Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Inspired by real events – the discovery of three human skulls placed around the tropical paradise of Mahé island in Seychelles – British expatriate journalist Patrick Muirhead’s fictional tale sets him to investigate a mystery in the Indian Ocean. He soon uncovers a white aristocratic family’s dark secrets and clues to an unsolved murder committed 20 years earlier. When links emerge between the family and the illegitimate birth of a mixed-race baby, a local Catholic priest admits to killing the baby’s father – a blackmailer – and the case seems complete. But the exhumation of the victim’s body from a shallow grave on an old coconut plantation reveals injuries inconsistent with the priest’s confession. It leads Patrick to the real killer and a showdown in the mansion home of the proud family’s matriarch, the Comtesse Marie-Alise de Challis. All That Remains is the opening ten-part story of The Mahé Mysteries.Written and recorded on location by Patrick – a former BBC World Service and Radio 4 announcer living in Mahé – it explores the realities of island life and its sinister underbelly in a seemingly tranquil tropical paradise.
Inspired by real events – the discovery of three human skulls placed around the tropical paradise of Mahé island in Seychelles – British expatriate journalist Patrick Muirhead’s fictional tale sets him to investigate a mystery in the Indian Ocean. He soon uncovers a white aristocratic family’s dark secrets and clues to an unsolved murder committed 20 years earlier. When links emerge between the family and the illegitimate birth of a mixed-race baby, a local Catholic priest admits to killing the baby’s father – a blackmailer – and the case seems complete. But the exhumation of the victim’s body from a shallow grave on an old coconut plantation reveals injuries inconsistent with the priest’s confession. It leads Patrick to the real killer and a showdown in the mansion home of the proud family’s matriarch, the Comtesse Marie-Alise de Challis. All That Remains is the opening ten-part story of The Mahé Mysteries.Written and recorded on location by Patrick – a former BBC World Service and Radio 4 announcer living in Mahé – it explores the realities of island life and its sinister underbelly in a seemingly tranquil tropical paradise.
Continuing this Podcast Radio Originals serial with episode 10 of the second series of ‘ The Mahé Mysteries’ . Patrick Muirhead chases down the exciting conclusion of this whodunnit!! All is revealed... Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing this Podcast Radio Originals serial with episode 9 of the second series of ‘ The Mahé Mysteries’ . Things heat up for Patrick Muirhead on this penultimate episode of series 2. Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing this Podcast Radio Originals serial with episode 8 of the second series of ‘ The Mahé Mysteries’ . Patrick Muirhead is close to finding out the truth... Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing this Podcast Radio Originals serial with episode 7 of the second series of ‘ The Mahé Mysteries’ . Find out what Patrick Muirhead thinks as things begin to unravel...will a murderer be caught and punished? Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing this Podcast Radio Originals serial with episode 6 of the second series of ‘ The Mahé Mysteries’ . Find out where Patrick Muirhead is up to in his investigation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing this Podcast Radio Originals serial with episode 5 of the second series of ‘ The Mahé Mysteries’ . Patrick Muirhead delves deeper into the murders - and is closing in on the case's true meaning. Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing this Podcast Radio Originals serial with episode 4 of the second series of ‘ The Mahé Mysteries’ . Journalist Patrick Muirhead has begun investigating the heinous crime. Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing this Podcast Radio Originals serial with episode 3 of the second series of ‘ The Mahé Mysteries’ . As there is more drama on the paradise island, out-of-work journalist Patrick Muirhead delves deeper into the murders and mysteries on hand. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Continuing this Podcast Radio Originals serial with episode 2 of the second series of ‘ The Mahé Mysteries’ . As there is more drama on the paradise island, out-of-work journalist Patrick Muirhead ponders several possible theories. Learn more about your ad choices. Visit megaphone.fm/adchoices
The first episode of series 2 of this Podcast Radio Originals serial ‘ The Mahé Mysteries’ . Journalist Patrick Muirhead – who lives on a tropical island in the Indian Ocean – recounts his compelling whodunnit. Learn more about your ad choices. Visit megaphone.fm/adchoices
It’s the final episode of our Podcast Radio original serial ‘ The Mahé Mysteries’ . With all the de Challis children now eliminated as suspects, journalist Patrick Muirhead concludes his inquiry into the family’s deadly secret – with a series of startling revelations. Learn more about your ad choices. Visit megaphone.fm/adchoices…
The penultimate episode of this Podcast Radio original serial ‘ The Mahé Mysteries’ . Was a priest’s loss of self-control really responsible for the headless body found buried on the plantation? Journalist Patrick Muirhead seeks to find out. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Continuing this Podcast Radio Originals serial with episode 8 of ‘ The Mahé Mysteries’ . Having uncovered an historic unsolved murder and the secret pact agreed by the Comtesse and Father Maurice, journalist Patrick Muirhead has alerted the Seychelles Police. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Continuing this Podcast Radio Originals serial with episode 7 of ‘ The Mahé Mysteries’ . Samuel’s revelation about his orphanage upbringing has drawn menacing attention to journalist Patrick Muirhead’s investigation of island mischief. Now he discovers why – and hears a startling confession. Learn more about your ad choices. Visit megaphone.fm/adchoices…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.