المحتوى المقدم من Komard. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Komard أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/know-what-you-see-with-brian-lowery">Know What You See with Brian Lowery</a></span>
The “Know What You See” podcast delves into the ways our fundamental need to connect with others profoundly shapes our experience of life. On each episode, through conversations with experts and people just trying to make sense of it all, Brian Lowery takes a journey of exploration—answering and raising questions to deepen our understanding of and appreciation for the often surprising, sometimes perplexing, and now and then transcendent lives we create together.
المحتوى المقدم من Komard. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Komard أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This series is dedicated to education in Web 3, NFT'S, and occasionally crypto currencies. We focus on elements such as branding, relationship building, how to's and much more. Together we can onboard, educate, and build a better #Web3, a better #NFT Community, and a better world!
المحتوى المقدم من Komard. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Komard أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This series is dedicated to education in Web 3, NFT'S, and occasionally crypto currencies. We focus on elements such as branding, relationship building, how to's and much more. Together we can onboard, educate, and build a better #Web3, a better #NFT Community, and a better world!
BUSINESS PLANNING PART 2 Lesson Plan for New Businesses and Brands Prepared by Komards NFTS OVERVIEW & PURPOSE The purpose of this lesson is to continue from where we left off last week due to time constraints. We are going to continue with the sections and assorted components of the business plan starting with the Executive Summary and will work through as many of the components possible with examples where possible of the Komards NFTS business plans. THE EXECUTIVE SUMMARY The executive summary is generally speaking three to 4 paragraphs and is more of a synopsis. The idea here is to give an informative summary of what the business is and why it will be successful. Most of the time it includes your mission statement, what your products or services are, basic information about the team leadership, team members and location. Sometimes businesses will include a little financial information and a high level growth plan if you are seeking investments from traditional financing or investors. ADD Quoted text of our Executive Summary DESCRIPTION It's in this portion of the business plan that you will include details about your company. You will give details here about the problems your products or services solve and how. You will want to be specific, be sure to list out who your consumers are as well as any organizations or businesses you plan to serve with your products and services. Take the time to explain your competitive edge or advantages that will guide your business to success. Are there any experts on your team? Why does it work? How does it work? Where is your company or business located? Use this section of the business plan to boast about the strengths and positive things your business brings to the table. MISSION STATEMENT The mission statement is the core purpose you have for your business and the services you provide. It's here that you will go into the nitty gritty of your mission statement and why you place such high value on it and how it will lead you to being successful. MARKET ANALYSIS Before you will be able to complete this portion of the business plan you need to have done your homework and have a good understanding of what your market is, how it operates, its dependencies, and your competition. Know what your successful competition is doing, and how you will replicate and make their processes better. STRUCTURE What is your business structure? How does the company operate? Under what governance will it operate? Will it change in the future? Why? This section is all about the legal structure and how you will operate, whether you have or intend to incorporate your business as a C or an S corporation, form a general or limited partnership, or if you're a sole proprietor or limited liability company (LLC). This is where you will show who is in charge of what with regards to your business and its operations. You will want to provide as much detail as you can. If you're seeking investments this section will play a heavy role in the eyes of most investors. You will want to show the assets each member of the team brings to the table. And I am not referring to any financial assets here. There will be a place to include that later in the business plan. PRODUCTS & SERVICES This is a fun area of the business plan in my opinion. It gives you the ability to clearly define each of your products and services in detail. You will also use this section to explain how it benefits your consumers. You will also want to answer questions like is there a life cycle for any of your products and services, is there intellectual property? Share your plans here regarding the intellectual property, be it copyrights. Will you be doing research and development on your products or services? What will that look like? This is also an opportunity to implement your value proposition. With the value proposition you will describe the pains, pain relievers, and the gains for each of your products and services. Be detailed to be clear about each of them. PAINS PAIN RELIEVERS GAINS IDEAL CONSUMER Who is your ideal customer? What do they do for a living? Where are they in the world? These are all questions that you will want to answer. Depending on the product and service there may be more questions to ask. You as the owner need to flush out every possible detail of your consumers possible. Having all this information about your consumers will allow you to approach your consumers and to get in front of them appropriately and successfully. POSITION & ADVANTAGES One of the benefits and advantages of your business is having a business plan, because it allows you to see the entirety of the company. It allows you to focus strategically, allows you to set the priorities, manage change and milestones. Other benefits may be your team, why are they an advantage and how? What about your experience in this field? Perhaps you have a specific skill set? Perhaps you have an amount of capital already that gives you an edge. KEY METRICS When we talk about key metrics we are talking about things like your sales revenues, profit margins and more. If your not sure how to determine these metrics there are a number of valuable resources online. Do your research. Among the metrics that you should include on your business plan and the details of are as follows: Sales Revenue This is the first among the metrics because you can tell a lot of things about your business. Week after week and month after month sales can be a clear indicator of the demand for the products and services your are offering. It can also show if your marketing efforts are giving you the desired and needed ROI (Return On Investment) Net Profit Margin From this you can see the overall efficiency of your business being able to generate a profit and the amount of profit in comparison to the company's revenue. Gross Margin The higher your Gross Margin, the more your company earns by each sales dollar. You’ll be able to invest it in other operations. This metric is especially important for starting companies as it reflects on improved processes and production. It’s like the equivalent of your company’s productivity, translated into numbers. Sales growth year to date Monitor your sales growth over various time periods – monthly, yearly, and long-term metrics will give you a better understanding of where your company stands. Make it a goal to accelerate your sales growth every month, or at least keep it at the same percentage, month over month. Consumer Acquisition Costs The Cost of Customer Acquisition (CAC) is calculated by dividing all the costs spent on acquiring new customers (marketing expenses) by the number of new clients acquired in a specific time frame. CHANNEL UTILIZATION What are the channels you're going to use to market and distribute your products and services? This is something you have to have at least a basic idea of. Having an idea of the tools you will use to market and get in front of your target audience will enable you to determine how to utilize these channels for optimum performance. Digital Channels Digital channels can include social media platforms such as Facebook, Twitter, Pinterest and so on. But you should know that other digital channels are available and include but are not limited to email, digital ads, ebooks, and more. These are mediums that can be used to distribute your products and services. The trick is to figure out which of these tools best suits your business and where your target users are. Once you establish where your audience is and the tools you will need to use you will be able to build your plan of how to utilize these channels. Analog Channels Analog channels can utilize tools like billboards, newspapers and even magazines that are offline. There is a time and place you may want to consider using these analog methods if you have targeted users that utilize these mediums. CONNECT WITH US TELLIE - https://tell.ie/KomardsNFTS/home OPEN SEA - https://opensea.io/Komards_NFTS?tab=c.. . INSTAGRAM - https://www.instagram.com/komards_nfts/ HI SOCIAL - https://hisocial.io/Komards_NFTS #KomardsNFTS #Web3 #NFTCommunity #NFTEducation #NFTBusiness #Business #Podcast…
BUSINESS PLANNING PART 1 Lesson Plan for New Businesses and Brands Prepared by Komards NFTS OVERVIEW & PURPOSE The purpose of this lesson is to help you in the development of a business plan. If you are in the web 3 space with an NFT collection, investing in Crypto currencies, or even the metaverse you are a business. As such you need to make sure you are operating with your best foot forward. To do that you need to make sure you have a thorough and completed business plan. We are here to help with that! WHAT IS A BUSINESS PLAN? A business plan is the foundation of your business according to the Small Business Administration in the United States. According to Investopedia a business plan is a document that defines every possible detail of your business, your goals, and how you plan to achieve them. For those of us that are in the web 3 space we know and often execute roadmaps for our collections and projects. The business plan is the same thing however, it's directed at your overall business. Additionally a business plan will also show you any potential obstacles that you may run into in the future. WHAT IS IN A BUSINESS PLAN? There are 6 types of Business Plans according to the Small Business Chron . The 6 types are as follows: A Start-up This type of business plan will document and show sections that describe the company, the products and or services you will provide, the market and evaluations of the target market and the team and projected team members. If you're looking for investors they will also require a financial analysis describing all financial aspects of the business including potential incomes, expenditures, profit and loss statements and more. An Internal The internal business plan is designed to target the company internally to allow you to know how the company will operate on an internal level. It will describe the company's current status, the profitability, operating costs, and if the company has or will take on any capital investments, how those will be repaid. This plan often includes a market analysis as well as the target or ideal consumer, and the market's impact on company profit or income. Strategic This plan is all about showing off the strategies the company will be using to achieve company or business goals. It quite literally would be much like a roadmap as most of you know for NFT projects in web 3. Most of the time this type of plan includes several key elements of business such as; the company's mission statement, the company vision, critical success factors, brand and company objectives, and the strategies the company will use to achieve the objectives of the company. Feasibility The purpose behind a feasibility plan is to help you to determine if the proposed business is feasible. It will help you in answering questions like can the business survive or what kind of growth can be expected and even will the company be able to generate a profit. With regards to what is included in this type of plan it will generally include sections for describing the need, the ideal consumer and target with the demographics of it, and any required capital to get started. Operations Operations business plans are generally held for internal use. These business plans show the details of how you plan to operate the business from within. It will show brand and company deadlines, upper management expectations and roles, as well as team member or employee expectations and compensation details. Growth A growth business plan is to show how the business and brand will grow as well as all associated costs of growth and projected revenue streams from the growth plans. It will also include detailed strategies of how you plan to grow. If you are seeking additional funding and capital for the expansion and growth of your business those investing or potential investors will want market analysis as well as the projections of the profits and loss potential and a detailed description of your business. It is important to note that each plan has a specific purpose and place. However, we are of the belief that a complete business plan includes all of these areas and details. We will show you throughout the Business Planning series of lessons what some of that looks like for Komards NFTS. To be clear there are proprietary ingredients of the Komards NFTS business plan and for that reason those details will not be shared. Generally speaking most people are not being as thorough as what Komards NFTS was in the development of our business plan. However most businesses use a plan with a standard 9 part plan. It contains the highest value information and metrics to attract potential investors. Those parts include the following; The Executive Summary Your Businesses Description A Market Analysis Your businesses Structure Your Businesses products & services Marketing and Sales Funding Requests Financial Projections Appendix A complete and thorough business plan can take as much as 6 to 12 months according to Harvard Business Review . As we stated earlier we are of the belief that it needs to go beyond that for your personal use. Going the extra mile in your business plan can and will make a difference in what you do, how you do it, and keep you at the ready for anything including making adjustments in your business goals, activities, products, services and more. So do not skimp out doing so can cause the business to fail. The Komards NFTS business plan consists of the following sections and details: Executive Summary Businesses Description Business Mission Statement Market Analysis (Not Revealed) Businesses structure - Current and Projected internally Businesses Products & Services Pain Relievers Unique Position & Advantages (Partial Reveal) Key Metrics in Web 3 & NFTS (Partial Reveal) Channel Utilization Ideal Consumer Target Operating Plan Operating Costs Ideal and Current Revenue Streams (Partial Reveal) Marketing & Sales plan (Partial Reveal) Financial Projections (Not Revealed) Appendices (Not revealed) For Komards NFTS we initially spent more than 200 hours building out our business plan. Even as we speak the Komards NFTS business plan remains fluid and is adjusted as needed. MATERIALS NEEDED I have seen business plans written on napkins, lol. No joke! But seriously it dont take a lot too much in the way of the materials to create a business plan. You can even start with as little as a notebook and pen to begin jotting down ideas and thoughts surrounding your business. At some point you may want to consider investing into a business plan software or even putting it in a digital format for future uses and needs as they arise. Generally business plans that are digital in nature are not stored online due to containing proprietary information. Additionally when using them to raise capital such as from angel investors they are delivered in the format of a PDF/Physical. If you are going to use a business planning software, be thorough in your investigation of each to allow you to make an informed decision of which is the right one for your needs, don't FOMO over any given one. Now we have taken a look at several providers and softwares. To help you in looking at a few we have included a list of the softwares as well as the developers of them, and what we believe are the primary pros and cons. We want to be clear we are not recommending one over another simply because it's important you do not let our thoughts and opinions impact your decision. Our Business plan however was written solely in a notebook then created as a digital document. Live Plan Created and owned by Palo Alto Software. For those of you familiar with Palo Alto you know they are a reputable company and have been around for more than a decade. This software is considered to be an overall business planning software. It includes a multitude of templates with an easy to use, user interface. The interface has a sleek and slick appearance all while offering intuitive and easy to use features. Pro’s The plans are affordable for most new and small businesses. Palo Alto has even gone the extra step and set it up to pay as you go so there is no one time huge fee for it. There are no long term contracts No cancellation fees Can be used on both PC and mac as well as cloud based They have also included a library of resources that include video guides to help you every step of the way. Con’s Difficult to learn how to use Complex and challenging to enter your financial projections The Software does not allow for much in the way of integrations Plan Guru Plan Guru has way more financial features then nearly all other business plan softwares. Other business owners will sometimes use this service in conjunction with other business plan softwares simply for the financial side of it, because this one puts more emphasis on the financials where other softwares focuses more on the plan itself. Pro’s Extensive financial tools for detailed forecasting, budgeting and reporting. Both desktop and cloud usability A significant library tools and resources And a free trial Con’s Very Pricey (Remember you get what you pay for) Focus is on the financial side of the business plan Without financial knowledge the software proves difficult to use Enloop This software is the closest thing to free business planning software that you can find. They offer a 7 day free trial without a credit card. Enloop is also among the most direct and simplest of ways to write a business plan. Pro’s Simple and easy to use Affordable for most users Auto generated text to ease writing process 7 Day free trial Con’s 1 Template No integrations Little educational resources Master Plan Lean This company is 3 decades in the making, with more than 10K users, in more than 20+ countries. This is probably one the most thorough and complete services available on the market. With that in mind you need to understand it's also among the most expensive. Pro’s Lots of tools to aid you in the success of your business plan and business Reporting Accurate Forecasting Strong customer support to help you get the most out of the service and software. Con’s Strong Learning Curve Expensive If you have only one person using the service and software you will still have to pay for no less than 5 team members. Remember its always an option to create your business plan the old fashion way like Komards NFTS did. CONCLUSION Do your homework on the above softwares and services. Do not be afraid to look at additional softwares. Investigate the Small Business Administration for additional help with getting started on your business plan. In the next Komards Klass we will be diving into the nuts and bolts of business planning and each section of a complete business plan, starting with the Executive Summary.…
Lesson Plan for NFT Brands & Businesses Prepared by Komards NFTS OVERVIEW & PURPOSE The purpose of this Komards Klass is to give you all the tools you need to properly build a brand for your new NFT/Web 3 small business. In this klass we will walk you through all the steps, thoughts, and processes for branding in an effective manner with a proper road map, to guide you every day, much like a business plan or a road map for a project. WHAT IS A BRAND? So, what is a brand? Well, a brand isn’t just a name or a logo that you use to distinguish yourself from others. Your brand is made up of several elements, including the following: Name Logo Colors Fonts Design Voice Messaging Tagline Behavior Attitude Your brand decides how other people will perceive you. Whether those people are within your business or outside it. All of them need to have a good perception of you. First impressions aren’t the only ones that are important here. Second, third and fourth impressions are also really important. It takes an average of 7 to 10 times of being seen before potential consumers take the initial step to commit to a relationship with you. Thus I can't stress the importance of being consistent. People are going to interact with your business. And, if they like what they see, feel, or perceive from you the first time around, that’s great. They will likely come back for more, which will make you even more successful. All of that will leave the first impression on the people who first meet you. But, the way that you behave in the future will also affect how they see you. However, if they happen to have a bad experience with you, don’t think that they will forget about it. In that case, you need to do your best to make it right and ensure that it never happens again. Your small business’s brand has the same potential as household brands like Nike, Apple, or even Twitter and it all starts with the details. Successful brands go way beyond a high-quality logo and a clever name. A unified brand fuses everything from products to consumers to positioning into the combined package that is your company. IN THE DETAILS Everything you do as a business and brand are as equally important as the details of your organization. Here are a few questions you should consider as you are flushing out your brand. What makes your brand unique? How is your business different from all your competitors? What do you do better than everyone else? What does your brand stand for? How does your brand make the world (or your consumers' lives) better? What 3 words best describe your brand? Regardless of what your business is or does you need to understand you will never please 100% of the people 100% of the time. With that as a business you will always have to fight for your share of the market in the chosen niche. What I mean by that is to look at Open Sea. Open Sea holds 80% of the NFT Marketplace business. Yet we see other marketplaces like Official NFT, Magic Eden, Rarible, all actively fighting for their share of the market. I promise they all have goals for how much of the market they are looking to capture. You are not the only one who wants to build something great from the ground up. Pay attention to the things your consumers want and need. Don't be afraid to ask your potential consumers what is a pain for them or what it is that they want or what would make their lives better. Use tools like polls and Google Forms to ask. There are a number of other FREE tools and services to get the feedback you need to ensure that you're meeting their needs. If possible do this before you launch your business and brand! If you somehow manage to achieve meeting your consumers needs, you’ll still need to be ready to make any and all necessary changes in the event that your product or service doesn’t meet your consumers expectations. Remember it is just as important for you to be teachable, adaptable and willing to adjust as needed for your consumers as it is for you to deliver products and services that enhance the lives of your consumers. Consumer Profile The consumer profile worries about how other people feel about buying products and services from your business. The consumer profile consists of three categories: Consumer Jobs Pains Gains Consumer Jobs You have to focus on the jobs that your consumers have done and currently do for a living. What can you provide as a product or service that will make their jobs easier? Don’t just focus on the functional jobs. Emotional, social, and service jobs are also incredibly important. Pains You need to focus on identifying the problems that many of your consumers might face when they’re trying to get the job or task done or maybe even one of their goals. Pains are the challenges that make their lives harder than they have to be. Whether it's their jobs or even their home life. At the end of the day it causes them to have to work a lot harder. This leads us to our third and final point of the consumer profile: Gains A gain is the opposite of a pain. However, they also focus on the positive outcomes that your consumers expect when the job or task is completed. This is the core of what you need to know in order to have a well-rounded picture of what your consumer profile is all about. It helps you to better understand who your consumers are and identify the pains they have. Value Map A value map takes up the second half of the value proposition. The value map focuses on how your products and services relieve pains and create gains. With it, you can list: Products and Services Pain Relievers Gain Creators Products and Services The products and services you are producing are really important. They’re what your value proposition offers to get the job or task done efficiently and effectively. Pain Relievers As the name suggests, pain relievers focus on how products and services can minimize or reduce the pains. After that, you can focus on how to create the gains. That way, the consumer experience can be significantly better. This can be from an improvement to the quality of life, or even something that just simplifies a task or job. Gain Creators As mentioned above, after you’ve focused on how to minimize or reduce pain with pain relievers, you can move on to gain creators. Gain creators outline how your products and services create the gains and why they are so beneficial to your consumers. And, by also focusing on how your products and services can ease pains and create gains. Now, you know how to use the value proposition to create products and services that consumers need and want, it’s time to accurately depict it with the right visual design elements. Bring Your Brand Life You never get a second chance to make a first impression. Your business’s name, logo, or tagline may be the first thing your potential consumers see, it needs to pack a punch. If consumers initially perceive your brand as a cheap knockoff, then you’ll face a nearly impossible climb up the mountain to persuade them otherwise. Everything from your name to your typography needs to communicate consistency and reliability. Let's talk about some of the core elements of branding and what you need to consider as you begin designing and making decisions about your brand and business. Name More times than not your business’s name is the first glimpse of it by consumers as such it carries a massive amount of weight. When naming your business it needs to be creative, descriptive, unique, and memorable, but not confusing. Make it original, but not so far out there that it causes confusion. Some brands, like Nike, have names whose origins mean practically nothing to consumers. Think about it—what does Nike actually mean ? In Greek mythology, Nike was a winged goddess who personified victory. While that backstory resonates with the Nike brand and the Swoosh, you probably never knew that and you likely still identified Nike with success and winning, thanks to the brand’s worldwide reputation. Now, take Netflix, as an example. Immediately, without any previous encounters, we know the brand is about visual entertainment. Now, that’s not to say that Netflix is doing a better job of branding than Nike, after all they are different types of brands and businesses but it does show us that we’ll want to choose carefully and to consider the impact our business’s name will have on our brand. When it comes to building your brand and naming there is not any one right or wrong answer. We have seen businesses with the most outrageous names and branding tactics quickly become trend setters. Just know that a name has the power to make or break a business. Taglines and Slogans More times than not businesses forget the tagline or slogan and are often times overlooked, an afterthought of a company’s brand, but this catchy, succinct phrase has the potential to shape your brand’s identity: Here are a few examples: “The happiest place on Earth,” “A diamond is forever,” “The ultimate driving machine,” “Move the way you want.” “What's in your wallet?,” According to Adobe Express these are among the top 30 memorable slogans and taglines in business. Chances are you know at least half of them. Why? These short, memorable quotes leave a clear brand message in your mind. Your tagline or slogan is often one of the aspects your consumers will remember most about your brand, so this is your opportunity to transmit an important message. If you look at Komards NFTS our message is clear, concise and direct. “Making Our World A Better Place!” From that you know that our goal is to aid in helping people and the world to be better and do better. So how do you come up with the right slogan? Keep it short: A few syllables at most. The longer it is, the harder it’ll be for consumers to remember. Include a key benefit: Don’t focus on the product features—focus on the benefits. Rice Krispies doesn’t sell the flavor—they sell the sounds of their product with “Snap, Crackle, pop”. Differentiate your brand with something unique: What does your brand do differently than your competitors? Verizons “Can you hear me now? Good.” This puts focus on the quality of the service they provide while bringing awareness to the lack of quality of other carriers. Impart positive, powerful feelings: Use upbeat language that creates positive vibes. For example, Wheaties uses the tagline “Breakfast of Champions” to lift up their audience and leave them with strong, champion-like feelings. Logo Your logo has the potential to be as recognizable as your brand’s name. If you look at the Komards orc the colors contrast and show a rough exterior and gives off a sense of toughness, endurance, and perseverance. Your logo deserves considerable thought, time, and attention to detail. This element of your brand is a non-negotiable part that you may want to consider hiring a professional graphic designer to create. Take Apple, for example. While the Apple logo’s inspiration is still up for debate, the apple with a small bite taken out of it is now one of the most recognizable symbols on the planet. However, an apple itself does little to illustrate the product, value, or benefit that this brand delivers other than the name of the brand itself. Some brands choose to use creative variations of their chosen names as logos. Look at eBay, Google, and Lyft are great examples of brands that typically use their business names as their logos. If you had not noticed we have touched several times on being consistent. When designing a logo it is no different, try to make it consistent with your brand’s identity. The simpler you make the design, the easier it’ll be for consumers to remember. Think about it as if you'd never seen the logo before, and Ask yourself: “Would I be able to understand what this company does and is about?” If it’s too complex to pass this test, you might want to simplify the design. Colors Every color has meaning, and influences feelings. The psychology behind each color is complex and compelling with a variety of emotions and feelings. Every color has certain emotions and ideas attached to it that can and will impact your consumers’ emotions and behaviors. It’s not a coincidence that nearly a third of the world’s most successful brands include blue as the primary color in their logos. That’s not to say that your logo should contain blue, look at the Komards logo. However, it does illustrate that a color’s impact goes way beyond personal preference. Here’s a quick rundown on the common perception of what colors mean: Blue: Calming, trustworthy, mature Red: Passion, excitement, anger, loud Green: Versatile, but often associated with money, nature, or life Orange: Playful, energetic, invigorating Yellow: Friendly, cheery, youthful, affordable Purple: Luxurious, feminine, cutting-edge Pink: Feminine, modern, cool, youthful Brown: Rugged, masculine, earthy, handmade, rustic Black: Slick, contemporary, luxurious White: Youthful, affordable Gray: Classic, serious Your brand will likely incorporate 2 or more colors in its scheme, but try to keep things simple. Try using a tool like Colors.co to find colors that work well together. You can play around with the different color harmony rules (analogous, complementary, monochromatic, etc.) to find the perfect combination of colors. Then, use a tool like Web Accessibility Guidelines to check how ADA compliant your colors are when paired with each other. This tool will let you know if a color combination is hard to read and which similar colors may work better. Typography Your font will need to complement your logo, assuming there are textual elements to your logo. It should also be an extension of your brand. Most brands will have several complementary fonts for different uses: headers, secondary headers, body copy, etc. We at Komards NFTS are in the process of designing our font in order to carry on the message of strength, perseverance, and honor, with a hint of Orc, lol. However you’ll need to be strategic about which fonts you use and pairing them together to represent you in the manner you are looking for.. Searching for a font can lead to an endless tin foil tunnel as there are literally thousands of fonts, with new ones created and made nearly every day. Try to narrow down your options from the beginning with these basic font categories: Serif fonts: Serif fonts contain the tiny decorative lines at the end of each character stroke. These fonts are classy and easy-to-read. Sans serif fonts: Sans serif fonts don’t have the tiny decorative lines. This makes them a little harder to read, but they carry a more modern, stronger aesthetic. Slab fonts: Slab fonts use blocky letters, making for the perfect old-school logo or tagline. Script fonts: Script fonts look like cursive. They’re stylish but sometimes tricky to read, making them impractical for paragraphs of text. Decorative fonts: Decorative fonts are all about style, but that style often comes at the expense of legibility. Ever receive a wedding invitation that took you minutes to decipher? Well, it was probably using a decorative font. WHY BRANDING MATTERS Consumers interact with thousands of companies around the world across a variety of channels on a daily basis. From our morning commutes to our email inboxes to our favorite lunch spot, we are bombarded with branding and messaging from companies around the world, practically 24/7. With so many brands and interactions, most consumers don’t have time to shape their perceptions of each business proactively. Their opinions and judgments are formed passively through each mention, glimpse, ad, email, interaction, and purchase. That’s why it’s critical to create a unified brand that stays consistent across borders, channels, and even languages. Here are a few eye-opening statistics that’ll give you a sense of branding’s power: Consistent brand presentation across all channels has been shown to increase revenue by up to 23%. It takes 5–7 brand impressions before a consumer will remember your brand. 82% of investors see brand as an important factor in the companies they invest in. Color can improve brand recognition by as much as 80%. Research suggests that 85% of purchases can be attributed to color. 50% of job candidates say they wouldn’t work for a company with a bad brand reputation—even for a raise. 89% of consumers are loyal to brands that share their values. Effective branding moves the needle; it’s as simple as that. You’re in complete control of your business’s brand. Every design decision, marketing strategy, press release, and color choice shapes your brand’s identity in your consumers minds. Before you can transform your brand, you need to know your brand’s core identity—or what you’d like it to be. BENEFITS OF BRANDING Recognition Recognition is not something that any business should ever take lightly. After all, if your business is solely recognized by a niche audience, then how will it ever be as successful as its competitors? Businesses that have done a good job on branding and being consistent do much better than those that are unbranded. Your business needs strong branding, without it you will find it much harder to achieve success or the goals you have for your business. Remember we all have our own perception of what success is. Your business must have numerous distinct qualities, such as your logo, your color pallet, what you offer, and everything in between. The goal here is to differentiate yourself from the competition and thus stick out in people's minds. This will enable the general public and people your brand is targeting to see it in a positive light and your branded business can gain a lot of recognition. Build Trust Trust is critically important. If your target audience and consumers trust you, then your business can truly prosper. We generally do not conduct business with brands, companies, or organizations who have not established some level of trust with us as consumers. So, how can you build trust with your targeted audience and consumers? Start by asking questions like: Would you choose a business that seems trustworthy, offers simple solutions, and seems friendly? Would you choose one that seems to make things unnecessarily complicated and hard? We all would choose the first option because that's the one that has clearly put more thought into their...…
Marketing Tactics That Work Lesson Plan for Fellow NFT Brands Prepared by Komards NFTS OVERVIEW & PURPOSE The purpose of this lesson is to show you a few strategies that work for organic growth. We will discuss the use of OPA (Other People's Audiences) as well as paid marketing and when the right time to use paid marketing might be for your brand and project. GET ORGANIC Build your brand Be on every social media site/app possible All your social profiles should be branded identically. On social platforms you're not planning to use regularly, create a single post that tells people who you are, what you do, why you do what you do, and directs people to the platforms you're using regularly. Add Value Comment on relevant blogs, posts, videos etc. where your thoughts can add value. If you are unable to add something of value do not comment. Be sure to include a link to the place you want your customer to visit where applicable. Utilize OPA Build meaningful and lasting business relationships with like minded brands. Utilize these relationships to build one another up. Spread the word about these other brands Enter a collaboration with these brands. Create an Affiliate/Referral Program Reward your consumers and fans Give them a reason to want to talk about you Remember each person and brand is different and wants different things. Some examples could be offering NFTS in return, or perhaps some crypto, or maybe even just some recognition and bragging rights. Build Trust Be Transparent Don't hide in the shadows of DM’s or PM’s. Hold public conversations whenever possible. Stand by your word! Keep any and all promises, NEVER over promise Engage with your consumers If someone mentions you, comments on a post, or engages in your content in some way, make absolutely certain you do the same by being responsive and engaged. For consumers and brands that have shown unyielding support for what you are doing, utilize step 3 as indicated above. TEST Be open to numerous types of content and strategies When trying new content keep track of what works VS what don't Never implement more than 1 new type of content or strategy at a time. Not doing this will make it harder to track what is and what is not working. Track the changes using an assortment of analytics tools readily available for you. Never use just one source, combine the results of several analytics sources to come up with the average performance of the new type of content or strategy. Utilize this new type of content for no less than 1 week, to get the best analytics possible. WEB PRESENCE ANALYTICS TOOLS Google Do a search for your brand weekly to see the number of links associated with your brand. If you are doing it right it should grow weekly. Google Trends is another sub tool you can use to quickly get an overview of your brand. If you don't have enough results this will not yield any information. Hootsuite Hootsuite offers a FREE plan that allows you to integrate upto 3 social media profiles and draws on nearly 200 different metrics to measure the impact of your reach. Talk Walker Talk Walker is a site that allows you to monitor all of your social media performance. You can conduct unlimited searches across all social major social media platforms to include; your campaigns, brand mentions, and hashtags all for FREE! Audiense This tool allows you to identify relevant audiences with insights and inform you of strategies to grow your brand and business. PLATFORM SPECIFIC ANALYTICS TOOLS Facebook Insights provides information about your page’s performance, such as demographic data on your audience and how people are responding to your posts. Sort posts by types, and see the demographics of your fans. Identify your reach in organic, paid, and viral searches. Price: Free. Instagram Insights lets you learn more about your followers and how your content performs with your audience. View insights for specific posts and stories you’ve created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app. Twitter Analytics provides quick and informative statistics on your Twitter activity. For each month, get impressions, visits, mentions, and followers. See your top mentions and top followers. And receive suggestions on how to grow your audience. Twitter Engagement Insights provides quick and informative statistics on your Twitter audience and their activity. This is useful in order to post the most important information when your audience is online and active to ensure you're getting the content you want in front of the most people. Twitter Audit This tool is amazing for ensuring you are not being followed by a large number of what is considered to be fake, bots, or even spammer accounts. With this tool you can block all “Fake” accounts. Pinterest Analytics is free with a business account and lets you view your most popular pins and ads to build your media strategy. Find out how Pinterest users interact with your content. Learn which topics your audience members are interested in based on their behavior on Pinterest. PAID MARKETING SEO If you have a website this is what I consider to be one of the most important marketing tactics you can use. SEO is not easy, nor is it cheap, but it truly works to get your site on the top of the listing from Google searches for specific Keywords. Pay attention to the keywords you target here as you want them to be niche but you also want to reach the masses. Social Media Nearly every social media platform offers paid ads; it's what keeps them in business and thus profitable. When it comes to paid ads on social media we recommend starting with just one platform and where your biggest audience currently is. The great thing is you can set the budgets for these ad campaigns. Start small and move up as your growth allows. Email There is still power in email lists. Use these lists and build the relationships you have with the members of your email lists. If they have signed up for your email then they already like you and are open to your emails and what you have to offer. Nurture that relationship. Content Create content that adds value to the consumer's life. Be it education or even a simple how to. Make it meaningful and full of value. PPC This is probably one of our least favorites because we have found that oftentimes people will click and then they don't follow through with a purchase or even engagement. This is not always the case but you can quickly spend your marketing budget in this format and it wont allow for consistency. CONCLUSION Whatever marketing tactic you execute, ensure it is part of an overarching marketing strategy. Otherwise, you will waste time and money throwing random tactics against a wall and hoping one will stick. This is not the way to run a robust, ROI-driven marketing campaign. We understand how difficult it can be to plan and organize ROI-boosting marketing campaigns without wasting hordes of money testing things out. This is why we created Komards Klass and Komards Koaching, an NFT business services system to help you and your teams to the next level. With Komards NFTS, you can count on us treating your brand like our own. If you are interested in learning more, apply here to join our Beta program.…
Komards NFTS 02/02/2022 Teacher: Komard Email: KomardsNFTS@gmail.com Open Sea How To… ___ Notes Introduction: What is Open Sea? How do I make the best of it? Whether you're new or have been in NFTS for a little while or even if you have been using it for years, there are always questions and the platform is ever evolving and changing. Open Sea is the first and largest marketplace for NFTS. Here you are able to search, browse, and even list your NFTS. Just because it’s the first and largest NFT market place don’t mean it’s the best place for you or your project. Don’t be afraid to look at other marketplaces. Do your homework, and not just for the marketplace you want to list your project on, but the blockchain you may list on. Choosing the right marketplace and blockchain are two of the most important decisions you will have to make for your project. Build your Open Sea profile Brand awareness is key to marketing yourself and your project. Use the same name across all platforms you are building your community on. Use the same profile image as well. (Think about Nike, you see the swoosh and you know who it is even if it’s just the logo.) Banner image usage is as important if not more so because this is additional space to allow you to help guide people to take action. You can add your linktree address or contact information as an example. Complete the bio section. A lot of people fail to do this and are missing the opportunity to tell a story that people can relate to. This is your chance to make a first impression and begin building relationships. Take your time! Let me say it again. TAKE YOUR TIME, building your profile. This applies to all profiles on all your social platforms and accounts. In other words do your homework, check for spelling errors, make sure your branding is on point. Navigate Open Sea Menu Bars Collected Tab This is essentially your home page on Open Sea. Created Tab This is where the NFTS you have created are shown and stored. Favorite Tab This shows the image you have said are among your favorites. Hidden Tab When someone sends you an NFT unless you have interacted with this is where the images generally show up. Activity Tab This shows you all the activities that have taken place on your account. Offers Tab This shows all offers you receive for the NFTS you have either created or in your collection. To utilize this menu bar simply slide the bare from left to right or right to left. Regardless of the marketplace your using be familiar with it. The Navigation Breakdown Collected In this section of your Open Sea profile it allows you to see the pieces you have collected as well as those you have created. You can sort it in a variety of ways and even view in list or grid view. Do not be afraid to spend some time looking around on this page and learning all the settings and features, and that applies to every page available to you. Created This section not only shows you the pieces you have created but your collections that you have built. Favorite Want to see pieces you really enjoy or maybe watching because you want to buy it or make an offer on it? This is where you see them. Hidden When you have NFTS sent to you they will show up here. Activity This tab shows all activity on your account. Offers Here you will see all the offers you have received for your NFTS weather you created or or have collected them. Listings This shows all of your listings. This includes active and listings that have ended. Share Use this share link to help guide people to your collections or pieces or even the profile you created. Don’t over share though. Listing Be Informed One of the first decisions you have to make is what blockchain is best for you. Take your time, research each of the blockchains. This will allow you to make informed decisions for what works best for you. Without doing your homework you're not truly able to make an informed decision. Pricing Be confident in your work. Don’t undervalue the work you have done. This is not a license to price gouge or to be cocky. There is a fine line between being confident and cocky. For me I have found the best method is to think about the piece as a customer that walked into an art gallery looking for a piece and what you’d pay to own that piece of art. Descriptions Collectors are not eager to have to try to figure out what your collection is about. Be descriptive in not only the collection but the piece as well. These descriptions add value and an opportunity to be able to relate to someone looking at your pieces. Connect with Komards NFTS OPEN SEA - https://opensea.io/Komards_NFTS?tab=c. .. OFFICIAL NFT - https://bit.ly/KOfficial-NFT TWITCH - https://www.twitch.tv/komardsnfts INSTAGRAM - https://www.instagram.com/komards_nfts/ HI SOCIAL - https://hisocial.io/Komards_NFTS DISCORD - https://discord.gg/Komards-Nfts #KomardsNFTS #Web3 #NFTCommunity #NFTEducation #NFTBusiness #Business…
HOW DOES BLOCKCHAIN WORK You should know that the name “Blockcahin” was not an accident or mistake. This digital ledger is often referred to as a “chain” that’s made up of numerous “blocks” of data. As new and or fresh data is added to the network, a new “block” is created and attached to the “chain.” This process involves all nodes updating their version of the blockchain ledger to be identical. The key here is the way in which these new blocks are created and why they are considered to be extremely secure. Its set up that a majority of these nodes must verify and confirm the legitimacy of any new data before a new block is permitted to be added to the ledger. For any cryptocurrency, they might involve ensuring that new transactions in a block were not fraudulent, or that coins had not been spent more than once. Thus making it different from a standalone database or spreadsheet, where one person can make changes without any oversight or standards. After there is a majority confirmation the block is added to the chain and the underlying transactions are recorded in the distributed ledger. Blocks are securely linked together, forming a secured digital chain from the beginning of the ledger to the present. Transactions are typically secured using cryptography, meaning the nodes need to solve complex mathematical equations to process a transaction. Each transaction typically has a code. That code has to be unlocked. Then these nodes/miners run thousands of potential combinations like that on a combination padlock to confirm the transaction. Typically as a reward for validating and confirming these transaction there is a reward for their efforts in validating changes to the shared data, nodes are typically rewarded with new amounts of the blockchain’s native currency—e.g., new bitcoin on the bitcoin blockchain. PUBLIC VS PRIVATE It's important to note there are both public and private blockchains. Public blockchain allow for anyone to participate meaning they can read, write or audit the data on the blockchain. Notably, it is very difficult to alter these transactions logged in a public blockchain as no single authority controls these nodes. On the other side a private blockchain, is controlled by an entity such as an organization or group. Only that entity can decide who is invited to the system plus it has the authority to go back and alter the blockchain. This private blockchain process is more similar to an in-house data storage system except spread over multiple nodes to increase security. This leads me into the next area of interest and point. HOW TO USE BLOCKCHAIN Blockchain technology can and is used for many different purposes, from providing financial services to administering voting systems. Here is a list of the most common uses so far. Understand that we continue to use blockchain and it will evolve to do more. Cryptocurrency This is one of the most common uses of blockchain. Today it is the backbone of cryptocurrencies, like Bitcoin or Ethereum . When people buy, exchange or spend cryptocurrency, the transactions are recorded on a related blockchain. The more people use cryptocurrency, the more widespread blockchain will become. “Because cryptocurrencies are volatile, they are not yet used much to purchase goods and services. But that is changing as PayPal, Square and other money service businesses make digital asset services broadly available to vendors and retail customers,” notes Patrick Daugherty. Banking Beyond cryptocurrency, blockchain is being used to process transactions in fiat currency, like dollars and euros. This could be faster than sending money through a bank or other financial institution as the transactions can be verified more quickly and processed outside of normal business hours. Asset Transfers Blockchain can also be used to record and transfer the ownership of different assets. This is currently very popular with digital assets like NFTs (Non Fungible Tokens), a representation of ownership of digital art, videos, music, and more. However, blockchain could also be used to process the ownership of real-life assets, like the deed to real estate, vehicles, birth and death certificates and more. The two sides of a party would first use the blockchain to verify that one owns the property and the other has the money to buy; then they could complete and record the sale on the blockchain. Using this process, they could transfer the property deed without manually submitting paperwork to update the local county’s government records; it would be instantaneously updated in the blockchain. Smart Contracts Another blockchain innovation is self-executing contracts commonly called “smart contracts.” These digital contracts are enacted automatically once conditions are met. For instance, a payment for a good might be released instantly once the buyer and seller have met all specified parameters for a deal. “We see great potential in the area of smart contracts—using blockchain technology and coded instructions to automate legal contracts,” says Gray. “A properly coded smart legal contract on a distributed ledger can minimize, or preferably eliminate, the need for outside third parties to verify performance.” Supply Chain Monitoring Supply chains involve massive amounts of information, especially as goods go from one part of the world to the other. With traditional data storage methods, it can be hard to trace the source of problems, like which vendor poor-quality goods came from. Storing this information on blockchain would make it easier to go back and monitor the supply chain, such as with IBM’s Food Trust, which uses blockchain technology to track food from its harvest to its consumption. Voting Experts are looking into ways to apply blockchain to prevent fraud in voting. In theory, blockchain voting would allow people to submit votes that couldn’t be tampered with as well as would remove the need to have people manually collect and verify paper ballots. Advantages of Blockchain Higher Accuracy of Transactions Because a blockchain transaction must be verified by multiple nodes, this can reduce the error rates of these transactions. If one node has a mistake in the database, the others would see it’s different and catch the error. In contrast, in a traditional database, if someone makes a mistake, it may be more likely to go through. In addition, every asset is individually identified and tracked on the blockchain ledger, so there is no chance of double spending it (like a person overdrawing their bank account, thereby spending money twice). No Need for Intermediaries Using blockchain, two parties in a transaction can confirm and complete something without working through a third party. This saves time as well as the cost of paying for an intermediary like a bank. “It has the ability to bring greater efficiency to all digital commerce, to increase financial empowerment to the unbanked or underbanked populations of the world and to power a new generation of internet applications as a result,” says Shtylman. Extra Security Theoretically, a decentralized network, like blockchain, makes it nearly impossible for someone to make fraudulent transactions. To enter in forged transactions, they would need to hack every node and change every ledger. While this isn’t necessarily impossible, many cryptocurrency blockchain systems use proof-of-stake or proof-of-work transaction verification methods that make it difficult, as well as not in participants’ best interests, to add fraudulent transactions. More Efficient Transfers Since blockchains operate 24/7, people can make more efficient financial and asset transfers, especially internationally. They don’t need to wait days for a bank or a government agency to manually confirm everything. Disadvantages of Blockchain Limit on Transactions per Second Given that blockchain depends on a larger network to approve transactions, there’s a limit to how quickly it can move. For example, Bitcoin can only process 4.6 transactions per second versus 1,700 per second with Visa. In addition, increasing numbers of transactions can create network speed issues. Until this improves, scalability is a challenge. High Energy Costs Having all the nodes working to verify transactions takes significantly more electricity than a single database or spreadsheet. Not only does this make blockchain-based transactions more expensive, but it also creates a large carbon burden on the environment. Because of this, some industry leaders are beginning to move away from certain blockchain technologies, like Bitcoin: For instance, Elon Musk recently said Tesla would stop accepting Bitcoin partly because he was concerned about the damage to the environment. This is one of the biggest reasons we at Komards NFTS now plant 100 trees per NFT sold. Risk of Asset Loss Some digital assets are secured using a cryptographic key, like cryptocurrency in a blockchain wallet. You need to carefully guard this key. “If the owner of a digital asset loses the private cryptographic key that gives them access to their asset, currently there is no way to recover it—the asset is gone permanently,” says Gray. Because the system is decentralized, you can’t call a central authority, like your bank, to ask to regain access. Potential for Illegal Activity Blockchain’s decentralization adds more privacy and confidentiality, which unfortunately makes it appealing to criminals. It’s harder to track illicit transactions on blockchain than through bank transactions that are tied to a name. How to Invest in Blockchain You can’t actually invest in blockchain itself, since it’s merely a system for storing and processing transactions. However, you can invest in assets and companies using this technology. “The easiest way is to purchase cryptocurrencies, like Bitcoin, Ethereum and other tokens that run on a blockchain,” says Gray. Another option is to invest in blockchain companies using this technology. For example, Santander Bank is experimenting with blockchain-based financial products, and if you were interested in gaining exposure to blockchain technology in your portfolio, you might buy its stock. For a more diversified approach, you could buy into an exchange-traded fund ( ETF ) that invests in blockchain assets and companies, like the Amplify Transformational Data Sharing ETF (BLOK), which puts at least 80% of its assets in blockchain companies. The Bottom Line Despite its promise, blockchain remains something of a niche technology. Gray sees the potential for blockchain being used in more situations but it depends on future government policies. “It remains to be seen when and if regulators like the SEC will take action. One thing is evident—the goal will be to protect markets and investors,” he says. Shtylman likens blockchain to the early stages of the internet. “It took about 15 years of having the internet before we saw the first version of Google and over 20 for Facebook. It’s hard to predict where blockchain technology will be in another 10 or 15 years, but much like the internet, it will significantly transform the ways we transact and interact with each other in the future.” Hurdles remain, especially with the transaction limits and energy costs, but for investors who see the potential of the technology, blockchain-based investments may be a bet worth taking. 4S1M2Wlt8e3kP5ghtKcq…
OVERVIEW & PURPOSE This lesson is to provide information about blockchain, what it is, how it works, its uses, and how to make it work for you. FOLLOW US ON TWITTER - https://twitter.com/Komards_NFTS BLOCKCHAIN HISTORY Although blockchain is a new technology, it already boasts a rich and interesting history. The following is a brief timeline of some of the most important and notable events in the development of blockchain. Connect with Komards NFTS OPEN SEA - https://opensea.io/Komards_NFTS?tab=c... OFFICIAL NFT - https://bit.ly/KOfficial-NFT TWITCH - https://www.twitch.tv/komardsnfts INSTAGRAM - https://www.instagram.com/komards_nfts/ HI SOCIAL - https://hisocial.io/Komards_NFTS DISCORD - https://discord.gg/Komards-Nfts #KomardsNFTS #Web3 #NFTCommunity #NFTEducation #NFTBusiness #Business…
OVERVIEW & PURPOSE There are several purposes here. The first is it's a way for us to give back to the family members of Komards NFTS. The next is to give each of you a hand up, not a hand out. We here at Komards NFTS want all of you to succeed. Additionally, we want to give each of you the tools to be able to build a consistent and effective Branding and Marketing campaign to get you in front of the right people. FOLLOW US ON TWITTER TWITTER - https://twitter.com/Komards_NFTS WHAT IS BRANDING Branding is who you are, your company’s identity, personality, and values. Branding should be reflected in everything you do, from product development to marketing, employee relations to office design. In order to determine who your brand is, you need to ask yourself several questions. These are an excellent place to begin: • What are your core principles and values? • What is your mission statement? • What inspired you to build your business? • Why do you want to offer your products or services to your target audience? • What makes you unique? • What is your internal company culture? • What is your professional sense of style? • What are your communication characteristics? • What do you want to come to mind when someone hears your business name? • How do you want people to feel when they think of your business? • How do you want customers to describe you as a company? Connect with Komards NFTS https://opensea.io/Komards_NFTS?tab=created_collections OFFICIAL NFT - https://bit.ly/KOfficial-NFT TWITTER - https://twitter.com/Komards_NFTS TWITCH - https://www.twitch.tv/komardsnfts INSTAGRAM - https://www.instagram.com/komards_nfts/ HI SOCIAL - https://hisocial.io/Komards_NFTS DISCORD - https://discord.gg/Komards-Nfts #KomardsNFTS #Web3 #NFTCommunity #NFTEducation #NFTBusiness #Business…
OVERVIEW & PURPOSE The purpose of this lesson is to share my experiences and what is working for us to aid in growth with regards to creating and posting quality content on social media platforms.
Time Management for NFT Success Lesson Plan for Fellow Project Owners Prepared by Komard of Komards NFTS OVERVIEW & PURPOSE The purpose of this lesson is to share my experience and time management skills with fellow project owners in the NFT Space. This will help you manage your time more efficiently to be more productive overall, and lead you to becoming a successful business. WHAT IS TIME MANAGEMENT Time management is utilizing the hours you have in a day to be the most productive you can be. It is the process of planning and controlling what time you spend on various activities. By having good time management skills and managing your time properly you will find that you can get more accomplished faster and more efficiently, thus lowering stresses, and most importantly leads to career success. Time management involves both managing your own time and the time of others on your team and community. Saving time saves the organization money and increases revenue. Having good time management skills involves being able to analyze your workload, assigning priorities, and maintaining focus on productive endeavors, tasks, and obligations. You ever ask yourself how is Charlie Brown able to get so much done? Or how John Doe has the time to get everything done the way they do, while you find yourself running around like a mad person to accomplish what you need to. In the NFT Space it's not likely that those individuals have less to do but that could be the case for some. But what is more likely is that they have acquired the skills needed to manage their time effectively. THE IMPORTANCE OF TIME MANAGEMENT PRACTICES The biggest reason its is so important to develop effective time management skills is because few if any of us actually have enough time in our days to get everything we believe we need accomplished. People who have these time management skills down have the ability to accomplish most any task they have in an efficient and productive manner. What skills are they using specifically? For myself the biggest and best tool I have is the use of scheduling and the use of Google Calendar (FREE TOOL). But we will get more into that in a few minutes. So how do we begin implementing strategies and practices to make us more efficient and productive? Where do I start? SCHEDULING For me scheduling is hands down one of the best places to start. Scheduling is important because some tasks have to be done at or by a specific time. Scheduling can affect your day, your week, your month, in addition to that of other people’s workflow and time. Most of us have specific times of the day when they are more or less productive as a result of energy levels, demands of the day, and even unplanned disruptions or distractions. Schedules can be a good way to avoid procrastination, as well. We (Komards NFTS) utilize software to help us manage these schedules. There are a number of different scheduling softwares available including CRM (Customer Relationship Management) and calendars. Here are some examples: Scheduling Software (Ex. Our Google Calendar can be seen at https://bit.ly/Komards-NFTS ) Be Intentional (deliberate or purposive) - with what you put on your calendar. Punctuality (Being on Time) - Being late can be considered to be a lack of caring about the task at hand. You never want to give people a reason to think you dont care. Breaking broader goals into milestones - You have the ability to use the calendars or CRM’s to set goals and break them down into more manageable tasks and milestones to aid you on your path to completing the goals you have established. By utilizing a scheduling tool such as those listed above you have the ability to add some focus to some other areas such as Task Management, workload management, and more. BENEFITS OF LEARNING TIME MANAGEMENT SKILLS The ability to utilize time management skills and manage your time to be efficient and effectively is important. Good time management leads to improved efficiency and productivity, less stress, and more success in life. Here are some benefits of managing time effectively: Stress relief Making and following a schedule and a task list greatly reduces anxiety. As you check off items on your “to-do” list, you can see that you are making tangible progress which leads to a feeling of accomplishment and ultimately drives you to do more. Thus aiding you to avoid feeling stressed out or worried about whether you’re getting things done. More time Good time management skills also gives you extra time to spend in other places or on other tasks of your daily life. People who are capable of managing time effectively enjoy having more time to spend on hobbies or other personal pursuits. More opportunities Managing time well leads to more opportunities and less time wasted on trivial activities. Good time management skills are key qualities that employers and consumers look for. The ability to prioritize and schedule work is extremely desirable for any organization . Ability to realize goals Those individuals with the ability to practice good time management skills are able to better achieve goals and objectives, and generally speaking tend to do so in a shorter length of time. SETTING APPROPRIATE GOALS Goal definitions; SHORT TERM Goals - It's a goal that can be achieved today, this week, this month. Or even this year. LONG TERM Goals - Long term goals require more attention to the details and planning. They typically take more than a year if not several to complete. Most of the fortune 500 business leaders, and upper management practice goal setting regularly and have learned how to set appropriate goals. But what does this mean? This means to set realistic and achievable goals, both for the short term and long term. When setting goals you want to make sure they are achievable and measurable. There is a common method for setting goals known as the “SMART” method of goal setting.Smart is an acronym for making sure your goals are S pecific, M easurable, A ttainable, R elevant, and T imely. This will lead you to prioritizing tasks based on the importance and urgency of the goals you have set. As an example you can sort tasks like this; Important & Urgent - Get these tasks done right away Important but not Urgent - prioritize these tasks in a way that will benefit the goal in the most efficient and effective manner. Urgent but not Important - when possible you should try to delegate these tasks to fellow team members of you NFT project or even trusted members of the community or family. Not urgent or important - These are tasks that can be completed as time allows. Because you have now learned what it takes to set appropriate goals you will now be better capable of managing your workload. MANAGING THE WORKLOAD Pacing your work, even though it may seem an odd thing to call a skill, is an important time management concept. Although working long hours or skipping breaks can sometimes improve productivity in the short term, your exhaustion later will ensure that your overall productivity actually drops. Except for rare emergencies, it is important to resist the temptation to overwork. Include necessary breaks, and a sensible quitting time, as well as not being afraid to delegate when and where needed in your schedule. Knowing and enforcing an optimum workload for yourself ensures consistency in your performance and avoids burnout. Collectors and community members want to be able to count on you for the long-term. Process Management Assertiveness Eliminating Waste (Both Materials and Time) Taking Breaks (This allows for a refresh and recharge) Delegation (Allow others on your team to help) SETTING TIME LIMITS By setting time limits you inadvertently set goals and doing so will create a sense of urgency inspiring you to complete these tasks as quickly and efficiently as you can. With the creation of these time restraints you also will gain the ability to determine if there will be any potential issues and or problems before it becomes a problem. Thus allowing you to make adjustments as needed to handle the potential issues should they arise. As an example, say you need to write 5 item descriptions for some new NFTS you're planning to list before a meeting or an appointment of some sort. But you realize that you are only going to have time to get 3 of them done before your appointment. If you know this far enough in advance it can allow you to plan for it and adjust your schedule as needed, perhaps to do this after your appointment. TAKE BOTH MENTAL AND PHYSICAL BREAKS When doing a lot of tasks back to back it can get daunting and honestly make you feel a little overwhelmed. When this happens we as people tend to find it more difficult to focus as well as complete the things we need to. Don't be afraid to go for a quick 10 minute walk or to go play a quick game on your phone or on the Crypto Mibs website. If you're into meditation that could be a good thing for mental balance as well. GET ORGANIZED Use your calendar or CRM to set reminders, add notes, goals, and even deadlines. When using your calendar be sure to put some thought into which days will work best for which task you are about to add. REMOVE THE NON-ESSENTIAL Do not overload yourself with a calendar that is literally full from sunup to sunset. When you look at the calendar each day having a maxed out calendar can again lead you to feeling overwhelmed which can reduce your productivity and your mood as a whole. PLAN AHEAD Whenever possible, plan as far ahead as you can. The reason for this is really two-fold. The first of which is to allow you to properly plan and develop your plan of attack for anything you have coming up. CREATE POSITIVE REINFORCING HABITS Habits by definition are tasks and practices that have become natural and organic. The best way to create these positive habits is to do them religiously until you find that doing these kinds of positive activities is natural. In most cases if you can consistently do something for a period of 21 days it tends to become a habit where you will find yourself naturally doing these things. INDICATORS OF POOR TIME MANAGEMENT Poor workflow The inability to plan ahead and stick to goals means poor efficiency. For example, if there are several important tasks to complete, an effective plan would be to complete related tasks together or sequentially. However, if you don’t plan ahead, you could end up having to jump back and forth, or backtrack, in doing your work. That translates to reduced efficiency and lower productivity. Wasted time Poor time management results in wasted time. For example, by talking to friends on social media while doing an assignment, you are distracting yourself and wasting time. Loss of control By not knowing what the next task is, you suffer from loss of control of your life. That can contribute to higher stress levels and anxiety. Poor quality of work Poor time management typically makes the quality of your work suffer. As NFT collectors we can tell when a piece of art feels rushed or last minute. For example, having to rush to complete tasks at the last minute usually compromises quality. Poor reputation If NFT collectors or your community cannot rely on you to complete tasks in a timely manner, their expectations and perceptions of you are adversely affected. If a collector cannot rely on you to get something done on time, they will likely take their business elsewhere. ADDITIONAL NOTEWORTHY SKILLS After considering the benefits of time management, let’s look at some ways to manage time effectively: Adapting plans to changing circumstances. Be ready for anything and be willing to adjust. Attacking more complex tasks when you have the highest energy and sharpest concentrations. Automate Tasks: With the ever changing and growing technologies, there are many options for task automation, especially when it comes to email and social media management. Batching: There are many things you can batch together to become more productive. Types of tasks, meeting locations, telephone calls etc. Batching can be a good antidote to multitasking and a great way to improve your productivity. Creating daily, weekly and monthly “to do” lists. Creating schedules: Our brains love routines and patterns. We see patterns even where there are none. But the good news is that when you get used to a routine, it takes almost no effort to follow it. Consequently, routines are a very important part of the time management. Your time management system should consist of a set of routines. For example, every morning you can write down the three most important tasks for the day. It’s a simple routine that can skyrocket your productivity. An interesting fact: it usually takes 1 to 2 months to get used to a new routine. Delegating more routine tasks to lower level staff: Sometimes when you get stuck, overwhelmed or there’s no way to outsource, your only option might be to ask for help. Some people find asking for help humiliating,and see it as a sign of not being good enough. But there’s nothing really wrong with asking for help. Actually, it’s more of a sign of strength than weakness. Eliminating time wasters. Avoid distractions, time wasters, etc. Prioritizing a list of projects and focusing on higher value tasks with more immediate deadlines. Create a table of sorts and divide it into 5 categories including; Do First, Do Next, Do Later, Don't Do, Maybe Do. This table will help you with prioritizing these things. Reviewing performance and eliminating deviations from priorities. This is probably one of the most tedious of tasks but in my opinion a key to any business or project's success.There are a number of tools that make it possible to see what people are receiving and engaging with and what they are not. Setting realistic standards for quality and avoiding perfectionism. If you are like me this is a tough one for sure. But remember some of us are considered leaders among our peers so we need to lead by example. Taking short breaks to restore energy. This is probably one of the most important aspects to Time Management . Take a walk, listen to music etc. Touching each piece of paper or reading each email just once, whenever feasible. Learn when to say NO! You're no superhero, so do not try to act like one and take on everything. Being able to hone these skills will lead to the following benefits and more: Proactive Batching Creating daily, weekly, and monthly to do lists Multitasking Thoroughness Organization Email Management Enabling you to be overall more efficient and effective. And this is how you can achieve some of the successes even people like Tim Cook or Mark Zuckerberg. OTHER TIME MANAGEMENT SKILLS Here are some additional time management skills to work on putting into practice for your business, project and lives. Utilization of as many of these skills as you can will make you more proficient in your day to day operations and the general overall successes of the day and your life. Auditing Self-care Openness Productivity Software Communication Adaptability High Stress Tolerance Dependability Attention to Detail Deductive Reasoning Inductive Reasoning Critical Thinking Evaluating Ongoing Improvement Risk Management Troubleshooting Quality Assurance Project Management Conflict Management Discernment Compliance Articulating Brainstorming Efficiency Diligence Problem Sensitivity…
IP & Copyrights Need to Know Lesson Plan for Projects & Creators Prepared by Komard OVERVIEW & PURPOSE I want to start today's klass by saying I am not an attorney and the information in this klass is only to give a basic understanding of what IP Rights are and how to be clear about the permissions you are giving with the content you create. WHAT ARE IP RIGHTS? IP rights are the rights given to persons of their creations of their minds. Typically the creator has exclusive rights over the use of his/her creation for a duration of time. The types of property that is generally covered include: Artwork Website designs Images Videos Music Games NFT’S The creator can dictate who can do what with these creations. As this klass relates to intellectual property and the rights of these properties you should know: Intellectual property rights are customarily divided into two main areas: Copyright and rights related to copyright The rights of authors of literary and artistic works (such as books and other writings, musical compositions, paintings, sculpture, computer programs and films) are protected by copyright, for a minimum period of 50 years after the death of the author. Also protected through copyright and related (sometimes referred to as “neighboring”) rights are the rights of performers (e.g. actors, singers and musicians), producers of phonograms (sound recordings) and broadcasting organizations. The main social purpose of protection of copyright and related rights is to encourage and reward creative work. Intellectual property, or (IP), is often protected by trademarks, patents, or copyrights.For more information on Trademarks, Patents, and Copyrights visit the https://www.uspto.gov/ Depending on the type of IP, you might be comfortable giving away the rights to the content you created or you may choose to protect them to the fullest extent. This is where an intellectual property disclaimer statement comes in handy. Be clear about your disclaimer and what is and is not being relinquished. WHAT IS IP INFRINGEMENT? IP and Copyright infringement occur when an entity uses a creation in any manner not approved by the creator.Infringements can include derivatives, reproduction, distribution, sales and any use outside the uses given by the creator. EXAMPLES OF IP INFRINGEMENT Recently we as creators have seen an increase in the number of lawsuits regarding IP and Copyrights.Some of the bigger cases include a lawsuit initiated by Miramax Films against creator and author Quentin Taratino for selling 7 Exclusive scenes from the infamous classic film Pulp Fiction. As the creator of the film it is in my opinion his right to do so but I do not know what the contract contained when he signed with Miramax. Miramax claims “NFTS do not fall into the umbrella of the contract.” Another example includes Rapper Lil Yachty who has also entered into NFT litigation. In January 2022, Lil Yachty, whose real name is Miles Parks McCollum, filed a lawsuit in a California federal court claiming that an NFT seller, Opulous, committed trademark infringement for its use of his name and likeness to raise over $6.5 million in venture capital funds. Lil Yachty’s complaint alleges that Opulous launched an advertising initiative for a “Lil Yachty NFT Collection '' that would grant buyers access to new music from Lil Yachty, featuring images of him. Lil Yachty and Opulous had previously discussed the rapper’s potential involvement in the launch of Opulous for selling music copyright-backed NFTs. Despite the two parties never entering into an agreement with one another, Opulous published a series of press releases and social media posts which prominently feature images of Lil Yachty. As stated in Lil Yachty’s complaint, “Defendants utilized the name, trademark, and photography of Plaintiff, all without Plaintiff’s consent. Defendants then collectively and maliciously utilized the alleged affiliation and involvement of Plaintiff as their flagship artist partnership to successfully raise substantial capital funds (represented as over $6.5 million), yet never remitted any monies to Plaintiff.” Lil Yachty seeks damages, injunctive relief to stop Opulous from continuing their use of his name and image, and disgorgement of Opulous’s profits. An intellectual property disclaimer helps protect your creative property. Whether you have a website of original content, a custom logo, or an NFT Collection an intellectual property disclaimer can aid you in protecting you and your creations. The above are just 2 examples of how IP and Copyrights as well as trademarks affect the content we create. Which is why its so important to have an understanding of exactly what IP and Copyrights are and how to best protect yourself. WHERE DO OPEN SEA & MOST NFT MARKETPLACES STAND? According to the Open Sea (Terms of Service) TOS section 3 paragraph 3 we are granted IP Rights as creators not owners and further reinforces the information above. Here is their statement on the matter: “All other third-party trademarks, registered trademarks, and product names mentioned on the Service or contained in the content linked to or associated with any NFTs displayed on the Service are the property of their respective owners and may not be copied, imitated or used, in whole or in part, without the permission of the applicable intellectual property rights holder. Reference to any products, services, processes or other information by name, trademark, manufacturer, supplier or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by OpenSea.” However, most people do not read the TOS of anything they use let alone the market places and their TOS. ADDED PROTECTION Include an IP and Copyright disclaimer in your NFT description and or the collection description. Doing this will add a layer of protection for your assets and IP. Even if people fail to read the Disclaimer or TOS you posted it and by making the purchase of the NFT they have agreed to the licensing you established with this disclaimer. Its like when we use a social media platform or market place we are under the rules, TOS, and any THINGS TO INCLUDE When creating your IP Disclaimer there are some key elements you may want to ensure you include. Below is a list of things to consider when creating your IP Disclaimer. Date: If you’re creating a standalone document, include the date on which the document was created. Parties: In your document, denote who owns the rights to your IP. Business description: If applicable, include a clear description of your business. IP description: Always include a specific description of your intellectual property. Terms: When it applies, write out the terms of your ownership over the IP and how the IP can or cannot be used. Provisions: You might choose to include a provision to retain or disclaim all interest in, title, and rights to your IP. Other provisions include copyright provisions or the right to amend the disclaimer in writing in the future. Payment terms: It should be clear in your disclaimer how the artist will be paid — or that the artist will not receive payments or royalties for the IP. Signatures: When applicable, make sure all parties sign the disclaimer PLACEMENT In my opinion I’d place it anywhere I am adding new and original content. Be sure it's clearly visible for everyone to see. You can even create a condensed version and place it into item descriptions as well as collection descriptions on marketplaces. A final thought on this is you need to understand that as of the date of writing this there are very limited protections in place within Web 3 and or the Blockchain. It's a decentralized space therefore there is no one person in charge to ensure that theft of IP is not happening. That said, depending on the relationships and community you have built they will aid in protecting by filing reports when and where possible to aid in the removal of stolen content. EXAMPLE IP DISCLAIMER Where the term company or company names are is where you would replace with your company or project name. The content on the Website/Market/Web Space (“Company Content”) and the trademarks, service marks and logos are owned by or licensed to (Company Name) or its affiliates, and are subject to copyright, trademark and other intellectual property rights under United States, Canada and foreign laws and international conventions where applicable. Company Content, includes, without limitation, all source code, databases, functionality, software, website designs, audio, video, text, photographs and graphics. All Company graphics, logos, designs, page headers, button icons, scripts and service names are registered trademarks, common law trademarks or trade dress of Company in the United States and/or other countries. Company's trademarks and trade dress may not be used, including as part of trademarks and/or as part of domain names, in connection with any product or service in any manner that is likely to cause confusion, and may not be copied, imitated, or used, in whole or in part, without the prior express written permission of Company. COMPANY CONTENT ON THE SITE IS PROVIDED TO YOU “AS IS” FOR YOUR INFORMATION AND PERSONAL USE ONLY AND MAY NOT BE USED, COPIED, REPRODUCED, AGGREGATED, DISTRIBUTED, TRANSMITTED, BROADCAST, DISPLAYED, SOLD, LICENSED, OR OTHERWISE EXPLOITED FOR ANY OTHER PURPOSES WHATSOEVER WITHOUT THE PRIOR EXPRESSED WRITTEN CONSENT OF COMPANY. PROVIDED THAT YOU ARE ELIGIBLE TO USE THE WEBSITE, YOU ARE GRANTED A LIMITED LICENSE TO ACCESS AND USE THE SITE AND THE COMPANY CONTENT AND TO DOWNLOAD OR PRINT A COPY OF ANY PORTION OF THE COMPANY CONTENT TO WHICH YOU HAVE PROPERLY GAINED ACCESS SOLELY FOR YOUR PERSONAL, NON-COMMERCIAL USE. COMPANY RESERVES ALL RIGHTS NOT EXPRESSLY GRANTED TO YOU IN AND TO THE WEBSITE AND COMPANY CONTENT AND MARKS. These are just examples. You can modify it to suit your needs. Don't be afraid to make changes and most importantly if you have the ability to obtain an attorney you should do so as this is their wheelhouse and they are experts in these matters.…
Wallet Security Summary Subject(s): Wallet Security - Fundamentals to keep your assets safe and secure Topic or Unit of Study: Web 3 - Cryptocurrency & NFTS Objective: To give you the information to help keep your assets safe and secure from theft by malicious hacks, attacks and scammers. Time Allotment: 1 Hour Things To Know As the crypto space grows and web 3 gains momentum there is an increased amount of malicious attacks, scams, and even rug pulls taking place within the space. According to CNBC at https://linkyfied.com/CNBC-Scam-Stats we have seen an increase of 516% in these types of cyber crimes from 2020 to $3.2 Billion. And 72% of these stolen funds were taken from DeFi protocols, and losses from scams climbed to 82% totaling 7.8 Billion worth of cryptocurrency. With these numbers continuing to climb we all need to do our part to remain safe and help others to implement practices to best safeguard those assets. Safety on the Web 3 space starts with you and we are here to help. So how do we protect ourselves? Good Practices Never click unknown links, open emails you don't know who they are from, or click links in emails you're not familiar with. Do your own research on links, projects, and cryptocurrencies. You can search Google about projects, links (URLS), company names and so on. Avoid Phishing ScamsPhishing scams via malicious ads, NFTS, FOMO, and emails are rampant in the cryptocurrency or web 3 world. Be careful while making crypto and NFT transactions to avoid any suspicious and unknown links. Keep several wallets We recommend and keep more than 10 individual wallets. Never keep all of your assets in a single wallet. Never keep more than 1 wallet when possible on the same provider such as Metamask, Coinbase etc. Use Cold Wallets - A cold wallet is a wallet that is not regularly connected to the internet. House the biggest and the majority of your assets, especially for your long term holds. Have a burner/public Wallet A wallet you freely share with the public. This wallet is to keep people from doing random airdrops that could be malicious to one of your primary wallets that could lead you to a loss of assets. Use a secured Internet Connection Create and use a VPN A VPN is a Virtual Private Network - A VPN changes your IP address and location, keeping your browsing activity safe and private from threat actors. Never use a public internet connection and or networks for transactions. Always use a 2-Factor Authenticator (2FA) when applicable. This is a timely changing code and the most popular app in this field is Google Authenticator. This second layer of security will require a code for every login to your wallet or account. It ensures that without physical access to your device (or hacking it) it will be impossible to log in. When using a web wallet, you should ensure that there is an SSL security mark in the address window of your browser. This stands for a secure site seal and ensures that your browsing is encrypted.The website should begin with HTTPS rather than HTTP, and you should notice a lock sign next to the URL. Secure your personal device(s) Make sure your personal device(s) are up to date with the latest virus definitions to defend against newly discovered vulnerabilities. Use a strong anti-virus and firewall to improve your device’s security to avoid hackers from taking advantage of the weakness by writing code to target any vulnerability. Turn off your auto-updates for both applications and the device operating system (OS). Make sure you stay up to date, however, in case a security breach is discovered – you better allow some time before updating. Change Passwords Regularly There are a number of softwares available on both mobile devices and computers to aid you in keeping your passwords secure and up to date. Do your own research when looking for or using these softwares. (Side Note)We use a 256 bit password for everything and all passwords are changed every 30 days. Never save your password to autofill in any situation. Never give out your seed phrases Store all your wallet seed phrases offline. Items to use - Notebook, outside your home such as a bank safety deposit box. Double check Destination Addresses Check and recheck addresses your sending to Never send the full amount the first time. Test it with a smaller amount to ensure it's going to the correct person or place. Keep your holding private It's okay to show certain pieces you have collected or even cryptocurrencies you hold but the amounts should never be divulged and after showing them move them to another wallet. Future Life Events After Death As morbid of a topic as this is it’s certainly something we all need to think about for the safety of our assets and our families. Make sure to inform someone you trust (a family member) is aware of these wallets and investments. Keep the necessary information accessible to those you have entrusted with this kind of information. Have it put into a will to ensure the information will be passed along when and in the event of your death. With anything you do online you need to think like a hacker, scammer or someone attempting to do a rug pull. Thinking about things in this manner will allow you to be safer because you will be able to better prepare for most situations. Its important to know even with these practices in place you can and are still susceptible to a potential theft or scam. However it has been proven through our own personal experiences that these measures of security greatly reduce the risk of becoming a victim. It's up to us to protect ourselves and while some of the above practices may seem tedious and to be an overreaction we are of the belief that it's better safe than sorry.…
In this weeks KomardsKlass we have guest speaker Bark from the Metaluxe Project speaking with us about the experiances and lessons they learned to help them achive more than 4 Million meaningful followers from TikTok and more than 150K on Instagram. Connect with Komards NFTS Komards NFTS OPEN SEA - https://opensea.io/Komards_NFTS?tab=c... OFFICIAL NFT - https://bit.ly/KOfficial-NFT TWITTER - https://twitter.com/Komards_NFTS TWITCH - https://www.twitch.tv/komardsnfts INSTAGRAM - https://www.instagram.com/komards_nfts/ ROUGEE - https://rougeenetwork.com/Komards_NFT HI SOCIAL - https://hisocial.io/Komards_NFTS DISCORD - https://discord.gg/Komards-Nfts…
Teacher: Komards NFTS - Komard Email: komardsnfts@gmail.com Twitter: Use to The Fullest Notes Introduction: What does this mean? By this I’m saying learn all the features and how to utilize them to the max for maximum results. The goal of this document is to show you how to utilize Twitter and all of its features to your advantage. Properly Setup Your Twitter Profile Utilize the Tools provided Building meaningful relationships Each section will outline the best use of Twitter and utilizing the tools Twitter has provided for free. Twitter Goals You have to know what you're looking to accomplish and how you're going to accomplish it before you can. Create a list of your goals on twitter By creating a list of goals you now have a purpose on Twitter. These goals can be anything from drawing attention to things that matter to you, to bring awareness of your products and services, or even to build relationships. Create a Roadmap The Roadmap is going to help you to know how and what needs to be done to achieve these goals This roadmap is like a set of directions Account Type Twitch has two types of accounts available Personal - Most common type of account Professional - These are not as common, and there are two subset types of accounts Business Creator Publishers Setting up a Twitter account for business or personal use is an easy process – even though it may seem daunting at first. Twitter provides a registration and onboarding wizard to guide you through each step that must be completed. You can even skip some sections and return to them later. Once you have created the account there is some work to do to complete your profile and not appear to be a bot, spammer or some sort of solicitation account. Upload a profile picture To represent you as a personal brand or if you're a business the brand of your business to build brand awareness. Use an image that’s either your logo, or one you use on all your social media platforms. This is important! Twitter allows for a 400 X 400 pixel image on your profile picture. The bio This is probably one of the most important parts as it’s a way for you to explain who you are and your purpose. The bio allows for up to 160 characters. Don’t be afraid to use them all. Select the interests and people This is how Twitter gets you started with seeing the content you want to see. Be sure to take your time here and select the most appropriate interests that align with your purpose and goals on Twitter. Add a banner image You can use banner images to not only help with creating brand awareness bit to give an additional space to add textual content that’s important about you, your brand, or even your goals and contact information. Use of Hashtags Learn how to utilize hashtags to find the people, the content, and subjects you want to see Learn how to utilize hashtags in your own posts & bio to make sure it’s getting in front of the people you want it to. Use them consistently. Using hashtags helps your brand connect with what’s happening on Twitter. Make them easy to remember — and spell. Don’t leave room for people to make typos with your hashtag. Do your research. Use the explore tab to search and see what trending hashtags people are already using. Give people a reason to use your hashtag. Whether it’s an actual prize or just recognition in the form of a Retweet, your audience will respond better when there’s added value to using your hashtag. Use branded hashtags. This Twitter Ad feature allows brands to add a fun, visually-appealing creative element whenever their hashtag is used across Twitter. The amount of attention an ad receives increases by almost 10% when Branded Hashtags are included. Use of Twitter Lists What are Twitter Lists? Twitter lists are a way to organize followers and people your following to help you be interactive with your audiences and see the content you want to see. How to Build Lists Visit your Lists page via the gear icon drop-down menu or by clicking Lists on your profile page Click Create List Name the List & provide a description Designate the List as Public or Private Save the List Ways to use Twitter Lists Influencers - add twitter profiles that influence in the areas you are interested in and have a common interest People who Retweet you - With this list, engage with Twitter followers & share their articles & tweets found informative and useful. People you often chat with - List people you engage with a lot on Twitter. These folks often respond to your tweets -- adding their thoughts & opinions to the discussion. The possibilities are endless. Keep in mind not every list needs to be public And those that are can be subscribed to so people can see the name of the list as well as who is on it. Don’t be rude if you have a list for spammers and bots there’s no reason for it to be public. Don’t forget to add yourself to the relevant lists because when people subscribe to them we can see other people's lists they are following and who is on them. This is a great way for you to get in front of others you might not normally.…
Managing Your Discord Lesson Plan for fellow project owners, creators, and colleagues Prepared by Komard OVERVIEW & PURPOSE The purpose of this lesson is to show you how to manage your Discord account and the servers you're a part of for safety and manageability of the Discord servers. There is a lot to knowing Discord and for those just entering the world of Discord it can be overwhelming. We wanted to take a moment to give you some of the basics of Discord as well as some Pro-Tips to help make your journey using Discord a bit easier. GETTING STARTED ON DISCORD The first thing to know is that Discord has been around since May 13, 2015. Let me tell you it has come a long way since it was first introduced. The functionality that has been added over the years is amazing and has allowed a much wider spectrum of users outside of the gaming industry it was originally built for. Some of those features include: Ability to have 1 on 1 voice and video calls Live streaming and screen sharing Music and entertainment integration Customization of profiles and servers Channel following (To keep you notified of things important to you) So how are people using Discord? There are all kinds of reasons people use and set up discord servers. Among the top reasons are: Gaming Music Education Science and Technology Content creators Anime & Manga Dating Communities and Social Clubs Web 3 Journaling The point here is that you can literally use Discord for nearly any reason you like. SETTING UP YOUR DISCORD ACCOUNT To create a Discord account in and of itself doesn't require much knowledge or time. Creating this account will allow you to not only use Discord but to become a part of the servers and communities you care about. You should know that Discord can be used in a web browser as well as an application that can be added to your computer, mac, or smart devices, or all of your devices if you're anything like me. Go to the official Discord Website , ( discord.com ) using your preferred browser. O Click on the button “Open Discord in your browser”. You'll then see this page. V It's here you will decide what name you want to use. Some things to keep in mind here as you are creating your new username include that the name will be what represents you as a Discord user. So if you're representing a business you may want to use something that relates to the business you are in. Then click on the arrow to the right of the username creation field to continue. Next you will see a box popup that asks if you are human and a captcha to verify you are not a bot. Complete the tasks and continue. Next you will have to enter some of your personal information starting with your Date of Birth. This is because the Discord TOS requires users to be at least 13 years old. E Once you have completed this step click the “Next” button. On the next page you're going to be given a few options. The options give you the ability to create a brand new Discord Server from scratch or you can use a template including Gaming, School Club, Study Group, Friends, Artists & Creators, or even Local Communities. A couple of points I would like to make here are 1. If you're not sure what each template has or doesn't have that will or won't suit your needs you will want to research them to know which will fit your needs best. Or if you are feeling adventurous you can create your own from scratch. For the sake of this lesson we will be creating one from scratch. But the focus of this lesson is to manage your account and settings on the account and servers you join. R You should also note that if you're not in need of a server at this time you can join one that you have an invite to by clicking the link below templates. Who is the server for? If your not sure you can skip this step, otherwise select the option that suits your needs the best. V For the purposes of this lesson we will be selecting “For me and my friends”. The next part is where things begin to get a little exciting. This is where you get to start customizing your server. Here you will get to select an image that represents your server as well as to set the name of the server. I Once you have added your image and made sure the name you want to use is correct, hit the “Create” button to continue the process. What is your server for, or about? This is where you get to decide exactly what you want the primary purpose of the server to be. You can skip this if you are not there yet, or you can complete it. E Once you have completed the topic hit the “Done” Button”. To finalize the setup you will have to enter your email address and password. W You will get a confirmation email that you will need to verify. Follow the instructions in the email and you can then get to get into the nuts and bolts of Discord. Then you will click the “Claim Account” button. Congratulations, you have now set up your first Discord server and account! WHAT YOU GET When you go to the discord app for the first time this is what you will see. From here this is where we will set and establish all of the settings that will help you manage notifications as well as your security settings for your account. For the purposes of this Klass we will not be setting up a server. However we will produce a lesson in the future that will walk you through each step. SECURITY SETTINGS To adjust the account settings you will need to click on the “Cogwheel” in the bottom left corner next to your username. When you do this window will appear. & Do not get overwhelmed by the number of options that show up here. Take them one at a time and be sure you understand each one. For time and the purposes of this Klass we will not be going through all of the options. We will be focusing on the items that will help you to manage notifications and security of your account. By default the page opens to “My Account”. Its here you have the options to add a phone number to your account (Recommended), change your password and enable Two-Factor Authentication. We change our account passwords every 30 days with a 256 bit password generator. You do not need to be as paranoid as me but it is an option for increased security. I highly recommend taking this action and following the steps. 2FA is a security measure that makes it difficult for those you do not want to access your account and servers. By utilizing these features you can increase and improve the security of your account significantly. Next click on the Privacy and Safety tab on the right of the screen and this is what you should see. In the privacy and safety section you're given a number of options including the amount of protection you want by default from Discord itself. Personally we kept the default settings for this option. This option scans all direct messages from those not on your friends list. I'd also urge a word of caution here. Do not just add anyone or everyone. It's not a popularity contest and could lead to scams, spam, and troubles down the road. The next option is where you decide if you want to even allow direct messages from server members. You should note that if you're already in a few servers this option being enabled does not change the DM capabilities of existing servers for you. You will have to manually go into each server and enable this option. This is highly recommended again to reduce the amount of spam and potential scams you receive. If you're like us and utilize iOS devices you will want to decide if you're okay with allowing for age restricted content or not. We do not as that is not what we are here for. Earlier we spoke about Discord not being a popularity contest and don't add just anyone to your friends list. Now you can decide whom you want to allow to add or send you a friend request. For Komards NFTS we have all options in this category enabled because we are a public server owner and need to be able to receive messages in the event there is an issue on our server. If you do not have a public server or a server at all you may just want to change those settings. On this tab you will also be able to manage how Discord uses your data. Pay attention here as there are several slider options here. Make sure you fully understand the options before you say Ya or Nah. You should also note that you have the ability to request a copy of your data at any time. The next tab and detail to pay attention to is the “Authorized Apps”. Be selective on the apps you allow to integrate with because there are some apps that do not take security to the level that we do. NOTIFICATION SETTINGS It is important that you know depending upon the activity of a server and or the number of servers you are on the notifications can get overwhelming. So we will walk you through the setting here.When you select the “Notifications” tab in Discord you will see several options starting with if you want to enable notifications. This is your choice, but you need to keep in mind there may be some notifications you will want to see.You can set this for each server and channel on the servers you are on as well. The next option is if you want to enable the “Unread Message Badge”. We personally have turned it on as it helps us with staying up to date with the servers that are active and have things happening in them. If you're easily overwhelmed this may be something you want to disable as the numbers can grow quickly and the badge does appear on each server showing the number of messages that you have not seen. Push Notification settings allow you to set a timeout. What this does is stops push notifications when you are at the computer if you enable desktop notifications. The next setting here is Text to Speech Notifications. This setting allows you to decide if you want to have a bot read your messages to you or not. For those that are visually impared this is a great option. Now lets talk about sound notifications. There are a ton of audio notifications you can enable or disable. The cool part is you can literally disable all sound with 1 simple click. Or you can go through each one and decide what works for you best. In the last section of notifications you get to decide what emails you will or wont receive from Discord. We have diabled all of them except tips and recommended servers. By having these 2 enabled we are able to continue learning when there are new features and pro tips as well as servers that might fit the kind of communities we enjoy. Thus allowing us to continue building meaning and lasting relationships with new people we may not have otherwise met. From here your done setting your personal account settings. When you join new servers you will want to go through the settings for those servers to make sure you're protected and secured. Dependant on the way the server is set up you will need to make some minor adjustments. It is also important to note you should read every server's rules. In most cases they are similar but know that a lot of servers reserve the right to Time out, Kick, Temporarily Ban, or even permanently ban if you violate the rules of the server. Most servers have also adopted a policy telling you to disable DM’s on the server for your safety, and like most rules they are to protect the community as a whole. Remember they can't keep a safe space for us as users if we are not reading, understanding and following those rules.…
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