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B2B Marketing: The Provocative Truth
Manage series 3303420
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
91 حلقات
Manage series 3303420
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
91 حلقات
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1 Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services 28:27

1 Is the marketing persona dead? With Wipro's CMO, David Keene 34:32

1 Why playing it safe is the riskiest move with Dan Roche, CMO of Workbooks 30:58

1 Redefining growth marketing with Joel Harrison, Editor-in-Chief at B2B Marketing 22:51

1 Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics 32:53

1 Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group 29:01

1 Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank 30:24

1 Reworking the B2B sales model with Kate Cox, CMO at BrightBid 32:07

1 Breaking Through the B2B Market, with Haralds Gabrans Zukovs, Head of Marketing at Mindgard 20:41

1 The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK 27:39

1 The Growing Pains of a Maturing B2B Organisation, with Chris Wade, Chief Marketing and Product Officer at Gamma 26:03

1 B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination? 37:39

1 B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands 48:25

1 How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit 31:24

1 Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB 31:13
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