Better Sign Shop podcast

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تمت الإضافة منذ قبل three أعوام

المحتوى المقدم من Better Sign Shop, Peter Kourounis, Michael Riley, and Bryant Gillespie. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Better Sign Shop, Peter Kourounis, Michael Riley, and Bryant Gillespie أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All About Change

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Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23

منذ 19 يومًا30:23

التشغيل لاحقا

قوائم

إعجاب

احب

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

Better Sign Shop Podcast

منزل السلاسل•Feed

Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.

35 حلقات

#Entrepreneur #Business #Better Sign Shop #Bryant Gillespie #Michael Riley #Peter Kourounis #Sign Shop #Pricing Signs #Pricing Graphics #Sign Industry

Better Sign Shop Podcast

updated منذ 5 أيام

منزل السلاسل•Feed

35 حلقات

#Entrepreneur #Business #Better Sign Shop #Bryant Gillespie #Michael Riley #Peter Kourounis #Sign Shop #Pricing Signs #Pricing Graphics #Sign Industry

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Better Sign Shop Podcast

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Why 90% of Sign Shop Ads Fail (Ex-Googler Explains) 1:22:56

منذ 5 أيام1:22:56

1:22:56

Peter Guba spent 8 years working inside Google with over 1,000 different accounts before starting his own paid ads agency, Profit Mill. In this episode, he reveals why most sign shops are burning money on Google Ads and shares the simple strategy that actually works. ##-## Key Points Discussed: Why Google Ads fail: The real reasons 90% of sign shop advertising campaigns don't work (and it's not what you think) The $500 test: How to start Google Ads the right way without betting the farm Unit economics breakdown: The math every sign shop owner needs to know before spending a dollar on ads Local vs. product ads: Which Google ad types actually work for sign shops The attribution problem: How to track if your ads are actually generating sales Website optimization: Why your Google Ads success depends more on what happens AFTER the click Closing the loop: The simple question every sign shop should ask every customer ##-## Links: Profit Mill: https://profitmill.io Peter Guba on LinkedIn: [LinkedIn profile] ##-## Timestamps: 00:00 - Intro 01:27 - Why Peter left Google after 8 years 04:40 - The agency problem: Why 90% don't deliver 09:12 - When sign shops should (and shouldn't) use Google Ads 13:55 - The only ad strategy sign shops actually need 22:12 - Local campaigns vs. search ads 28:07 - Biggest mistakes sign shops make 31:12 - Budget recommendations and unit economics 38:18 - Tracking results and attribution 43:20 - Website optimization for ad traffic 52:30 - How to avoid getting burned by agencies 57:05 - The future of Google Ads for sign shops ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind .…

Better Sign Shop Podcast

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The Rapid Evolution of AI Tools: AI Part 2 1:34:24

منذ 16 weeks1:34:24

1:34:24

In this episode, Bryant and Mike continue their deep dive into the ever-evolving world of AI, building on the discussion from the previous episode. They explore the rapid growth of AI models, highlighting both their incredible benefits and the challenges they pose within the sign industry. Beyond discussing the impact of AI, Bryant and Mike showcase some of their favorite AI-powered tools that they use daily, offering insights into how these innovations are reshaping workflows and creativity. Tune in for an engaging and thought-provoking conversation as we navigate the fast-paced changes AI is bringing to our world—and what the future might hold! ##-## In this episode... 00:00 Intro 00:32 "AI" Models Rapid Growth 07:48 Tools We Use 12:23 TypingMind 18:53 AI for SEO 25:43 Tools for Text Generation 36:27 Current AI Situation 47:20 "AI" in Everyday life 53:35 Deepseek 58:00 "AI" Thinks 01:00:25 Directus 01:02:25 Replicate 01:08:00 NotebookLM 01:12:00 Clay 01:14:15 Perplexity 01:17:50 Loveable 01:21:45 Replit 01:28:50 Takeaways 01:34:04 Outro ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.…

Better Sign Shop Podcast

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The "Ominous" AI Episode: AI Part 1 1:07:17

منذ 17 weeks1:07:17

1:07:17

In this episode, Bryant and Michael take a deep dive into how AI is reshaping the sign and design industry. They explore its growing impact on the creative process, discussing whether AI is a helpful tool for designers or a force that could potentially harm the industry as a whole. From automating routine tasks to enabling innovative design solutions, AI offers exciting possibilities, but it also raises critical questions about originality, ethics, and the future role of human designers. To bring theory into practice, Bryant and Michael put one of Michael’s banner designs to the test, leveraging AI tools to see how they measure up against traditional methods. Join the conversation as they weigh the pros and cons of AI, debate its long-term implications, and consider how designers can adapt to thrive in an increasingly AI-driven landscape. ##-## In this episode... 00:00 Intro 00:32 Catching Up 08:05 Last year's learnings 12:25 Creative but uninterested in the business side 15:11 The Ominous AI 16:25 Takes on AI 21:00 AI on a daily basis 25:40 AI Impact on Creativity 36:18 Dangers of AI 39:29 Dangers for Designers 42:20 Shift of designers 46:00 Using Claud to replicate Mike's design 51:40 Tool For Creativity 01:00:39 AI for younger generation 01:05:03 Takeaways 01:07:00 Outro ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.…

Better Sign Shop Podcast

1
The 10 Sign Shop Commandments - Part 2 54:21

منذ 26 weeks54:21

54:21

In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success. These commandments aren’t just generic advice; they are presented in a unique percentage-based format, offering clear and actionable insights to help you stabilize, optimize, and elevate your business operations. Bryant and Peter delve deep into each commandment, unpacking the strategies and steps necessary for implementation. They discuss how these rules can fix sign shop owners' challenges and difficulties. Whether you're just starting out or looking to take your business to the next level, these ten commandments serve as your roadmap to success. ##-## In this episode... 00:00 Intro. 00:50 Sign Shop Yoda. 04:40 Recap of first five commandments. 06:44 Advertising Budget Query 11:17 6th Commandment: Total Payroll 21:36 7th Commandment: Average Payroll 26:08 8th Commandment: Lead Conversion 33:37 9th Commandment: Hourly Rate 44:39 10th Commandment: Quote to Sales Order 53:58 Outro ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.…

Better Sign Shop Podcast

1
The 10 Sign Shop Commandments - Part 1 58:52

منذ 28 weeks58:52

58:52

In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success. These commandments aren’t just generic advice; they are presented in a unique percentage-based format, offering clear and actionable insights to help you stabilize, optimize, and elevate your business operations. Bryant and Peter dive deep into each commandment, unpacking the strategies and steps necessary for implementation. They discuss how these rules can fix sign shop owners' challenges and difficulties. Whether you're just starting out or looking to take your business to the next level, these ten commandments serve as your roadmap to success. ##-## In this episode... 00:00 Intro 00:32 Catching Up 06:20 Year-end and sign-shop 09:05 10 Sign Shop commandments 11:40 1st Commandment: Gross Profit Margins 15:09 2nd Commandment: Direct labor percentage 18:13 3rd Commandment: Material cost 26:10 4th Commandment: Operating expenses 32:35 5th Commandment: Advertising budget 42:20 Jason’s Question on Marketing Vendor 46:23 Ride the wave (ridethewave.info) 48:18 For Introverts 53:33 Social Sponge (socialsponge.biz) 57:03 Recap 58:32 Outro ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.…

Better Sign Shop Podcast

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Shop Software Spotlight 21:18

منذ 35 weeks21:18

21:18

Sign Up For Shop Software Spotlight https://lu.ma/shop-software-spotlight In this quick announcement episode, Bryant catches up with listeners after a brief hiatus and shares three exciting updates from the Better Sign Shop team. Key Announcements: - Podcast Update: The team is back after taking time to focus on work and family, with new episodes and guests lined up - Shop Software Spotlight Series: A comprehensive demo program featuring seven major sign shop management software vendors including Ordant, SignTracker, Onyx Align, SquareCoil, InkSoft, InkWorks, and CoreBridge - New Website Product: Preview of an upcoming website and marketing platform specifically built for sign shops The Shop Software Spotlight series runs from November 14th through December 10th, featuring guided demonstrations and Q&A sessions with each vendor. Free registration available at lu.ma/shop-software-spotlight. In this episode... 00:00 Intro & Welcome Back 01:15 Team Update 03:15 Shop Software Spotlight Announcement 13:30 Demo Series Schedule 18:15 New Website Product Preview 20:45 Closing Are you a sign shop owner interested in being featured on the podcast or joining the website platform beta? Email hey@bettersignshop.com. For software vendors interested in participating in the spotlight series, reach out to hey@bettersignshop.com. Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers at https://www.facebook.com/groups/bettersignshopmastermind.…

Better Sign Shop Podcast

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Carving a Niche // Jim Dawson of Synergy Sign & Graphics 1:23:45

منذ 1 year1:23:45

1:23:45

Jim Dawson owns Synergy Sign & Graphics in Strasburg, OH. From humble beginnings in his basement 20 years ago, he has built a business that thrives on challenges and innovation. In this podcast, he shares his experiences with creative architectural signage. ##-## This episode is sponsored by: GCI Digital Imaging Your partner for large/grand format trade printing. Known for exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics. Discover more in Episode #9 or visit https://gci-digital.com. Jaco Wholesale Sign Products Looking to enhance your clients' impact and boost your profits with flat-cut acrylic letters and logos? Jaco Wholesale Sign Products delivers laser-cut acrylic letters and signage with quick turnaround times and excellent communication. They offer a wide range of mounting options, Pantone matching, several acrylic thicknesses, and nationwide shipping. Visit https://sign.supply/bss/ for a quote and $50 off your first order. ##-## Links: Dan Sawatzky Episode : https://youtu.be/QHOBWzf-5QY Synergy Signs Instagram : https://www.instagram.com/synergy_signs/ ##-## Key Points Discussed: - Business and Personal life: Jim shares his business and personal life and how he and his wife manage it all together. - Jim's Journey: Jim shares his journey and how he ended up with signage from an animator and cabinet shop. -Architecture Projects: Jim shares with us his amazing architecture Projects and shows us the workflow of working with architecture Projects. -Client Expectation: We dive deep into this conversation, discussing the importance of knowing and fulfilling clients' expectations and how to let clients know what we expect from them. - Pricing Methods: Jim discusses his pricing method and how he decides or adjusts his pricing and profit margins. - Changes in the industry: We discuss the positive and negative aspects of the industry's changes and how they will affect the market and the future of signage. -Jim's Workshop: Jim talks about his workshop, which they conduct a few times per year. Y http://www.synergysign.com/sign-alchemy-workshops/ -Sign Shop School: Jim and Peter discuss their future plan to open a sign shop school and give back to the industry. ##-## In this episode... 00:00 Intro 00:38 Sponsor 01:27 Catching Up 04:40 Winning a Lottery 09:12 About Jim 10:25 Working with Wife 13:55 From Animator to cabinet shop to signage 19:12 The Progression. 22:12 Storefront walk-in traffic 28:07 Inflection Point 31:12 Jim’s architecture projects 33:12 Fulfilling Client Expectations 36:25 90-day Terms 38:18 Equipments 43:20 Fire Prevention 46:02 Workflow with architecture Projects. 52:30 Pricing Method 57:05 Changes in the Industry 01:02:42 Jim’s Workshop 01:12:12 Sign Shop School ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind. Interested in being a guest on the show or have questions for our team? Reach out to us at hey@bettersignshop.com.…

Better Sign Shop Podcast

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Chill The F$&k Out // Dan Yoder of Sign Art Studio 1:46:43

منذ 1 year1:46:43

1:46:43

In this episode, we're joined by Dan Yoder - the owner of Sign Art Studio, a killer sign shop with 30 people near Madison, Wisconsin. Dan has been in the industry since 2005 and gives us valuable insights on various topics such as the business and art side of the industry, the importance of systems and processes, hiring and managing employees, and more. ##-## This episode is sponsored by: GCI Digital Imaging - Your partner for large/grand format trade printing. Known for their exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics. Discover more in Episode #9 or visit https://gci-digital.com. ##-## Key Points Discussed: - Dan's Origin Story: Dan has always been interested in art and fell in love with this craft early in his life. Making mistakes, learning from them, and growing forward continuously. He started his own business in 2005 and now has a team of about 30. - Team Management: Dan discusses Sign Art Studio, how he started the business, and how he tackled all of its problems. He tells us the structure of his team and how it works. He also shares the importance of Teamwork and how he manages his team to gain efficiency. - Hiring Question: Dan answered one of the most asked questions about hiring. He shares his thoughts on hiring somebody with no experience or someone with some signage experience. - Business and Art: We dive deep into this discussion where we all share our thoughts on the "Business" and "Art" side of the industry, which one has more importance, and how both can be managed. - Processes and Systems: We discuss processes and systems, layers of processes, flexibility with systems, having processes to set or change processes, and much more. Dan shares the Sign Art Studios' way of working and how they have set up their workflow. - Right Type of Clients: Working with the right type of clients is a different experience, as it is much more collaborative and engaging and brings out the best in everyone. Dan gives solid advice to shop owners on finding the right type of clients and shares how they qualify and classify their clients. - Dan's Podcast: Dan does his own Podcast, which you must listen to. https://www.youtube.com/watch?v=m41OxFQbSPo ##-## In this episode... 00:00 Intro 00:38 Sponsor 02:28 Welcoming Dan 05:30 Dan’s Journey 09:55 Sign Art Studio 16:50 Team management and working 21:30 Hiring People 25:30 Last 10-20 years of the industry 32:20 Process of onboarding a new employee 36:00 Business and art 47:40 Focus on Entrepreneurial Operating Systems 55:25 Motive 01:04:30 Processes and System 01:26:30 Future for Dan 01:29:05 Working with the right type of client 01:35:30 Dan’s Podcast 01:41:50 Rapid fire takeaways 01:46:20 Outro ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.…

Better Sign Shop Podcast

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Double Your Pricing // Paul Gardner of Sign Enterprise 1:08:40

منذ 1 year1:08:40

1:08:40

In this episode we sit down with Paul Gardner, the entrepreneurial force behind Sign Enterprise. With over two decades in the sign industry, Paul shares his journey from a young enthusiast in vinyl graphics to a successful owner of multiple sign companies. His insights into business growth, innovative strategies, and maintaining work-life balance are invaluable for anyone in the industry. ##-## This episode is sponsored by: GCI Digital Imaging - Your partner for large/grand format trade printing. Known for their exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics. Discover more in Episode #9 or visit https://gci-digital.com . ##-## Key Points Discussed: - Paul's Origin Story: Starting as a teenager fascinated by vinyl graphics, Paul's early experiences in the sign business laid the foundation for his future entrepreneurial ventures. His purchase of a local sign shop marked the beginning of his journey in business ownership. - Growth and Acquisition: Paul discusses his strategy of acquiring struggling sign businesses, transforming them by implementing new systems, focusing on employee quality, and enhancing operational efficiency. - Pricing Strategies: A pivotal shift in Paul's business approach was understanding the value of his service and adjusting his pricing model. He emphasizes the importance of not basing prices solely on industry averages but on the value delivered to clients. - Diversification of Ventures: Paul shares insights into how his ventures in landscape lighting, Christmas light installations, and other industries complement his sign business. He highlights how ideas from different sectors can revolutionize traditional business models in the sign industry. - Challenges and Solutions: Paul candidly discusses various challenges, such as change orders and unforeseen job complexities. He stresses the significance of clear communication and contractual agreements to manage client expectations and maintain profitability. - Business Management and Work-Life Balance: Paul talks about the importance of building a business that can operate independently of the owner, allowing for a better work-life balance and opportunities for further growth. ##-## In this episode... 00:00 Intro 00:38 Sponsor 01:33 Catching up 04:02 Welcoming Paul Gardner 04:40 Paul's backstory in the sign business 10:50 Growth and acquisitions in Sign Enterprise 13:10 Innovations in pricing strategies 15:30 Diversification into related ventures 19:33 Overcoming challenges in sign installation 25:40 Insights into effective business management 28:40 Communication strategies for client satisfaction 38:26 Balancing work and personal life 40:32 Paul's approach to employee training and retention 43:30 Leveraging cross-industry ideas 47:10 Future plans for Sign Enterprise 51:30 Paul's perspective on emerging technologies in the industry 55:30 Advice for upcoming entrepreneurs in the sign industry 57:45 Closing thoughts and future directions for the podcast ##-## Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind . Interested in being a guest on the show or have questions for our team? Reach out to us at hey@bettersignshop.com.…

Better Sign Shop Podcast

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Show Up For Your Customers // James Neely of RP Signs 1:10:46

منذ 2 years1:10:46

1:10:46

In the episode, James shares how RP Signs has reached 5 million without a sales representative and for the first time in three generations is hiring a sales rep. We also learn about how they have incredible retention for all their key employees in the business. James Neely is the Director of Project Management at RP Signs from Charlotte, North Carolina. He is the third-generation owner of RP Signs. They provide full end-to-end service for their clients in a few different verticals like healthcare, architects / design firms, and facilities management. This episode is sponsored by: GCI Digital Imaging - Your grand format trade printing partner. Big or small, GCI does them all. Check them out at printgci.com Owner T.J. Bedacht and his team focus on providing old-school customer service. You can go ahead and check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics... Learn more and place your first order at https://gci-digital.com . --- In this episode... 00:00 Intro 00:38 Sponsor 01:25 Catching up 05:30 Welcoming James 06:20 About James and RP Signs 08:25 Types of clients 11:50 James Journey 15:10 Why bring in a salesperson? 20:00 RP Signs Market Area 22:30 Business acquisition strategy 23:50 Getting into healthcare 26:20 Secret sauce of lasting this long 38:20 Pricing 40:00 Working in a family business 46:30 Keeping people around for years 48:50 Culture 54:50 Advice 55:30 Future for James, company and industry 57:30 Peter breaks "Culture" 01:02:30 Rapid fire takeaways Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers ( https://www.facebook.com/groups/bettersignshopmastermind ) Would you be interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com.…

Better Sign Shop Podcast

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Can I Quote That For You? // Evan Zebley of EZ Signs 1:23:23

منذ 2 years1:23:23

1:23:23

Evan Zebley is the owner of EZ Signs. Evan started a sign business working alongside his sister. Within the first few months, the shop expanded into fleet graphics for distribution companies, custom-formed letters, custom-crafted and painted foam emblems and signs, monument signs, lighted cabinets, and more. Before launching EZ Sign Solutions, Evan worked in six different sign companies with different roles and responsibilities. He shares with us all of his experiences and learnings along the way. Another can't-miss episode! This episode is sponsored by: GCI Digital Imaging - Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can go ahead and check out Episode #9 to see for yourself. So, if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com. --- In this episode... 00:00 Intro 00:38 Sponsor 01:33 Welcoming Evan 02:55 Evan’s journey in the industry 04:55 Getting a start in the industry 18:20 Equipment 21:50 Sales and marketing 25:50 Losing profit 32:45 Learnings of working with franchise 37:35 Thoughts on owning a shop 47:00 Imposter syndrome 54:15 Sales is the business 58:10 Evan’s methods of getting new business 01:06:15 Asking for the opportunity 01:15:40 Future for Evan Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind) Would you be interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com.…

Better Sign Shop Podcast

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Art Department Efficiency // Adam Wold of Creative Sign Designs 1:01:18

منذ 2 years1:01:18

1:01:18

Having been in the industry for 23 years, Adam started as a production employee within a franchised sign company. From there, he moved into production management, then inside/outside sales, and now, for the last 6 years, he has been working as a Director of Project Development, managing the sign design team of Creative Sign Designs. This episode is sponsored by: GCI Digital Imaging - Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can go ahead and check out Episode #9 to see for yourself. So, if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com. --- In this episode... 00:00 Intro 00:38 Sponsor 01:33 Catching up 04:02 Welcoming Adam 04:40 Adam’s backstory 10:50 Creative Sign Designs 13:10 Role in creative sign designs 15:30 Adam’s team 19:33 Hiring Designers for 5700 requests 25:40 Hunting for good people 28:40 Workflow and processes of the business 38:26 Helping designers design 40:32 Day-to-day within the department 43:30 Advice for the small design team 47:10 Facilitating communication across department 51:30 Thoughts on A.I 55:30 Useful CorelDRAW plugin 57:45 Future for Creative Sign Designs Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ ##-## Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind) Would you be interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com.…

Better Sign Shop Podcast

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Will it be fun? // Dan Sawatzky of Imagination Corporation // 1:07:55

منذ 2 years1:07:55

1:07:55

This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can go ahead and check out Episode #9 to see for yourself. So, if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com. --- In this episode... 00:00 Intro 02:20 Welcome Dan 03:10 About Dan 05:10 Ordinary stuff 06:20 Starting shop in high school 08:10 Imagination Corporation, today vs when it started 12:15 Looking at things differently. 14:20 Test for customers (5 Questions) 18:10 Deviating from the questions 19:54 Owning only half a percent of the business 20:49 Difference of opinion 22:23 Different Process 24:10 Types of Projects 31:50 How much does location matter? 33:20 Contacting customers 36:40 Scope of Projects 38:40 Building Experiences 40:40 Pieces of Advice 48:15 Family Business 56:30 Inner working of the Business 01:01:40 Future for dan 01:06:30 Outro Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bette...) ##-## Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/letterboxsig... Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ ##-## Would you be interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
Your Success is on You // Brad Rapone of Trade Wraps and TORQ 1:10:57

منذ 2 years1:10:57

1:10:57

This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com. --- In this episode... 00:00 Intro 02:00 Mike’s nickname 03:00 Guest intro 04:40 Corel draw Mac and PC 08:20 Brad’s Backstory 09:00 Experience in the sign business and the failures 15:30 Getting back after the failure. 20:10 Hitting a million dollars 22:20 Steps to make a big change 27:10 More about the business and change 32:20 Cash flow quadrant 36:15 Why trade wraps 38:00 Why Brad over Dan 43:45 Developing TORQ 48:00 Getting into different Industry 54:50 Pricing for TORQ 58:00 Business through text messaging and E-mail 59:55 Building your own system or buying 01:03:20 Enjoying the business side now or miss the old days 01:08:05 What does Brad wants to be remembered for 01:10:20 Outro ##-## Brad’s Wrap Business TradeWraps https://tradewraps.com/ Brad’s CRM TorqCRM https://www.torqcrm.com/ Ready to systemise and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bette...) ##-## Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/letterboxsig... Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ ##-## Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
Signs of Balance // Shane Durnford of Jayce Fox Studio 1:30:37

منذ 2 years1:30:37

1:30:37

You’ve seen his work even if you didn’t know his name. Legendary sign crafter Shane Durnford joins us for a mindblowing conversation about our chosen craft. 🤯 Shane opens up about his personal experience with burnout. And he also shares invaluable advice for those looking to venture into high end signage – revealing a little bit about his secret sauce. Another can’t miss episode! --- This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com . --- In this episode... 00:00:00 Intro 00:01:30 Catching up 00:04:20 Bryant’s Appendix surgery 00:09:00 Guest intro 00:13:00 Shane’s backstory 00:16:10 First high-relief carving 00:17:25 Shane’s designs / Emotion and commerce 00:24:00 Shane’s not a sign guy 00:34:18 Stepping away from the industry 00:41:10 Avoiding burnout 00:50:15 Obsession to detail 00:56:25 Creative Process 01:07:45 Advice for sign shop 01:15:40 Future Plans 01:19:29 What Shane wants to be remembered for 01:24:07 Shane’s workshop 01:27:02 Outro -##-##- Links from the Show Recommended Books ------ The Old Way of Seeing https://www.amazon.com/Old-Way-Seeing-How-Back/dp/039574010X/ Shane’s Work ------ It speaks for itself… Check out his website https://jaycefoxstudios.com/environmental-sign-design Shane’s Workshop ------ If you’re at all interested in furthering your design skills and becoming a better sign maker, check out the details and join Shane’s in-person workshop. https://jaycefoxstudios.com/sign-design-workshop Other Signmakers to Follow ------ Dirk Rampling https://www.dirkssigns.com.au/ Roger Cox https://houseofsignsco.com/carved-dimensional-signs-colorado/ Dan Sawatzky https://www.imaginationcorporation.com/attractions -##-##- Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers ( https://www.facebook.com/groups/bettersignshopmastermind ) -##-##- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/letterboxsigndesign Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ -##-##- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
Shop Owner Q&A - August 59:49

منذ 3 years59:49

59:49

Instead of riffing on a single topic, we answer three important questions from podcast listeners. If you're a shop owner, you've got answers to these at some point – so listen in and see if you agree with our recommendations. 1. How do you address minimum orders and how to handle the walk-ins requesting $50 lettering/signs? Also how minimums might apply to large accounts that frequently request small orders in between larger orders? 2. How much should you be paying yourself as the owner of a sign shop 3. How can I get new leads for my sign company? What’s worked well for you all? In this episode, we discuss... How to address minimum orders ( 09:13 ) The importance of qualifying customers ( 13:05 ) Locking the doors and going appointment only ( 14:46 ) Walk-in customers get shown the door for $50 ( 16:37 ) 'Shop minimums' creating poor experiences for customers ( 19:21 ) How to use a minimum order amount to upsell ( 22:28 ) What to do when large accounts need small orders (29:07) The difference between a large account vs a good account (33:53) How much should you be paying yourself? (35:08) Are you a key employee as well as an owner? (38:17) Importance of having financial experts on your team (42:07) How can I get new leads for my shop? (43:37) Who's your customer (46:34) Using pay-per-click ads (49:04) Don't ignore face-to-face marketing (51:13) Rapid-fire takeaways (57:01) Links from the episode Sign Shop Talk Facebook Group (https://www.facebook.com/groups/signshoptalk) Better Sign Shop Mastermind (https://www.bettersignshop.com/sign-shop-mastermind) Follow the crusty sign guys Bryant from Better Sign Shop Better Sign Shop Website : https://www.bettersignshop.com Better Sign Shop Facebook page : https://www.facebook.com/bettersignshop Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/ Michael from Letterbox Sign Design Letterbox Sign Design Website : https://www.letterboxsigndesign.com/ Facebook page : https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting Sign Shop Consulting Website : https://www.signshopconsulting.com/ Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com Interested in being a potential guest on the show? Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU…

Better Sign Shop Podcast

1
Stop Fumbling The Handoff 1:01:31

منذ 3 years1:01:31

1:01:31

Most mistakes in a sign or print shop are made during the handoffs. When a job is handed from sales to design, from design to production, from production to install. It's important that you manage the handoff well in order to ensure things are completed on time and customers stay happy. In this episode, we discuss... Peter has a crisis over Disney's power bill (02:30) Mike's fixer upper (04:28) Mike's football knowledge (09:35) Where do most breakdowns happen (11:54) It's all about communication (14:20) Fast Signs sing-along (15:44) Importance of meetings once per week (17:15) Using tools like Slack to communicate internally (21:16) Bryant gives his favorite email / team communication tool (26:57) What are some symptoms of poor handoffs (34:11) Blame the sales team (38:58) Don't blame the sales team (43:20) Job shadowing as a way to improve teamwork (52:00) The meat and potatoes (54:50) Rapid fire takeaways (59:59) Links from the episode Slack - team group chat tool the guys discussed (https://slack.com/) Missive - Bryant's recommendation for a shared inbox tool (https://missiveapp.com/?ref_id=E9E18DBF7CBA) Many Requests - Mike's recommendation for managing client submitted design jobs (http://manyrequests.com/) Jim Justice Memes (https://giphy.com/search/jim-justice) Money Pit - 80s movie with Tom Hanks and Shelley Long (https://www.imdb.com/title/tt0091541/) Mike's home remodeling blog (https://oursomedayhouse.squarespace.com/) Follow the crusty sign guys Bryant from Better Sign Shop Better Sign Shop Website : https://www.bettersignshop.com Better Sign Shop Facebook page : https://www.facebook.com/bettersignshop Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/ Michael from Letterbox Sign Design Letterbox Sign Design Website : https://www.letterboxsigndesign.com/ Facebook page : https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting Sign Shop Consulting Website : https://www.signshopconsulting.com/ Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com Interested in being a potential guest on the show? Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU…

Better Sign Shop Podcast

1
Growing Pains // Luc Michaud of Signtek Industries 1:18:53

منذ 3 years1:18:53

1:18:53

Are you experiencing growing pains in your shop? Things starting to fall through the cracks? Listen in as the guys discuss the challenges of managing a growing shop. Luc Michaud, co-owner of Signtek Industries (http://signtek.ca/) in Prince George, British Columbia – joins us to talk about some of their own experiences with 25% growth year over year since 2012. In this episode, we discuss... Turning away money (08:05) Abandoning your vision you first had for your shop (09:59) The growth of Luc's company (19:44) Signtek's major roadblocks (21:09) The breakout of Signtek's current staff (24:56) Luc's growth strategy for the company (27:49) The bottlenecks of smaller jobs vs larger jobs (36:10) The benefits of systems-based shops and franchises like Fast Signs (43:37) All the different funny business names in Canada (54:23) The technician vs business owner personalities (55:37) Why Peter ACTUALLY got into the sign business (01:07:59) Why Luc is excited about the future of his shop (01:11:27) Links from the episode Pablo Torres's book - Visual Identity (https://www.amazon.com/gp/product/B0B2HK724X/) FastSigns (https://www.fsfastsigns.com/own-a-fastsigns/) Better Sign Shop Mastermind (https://www.bettersignshop.com/sign-shop-mastermind) Follow the crusty sign guys Bryant from Better Sign Shop Better Sign Shop Website : https://www.bettersignshop.com Better Sign Shop Facebook page : https://www.facebook.com/bettersignshop Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/ Michael from Letterbox Sign Design Letterbox Sign Design Website : https://www.letterboxsigndesign.com/ Facebook page : https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting Sign Shop Consulting Website : https://www.signshopconsulting.com/ Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com Interested in being a potential guest on the show? Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU…

Better Sign Shop Podcast

1
Leave The Faucet Running 51:30

منذ 3 years51:30

51:30

Michael, Peter, and Bryant debate where to spend your time and money when working on your marketing. Learn some of their favorite ideas for marketing your sign shop.

Better Sign Shop Podcast

1
Pricing Problems 50:16

منذ 3 years50:16

50:16

The inaugural episode of the podcast – Peter, Michael, and Bryant discuss the biggest problem they've seen in the industry – pricing yourself too cheap. Learn how to know if you're pricing yourself short, how to respond to customers who question your pricing, and more.

Better Sign Shop Podcast

1
Getting on the Right Track // Joe Arenella - Signtracker 1:01:58

منذ 2 years1:01:58

1:01:58

Having owned two sign businesses and a software company that creates shop management software for the sign industry, Joe Arenella has seen the industry from a few different angles. He joins us to talk about his journey in the industry, what it's like making software for sign makers, and more. He also shares his advice for newer business owners and how to get unstuck. This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com. --- In this episode... 00:00 Intro 02:20 Peter's ChatGPT experience 05:54 Guest intro 07:30 Need of software like SignTracker and the journey 17:30 Favorite feature about SignTracker 19:55 Takeaways from SignTracker 23:15 Support team in SignTracker 24:50 Attracting the next 500 shops 31:00 Growing technology 34:40 Process for delivering 37:30 Why SignTracker software over others 41:00 Onboarding with the software 44:50 Missing Piece 48:00 From Technician to Owner 53:45 Mental health and alcohol Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/Letterboxsigndesign/ ### Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
Happy Hour with Jeff Sherman 1:53:00

منذ 2 years1:53:00

1:53:00

We're joined by Jeff Sherman for this special happy-hour episode. Be warned 🤣 – we're a little loose. An old friend with an epic beard – Jeff Sherman has 20+ years of sign industry experience and 10+ years of running operations at a fairly large shop. We discussed about shifting from vinyl to fab and electrical, safety protocols, managing growth and many other interesting topics. This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com. --- In this episode... 00:00 - Intro 02:25 - Mike's new name 05:25 - Jeff's intro 08:00 - Peter's question on having a full time trainer 14:00 - Shifting from vinyl 29:10 - Mike on installation and its importance 43:20 - Mailbox question on safety protocols 46:40 - Peter's two incidents on safety protocols and learning 58:05 - Training staff to not let customers run your business 01:07:12 - How to manage growth 01:33:20 - Peter's question to Bryant 01:42:12 - Rapid fire takeaways and outro Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bette...) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/Letterboxsig... ### Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
Remodeling Your Business // Maggie Harlow - Owner of Signarama Downtown - Louisville KY 1:10:36

منذ 2 years1:10:36

1:10:36

We're joined by Maggie Harlow – the successful owner of Signarama Downtown in Louisville KY. She's a leader in the industry and also a columnist for Signs of The Times. We talk about her journey in the sign industry – from jumping into ownership without any industry experience, through managing large national projects for clients, and then to completely "re-modeling" her business when the old model no longer fit. There are lots of great nuggets and advice in this episode. This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com. --- In this episode... 00:00 - Intro 01:21 - Welcome 04:41 - Welcoming Maggie 06:20 - Signarama vs FastSigns 07:30 - Maggie's story 10:20 - What is perfect about the sign industry? 15:15 - Love/hate relationship with the industry 17:43 - 1st full year as a franchise owner and doing a million 23:30 - 90 buses in 90 days? 26:20 - Other managed projects 31:00 - The time frame for the transition 37:10 - Picky about doing projects 38:50 - Saying NO to customers 42:40 - Favorite type of sign to make 44:00 - Advice for shop owners 45:55 - Present trends and the future of the industry 48:45 - Future of Maggie's business 50:00 - Maggie's leadership team 58:00 - Thanks to Maggie 01:02:23 - Rapid takeaways Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bette...) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/Letterboxsig... ### Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
Rising To The Challenge // Karrie Brock - Owner of FASTSIGNS Toledo 1:02:34

منذ 2 years1:02:34

1:02:34

We're joined by national brand and sign package award winner Karrie Brock – owner of two FASTSIGNS locations / Toledo and Maumee OH. We discuss her conversion from an independent sign shop to the FASTSIGNS franchise and how they handle large fabrication projects that the franchise is not typically known for. We also discuss women in the sign industry and Karrie sets us straight on what men in the sign industry sometimes get wrong. --- This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com . In this episode... 00:00 - Intro 01:21 - Welcome 02:10 - Peter's Sign shop consulting/coaching Experience 08:45 - Guest introduction 14:15 - Karrie welcome 15:55 - Karrie's journey 19:00 - Advantages of being a franchise vs. independent company 23:20 - Most Advantageous benefit 26:40 - Awards/City Eggs project and Peter's shocker 34:30 - Key to turn the customer to the largest account 36:03 - What do men do wrong? 40:20 - Working with husband 42:56 - Experience as a woman in the industry 44:15 - Advice for other women in the industry 46:50 - Women asking better questions than most men 48:40 - Fastsigns and fabricating 58:35 - Future plans 01:01:00 - Closing --- Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers ( https://www.facebook.com/groups/bettersignshopmastermind/ ) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop Better Sign Shop Website: https://www.bettersignshop.com Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ Facebook page: https://www.facebook.com/Letterboxsigndesign ### Peter from Sign Shop Consulting Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
Art Department Automation // Brian Saetre - Founder of TaskOS and ArtworkIQ 1:21:21

منذ 2 years1:21:21

1:21:21

Join us as dive into automating your art department with automation guru Brian Saetre. Brian founded an artwork services company before creating his latest proejct TaskOS – which is focused on making your designers more effective and efficient. We also touch on artificial intelligence tools like ChatGPT and MidJourney during this interesting discussion. You'll walk away with some helpful tips and tricks on automation. --- This episode sponsored by: GCI Digital Imaging Your large / grand format trade printing partner Owner T.J. Bedacht and his team focus on providing customer service the old-school way. Check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com --- In this episode... - - - --- Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers ( https://www.facebook.com/groups/bettersignshopmastermind/ ) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/Letterboxsigndesign ### Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
Elevating Our Craft // Interview with Tom McIltrot - Founder of SignCraft Magazine 1:13:53

منذ 2 years1:13:53

1:13:53

Join us for an interview with sign industry legend - Tom McIlltrot – one of the founders of SignCraft magazine. Michael described this episode as his "Christmas" – given how much of learned so much from SignCraft over the years. Tom tells us the history of SignCraft and shares a few amazing stories. He gives us his take on the future of the industry and shares some advice on how to compete as a modern sign shop. --- This episode sponsored by: GCI Digital Imaging Your large / grand format trade printing partner Owner T.J. Bedacht and his team focus on providing customer service the old-school way. Check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com --- In this episode... - - - --- Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers ( https://www.facebook.com/groups/bettersignshopmastermind/ ) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/Letterboxsigndesign ### Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.…

Better Sign Shop Podcast

1
How To Choose Your Sign Shop Management Software 1:22:12

منذ 2 years1:22:12

1:22:12

This is definitely the song that never ends 🐑. Right up there with pricing questions – "What sign shop management software are you using?" is asked weekly in every sign industry forum, Facebook group, and any other place sign folks gather. Shop management software is a foundational piece of running a successful sign shop and can truly help you scale, grow, and manage your shop. Listen as two sign shop management software nerds talk through our advice and recommendations for every shop owner. We cover: - Using generic tools like Trello, Airtable, and others as your shop management software - Using off the shelf sign and print shop management software - Estimate (http://www.estimatesoftware.com/) - Sign Tracker (https://www.sign-tracker.com/) - Cyrious (https://www.cyrious.com/products/control/) - shopVOX (https://www.shopvox.com/) - Corebridge (https://corebridge.net/) - Square Coil (Formerly V-Sign Software) (https://squarecoil.com/) - Must have advice for implementing sign and print shop management software --- This episode sponsored by: GCI Digital Imaging Your large / grand format trade printing partner Owner T.J. Bedacht and his team focus on providing customer service the old-school way. Check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com --- In this episode... - - - --- Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind/) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/Letterboxsigndesign ### Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com…

Better Sign Shop Podcast

1
How to Grow Your Shop in a Small Town // Chris Fleniken of Real Graphics 1:28:26

منذ 2 years1:28:26

1:28:26

One of the questions that we get all the time is "How do I grow my shop?". It's usually followed by "in a small city or town". Not every sign maker lives in a large metro area with tons of opportunity for growth. In this episode, we're joined by Chris Fleniken of Real Graphics in Lufkin, Texas. Chris has built a small business empire by playing the long game. We cover: - How to grow your shop - The importance of diversifying your income streams - What role community plays in your success --- This episode sponsored by: GCI Digital Imaging Your large / grand format trade printing partner Owner T.J. Bedacht and his team focus on providing customer service the old-school way. Check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com --- In this episode... - - - --- Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind/) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/Letterboxsigndesign ### Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com…

Better Sign Shop Podcast

1
Design Like Lives are at Stake // Dan Antonelli of KickCharge Creative 1:18:06

منذ 2 years1:18:06

1:18:06

Industry legend – Dan Antonelli of KickCharge Creative joins us to talk about his new book Branded Not Blanded and to discuss why you're playing with fire if you're not educating your sign shop's customers on the importance of design and branding. Make sure you pick up a copy of Dan's latest book – Branded Not Blanded – at https://www.kickcharge.com/books/ --- This episode sponsored by: GCI Digital Imaging Your large / grand format trade printing partner Owner T.J. Bedacht and his team focus on providing customer service the old-school way. Check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphics Learn more and place your first order at https://gci-digital.com --- In this episode... - - - --- Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind/) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop - Better Sign Shop Website: https://www.bettersignshop.com - Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop ### Michael from Letterbox Sign Design - Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ - Facebook page: https://www.facebook.com/Letterboxsigndesign ### Peter from Sign Shop Consulting - Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com…

Better Sign Shop Podcast

1
Navigating Your Shop's Legacy // Taylor Kraenzel of Vizion Signs 1:52:34

منذ 3 years1:52:34

1:52:34

Taylor Kraenzel of Vizion Signs (https://www.vizionsigns.com/) joins us to talk about what it's like to take over and modernize the family business while still trying to retain the craft and eye for artwork that they were known for. Taylor's grandfather started the shop way back in 1966. And they're still going strong. Just a heads up – this one runs a bit long but we had a blast. We cover a ton of great topics and we even get to flip the script a bit at the end. In this episode... Mike dies from laughter (01:45) Mike - the Sign Chimichanga - tries to give Bryant a nickname (02:40) Peter shares some big news about his future (09:56) Taylor shares his backstory (19:09) Taylor's takeaways from success in the real estate industry (26:16) Balancing the art focus and the commerical side (38:21) In a competitive market, how does Vizion stand out? (46:08) The profitability of the business (01:07:15) How to outsource installation (01:10:05) Is focusing on vehicle wraps a good avenue for growth? (01:28:20) Takeaways for Taylor (01:40:00) --- Ready to systemize and scale your shop? Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/ Are you a sign or print shop owner? Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers ( https://www.facebook.com/groups/bettersignshopmastermind/ ) --- Want to follow the crusty sign guys? Bryant from Better Sign Shop Better Sign Shop Website: https://www.bettersignshop.com Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop Michael from Letterbox Sign Design Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ Facebook page: https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting Sign Shop Consulting Website: https://www.signshopconsulting.com/ --- Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com…

Better Sign Shop Podcast

1
How to Lose an Employee in 10 Days: Lessons on Building A Killer Team // Jeff Sherman 1:22:10

منذ 3 years1:22:10

1:22:10

Are you struggling with finding and keeping good employees? Learn what it really takes to onboard a new employee and how to keep valuable team members motivated and engaged. An old friend with an epic beard – Jeff Sherman – joins us for a conversation on employees and building a solid team. Jeff has 20+ years of sign industry experience and 10+ years of running operations at a fairly large shop. We cover a lot of topics related to building a killer team. You won't be disappointed. In this episode... Jeff's new nicknames for Mike (01:25) Origin of the sign shop Yoda (06:14) Jeff's sign industry backstory (08:45) The biggest struggle for shops nationwide (15:20) Building up your people (16:32) Developing employees takes time (23:40) To grow as a business and an owner... (32:00) Onboarding time (33:33) The standard for industry training (40:35) Don't just learn from mistakes... (51:40) How to keep employees long term (53:23) Give employees enough space to fail (59:18) What caused Jeff to leave his position (1:05:09) Follow the crusty sign guys Bryant from Better Sign Shop Better Sign Shop Website: https://www.bettersignshop.com Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/ Michael from Letterbox Sign Design Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ Facebook page: https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting Sign Shop Consulting Website: https://www.signshopconsulting.com/ Interested in being a potential guest on the show? Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com…

Better Sign Shop Podcast

1
The Importance of Customer Experience // TJ Bedacht - GCI Digital 1:18:15

منذ 3 years1:18:15

1:18:15

We hate buzzwords. And “customer experience” is one that everyone one the internet seems to SHOUT about as a key driver for growth. But once you wade through all the gimmicks and hype, it is a very important concept to apply in your shop. Tj Bedacht from grand format trade printer GCI Digital Imaging – talk about customer experience and coming through for customers day in and day out. ////////////////////////////////////// In this episode... - ////////////////////////////////////// Links from the Episode GCI Digital Website http://www.gci-digital.com?ref=bettersignshop That Rusty Bus Facebook Page https://www.facebook.com/thatrustybus/ ////////////////////////////////////// Follow the crusty sign guys Bryant from Better Sign Shop - Better Sign Shop Website : https://www.bettersignshop.com - Better Sign Shop Facebook page : https://www.facebook.com/bettersignshop - Better Sign Shop Community for sign shop owner s: https://www.facebook.com/groups/bettersignshopmastermind/ Michael from Letterbox Sign Design - Letterbox Sign Design Website : https://www.letterboxsigndesign.com/ - Facebook page : https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting - Sign Shop Consulting Website : https://www.signshopconsulting.com/ Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com Interested in being a potential guest on the show? Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU…

Better Sign Shop Podcast

1
Surviving the Next Shopacolypse // Mike Davis and Scott Dean - Hilltop Signs and Graphics 1:05:38

منذ 3 years1:05:38

1:05:38

How did your shop survive COVID? If you're like a lot of shop owners, the answer might be "just barely". But would your business survive yet another disaster after making it through COVID? Listen in as shop owner - Mike Davis - and ops manager - Scott Dean - from Hilltop Signs & Graphics in Maryland tell their story of business survival. This was a killer interview with lots of great takeaways on how to survive (and even thrive) in hard times – which we may be facing yet again if you listen to the news. In this episode... All the emotions (02:37) Was COVID a recession? (07:13) Are we entering (or already in) a recession (10:01) Peter's COVID strategy (14:41) Introducing Mike and Scott (20:31) Mike's story Hilltop Signs and Graphics (24:14) Who is Scott? (33:42) How did Hilltop survive COVID? (39:20) Disaster strikes again (47:03) Follow the crusty sign guys Bryant from Better Sign Shop Better Sign Shop Website: https://www.bettersignshop.com Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/ Michael from Letterbox Sign Design Letterbox Sign Design Website: https://www.letterboxsigndesign.com/ Facebook page: https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting Sign Shop Consulting Website: https://www.signshopconsulting.com/ Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com Interested in being a potential guest on the show? Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU…

Better Sign Shop Podcast

1
When To Invest In Your Shop 1:08:27

منذ 3 years1:08:27

1:08:27

Michael, Peter, and Bryant are back with more answers to listener questions. They cover... When should you invest in your shop? How do I handle a client that's NOT happy with their vehicle wrap even though they approved the proof ? What should my markups on materials be? In this episode, we discuss... Mike's panic about his upcoming wedding (01:59) Diving into when to invest in your shop (06:57) Peter's reason why he bought his first printer (09:21) Should you buy a new piece of equipment if you don't have time to learn how to use it (15:50) Why training is as important as any equipment you buy (20:10) Other types of investment into your team (27:51) The importance of simply paying your team well (31:15) How to handle un-happy customers (35:27) The situation is never black and white (39:15) Handling the situation (43:37) What to set your material markups at (51:40) Links from the episode Topaz Labs (for enhancing pixelated images) https://www.topazlabs.com/ Wrap Institute (for video courses on wrapping vehicles) https://wrapinstitute.com/ Follow the crusty sign guys Bryant from Better Sign Shop Better Sign Shop Website : https://www.bettersignshop.com Better Sign Shop Facebook page : https://www.facebook.com/bettersignshop Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/ Michael from Letterbox Sign Design Letterbox Sign Design Website : https://www.letterboxsigndesign.com/ Facebook page : https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting Sign Shop Consulting Website : https://www.signshopconsulting.com/ Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com Interested in being a potential guest on the show? Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU…

Better Sign Shop Podcast

1
Outsourcing Your Way To Freedom // Jeremy Siegers - Sharp Mill Graphics 1:01:53

منذ 3 years1:01:53

1:01:53

Michael and Bryant discuss the benefits of outsourcing and the lessons they learned. The guys are joined by guest Jeremy Siegers from Sharp Mill Graphics . Jeremy recently completely transformed his entire business by ditching his shop and letting his production staff go to work 100% remotely. He's changed his business to fit his ideal lifestyle. In this episode, we discuss... Mike's nutty catalytic converter story ( 01:10 ) Post Malone and Country Singers ( 04:54 ) Mike's take on outsourcing ( 6:00 ) How much outsourcing the guys did in their shops ( 9:14 ) Why not to buy that new equipment ( 11:56 ) Don't underestimate the maintenance and service ( 16:45 ) What you should outsource ( 21:52 ) Outsourcing overflow is OK ( 23:50 ) Intro to Jeremy and Sharp Mill (26:30) The tipping point for Jeremy (38:00) How Jeremy is vetting vendors (48:15) Rapid fire takeaways (57:00) Links from the episode Sharp Mill Graphics (https://sharpmill.com) Follow the crusty sign guys Bryant from Better Sign Shop Better Sign Shop Website : https://www.bettersignshop.com Better Sign Shop Facebook page : https://www.facebook.com/bettersignshop Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/ Michael from Letterbox Sign Design Letterbox Sign Design Website : https://www.letterboxsigndesign.com/ Facebook page : https://www.facebook.com/Letterboxsigndesign Peter from Sign Shop Consulting Sign Shop Consulting Website : https://www.signshopconsulting.com/ Have questions you'd like to hear us answer on the air? Email us at hey@bettersignshop.com Interested in being a potential guest on the show? Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU…

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Better Sign Shop Podcast

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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