Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
In the Venn diagram of crafting, true crime, and morbid curiosity, you’ll find Bones & Bobbins digging through dusty old boxes in a curiosity shop parked right at the center.
In the Venn diagram of crafting, true crime, and morbid curiosity, you’ll find Bones & Bobbins digging through dusty old boxes in a curiosity shop parked right at the center.
S05E03: The very Victorian art of dating and the hidden codes in Victorian love letters. Sit down for a bit of old fashioned Victorian dating advice, flirting etiquette, and fan wielding tips, then cozy up by the fire to search for hidden meanings within the latest sweet missive penned by your most beloved. So many rules! So much mail! Show notes: https://www.bonesandbobbins.com/2024/03/05/season-5-episode-03…
S05E02: A brief history of love spells and how they’re still being used today. As long as there have been people, there have been love spells. They’re sometimes beautiful, frequently horny, and nearly always ethically questionable. They also might make you want to hide your fingernails, put off buying supplies for that candle-making project, and never buy stick pins again. Which is all to say that love spells are messy. Just like emotions, and just like all of us. Show notes: https://www.bonesandbobbins.com/2024/02/05/season-5-episode-02…
S05E01: The Oneida Cult. Ever wonder if your silverware was once in a questionable cult? No? Just us? The Oneida Cult had some truly ahead-of-its-time views on sex and sexuality. And, if their community hadn’t also included a dark shadow of appalling abuse towards its teenage members, this could have been a very different podcast episode. (Alas, no.) But, it may surprise you to know that, even today, this strange cult’s legacy continues to live on in a very unexpected place: our cutlery drawers. Show notes: https://www.bonesandbobbins.com/2024/01/22/season-5-episode-01…
S04E08: The secret drawers, hidden compartments, and locked cabinets nestled into pieces of antique furniture. Because, who doesn’t want an excuse to look for indoor treasures on a crisp, cloudy fall day? Show notes: https://www.bonesandbobbins.com/2023/10/13/season-4-episode-08
S04E07: American islands that never lost their British accents (from the 16 and 1700s) and the unnatural origins of the Transatlantic Accent. Learn some new (old) phrases from Hoi Toiders, Outer Banks Brogue speakers, and the folks who live on Tangier Island, Smith Island, and other isolated seafaring outposts in the Chesapeake Bay who never quite lost their British accents. Then, brace yourself, because the engineered linguistic weirdness that is the Transatlantic Accent is coming for you from a past that never was! Show notes: https://www.bonesandbobbins.com/2023/07/28/season-4-episode-07…
S04E06: The USS Recruit (1917), the dreadnought in Union Square, and the Unsinkable Molly Brown Like real historical stories that are way, way better than their legendary counterparts? Join us on a trip back through time and experience the United States’ plan to increase wartime recruitment by commissioning a fully crewed warship that was stationed in the middle of Union Square in Manhattan, then meet the absolute powerhouse that was Titanic survivor, philanthropist, socialite, and political move-maker Margaret Brown, aka the Unsinkable Molly Brown. Show notes: https://www.bonesandbobbins.com/2023/06/14/season-4-episode-06…
S04E05: Metal detecting, geocaching, and digging up stuff in your own backyard! It’s digging in the dirt and tromping through the woods season! Come along with us while Haley contemplates metal detecting, breaking the law, and digging up her basement, and Natali goes on a fantastic geocaching and letterboxing adventure (and also partakes in some light botanical thievery). Note: We had a slight Mercury-in-retrograde-related sound kerfuffle. Some of Haley's audio might sound a bit echoey. Show notes: https://www.bonesandbobbins.com/2023/05/15/season-4-episode-05…
S04E04: Poisonous Plants and Drury Lane Gardens. Take a stroll around a garden so dangerous that just walking through it can cause you to faint, then scamper off to the world of London’s pocket parks for a wholesome reinvention of a place with a deadly past. Show notes: https://www.bonesandbobbins.com/2023/04/13/season-4-episode-04…
S04E03: The lore of black cats, crows, and ravens. Us, to literally every black cat or corvid we see: Who’re our good little witches’ familiars? Sweet baby omens of doom? The bestest spooky speakers of truth ever? Corvids and black cats: Us: YES YOU ARE!! Show notes: https://www.bonesandbobbins.com/2023/03/18/season-4-episode-03…
S04E02: Beauty entrepreneur and philanthropist Madam C. J. Walker and Boston bicycling trailblazer Kittie Knox. Fan of a multi-step beauty routine? (Same.) So, as it happens, was Madam C. J. Walker, who built a national beauty empire while providing a path for other Black women to build businesses of their own. Meanwhile, over in Boston, Kittie Knox was riding and racing her bicycle, charming reporters, and challenging the idea that the sport was solely the domain of white men. Show notes: https://www.bonesandbobbins.com/2023/02/12/season-4-episode-02…
S04E01: Weird pope facts and the bizarro world that is Vatican City/the Vatican/the Holy See. First: If you’re unfamiliar with the Prince song “Pope,” we highly recommend going down that weird rabbit hole. It’s where we got the title for this episode. We’ll wait… Okay! Now that you have that cheery bit of mood music under your belt, let us take you on a somewhat questionable trip through the land of papal frippery, where we’ll discover the truth about the pope hammer, stop for a look at the holy tiara, marvel at the the Swiss Guard’s jaunty outfits, and then meet a robot pharmacist that honestly sounds pretty great. We’ll also talk about the antipopes. Because antipopes are, apparently, a thing. Fair warning: If you don’t want to hear us yelling about religion, this probably isn’t the episode for you. For obvious reasons. Show notes: https://www.bonesandbobbins.com/2023/01/19/season-4-episode-01…
S03E17: It’s National Native American Heritage Month, so we’re talking about stone cold badass Madame Marie Dorion, and the many ways in which Native and Indigenous Americans have contributed to medicine and public health, from baby bottles, to pain killers, to early syringes! Show notes: https://www.bonesandbobbins.com/2022/11/30/season-3-episode-17…
S03E16: Victorian dress reform, the Rational Dress Society, and the history of bicycles. For Victorian women, bicycles usher in both a newfound freedom and a new wave in practical, flexible fashion: Pants! Show notes: https://www.bonesandbobbins.com/2022/10/23/season-3-episode-16
S03E15: Madame Tussaud and her famed museum of lifelike wax figures, and Grand Guignol, a pioneering theater at the forefront of shockingly realistic body horror. Marie Tussaud’s exceptional talent brought a spark of (kind of creepy) life to the art and craft of creating wax portraiture, inviting the public to mingle with likenesses of the famous. The masterful craftspeople at Grand Guignol, by contrast, brought a truly dramatic spark of death–and an in-house doctor–to audiences looking for a different kind of thrill. Show notes: https://www.bonesandbobbins.com/2022/10/11/season-3-episode-15…
S03E14: Celebration, Florida and Arcosanti, Arizona: Two very different approaches to building a (mostly failed) utopia. Learning how to almost successfully thrive in the desert, and why we wouldn’t want Disney in charge of our HOAs. Show notes: https://www.bonesandbobbins.com/2022/09/26/season-3-episode-14…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.