us on Instagram at https://www.instagram.com/idoc_net/ Follow us on Facebook https://www.facebook.com/IDOC.OptometricAlliance Follow us on LinkedIn https://www.linkedin.com/company/idoc…
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EYE OWN A BUSINESS
1 Could Your Patient’s Headache Journey End with You? 44:11
44:11 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب44:11
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty…
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EYE OWN A BUSINESS
1 Why One-on-One Meetings Are the Key to Thriving Teams 26:44
26:44 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب26:44
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact. Watch Episodes on YouTube at Eye Own a Business - YouTube Follow us on Instagram at https://www.instagram.com/eyeownabusiness/ Facebook https://www.facebook.com/IDOC.OptometricAlliance LinkedIn https://www.linkedin.com/company/idoc Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty…
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EYE OWN A BUSINESS
1 Precise and Personalized: Customizing Patient Care with New Technology 42:48
42:48 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب42:48
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, industry experts Dr. Jessilin Quint and Dr. Janelle Davison share their insights on integrating new technologies in optometry practices. They discuss the impact of innovation on patient care, particularly through the lens of dry eye treatments and the new Precision7 contact lenses. The conversation covers strategies for convincing both staff and patients to adopt new technologies, emphasizing patient comfort, innovative treatment plans, and the importance of clear communication. The episode also touches on the benefits of the new Precision7 lenses, including its intuitive one-week disposable schedule, sustained comfort, and blue light filtering technology. WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your business IDOC has great resources! 2023 Optometry Benchmarks Report Download How is Your Website Really Performing? Free Website Audit Case Study: See The Strategies Needed to Say Relevant in The Market…
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EYE OWN A BUSINESS
1 How to Respond When Parents Say, ‘Not Interested’ 34:15
34:15 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب34:15
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity. WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your business IDOC has great resources! 2023 Optometry Benchmarks Report Download How is Your Website Really Performing? Free Website Audit Case Study: See The Strategies Needed to Say Relevant in The Market…
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EYE OWN A BUSINESS
1 From One Location to Six: Dr. Garrett Whitmore’s Secrets to Practice Growth 56:08
56:08 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب56:08
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo interviews Dr. Garrett Whitmore, a successful optometry practice owner who expanded from one to six locations, doubling revenue multiple times. Dr. Whitmore shares insights into the challenges of scaling a practice, emphasizing the importance of leadership, systems, culture, and marketing. He discusses the role of strategic planning and communication, offers strategies for maintaining consistency across multiple locations, and highlights the benefits of utilizing third-party services. The conversation also touches on effective partnership communication and the impact of structured marketing strategies on practice growth. WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your business IDOC has great resources! 2023 Optometry Benchmarks Report Download How is Your Website Really Performing? Free Website Audit Case Study: See The Strategies Needed to Say Relevant in The Market…
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1 The Power of Failure: Learning from What Doesn’t Work 17:15
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo challenges traditional notions of business success by emphasizing the importance of embracing failure. Contrasting the usual focus on success strategies, Dr. Vargo advocates for taking risks and learning from failures, highlighting how an experimental mindset can drive growth and innovation in optometry practices. Through practical examples and industry insights, he illustrates how small, low-risk tests can provide valuable data and lead to significant improvements. He also emphasizes building a culture of experimentation within practices and encourages staff empowerment to test new ideas. WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your business IDOC has great resources! 2023 Optometry Benchmarks Report Download How is Your Website Really Performing? Free Website Audit Case Study: See The Strategies Needed to Say Relevant in The Market…
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1 Strategies for Boosting Second Pair Sales 52:27
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo speaks with Johann Van Zyl, Business Development Manager at Younger Optics. They discuss the vital role of second pair sales in the profitability of independent optical practices. Johan shares insights on effective communication strategies for both doctors and opticians, the importance of understanding patient needs, and how independent practices can learn from the success of corporate optometry. They also explore the role of discounts, the significance of dedicated sunwear sections, and how to educate patients about specialty lenses to enhance their visual experience. Find more information about how IDOC can help grow your practice at Optometry Practice Management & Alliance | IDOC…
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1 From Pain to Profit: Integrating Migraine Solutions into your Practice 30:20
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo interviews Dr. Allie Markowski, an optometrist specializing in migraine management using Avulux lenses. Dr. Markowski shares her journey of incorporating this technology to help patients suffering from migraines and light sensitivity, drawing from her own experience as a migraine sufferer. The discussion covers how to effectively integrate a migraine subspecialty into an optometry practice, emphasizing patient communication, staff training, and the potential for both improved patient outcomes and practice profitability. The episode highlights the benefits of differentiating a practice through specialized care and offers insights on how to get started with Avulux lenses.…
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1 Achieving Success Without Vision Plans: An Optometry Practice Case Study 39:40
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand and patient experience. The discussion touches on metrics, marketing strategies, and managing patient expectations, offering valuable advice for practice owners contemplating a similar path. Learn more about how IDOC can help your practice at Optometry Practice Management & Alliance | IDOC…
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1 Reducing Contact Lens Dropouts: Strategies for Success 45:14
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, special guest Dr. Scott Moscow, Clinical Director at Roswell Eye Clinic, shares insights on preventing contact lens dropouts and reigniting interest in contact lenses among patients. The discussion covers the benefits of contact lenses for both patients and practices, methods to increase contact lens capture rates, and the importance of consistent staff training. The episode also explores how to address common patient complaints about contact lenses, the business impact of fitting more patients with contact lenses, and innovative strategies for effectively presenting contact lenses to patients. Learn more at Optometry Practice Management & Alliance | IDOC…
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1 Revving Up Revenues with Driver Intelligence Lenses 34:57
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo interviews Robert Rivera from Shamir about their advanced lens technology aimed at enhancing driving safety and comfort. Rivera, who has extensive experience in optics, explains the features of Shamir’s Driver Intelligence lenses, including special nighttime myopia correction and advanced AR coating to reduce visual noise. They discuss how these specialty lenses can differentiate optical practices and drive sales by addressing specific needs of patients. Rivera emphasizes the importance of product knowledge and patient engagement, suggesting methods for opticians and optometrists to introduce and market these lenses effectively. Learn more about IDOC: Optometry Practice Management & Alliance | IDOC…
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1 From Hunting to Fishing to Golf: Meeting the Needs of Your Outdoor Enthusiasts 29:51
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Steve Vargo interviews Norm Kester, founder of the outdoor lifestyle brand RLVNT. Launched in 2019, RLVNT specializes in eyewear designed to meet the unique needs of outdoor activities such as hunting, fishing, and golf. Norm discusses the unmet demand in the market for specialized eyewear and how his products fill that gap. The conversation covers relevant statistics about the outdoor activity market, the innovative features of their eyewear, including UV and screen-view technology, and the importance of understanding and catering to patients' passions. The episode concludes with recommendations on how optometry practices can integrate and promote specialized eyewear solutions to better serve their patients. Learn more at Optometry Practice Management & Alliance | IDOC…
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1 Leverage Google Ads to Grow Your Practice 44:33
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, host Dr. Steve Vargo dives into the intricacies of digital advertising, specifically focusing on Google Ads, to help practice owners increase visibility and attract more patients. Dr. Vargo is joined by Onyé Anyanwu, Senior Marketing Strategist at IDOC, who offers detailed insights into creating effective Google Ads campaigns. Key topics include keyword research, optimizing ad copy, tracking performance metrics, and understanding the future trends like AI in digital marketing. This episode is a valuable resource for anyone looking to enhance their practice’s marketing strategies. Learn more about Optometry Marketing Services: https://optometrymarketingservices.com/…
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1 Developing a Successful Dry Eye Clinic on a Budget 55:21
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments. Emphasizing the importance of foundational home therapy, Dr. Swatts talks about practical strategies like using a slit lamp, stains, and minimal but effective tools like meibography and slit lamp cameras for diagnosing and treating dry eye. Riley Azevedo contributes insights on integrating nutraceuticals and highlights the necessity of effective internal branding and marketing. Both guests underscore the importance of patient education, persistent follow-ups, and setting realistic expectations for treatments. The episode also touches on the future of dry eye management, emphasizing the roles of AI and proactive strategies in enhancing patient care. Follow us on Instagram at https://www.instagram.com/idocnet/ Facebook https://www.facebook.com/IDOC.OptometricAlliance LinkedIn https://www.linkedin.com/company/idoc Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty Find more information about how IDOC can help your practice: Optometry Practice Management & Alliance | IDOC…
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1 From Insurance to Independence: Creating a Premium Practice and Work-Life Harmony 46:17
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبDr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals. Learn more about IDOC: Optometry Practice Management & Alliance | IDOC…
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Artificial intelligence can’t replace eyecare providers (not yet anyway), but it can certainly make our work lives easier. In this episode, we shine a spotlight on ChatGPT – a remarkable tool that harnesses AI to generate human-like text, images, and conversational dialogue. We'll share specific examples of how ChatGPT can simplify tasks and workflows in an eyecare practice, potentially saving you countless hours of work each week. The future is here! With the help of AI technology, you can take working smarter, not harder, to a new level.…
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1 Behind the Benchmarks: Insights for Managing Overhead and Profitability 36:28
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبNathan Hayes, the director of financial services at IDOC, discusses the importance of comparing practice financials to other practices. He explains how the Books and Benchmarks service can provide accurate and reliable data to help practice owners make informed decisions about their business. Download the report here: https://bit.ly/44HRX0V…
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1 Disruption: Technology and The Future of Eye Care 34:00
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبTechnology will continue to disrupt the eye care profession. This poses both opportunities and threats for ECPs. In this episode with Travis Beaven, Alcon’s Global Vice President of Vision Care Digital Health, we discuss the role technology will play in the future of eye care. A few things we discuss are which technologies will have the greatest impact on the eye care profession, artificial intelligence, adapting to change, privacy issues, and much more! While change and disruption can be unsettling, it also opens the door for innovation and new opportunities that improve the experience for both provider and patient. Learn more about MARLO: https://home.meetmarlo.com/…
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1 Reimagining Your Insurance Billing Operations 28:59
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبManaging billing operations has historically been one of the most challenging tasks of practice ownership. In this episode we explore the reasons for this, how practices are handling (or not handling) these challenges, and the evolving role of technology in billing. One of the more exciting platforms to hit the market is OneSpot, a centralized digital hub to streamline billing processes. OneSpot is productivity software for your insurance biller. The tool helps billers organize, manage, track, and resolve outstanding insurance claims. OneSpot also gives eyecare practice owners and managers visibility into their insurance billing operations, something that the PMS/EHR has not been able to do. Tune in to gain insights into the future of billing and the role OneSpot plays in shaping it.…
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1 3 Surprising Reasons Patients Don’t Buy from You 22:32
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبResistance to a sale is often countered with additional patient education, assuming that more information will lower the barrier to a sale. In reality, many of our purchase decisions are not driven by what we KNOW about something, they’re driven by what we FEEL about something. Fear, excitement, anticipation, trust, safety, confusion, curiosity, and certainty are some examples of emotions that influence our purchase decisions. Research shows the overwhelming majority of our decisions are primarily driven by emotions, not logic. In this episode we explore some of the not so obvious reasons people resist making a purchase, along with strategies to counter these situations.…
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1 Current Trends in Eyewear Fashion and Design 27:38
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Selin Olmsted (founder of Selin Olmsted Studio) shares her expertise on a topic many ODs marginalize. Eyewear fashion and design! A few things we discuss are insights on the latest eyewear trends, factors to consider when selecting frames, options for implementing private label, and adapting to future trends. Doctors know a lot about the clinical side of eye care. Patients want great vision and healthy eyes, but don’t neglect something that is also very important to your patients… Looking good! More about Selin and her company https://www.selinolmsted.com/…
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In this episode, Sharon Carter shares her strategies for getting “unstuck” and taking your practice to the next level. We cover a lot of reasons practices fail to reach their full potential and how to put strategies in place to maintain growth. Spoiler alert! You can’t do this alone. After a certain point, designating a leadership team is necessary. However, those efforts can be sabotaged by putting the wrong people in these roles. It’s also possible that you have the right people with the right attributes, but your approach to promotion and development sets them up for failure. What’s the best way to track success? Numbers! In Sharon’s words, “The numbers don’t lie.” In this interview we cover the importance of KPI’s (key performance indicators), which KPI’s to track, and how to hold employees accountable for outcomes. Sharon is the owner of ECOC Optometric Consulting. Learn more about her company here: https://ecoc.biz/…
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1 Hiring for Success: A Systematic Approach to Building Your Team 37:34
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Mike Neal shares how he transformed his practice by removing many of the obstacles that prevent practice owners from building a great team. A few things we discuss are taking emotion out of the interview process, the importance of focusing on talents and strengths rather than just experience, what we can learn from companies like Disney to ensure better hires, and how to get clear on which applicants to reject and which to call in for an interview. If you're ready to change the game and set yourself up for hiring success, you’ll love this episode! Dr. Mike Neal is the owner and CEO of Build My Team. Learn more about his company here: https://www.buildmyteam.com/…
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1 From Mundane to Meaningful: A Blueprint for Productive Staff Meetings 33:28
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, we explore the key elements of a successful staff meeting that leaves a lasting impact. The planning phase takes center stage, emphasizing the importance of identifying the need, purpose, and intention of the meeting. The episode highlights the perpetual nature of issues to address and emphasizes the value of delivering a clear and focused message, recognizing that less is more when it comes to information absorption. Collaboration is introduced as a powerful tool during staff meetings, illustrating how discussions among attendees can enhance information retention. The "So what?" test is discussed as a practical tool for filtering information, ensuring that only essential and impactful content is included in meetings. Authenticity in delivery is emphasized, covering gestures, tone, and conviction. Tune in to discover actionable insights for transforming your staff meetings into engaging and effective sessions. More about Erin at https://erinmomalley.com/…
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1 Get More Patient Referrals from Local Physicians 27:45
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Dr. Aaron Neufeld shares his strategies for leveraging referrals from other doctors to grow his practice. When it comes to marketing your practice, many ODs think of traditional marketing strategies such as social media, online or print marketing, and having a great website. These are all important to grow a practice, but in this technological world we often marginalize face to face marketing. In this interview, we focus on Dr. Neufeld’s strategies for securing more referrals, what to expect when you begin this process, which doctors to target, how to sustain a very productive relationship, and how to overcome some of the obstacles you will likely face.…
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1 Stop Talking So Much! Listening is the Key to Better Outcomes 22:35
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Stanford lecturer Matt Abrahams shares valuable insights about listening and communication from his book, Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot Doctors are tasked with solving problems for their patients, but as Matt points out, it’s not hard to solve problems, it’s hard to find the right problems to solve. In this interview, we focus on asking better questions and sharpening our listening skills. Matt says that questions get the other person more invested in the problem itself and the desire to solve it. “When it comes to communication, we over index on the speaking part and we need to balance that out with the listening part,” he says. When it comes to establishing connections, building trust, and uncovering problems (all vital to patient care), we need to do more listening than talking. More about Matt at Mattabrahams.com…
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1 Creating Motivational Systems in Your Practice 24:18
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThe best practices are NOT constantly trying to motivate people, they just have better systems in place, and they manage the systems. That's much easier than constantly managing (and motivating) people. Do you agree or disagree with the above? In this episode, I take on the interviewee role as Erich Mattei, President of Akrinos, interviews me on this topic for his podcast. We attempt to answer the question, “Which is more effective when it comes to managing employees, motivation or systems?”…
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One of the biggest checks you write is to your lab, yet many practices seem to tolerate a lot of bad service from the labs they partner with. Dr. Barton Higley is one doctor who had enough, ultimately partnering with an independent lab out of Pittsburgh called Three Rivers Optical. In this episode Dr. Higley describes his struggles with the labs he used prior. Poor customer service, poor quality, and inexperienced reps led him to pursue alternatives. Based on prior experience he was understandably skeptical, but he explains how Three Rivers Optical surpassed all his expectations. Dr. Higley asked himself an important question, “Does their business model align with our practice model?” After partnering this Three Rivers his question was answered. They did! Does YOUR lab align with YOUR practice model? Find out more: https://3riversoptical.com/ Link to meet with Dr. Higley: https://go.oncehub.com/HigleyThreeRiversPeerConsulting…
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1 Transforming Patient Care to Overcome Burnout 24:04
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبApproximately 50 percent of doctors are experiencing professional burnout. In this episode we explore the most common reasons for this and what you can do to overcome it. While much of the attention for reducing physician burnout has been focused on getting away from patient care, also called escapism, this isn’t a realistic option for all doctors and it’s also not always the most effective option. A more sustainable approach is not getting away from patient care, but rather changing how we provide patient care. The focus of this episode is on shifting from a transactional model back to a relational model. A more personalized approach to patient care combined with a greater sense of accomplishment can help restore the joy and satisfaction in the profession of eye care.…
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1 Specialty Care: Solving the Marketing Problem 31:44
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAre you struggling to make specialty care a meaningful part of your practice? Maybe you’re trying to solve a medical problem when you should be trying to solve a marketing problem. For many ODs, time is the biggest culprit when it comes to growing a specialty service. Doctors are trying to cram medical conversations into comp exams and failing to get the patient’s buy-in. In this episode with Bob Miglani, founder of Hoot, we explore some of the most common reasons for this and how Hoot provides a solution to these problems. Find out more at Gethoot.com…
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In this podcast, Nathan Hayes, IDOC’s Director of Financial Services, highlights the essential factors involved in determining the value of a practice, including revenue, profitability, market conditions, and competition. The role of financial statements and historical performance metrics, such as EBITDA, is emphasized as critical tools in the valuation process. The conversation also explores the challenge of quantifying intangible assets like goodwill, reputation, and relationships, shedding light on their impact on a practice's overall value. The interview addresses whether formal valuations are necessary for all practices and how the presence of private equity has transformed the landscape of healthcare practice valuation and acquisition. Our discussion uncovers common mistakes and misconceptions held by practice owners about business valuation, helping them navigate the process more effectively. For potential sellers with exit plans, valuable insights are shared regarding benchmarks and strategies to boost their practice's value. Likewise, potential buyers receive guidance on avoiding overpayment, ensuring informed decisions when considering acquisitions.…
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1 Unforgettable Patient Care: Influence Outcomes by Making a Lasting Impression 35:56
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this enlightening podcast episode with Dr. Carmen Simon, the renowned author of "Impossible to Ignore: Creating Memorable Content to Influence Decisions," we delve into the fascinating world of memory and message retention. Would it surprise you to know that people typically only remember about 10% of the messages they encounter, and most of this information is forgotten within the first 24 hours? Memory challenge not only affects what people remember, but also what they act on. As healthcare professionals, what if you could take charge of what patients remember and wield the power to shape their choices? Dr. Simon unveils the keys to controlling that pivotal 10% of information people retain. Without deliberate efforts, what sticks in their memory tends to be random and unpredictable. In this episode, Dr. Simon walks us through concepts such as deliberate messaging, cognitive ease, and pattern recognition. Understanding these concepts helps you better position your messaging to be remembered and acted upon. This podcast episode promises to reshape your approach to patient care by tapping into the enigmatic world of memory. Are you ready to become an unforgettable force in the eyes of your patients? Tune in to find out.…
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1 Are My Vendors HIPAA Complaint? Here’s What to Ask 22:41
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhen physicians contemplate HIPAA compliance and the safeguarding of patients' protected health information (PHI), their primary focus typically centers on internal aspects. Questions such as, "Do our practice's written policies align with HIPAA requirements? Have we adequately trained our employees on HIPAA regulations? Is our computer infrastructure and software adequately secure?" often dominate their concerns. However, one crucial aspect that often goes unaddressed is whether the vendors who have access to our patients' PHI are also diligently taking steps to ensure the protection of this sensitive information. In this episode, we engage in a discussion with Christine Schneider, Vice President of Operations, and Jon Kettner, who oversees HIPAA compliance at RevCycle Partners. They provide insights into the comprehensive process RevCycle Partners follows to achieve HIPAA compliance and offer guidance on the essential inquiries you should be making of your vendors to fortify your defenses against potential data breaches.…
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1 Negotiating a Lease or Purchase? Here’s What You Need to Know 46:57
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode with Colin Carr, founder of Carr Realty, we explore the intricacies of securing an optimal space for your practice. Our conversation begins by highlighting the significance of leaving room for growth over the coming years. To gain a tangible grasp of spatial dimensions, Colin recommends using tape to visualize and assess potential layouts. Delving into the realm of property procurement, our discussion underscores the advantages of collaborating with contractors attuned to the unique needs of optometrists. Colin advocates a structured three-step evaluation approach: analyzing your options comprehensively, assessing location compatibility, and then delving into the financial aspects. This episode places a spotlight on the importance of enlisting a seasoned broker. Recognizing that negotiations can often be skewed in favor of landlords, a skilled intermediary adds essential expertise to your side. Colin’s insights also touch on a key negotiation pitfall: prematurely indicating an unwillingness to consider alternate locations. This inadvertently shifts the balance of power to the other party. Emphasizing strategic negotiation tactics, he endorses meticulous research as a potent strategy. Creating a sense of uncertainty can potentially strengthen your bargaining position. Finally, Colin demystifies costs by clarifying that commissions are typically covered by the seller, thus incurring no direct expenses for the buyer. From making informed decisions about space to navigating negotiations, this episode equips you with versatile knowledge to approach real estate endeavors with confidence and strategic finesse.…
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1 Increasing Revenue by Decreasing Payroll 32:46
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode with Ankit Patel, founder of My Business Care Team, we delve into a transformative approach that Ankit implemented in his practice. By leveraging a remote workforce in the Philippines, Ankit's practice achieved remarkable results. Most notably a 33% increase in revenue per patient and a 28% reduction in payroll. Previously, distractions and administrative tasks limited the support on-site employees could provide. However, by delegating calls and administrative responsibilities to remote staff, valuable time was freed up. This additional time spent with patients translated into a noteworthy increase in average revenue per patient. Interestingly, this shift in staffing also opened doors to a more skilled and diverse pool of candidates due to the ability to pay above market rates. Ankit operates a Business Processing Outsourcing service, which provides comprehensive oversight for the remote workforce. This approach differs from employing Virtual Assistants, where the practice takes on the responsibility of training, managing, and supervising the VA. Ankit's experience serves as a valuable example of how reimagining staffing strategies can lead to substantial enhancements in both patient care and financial outcomes.…
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1 A Patient-centric Approach to Boosting Daily Disposable Sales 34:18
34:18 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب34:18
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode with Dr. Kerry Giedd, we uncover a wealth of actionable tips to enhance your practice's success in boosting the sale of daily disposable contact lenses. Dr. Giedd stresses the importance of keeping your patients informed about the latest advancements and unique features in the world of daily disposable contact lenses. Did you know that a staggering 70% of patients express a strong desire for their optometrists to offer new technology? Stay ahead of the curve by embracing innovation and sharing these exciting developments with your patients. Being easy to do business with is a crucial aspect of driving sales. Our conversation delves into practical ways to streamline your practice's operations, ensuring you have ample time to educate patients thoroughly about the various contact lens options, particularly the convenience and benefits of daily disposables. Simplifying the process of ordering and purchasing contact lenses is a game-changer. Learn how to create a seamless experience for your patients, removing any obstacles that might hinder their decision to opt for daily disposables. Trust is the cornerstone of patient relationships. Discover strategies to build a strong foundation of trust, ensuring that your recommendations hold weight in your patients' eyes. This trust, in turn, translates into increased sales of daily disposable contact lenses. Our episode unveils an intriguing perspective to enhance annual supply sales. Rather than asking patients how many boxes they wish to purchase, consider operating under the assumption that they'll be ordering a year's supply. Dr. Giedd provides valuable insights on implementing this approach effectively. Join us in this dynamic episode as we equip you with a toolkit of strategies to skyrocket your sales of daily disposable contact lenses.…
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EYE OWN A BUSINESS
1 From Chaos to Clarity: The Impact of More Staff Meetings 31:09
31:09 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب31:09
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode with Dr. Kristina Pusz, we delve into the transformative impact of scheduling more staff meetings. While many practices struggle to carve out adequate time for meetings, Dr. Pusz schedules 1.5 hour leadership meetings and 1 hour departmental meetings every week! We discuss the impact this has had on critical areas such as staff turnover and communication challenges. Dr. Pusz shares personal insights on transitioning from a boss to a leader, fostering trust among team members, and why accountability and feedback play pivotal roles. Discover how tracking key performance indicators (KPIs) can boost revenue and overall practice culture. The podcast unveils the positive outcomes: improved work-life balance, a more cohesive team, and a thriving optometry practice.…
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EYE OWN A BUSINESS
1 Mastering Difficult Patients: Proven Strategies that Promote Positive Patient Interactions 47:52
47:52 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب47:52
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode with Lynn Lawrence, we delve into the art of handling challenging patients with grace and professionalism. Discover effective techniques to meet negativity with positivity, swiftly uncover the underlying issues, and maintain control in the face of difficult encounters. Learn how to train your staff in conflict resolution using real-life situations, and shift towards a preventative approach that emphasizes proactive training. Explore the importance of effective communication to avoid misunderstandings with patients, empowering your team to uphold a standard of unwavering professional behavior. Tune in to gain valuable insights and strategies for navigating challenging patient interactions.…
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EYE OWN A BUSINESS
1 Becoming a Multi-Million Dollar Practice in 5 Years 42:42
42:42 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب42:42
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat would it take to open a practice cold and within 5 years achieve a level of financial success that many practices never reach… becoming a multi-million-dollar practice? In this episode, Dr. Joel Tuite takes us through his 5-year journey, year-by-year. Some of the topics we cover are how he attracted patients in the lean years, the importance of putting staff first and treating patients like family, and how having a vision of success keeps you motivated and optimistic even during challenging times. According to Dr. Tuite, “If you can envision it, it will happen.”…
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EYE OWN A BUSINESS
1 Digital Eye Strain: New Treatment Options and Business Opportunities 27:31
27:31 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب27:31
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبDigital eye strain, while frustrating for your patients, presents a tremendous opportunity for your practice. In the past, contact lenses often had less than stellar outcomes for patients experiencing eyestrain on digital devices. Many of these patients ultimately dropped out of contact lenses. This was not good for the patient or the practice. Advancements in contact lens technology have created a new option that’s getting raving reviews from both patients and doctors. Patients love the visual comfort and symptomatic relief the lens provides, and doctors love the ease of fitting (98 percent of patients found their final lens with 2 pairs of lenses or less). In this episode with Dr. Michele Andrews, we discuss a lens with potential to create a lot of happy patients (and doctors): MyDay Energys.…
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EYE OWN A BUSINESS
1 Structure Your Optical so the Selling is Done for You 53:32
53:32 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب53:32
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIs it possible to set up your optical so most of the selling is done for you without having to speak to the patient? Where you get the patient 80% of the way there and then you close the last 20% When the patient walks into your optical, there are a lot of factors that can encourage or discourage a sale. Many of these operate on a subconscious level. Things like the number of decisions the consumer is forced to make, where frames are placed relative to eye level, and even the cleanliness of the frames can impact sales. In this episode with Susan Daly, Director of Optical Strategy and Development for IDOC, we cover 10 tips for boosting sales and several of these tips challenge conventional thinking.…
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EYE OWN A BUSINESS
1 I Found You Online! Online Marketing that Gets Results 31:29
31:29 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب31:29
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhen people search for an eye doctor (or related service) in your area, are you the one who shows up? If not, you’re losing patients and money! While word-of-mouth marketing may still be king for many practices, online marketing is not far behind. In this episode with Wayne Street, SEO Manager at IDOC, we discuss the most effective online marketing strategies, how to position your website and content to rank high when people in your area search for eye care services, and reasons your marketing is not working (wasting money). For those who lack the time or expertise to manage their own marketing successfully (probably most of you), Wayne also discusses how IDOC can do it for you. As Wayne states, “It’s easy to do, but involves a lot of work!”…
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EYE OWN A BUSINESS
One of the most important responsibilities of private practice ownership, and perhaps one of the most neglected, is staff training. Some of the most common reasons for inadequate training are lack of time, poor training systems, and poor follow-up. Kayla Ashlee has built a wonderful training platform at Bespexy.com. In this episode, we take a deep dive into some of the most common mistakes with staff training, the role of leadership in executing a training program, building a training structure, and how to continue developing employees beyond the onboarding stage. If your practice struggles with staff training, this episode is a must-listen! Click here to access Kayla’s New Hire Training Checklist…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.
Daily Deals
مشابه لـEYE OWN A BUSINESS
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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The Knowledge Project with Shane Parrish
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The Knowledge Project with Shane Parrish
Shane Parrish
6k226
Master the best of what other people have already figured out. “The highest density of wisdom per episode of any podcast.” If you like what we're doing, please hit the follow button. It's a small thing, but it helps us keep going. Thanks for listening. My newsletter: https://fs.blog/newsletter/ My books: https://fs.blog/books/ IG: https://www.instagram.com/farnamstreet LI: https://www.linkedin.com/in/shane-parrish-050a2183/
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Life of And podcast is for high-achieving women and working parents who are ready to stop living a life of “have to” and start designing a life they actually want. It’s a space where we talk honestly about the things we’re often afraid to admit — even to ourselves. The exhaustion. The ambition. The loneliness. The joy. The tension of wanting more without losing yourself in the process. If you’re in the thick of it — feeling stretched, tired, hopeful, driven — this is your invitation to t ...
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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