Rounding Third: Conversations In Modern Media podcast

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المحتوى المقدم من Ben George. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ben George أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 9 أيام33:58

التشغيل لاحقا

قوائم

إعجاب

احب

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Rounding Third: Conversations in Modern Media

منزل السلاسل•Feed

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to https://thirdwheelmedia.com or by calling 919-378-1410.

21 حلقات

#Careers #Entrepreneur #Business #Marketing #Ben George #Podcasting #Financial Advisors #Third Wheel Media #Real Estate Agents #Estate Planning #Yack #Video #Productivity

Rounding Third: Conversations in Modern Media

updated منذ عام واحد

منزل السلاسل•Feed

21 حلقات

#Careers #Entrepreneur #Business #Marketing #Ben George #Podcasting #Financial Advisors #Third Wheel Media #Real Estate Agents #Estate Planning #Yack #Video #Productivity

كل الحلقات

Rounding Third: Conversations in Modern Media

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How Podcasting Can Benefit Your Estate Planning Law Firm 21:36

منذ 35 weeks21:36

21:36

Send us a text If you're an estate planning attorney looking for new ways to market your company and find new prospects, video podcasting could be just the strategy you're looking for. Today, we're going to give you a few reasons why attorneys have seen success on YouTube and how you can do the same. Ben George and Walter Storholt share our view on how attorneys can leverage YouTube and other video platforms to enhance their business. Learn about the key benefits, including increased awareness, client education, and community engagement, as well as practical tips for integrating video into your marketing efforts. We’ve created a turnkey solution for estate planning attorneys to help them get a jump on video and podcasting and streamline their efforts. If you’d like to learn more, visit our website get more details. Here’s some of what we discuss in this episode: 0:00 – Intro 2:11 – Awareness & recall 6:02 – Education & engagement 10:28 – Community involvement 12:10 – Integrate into your marketing efforts 15:48 – Additional strategies to consider 17:05 – Best way to get started If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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Should I Put My Podcast on YouTube? 31:25

منذ 45 weeks31:25

31:25

Send us a text Podcasting has taken the world by storm, providing a platform for voices across the globe to share their stories, expertise, and entertainment. But as the digital landscape evolves, podcasters are facing a new dilemma: Should they extend their reach to YouTube? In this episode, Ben George and Walter Storholt explore the intricacies of podcasting and video content and share the approach we take when working through the decision with clients. They discuss the future of podcasts, the potential of YouTube as a medium, and how to make strategic decisions that could catapult your content to new heights. If you’re thinking about making the move to YouTube, this will help you understand the pros and cons for taking your podcast to the popular platform. Here’s some of what we discuss in this episode: 0:00 – Intro 3:01 – The advice we give clients 4:55 – Monetization opportunities 8:07 – Audio only on YT 5:33 – Do you have a channel yet? 13:19 – Benefits 20:50 – Why you shouldn’t do it 24:10 – Our advice If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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Inside Our Turnkey Video Podcasting Package 14:00

منذ 47 weeks14:00

14:00

Send us a text Welcome to a special edition of Rounding Third, the Third Wheel Media podcast, where we're not just talking about podcasting; we're showing you how it's done. Today, we're pulling back the curtain on our turnkey video podcasting packages designed specifically for Financial Advisors, Real Estate Agents, and Estate Planning Attorneys. We're diving into why podcasting is not just a marketing tool but a relationship builder, a credibility booster, and so much more. And we figured what better way to tell you about it than in a podcast format. So, let's get started. If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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Should I use a co-host for my podcast? 29:24

منذ 1 year29:24

29:24

Send us a text So you have a vision for your podcast but you aren't quite sure how to best present the show each episode. Would it be best to go solo or should you bring on a co-host to be a part of your podcasting journey. Whatever goals you have - education, entertainment, inspiration - let's talk about the benefits of flying solo versus having someone alongside to provide support. We'll take you inside our podcasting process and the discussions we have with clients who choose collaboration versus going at it alone. Find out what the benefits and hurdles are for each path. Here's what we discuss in the video: 0:00 - Intro 3:45 - Benefits of having a professional co-host 8:52 - Finding your voice 10:28 - Who is best fit for solo show? 13:57 - Challenges when going solo 20:55 - Why we offer co-hosting If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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Starting a Podcast: Interview Show or Should You Be the Star? 27:05

منذ 1 year27:05

27:05

Send us a text The first step to starting any podcast is figuring out what you’ll be talking about, and for many of our clients, the question comes down to should you have an interview show with guests or would you rather be the star of the show? There are ways to promote yourself and your business by featuring guests in every show, but some people want to control the conversation focus on the work they’re doing. In this video, we’re going to weigh the challenges and benefits of each approach. There is no right or wrong answer, but understanding the prep work that goes into each of these options will help you figure out which might be more feasible for you. Plus, we’ll even present you with option that’s a compromise between the two. Here’s some of what we discuss in this episode: 0:00 – Intro 1:22 – Why you want to define this 4:58 – Benefits of interview style 10:05 – Cons of the interview style 14:52 – Benefits of you being the star 17:53 – Cons of you being the star 21:42 – A compromise If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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The Benefits of Short-Form Video 15:00

منذ 1 year15:00

15:00

Send us a text Video content continues to gain in popularity despite billions of people already using YouTube, but short-form video content has gained even more traction in recent years. The rise of short-form video has been incredible over the past decade and it’s now become the most popular and effective social media content out right now. You might think Tik-Tok first but Instagram, Facebook, and YouTube all get eye-popping numbers on their short-form content. This quick, bite-sized content might seem better suited for Millennials and Gen Z, but the engagement goes far beyond those two generations. More and more people are navigating towards the short video and businesses of all sizes must embrace the trend. We’ll tell you more about the benefits of producing short-form video content and why it’s worth considering for your company. Here’s some of what we discuss in this episode: 0:00 – Intro 1:20 – What is short-form video 2:18 – What the stats say 6:33 – Rethinking social promotion 10:17 – Examples of shorts we have produced If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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How Do You Define Success in Podcasting? 19:10

منذ 1 year19:10

19:10

Send us a text One of the most common questions we hear from people we work with and people who are thinking about jumping into the podcasting world is how do you define success? Everyone wants to know if it's worth their time (and money) to produce a podcast. It's something everyone should evaluate, especially business owners who are using it as part of their marketing and educational efforts. So we've brought Walter Storholt back on the show to give us his view on success and share the conversations we've had with clients who are trying to assess their success. There are three primary ways we view this discussion and much of it starts with what your goals are for the show. Hopefully this show will provide a little clarity and give you a little more direction when it comes to what you want to get out of our podcasting efforts. If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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Tips for Leveraging YouTube 23:43

منذ 2 years23:43

23:43

Send us a text More and more advisors are diving into video as part of their overall marketing plan and utilizing YouTube is a strategy we often hear about. Most of the move to video came on the heels of the COVID pandemic when everyone was forced to go virtual and get comfortable on camera, and that’s continued on. If you’ve thought about using YouTube or just want to better understand the platform, then this episode should help provide you with some of that information. We had a chance to spend a little time with Steve Sharp of Sharp Digital Marketing to discuss the best ways to leverage YouTube and explain why it’s a commitment to get started and keep it going. Here’s some of what you’ll learn on this episode: If you go the video route, you have to be willing to commit. How are financial advisors working YouTube in their marketing strategy? How to properly format your YouTube videos. A story about an advisor that brought a client in after they watched videos on YouTube. Learn more about Sharp Digital Marketing: https://sharpdigitalmarketing.com/ If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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5 Reasons Small Businesses Should Be Podcasting 17:11

منذ 2 years17:11

17:11

Send us a text Here's a question we hear from business owners from time to time and one you've probably asked yourself: "There are thousands of podcasts out there already so why should I do one?" This is a very legitimate question and one you should give some thought to before starting a show. Even in this sea of existing content, your show can serve a valuable purpose for your small business. Today we'll give you five reasons a podcast could benefit you. You don't have to get thousands of downloads to have success and we'll explain why. If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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How Radio + YouTube Led to a Million-Dollar Client 13:20

منذ 2 years13:20

13:20

Send us a text Business owners are always looking for marketing strategies that will provide stronger leads and better closing rates. For many of the professionals we work with, there aren't many platforms that provide a better opportunity to showcase your personality, expertise, and services like broadcast mediums. We have a great example of how this all comes together that we wanted to share on the podcast. One of our clients recently passed along an anecdote about the way a radio show and YouTube channel worked together to bring in a million-dollar client. Here's some of what you'll learn in this episode: A few company updates on what we've been up to. (2:00) The goals for video, radio, and podcasting. (3:42) The story of how this client was brought into the business. (5:19) All of these mediums work together. (7:53) Be consistent with your content and provide value. (10:19) If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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The Power of Video: Why You Should Utilize Video for Your Podcast 16:43

منذ 2 years16:43

16:43

Send us a text Are you looking to take your podcast to the next level? Incorporating video into your podcast could be the solution you're looking for. In this episode, we discuss the benefits of utilizing video in your podcasting efforts. From engaging with visuals and expanding your audience to monetizing your podcast, video can help take your podcast to the next level. Join us as we provide examples of how video can enhance a podcast and highlight the benefits of utilizing video. Whether you're a seasoned podcaster or just starting out, this episode will provide valuable insights into how you can add video to your podcast process and take your content to new heights. Plus, learn the different ways Third Wheel Media helps clients do this for their shows. Here's some of what you'll learn in this episode: The different options for incorporating video into your podcast. (2:06) Visual content is generally more engaging. (3:24) How video can help expand your audience. (5:22) You might have more monetization options through video. (10:30) Here's how we typically approach the video conversation with clients. (13:50) If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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How Podcasting Has Changed an Estate Planning Business 22:11

منذ 2 years22:11

22:11

Send us a text Fresh off a trip to Nashville for an event with Great Legal Marketing, we're back in the office to sit down with one of the attorneys from the conference, Nick Rosenbauer. Nick is an attorney with an estate planning business in Ohio who began podcasting with Third Wheel Media a couple of years ago. What began as just another way to connect with his prospect and client list has grown to much more than he ever anticipated. So we invited him on to talk about the recent event and the growth in podcasting within the legal profession, to share his personal experience starting a podcast, and tell us about the success he's enjoyed thanks to the show. Here's some of what you'll learn on this episode: Recapping our recent trip to the 2022 Heroes & Icons Summit in Nashville (1:30) How does he measure success from the podcast? (9:12) What does his end of the workflow look like each month? ( 14:15) One thing he'd tell someone that is considering starting a new podcast. (16:41) Check out Nick's estate planning podcast here: https://www.cincinnatiestateplan.com/podcast If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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Turn Your Podcast Into a Batch of New Content 17:30

منذ 2 years17:30

17:30

Send us a text Many people are surprised to learn that creating a podcast takes quite a bit of time and work to produce a professional product. You have to develop an idea, sit down and record the show, edit the episode, and then mix in any music before finally publishing the show. With all the effort involved, you might as well take advantage of each episode by creating a batch of new content from the work you've already done. It might seem like an overwhelming amount of work to generate content for your website, social media, and newsletter, but podcasting makes it much easier. On this episode, we're going to tell you the easiest ways to take each podcast episode you record and create a bunch of content that can be shared across all of your different marketing channels. Here's some of what you're going to learn in this episode: What does the word 'content' actually mean and what are we talking about? (1:31) What type of email should you be sending out to promote your podcast? (4:01) The different social media graphics you should be creating around each episode. ( 6:13) Pulling audio clips from your show to create audiograms. (10:01) Maybe the most simple idea you can take to generate engagement around your podcast. (12:04) If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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Should You Be Using Facebook Ads? 18:23

منذ 3 years18:23

18:23

Send us a text When it comes to marketing and advertising, it's hard to deny the power of Facebook. All the data they've gathered gives advertisers a wide range of campaign options, but is it a good place to start for small businesses looking to promote their products or their podcast. Today we're chatting with Steve Sharp of Sharp Digital Marketing to tap into his expertise on Facebook Ads. He works with financial advisors all over the country to create campaigns with some great success stories. If you've been looking for a good breakdown of how the system works and best practices to apply, then we think you'll enjoy this conversation. Here's some of what you'll learn on this episode: Background on Steve and how he found this financial advisor niche (1:38) What does Facebook do well when it comes to marketing? (5:53) What has he found to work well when designing a campaign? (7:26) How much should you be spending on your budget? (11:13) Stories about clients that have benefited from using FB. (14:48) If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

Rounding Third: Conversations in Modern Media

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Drop the Distortion - Tips for Recording in a Remote Setting 21:29

منذ 3 years21:29

21:29

Send us a text As the world moves more and more virtual, so does audio and video recording. You might be surprised at how many of your favorite people or shows are doing their recording from home. The good news is most people can pull this off if they pay attention to a few key areas of the setup. On this episode, we bring back Walter Storholt to talk about how we help clients set up their home studio and find out what Walt will be doing when he moves out of state soon. Key topics on this show: 0:59 - Walter is moving! 3:16 - Taking your business remote 4:43 - Nothing changing at Third Wheel 6:53 - Equipment needs 9:59 - How to record 13:18 - Importance of microphone 15:00 - Internet connection 16:43 - Where are you recording? 18:47 - Walter's home setup If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.