Cocktails, Tangents And Answers podcast

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All About Change

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Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23

منذ 20 يومًا30:23

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30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

Cocktails, Tangents and Answers

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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

103 حلقات

#Business #Podcasting Education #Marketing #Comedy #Antidote 71 #Digital #Design #Leadership #Entrepreneurship #Culture #Advertising #Social Media #Cocktails

Cocktails, Tangents and Answers

updated منذ 3 أيام

منزل السلاسل•Feed

103 حلقات

#Business #Podcasting Education #Marketing #Comedy #Antidote 71 #Digital #Design #Leadership #Entrepreneurship #Culture #Advertising #Social Media #Cocktails

كل الحلقات

1
2025's Attention Economy: How to Stay Seen 31:22

منذ 3 أيام31:22

31:22

Send us a text What is The Attention Economy? This week, we’re asking one of the biggest questions marketers face in 2025: How do you actually stay seen when no one has any attention to give? We’ll talk about what today’s “attention economy” really means, the content that’s working, where most brands waste their time and how to earn attention instead of fighting for scraps. Frozen Limoncello Drop This is an original recipe from Delish! It’s perfect for the hot summer weather and would be an awesome addition to any pool party. This recipe will serve two people. IIngredients: 1/2 oz. fresh lemon juice, plus more for the glass rim Granulated sugar, for the glass rim 10 oz. frozen lemonade 8 oz. ice cubes 3 oz. vodka 2 oz. store-bought or homemade limoncello Lemon peel, for garnish Directions Step 1 Squeeze some lemon juice into a small bowl. Place sugar on a plate. Dip rims of glasses into lemon juice, then into sugar. Step 2 In a blender, blend frozen lemonade, ice, vodka, limoncello, and lemon juice until smooth. Step 3 Divide drink between prepared glasses. Garnish with lemon peel.…

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Should Your Brand Be on TikTok? 27:56

منذ 10 أيام27:56

27:56

Send us a text This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok? We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right. Cocktail: Rob Roy The Rob Roy is essentially a Scotch-based variation of the classic Manhattan. It was created in 1894 at the Waldorf Astoria in New York City to honor the premiere of an operetta based on the Scottish folk hero Rob Roy MacGregor. The drink uses Scotch whisky instead of rye or bourbon, which gives it a smokier, peaty edge. Tasting Notes: Smooth, rich, and a little smoky with herbal notes from the vermouth and a slight spice from the bitters. A perfect sip for anyone who prefers a spirit-forward cocktail without the sweetness of a bourbon base. Ingredients: · 2 oz Scotch whisky · ¾ oz sweet vermouth · 2 dashes Angostura bitters · Maraschino cherry (for garnish) Directions: 1. Add Scotch, vermouth, and bitters to a mixing glass filled with ice. 2. Stir well until chilled. 3. Strain into a chilled coupe or martini glass. 4. Garnish with a maraschino cherry.…

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Alex Waters: Serving Where it Matters Most 32:59

منذ 17 يومًا32:59

32:59

Send us a text This week, we’re speaking with a prominent figure in the Siouxland community, Alex Watters. We’ll discuss his personal journey and how he contributes to helping the Siouxland community every day. Manhattan The origin of the Manhattan cocktail is a bit of a mystery. The most popular story says it was created in the 1870s at the Manhattan Club in New York. Some believe Dr. Iain Marshall made it for a banquet hosted by Lady Randolph Churchill, while others claim a bartender named "Black" on Broadway was behind it. Ingredients: 2 oz. rye whiskey 1 oz. sweet vermouth 2 dashes Angostura bitters Garnish: brandied cherry (or lemon twist, if preferred) Directions: Add the rye whiskey, sweet vermouth and bitters into a mixing glass with ice and stir until well-chilled. Strain into a chilled Nick & Nora or coupe glass. Garnish with a brandied cherry (or a lemon twist, if preferred).…

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Tom Collins - How Fast Can We Set Up a HubSpot CRM? 34:15

منذ 24 يومًا34:15

34:15

Send us a text In this episode, we’re breaking down what it takes to set up a HubSpot CRM. We’ll talk through what steps you can skip if you’re in a rush, what’s worth taking your time on, and how long the process typically takes for small to mid-sized businesses. Tom Collins This cocktail first appeared in the 1876 edition of Jerry Thomas’ Bar-Tender’s Guide. While the type of gin wasn’t specified, it was likely made with either Old Tom or Holland gin, the latter being more widely imported in the U.S. at the time. The drink’s name and style may have shifted depending on which was used. Ingredients: • 2 ounces London dry gin • 1 ounce lemon juice, freshly squeezed • 1/2 ounce simple syrup • Club soda, to top • Garnish: lemon wheel • Garnish: maraschino cherry Directions: 1. Add the gin, lemon juice and simple syrup to a Collins glass. 2. Fill with ice, top with club soda and stir. 3. Garnish with a lemon wheel and maraschino cherry (optional). Recipe Credit: https://www.liquor.com/recipes/tom-collins-2/…

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Team Spotlight: Zac Hazen 24:06

منذ 4 weeks24:06

24:06

Send us a text Ever wondered what goes into creating compelling content? Meet Zac Hazen, our Content Specialist, as we shine the spotlight on his journey, creative process and what fuels his passion for content marketing. #cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/…

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Lychee Spritz - Navigating the Grey Areas of Marketing Ethics 30:09

منذ 5 weeks30:09

30:09

Send us a text Marketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line. Lychee Spritz This week’s cocktail is a refreshing twist on the classic Hugo Spritz, selected with Rich’s taste in mind. It’s a perfect choice for summer and an ideal pick for anyone who loves the delicate, floral sweetness of lychee. Light, crisp and subtly aromatic, this drink brings a bright, modern edge to a warm-weather favorite. Ingredients: 1 cup ice for serving 1 1/2 oz. Lychee Liqueur (We recommend Giffard Lichi-Li) 3 oz. Prosecco 1/2 teaspoon lime juice (about one lime wedge) Garnish: 1 slice of lime and 1 sprig of fresh mint Directions: Add ice to a large wine glass. Pour over the lychee liqueur. Gently pour the prosecco over the glass so you achieve the ombré effect. Squeeze in half a teaspoon of lime juice. Give one gentle mix and garnish with a slice of lime and sprig of mint.…

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How to Build a Brand Beyond the Taproom 41:29

منذ 6 weeks41:29

41:29

Send us a text In this episode, we’re joined by Nicki Werner, Owner and Director of Brewery Operations and Sales at Jefferson Beer Supply. We dive into the unique marketing challenges that come with running a brewery, from standing out in a crowded craft beer market to connecting with locals and visitors. We also get to know Nicki, a vibrant part of the Siouxland community, and hear why her passion for people, beer and small business makes her such an asset to the region. Thai Tiki Sour Last summer, Nicki showcased this bold, flavor-packed creation at one of Jefferson Beer Supply’s cocktail nights. It’s a vibrant, Southeast Asian-inspired beer cocktail that balances sweetness, heat, citrus and a touch of umami. It’s topped with a crisp, tart sour beer (or a pepper-infused brew if you’re feeling adventurous). The Taki-dusted rim adds a crunchy, spicy edge as well. Ingredients: 1 1/2 oz. lemongrass-ginger simple syrup 1 oz. fresh pineapple juice 1 dash toasted sesame oil 1 small Thai chili (muddled, optional for heat) Sour beer (preferably a citrus based fruit sour). Alternatively, a hot pepper beer, like a Jalapeno Blonde, works. Taki dust + lime wedge (for the rim) Garnish: sprig of cilantro or ginger Directions: Rim the glass: Rub the rim of a chilled pint or cocktail glass with lime, then dip it in crushed Taki seasoning for a bold, crunchy edge. Build the base: In a shaker, combine the syrup, pineapple juice, sesame oil and the muddled chili (if using). Shake gently with ice. Strain: Pour over fresh ice in your prepped glass. Top: Slowly top with your favorite tart, citrusy sour beer. Give it a quick stir. Garnish: Add a sprig of cilantro or a thin slice of ginger. Serve with a side-eye and a straw.…

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Tatemada - The Worst Web Design Trends that Need to Die 24:36

منذ 7 weeks24:36

24:36

Send us a text In this episode of Cocktails, Tangents, and Answers , we sat down with Jesse Glade from Antidote 71 to vent about the web design trends that seriously need to die. We called out everything from the confusing layouts of Brutalist web design to those relentless pop-ups nobody asked for. And don’t get us started on scroll hijacking. Jesse broke down why these trends don’t just annoy users.…

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Lemon Drop - What's the Worst Marketing Advice We've Ever Heard? 30:43

منذ 8 weeks30:43

30:43

Send us a text This week on Cocktails, Tangents & Answers, we’re asking what's the worst marketing advice we’ve ever heard, and why is it so bad? Cocktail: Lemon Drop Ingredients • 2 ounces vodka • 1/2 ounce triple sec • 1 ounce lemon juice, freshly squeezed • 1 ounce simple syrup • Garnish: sugar rim Directions 1. Coat the rim of a cocktail glass with sugar and set aside (do this a few minutes ahead so the sugar can dry and adhere well to the glass). 2. Add the vodka, triple sec, lemon juice and simple syrup to a shaker with ice and shake until well-chilled. 3. Strain into the prepared glass. #cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/…

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Team Spotlight: Rich Mackey 19:27

منذ 9 weeks19:27

19:27

Send us a text This week on Cocktails, Tangents & Answers, we’re handing the mic to Rich Mackey, President and Owner of Antidote 71. He’ll talk with Catelin to discuss his career journey and other awesome perspectives on the industry. Tune in now!

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Pho-King Champ - Do You Need a $10k Budget to Run CTV Ads? 33:33

منذ 10 weeks33:33

33:33

Send us a text Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers , we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign. Ingredients: 2/3 oz Absolut Elyx vodka 1/4 oz Dry Sack 15-year-old oloroso sherry 1 oz pho broth* 1/4 oz lime juice 2 drops mineral saline (1 part kosher salt to 9 parts mineral water, such as Crazy -Water #4 from Texas) Garnish: cilantro leaf Directions: Add all ingredients into a shaker with ice and shake until chilled. Strain into a shot glass. Garnish with a cilantro leaf. The Pho-King Champ is a modern, Vietnamese-inspired twist on the Bull Shot, replacing the beef bouillon with rich, aromatic pho broth. Created by Chad Solomon of Midnight Rambler in Dallas, it’s a bold little shot that blends vodka, dry sherry, house-made pho broth, and spices into an intensely savory, umami-packed experience. Recipe Credit: https://www.liquor.com/recipes/pho-king-champ/…

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Gin Sonic - The Worst Ads We've Ever Seen 27:50

منذ 11 weeks27:50

27:50

Send us a text This week, we’re examining three of the most controversial ads we’ve ever encountered. We’ll analyze why they missed the mark, the backlash they sparked, and what important lessons marketers can draw from each one. From tone-deaf messaging to campaigns that completely misunderstood their audience, these ads prove how quickly things can go wrong when brands don’t read the room. Gin Sonic The Gin Sonic (soda + tonic = “sonic”) has been popular in Japan for years, but only began to find a footing in the United States in the late 2010s. Now, many bartenders around the U.S. are making the light, refreshing cocktail in their bars, helping to spread its charms to drinkers more accustomed to Vodka Tonics and G&Ts. Ingredients: 1.5 ounces gin (such as Roku) 2.25 ounces club soda 2.25 ounces tonic water Garnish: yuzu twist Directions: Fill a highball glass with ice, then add the gin, club soda and tonic. Garnish with a yuzu twist. Recipe Credit: https://www.liquor.com/recipes/gin-sonic/…

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Hemingway Daiquiri - The Most Overhyped Marketing Trends 32:13

منذ 12 weeks32:13

32:13

Send us a text This week, we're highlighting a few of the most overhyped marketing trends. These are the things "marketing gurus" will insist generate millions in revenue simply by making this one easy change! Spoiler alert: there's no single trend that can drastically alter the entire trajectory of your company. Some tactics only work in very specific niches, and others? Well, they’re just not going to work in most industries. Our hosts, Rich and Catelin, offer pointers to consider when determining whether a trend is suitable for you, along with a few trends that we believe should remain exactly that–a trend. Hemmingway Daiquiri This cocktail has been dubbed one of the most overrated classic cocktails , which feels pretty fitting for the topic of this episode. It was created after author Ernest Hemingway tried a daiquiri and declared he preferred it with no sugar and double the rum. The bartender made it just as requested and named the drink after him. It's definitely a unique one, and we’ll let you decide whether it lives up to the hype or the criticism. Ingredients: 2 oz. white rum 1/2 oz. Maraschino liqueur 3/4 oz. lime juice, freshly squeezed 1/2 oz. grapefruit juice, freshly squeezed Garnish: lime wheel Directions: Add the rum, maraschino liqueur, lime juice and grapefruit juice into a shaker with ice and shake until well-chilled. Strain into a coupe glass. Garnish with a lime wheel.…

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Free vs Paid: When HubSpot's Basic Tools Aren't Enough 37:07

منذ 13 weeks37:07

37:07

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Pinky Gonzales - Email Marketing in the AI Era 28:57

منذ 14 weeks28:57

28:57

Send us a text How Can AI Help Improve Your Email Marketing Strategies? This week, we're diving into how AI can take your email marketing strategies to the next level. AI is changing the game for marketers, from crafting smarter subject lines to optimizing send times and personalizing content at scale. We’ll break down practical ways you can use AI to boost engagement, improve open rates and make your email campaigns more effective without adding more to your plate. Pinky Gonzales This cocktail takes inspiration from the classic Mai Tai but with a twist, swapping out the traditional dark rum for tequila. The result? A drink that’s just as rich and balanced but with a brighter, more refreshing edge. Ingredients: 1 oz. lime juice 1/2 oz. dry Curacao (or Cointreau) "Heavy" 1/2 oz. Orgeat 3/4 oz. Demerara (simple) syrup 2 oz. Tequila Garnish: Mint Directions: Add all ingredients into a shaker with ice and shake. Strain over fresh ice into a rocks glass. Garnish with mint.…

Cocktails, Tangents and Answers

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Digging Into Excavation Marketing with Luke Eggebraaten 40:22

منذ 15 weeks40:22

40:22

Send us a text Luke Eggebraaten on Marketing Challenges and Success in the Excavation Industry This week, we’re joined by Luke Eggebraaten, founder of a construction-focused digital marketing company. Luke takes us through his entrepreneurial journey, the distinct challenges of marketing in the excavation industry and the strategies he’s used to drive success. Scotch & Soda is a classic highball cocktail that highlights the balance between whiskey and dilution. Adding soda water enhances the whiskey’s aroma while softening its burn, making for a refreshing and approachable drink. Ingredients: 2 oz. scotch Club soda, chilled, to top Garnish: lemon twist (optional) Directions: Add the scotch to a highball glass filled with ice. Top with club soda and stir briefly to combine. Garnish with an optional lemon twist. Recipe Credit: https://www.liquor.com/recipes/scotch-and-soda/…

Cocktails, Tangents and Answers

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Japanese Slipper - What's it Take to be an Influencer in 2025? 38:50

منذ 16 weeks38:50

38:50

Send us a text Danell Taylor Joins the Show! We welcome Danell Taylor, also known as Omaha Fattie, back to the show to discuss how things have been since our last conversation. We’ll explore what it’s really like to be a social media influencer and the partnerships and relationships he’s developed along the way. Cocktail: Japanese Slipper The Japanese Slipper is a cocktail made with Midori, Cointreau, and lemon juice. Created in 1984 by Jean-Paul Bourguignon at Mietta's Restaurant in Melbourne, it quickly became a popular drink. The cocktail was mentioned as a trendy favorite in the 1988 Bulletin magazine, alongside other iconic drinks of the time, such as the Toblerone and Mind Eraser. Ingredients: 1 oz. melon liqueur 1 oz. premium triple sec 1 oz. freshly squeezed lemon juice Directions: 1. In a cocktail shaker filled with ice, pour 1 ounce melon liqueur, 1 ounce premium triple sec, and 1 ounce freshly squeezed lemon juice. 2. Shake well. 3. Strain into a chilled cocktail glass. Recipe Credit: https://www.thespruceeats.com/japanese-slipper-recipe-759710…

Cocktails, Tangents and Answers

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Mango Margarita - How Branding Shapes Workspaces: Insights from CMBA 38:10

منذ 17 weeks38:10

38:10

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Cocktails, Tangents and Answers

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Rich's Choice - Marketing Campaigns That Changed Everything 31:32

منذ 18 weeks31:32

31:32

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Cocktails, Tangents and Answers

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Jasper - HubSpot's Best Kept Secrets 43:49

منذ 19 weeks43:49

43:49

Send us a text Discover HubSpot’s Secrets with Senior Partner Manager Alex Desnoyer In this episode, we're diving into HubSpot's top secrets. Learn how to unlock Enterprise features with just one seat, explore the Custom Object Library and more. Join us to uncover these insights and make the most of your HubSpot subscription. Jasper This is an original recipe from Jasper Distilling Co. in Charleston, SC. Light, crisp and just the right balance of sweet and herbal, the Jasper is the perfect drink to toast to good company and great conversation. Mix the ingredients, pour over ice and enjoy. Ingredients: 4 oz. strawberries, sliced 2 basil leaves 1 oz. simple syrup 1/2 oz. lemonade 1 1/2 oz. Charleston Distilling Co.’s Jasper Gin 2 oz. club soda Directions: Boil strawberries with basil leaves to create the puree, then cool in fridge. Muddle simple syrup and 2 basil leaves in a cocktail shaker. Add puree, lemonade, club soda and gin. Add ice in a glass and pour the mixture. Enjoy! Recipe credit: https://jaspercharleston.com/news/the-jasper-gin-fizz-cocktail/…

Cocktails, Tangents and Answers

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Brazilian Lemonade - (Intern)view Spring 2025 35:25

منذ 20 weeks35:25

35:25

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Cocktails, Tangents and Answers

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Super Sunday Punch - Our Favorite Ads from the Big Game 28:20

منذ 21 weeks28:20

28:20

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Cocktails, Tangents and Answers

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Bourbon Strawberry Iced Tea - The Banning of TikTok 32:12

منذ 22 weeks32:12

32:12

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Cocktails, Tangents and Answers

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Zombie - The Consequences of a Weak Brand 36:13

منذ 23 weeks36:13

36:13

Send us a text Weak Brands = Negative Consequences This week, we’re exploring how a weak brand can affect your company's success. Our graphic designer, Megan, will join us to share her expertise. Zombie The Zombie is a Tiki cocktail made of fruit juices, liqueurs and various rums. It first appeared in late 1934, invented by Donn Beach at his Hollywood Don the Beachcomber restaurant. It was popularized on the east coast soon afterward at the 1939 New York World's Fair. Ingredients: 1/2 oz. Jamaican rum 1/2 oz. Puerto Rican gold rum 1 oz. 151-proof demerara rum 3/4 oz. lime juice, freshly squeezed 1/2 oz. Don’s mix (recipe below) 1/2 oz. falernum 1 teaspoon grenadine 4 dashes Pernod (Pernod is an anise liqueur and absinthe brand that originated in France) 1 dash Angostura bitters Garnish: mint sprig Directions: Add the Jamaica rum, Puerto Rican gold rum, demerara rum, Pernod, lime juice, Donn’s mix, falernum, grenadine and bitters into a blender, then add 6 ounces of crushed ice. Blend at high speed for no more than 5 seconds. Pour the contents into a tall glass or Tiki mug and add additional crushed ice to fill, if necessary. Garnish with a mint sprig.…

Cocktails, Tangents and Answers

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Blue Hawaii - HubSpot Product Updates We're Excited About in Q1 30:16

منذ 24 weeks30:16

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Send us a text Product Updates are Worth Tracking This week, our lively hosts explore HubSpot's top product updates for Q1 2025. We're thrilled to highlight features that will transform how businesses engage with audiences. The Blue Hawaii was invented in 1957 by Harry Yee, head bartender of the Hilton Hawaiian Village (formerly the Kaiser Hawaiian Village) in Waikiki, Hawaii when a sales representative of Dutch distiller Bols asked him to design a drink that featured their blue color of Curaçao liqueur. Ingredients: 75 oz. vodka 75 oz. light rum 5 oz. blue curaçao 3 oz. pineapple juice 1 oz. sweet and sour mix Garnish: pineapple wedge and cocktail umbrella Directions: Add vodka, light rum, blue curaçao, pineapple juice and sweet-and-sour mix into a shaker with ice and shake until well-chilled (or blend all ingredients with ice in a blender). Strain into a Hurricane glass over crushed or pebble ice (or pour from blender into glass with no ice). Garnish with a pineapple wedge and cocktail umbrella.…

Cocktails, Tangents and Answers

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Pink Lady - Leveraging AI for Content Optimization and Creativity 34:39

منذ 25 weeks34:39

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Send us a text The Power of AI for Your Content This week, we are exploring how AI can assist you in optimizing your content creation process. Pink Lady The Pink Lady is a prohibition-era cocktail that rose to popularity in the 1930s and 1950s, favored by high-society women. Its origin is tied to masking the harsh flavors of the low-quality gin of the time, with the addition of grenadine, lemon juice and applejack (apple brandy), creating a balanced and approachable flavor. Ingredients: 5 oz. London Dry Gin 5 oz. applejack 75 oz. lemon juice, freshly squeezed 25 oz. grenadine 1 egg white Garnish: brandied cherry Directions: Add all ingredients into a shaker and vigorously dry shake (without ice). Add ice and shake again until well-chilled. Strain into a chilled cocktail glass. Garnish with a brandied cherry.…

Cocktails, Tangents and Answers

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Brown Sugar Cranberry Bourbon - Turning Negative Reviews into Opportunities 26:15

منذ 26 weeks26:15

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Send us a text Negative Google Reviews Can Harm a Business. This week, we're diving into the topic of negative Google reviews and exploring the best ways to manage them. Brown Sugar Cranberry Bourbon Cocktail This cocktail comes from cheesegal.com and was discovered by our host, Catelin. It features a unique brown sugar cranberry and rosemary simple syrup, which adds depth. Made with bourbon, it delivers a bright and refreshing flavor, making it dangerously easy to enjoy. Ingredients: 3 oz. bourbon 2 oz. 100% cranberry juice (not cran cocktail) 1 oz. fresh lemon juice 3/4 oz. ounce rosemary cran brown sugar simple syrup Garnish: rosemary and frosted cranberries Directions: Make simple syrup: boil equal parts brown sugar and water until dissolved. Add rosemary and cranberries, steep for 20 minutes. Rim a glass with syrup, dip in brown sugar and add a festive ice cube. Shake cranberry juice, bourbon, lemon juice and syrup with ice. Strain into a glass. Garnish with rosemary and frosted cranberries. Recipe credit: liquor.com…

Cocktails, Tangents and Answers

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Nightcap - Our 2025 Marketing Resolutions 29:04

منذ 27 weeks29:04

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Send us a text Our Marketing Goals for 2025 This week, we're diving into our marketing goals for 2025 with our hosts, Rich and Catelin. This episode offers insights and inspiration you won't miss! Nightcap is a versatile base for many cocktails, including the Nightcap. This drink combines the bold flavors of rum, maple syrup, Angostura bitters, and orange zest with the refreshing bitterness of tonic water. A light, gold rum like Goslings Gold Seal is the perfect choice for this cocktail, as its subtle sweetness complements the other ingredients. *Use your favorite bottled cold-brew coffee or make some yourself by soaking 140 grams ground coffee beans in a coffee filter with 32 ounces water for 12 hours. After steeping, remove the grounds by straining through a coffee filter. Recipe credit: liquor.com…

Cocktails, Tangents and Answers

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Chai Spice Mule - What’s in a Jingle? The Power of Audio Branding 33:28

منذ 28 weeks33:28

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Send us a text The Effectiveness of a Jingle This week, we're discussing the purpose of audio jingles and how they can enhance brand awareness. Audio jingles act as catchy, memorable tunes that capture the essence of a brand, making it instantly recognizable to consumers. These brief musical pieces are created to remain in listeners' minds, creating a lasting impression that can prompt brand recall whenever the jingle is heard. Chai Spice Mule This cocktail was inspired by autumn in Virginia, and we believe it's a fantastic holiday drink. A blend of warming, cozy winter spices and zesty ginger beer makes it perfect for sipping by the fireplace. Created by Nikki Drake, the bar director at 2941 Restaurant in Washington, D.C., we hope you enjoy this festive cocktail. Ingredients 1.5 oz. Murlarkey Divine Clarity vodka 1 oz. chai spice syrup* 0.75 oz. ginger shrub** 0.75 oz. lemon juice 4 oz. Fever-Tree ginger beer Garnish: freshly grated nutmeg Directions: Add the vodka, chai spice syrup, ginger shrub and lemon juice to a shaker with ice and shake until well-chilled. Strain into a Julep cup or copper mug over crushed ice, then top with ginger beer. Top with more crushed ice. Garnish with freshly grated nutmeg.…

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Italian Espresso Martini - B2B and B2C Marketing 37:25

منذ 29 weeks37:25

37:25

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Cocktails, Tangents and Answers

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Hot Buttered Rum - Tips For Perfecting AI Prompting 35:26

منذ 30 weeks35:26

35:26

Send us a text This week, we're excited to dive into a range of strategies designed to elevate your AI prompting skills. By honing these techniques, you'll be able to unlock the full potential of AI, transforming it into a powerful tool that can significantly enhance your productivity and creativity. Drink Background: Hot Buttered Rum is a timeless winter cocktail that provides warmth, comfort and a hint of nostalgia. Its combination of creamy, buttery flavor with spiced rum results in a soothing drink that's great for the holiday season. Ingredients 2 oz. gold rum 1 tablespoon of hot buttered rum batter* Boiling water, to top Garnish: freshly grated nutmeg and a cinnamon stick Directions: Add the rum and batter into a mug. Fill with boiling water and stir. Garnish with freshly grated nutmeg and a cinnamon stick. Hot buttered rum batter: In a large mixing bowl, add 1 pound softened butter, 1 pound brown sugar, 1 pound white sugar, 1 tablespoon ground cinnamon and 1 teaspoon each ground clove and ground nutmeg. Stir to combine, then add 1 quart of lightly softened vanilla ice cream and stir again. Transfer to a container with a lid, seal and store in the freezer. Recipe credit: liquor.com…

Cocktails, Tangents and Answers

1
Hot Toddy - Predicting Digital Marketing Trends for 2025 34:09

منذ 31 weeks34:09

34:09

Send us a text Top 2025 Digital Marketing Trends This week hosts Catelin and Rich will try to predict 2025's top marketing trends. They discuss strategies that will transform business-audience connections. Join them to gain insights and stay ahead in 2025. Hot Toddy The Hot Toddy is a classic winter warmer with roots dating back to the 18th century. Traditionally composed of a spirit (often whiskey), sugar, hot water, and citrus or spices, it's a versatile drink that can be customized to your taste. Today, it's enjoyed as both a cozy nightcap and a revitalizing pick-me-up. Ingredients Boiling water, to fill a mug 4 cloves 1 lemon peel or wheel 2 teaspoons demerara sugar or brown sugar 1/4 ounce lemon juice, freshly squeezed 2 ounces whiskey (bourbon, rye, Irish or scotch) Directions: Fill a mug with boiling water and let stand for a minute or two to warm. Meanwhile, stick the cloves into the lemon peel or wheel and set aside. Empty the mug and fill about halfway with fresh boiling water. Add the sugar and stir to dissolve. Add the prepared lemon peel or wheel and stir. Add the lemon juice and whiskey, and stir again. Recipe credit: liqour.com…

Cocktails, Tangents and Answers

1
Thanksgiving Margarita - Tips for Working with an Agency 32:01

منذ 32 weeks32:01

32:01

Send us a text This week, we will explore strategies for building and maintaining a strong, productive partnership with a digital marketing agency. We will discuss the importance of clear communication, mutual trust, shared goals and effective collaboration. By fostering a positive relationship with your agency, you can optimize project outcomes and achieve greater success. Thanksgiving Margarita Crafted by renowned mixologist Naren Young, this Pumpkin Spice Margarita marries the bold flavors of tequila with the comforting spices of the season. This is the perfect cocktail to enjoy with family on Thanksgiving. Ingredients 1 tablespoon ground ginger 1 tablespoon sea salt 1 lime wedge 1.5 oz. reposado tequila 0.25 oz. allspice dram 0.25 oz. ounce amaretto 1 oz. pumpkin puree 0.75 oz. lime juice, freshly squeezed 0.5 oz. agave nectar Garnish: roasted pumpkin slice Directions: On a small plate, combine the ground ginger and sea salt. Rub the lime wedge along half of the rim of a rocks glass and dip the glass in the mixture. (For a finer texture, pound the ginger and sea salt with a mortar and pestle.) Add the tequila, allspice dram, amaretto, pumpkin puree, lime juice and agave nectar into a shaker with ice and shake until well-chilled. Strain into the prepared glass over fresh ice. Garnish with a roasted pumpkin slice. Recipe credit: liqour.com…

Cocktails, Tangents and Answers

1
Breakfast Martini - Social Media Fails and Lessons Learned 28:24

منذ 33 weeks28:24

28:24

Send us a text Cocktail: Breakfast Martini This week, we’ll discuss common and infamous social media fails that you should avoid. We’ll delve into topics like accidental oversharing, poorly timed posts and the dangers of engaging in online arguments. Drink Background: Created by renowned bartender Salvatore Calabrese, this cocktail blends gin, orange liqueur, lemon juice and a touch of orange marmalade. The unexpected addition of marmalade gives the drink a unique, citrusy sweetness that makes it perfect for any time of day. Ingredients 1 1/2 oz. gin 1/2 oz. orange liqueur (such as Combier) 3/4 oz. lemon juice, freshly squeezed 1 barspoon of orange marmalade Garnish: lemon wheel Directions: Add the gin, orange liqueur, lemon juice and marmalade into a shaker with ice and shake vigorously until well-chilled. Double-strain into a chilled coupe glass. Garnish with a lemon wheel. Recipe credit: liqour.com…

Cocktails, Tangents and Answers

1
Peanut Butter Cup - The Psychology of Marketing 36:48

منذ 34 weeks36:48

36:48

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Cocktails, Tangents and Answers

1
Aperol Spritz - Common Digital Marketing Pitfalls to Avoid 32:46

منذ 35 weeks32:46

32:46

Send us a text This week, we're delving deep into digital marketing to uncover the common pitfalls many businesses encounter. We're identifying these challenges and highlighting the crucial warning signs so that you can avoid them. By being aware of these red flags, you can navigate the digital marketing landscape more effectively and avoid potential setbacks that could hinder your success. Cocktail: Aeporal Spritz It doesn't get more classic than an Aeporal Spritz, and this week, we're sharing the original recipe! This refreshing drink is perfect any time of the year. Ingredients 3 parts Prosecco D.O.C. 2 parts Aperol 1 splash of soda Garnish: 1 orange slice Directions: Place ice cubes in a stemmed balloon glass. Pour 3 parts Prosecco D.O.C. Follow by pouring 2 parts Aperol and 1 ounce of soda. Slice an orange and use it as a garnish. Recipe credit: aperol.com…

Cocktails, Tangents and Answers

1
Great Pumpkin - Revisiting Agency Red Flags 30:54

منذ 36 weeks30:54

30:54

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Cocktails, Tangents and Answers

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White Negroni Pina Colada - Our Favorite HubSpot Integrations 33:24

منذ 37 weeks33:24

33:24

Send us a text Cocktail: White Negroni Pina Colada In this episode, we focus on HubSpot integrations. We will discuss the most popular ones, highlight some of our favorites and reveal those we’ve found to be the most effective. Listen to the full episode below! Drink Background: Parm Boyz, a popular Italian-American pop-up, decided to elevate their cocktail offerings with aperitiki drinks. The White Negroni Piña Colada, a tropical twist on a classic Italian cocktail, was a standout choice. These low-ABV drinks provided a refreshing complement to their savory dishes, adding a touch of unexpected excitement to the dining experience. Ingredients 1 oz. mezcal, preferably Mal Bien 1/2 oz. Suze (This complex, aromatic aperitif has notes of bittersweet herds, subtle accents of vanilla, candied orange, spice and a delicately bitter finish.) 1/2 oz. Mahina Coconut Rhum Liqueur 1/2 oz. lemon juice 3/4 oz. pineapple juice 1/4 oz. simple syrup (1:1, sugar:water) Directions: Combine all ingredients in a cocktail shaker and fill with ice. Shake until chilled. Fine-strain into a rocks glass filled with ice. Top with several dashes of Angostura bitters and garnish with a pineapple leaf. Recipe credit: punchdrink.com…

Cocktails, Tangents and Answers

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Chauncey - How to Utilize AI for Your Marketing Strategy 35:05

منذ 38 weeks35:05

35:05

Send us a text Cocktail: Chauncey This episode provides an in-depth look at integrating artificial intelligence into your marketing strategies. It covers AI's potential to enhance campaign efficiency and impact through personalization and automation. The Chauncey is a timeless cocktail with roots in the Waldorf Astoria. It’s a unique blend of gin, whiskey, Cognac, vermouth, and orange bitters. Ingredients 3/4 oz. Bowling & Burch Gin 3/4 oz. H by Hine Cognac 3/4 oz. Ragtime Rye Cask Strength 3/4 oz. Martini & Rossi Sweet Vermouth 2 dashes Regans' Orange Bitters Garnish: lemon or orange twist Directions: Fill a rocks glass with ice, and let it chill for a few minutes. In the chilled rocks glass, add the gin, cognac, rye, sweet vermouth and orange bitters. Stir the ingredients gently for about 30 seconds to combine and chill the drink. Add fresh ice to the glass. Express the oil from a lemon or orange twist over the drink, then drop the twist into the glass. Recipe credit: punchdrink.com…

Cocktails, Tangents and Answers

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Tea Ceremony - WordPress vs. HubSpot CMS 36:11

منذ 39 weeks36:11

36:11

Send us a text Cocktail: Tea Ceremony In this episode, we will delve into a detailed comparison between WordPress and HubSpot’s Content Management Systems (CMS). We'll provide you with a comprehensive understanding of how each platform functions, exploring their unique features, benefits and potential drawbacks. By the end of this discussion, you'll be equipped with the knowledge to decide which CMS aligns best with your specific needs and goals. Recipe Martiny's Tea Ceremony cocktail, created by Takuma Watanabe, is a unique blend of Japanese and American influences. Inspired by the classic Old-Fashioned, this drink features Japanese whisky, matcha powder, coconut water and white crème de cacao. The Tea Ceremony cocktail offers a complex flavor profile, combining the creamy texture of a matcha latte with subtle hints of chocolate. The choice of ingredients reflects the cocktail's dual heritage, with Japanese whisky, matcha and a shiso leaf garnish. Ingredients 1 1/2 oz. Japanese whisky, preferably Nikka Coffey Grain Whisky 1/2 oz. white cacao liqueur 1 oz. hot coconut water, preferably Vita Coco 1 tablespoon powdered matcha, preferably Fukujyu Directions: In a shaker with ice, combine the whisky and white cacao liqueur and stir until chilled. Strain into a rocks glass filled with ice. Bring the coconut water to a boil using a saucepan or electric kettle, then turn off the heat. In a bowl, whisk the matcha with coconut water just off the boil. Add the matcha mixture to the rocks glass and stir. Garnish with a fresh leaf of shiso or kinome. Recipe credit: punchdrink.com…

Cocktails, Tangents and Answers

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Apples & Pears - Inbound Marketing Basics 31:03

منذ 40 weeks31:03

31:03

Send us a text Cocktail: Apples & Pears In this episode, we explore the fundamentals of Inbound Marketing and offer actionable tips to improve your current marketing strategy. We'll cover the essential concepts and walk through the basics, enabling you to shift from cold calling to nurturing leads. Our hosts, Rich and Catelin, are seasoned marketing experts with years of experience, so you can be prepared for actionable insights. Recipe Apples & Pears is a fall cocktail crafted by Charlotte Voisey . It combines apple-flavored vodka, pear, lime, Angostura bitters and hard cider with homemade vanilla-nutmeg syrup. For a fresh twist, try juicing your own pear or opting for a high-quality bottled variety. The hard cider can be customized to your preference, though apple- or pear-based options align best with the drink's theme. Ingredients 5 oz. apple-flavored vodka 5 oz. pear juice 3/4 oz. vanilla-nutmeg syrup* 1/2 oz. lime juice, freshly squeezed 5 dashes Angostura bitters Hard cider, to top (approximately 1 oz.) Garnish: apple slice Garnish: nutmeg, freshly grated Directions: Add the vodka, pear juice, vanilla-nutmeg syrup, lime juice and bitters into a shaker with ice and shake until well-chilled. Strain into a double Old Fashioned glass over fresh ice. Top with the hard cider. Garnish with an apple slice and a sprinkle of freshly grated nutmeg. *Vanilla-nutmeg syrup: Combine 2 cups sugar, 2 teaspoons ground nutmeg, 6 vanilla beans (cut in half lengthwise) and 2 cups water in a small saucepan and cook over low heat, stirring until sugar is fully dissolved. Let the syrup cool completely and strain into a closed container. Store in the refrigerator. Recipe credit: liquor.com Check out our Free Inbound Webinar: https://explore.antidote71.com/inbound-webinar-recording…

Cocktails, Tangents and Answers

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Ward Eight Part 2 - Almost Live at Inbound 2024 33:15

منذ 41 weeks33:15

33:15

Send us a text Cocktail: Ward Eight We have returned from Inbound 2024, and during our time there, we recorded an episode sharing all our live thoughts from the conference. Tune in to hear about our hosts' favorite sessions and some entertaining tangents about their week in Boston. Recipe The Ward Eight, a classic cocktail born in Boston in 1898, was created to celebrate the election of Martin M. Lomasney, a local politician. This rye whiskey-based drink, featuring lemon and orange juices and grenadine, is a twist on the Whiskey Sour. While there are variations in its preparation, the original recipe is said to have originated at the Locke-Ober Café in Boston's eighth ward. Ingredients 2 oz. rye whiskey 5 oz. lemon juice, freshly squeezed 5 oz. orange juice, freshly squeezed 2 teaspoons grenadine Garnish: 2 or 3 speared cherries Directions: Add the rye whiskey, lemon and orange juices and grenadine to a shaker with ice. Shake until well-chilled. Strain into a chilled cocktail glass. Garnish with speared cherries. Recipe credit: liquor.com…

Cocktails, Tangents and Answers

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Emerson - Debunking Website Myths 31:05

منذ 42 weeks31:05

31:05

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Cocktails, Tangents and Answers

1
Ward Eight - Things We're Looking Forward to at Inbound 2024 33:05

منذ 43 weeks33:05

33:05

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Cocktails, Tangents and Answers

1
Arnold Palmer - Intern(view) Pt. 2 28:53

منذ 44 weeks28:53

28:53

Send us a text Mocktail: Arnold Palmer Our newest intern, Casey, will be our featured guest. In this episode, we will explore his unique perspective and get his retrospective on 71 shirts and his internship. Recipe: The Arnold Palmer, a non-alcoholic drink made of iced tea and lemonade, is named after the famous golfer Arnold Palmer. The drink's origins date back to Palmer and his wife Winnie, who would make pitchers of iced tea for lunch when he came home from golf. Ingredients: For the Lemonade: · 2 oz. simple syrup · 4 oz. water · 2 oz. freshly squeezed lemon juice For the Cocktail: · 2 oz. vodka (optional) · 2 to 3 oz. lemonade · 2 to 3 oz. iced tea · Lemon wheel , for garnish · Mint sprig, for garnish Directions: Lemonade: 1. Gather the ingredients. 2. In a cocktail shaker filled with ice, pour the simple syrup and water. Add the lemon juice, straining it through a fine-mesh strainer if you want to remove the pulp and seeds. 3. Shake Well 4. Strain into a tall glass. You should have about 8 ounces of lemonade, enough for 3 or 4 spiked Arnold Palmers. Keep the excess covered in the refrigerator until needed. Cocktail: 1. In a highball glass filled with ice, pour the vodka. (Optional) 2. Top with equal parts of iced tea and lemonade. 3. Garnish with a lemon wheel and mint sprig. Serve and enjoy. 4. Garnish with a lemon wheel and mint sprig. Serve and enjoy. Recipe credit: The Spruce Eats…

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Cocktails, Tangents and Answers

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