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المحتوى المقدم من THE FAME THUG PODCAST. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة THE FAME THUG PODCAST أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
The Fame Thug Podcast explicit
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3264768
المحتوى المقدم من THE FAME THUG PODCAST. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة THE FAME THUG PODCAST أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Premiering New Music From BeLee-DAT, Khajal Ali, Chris Knight And Shay_Mystique And Focus On Positive Vibes During This Corona Virus Times, Uplifting New Artists On The Rise With A Featured Playlist Curated
…
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7 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3264768
المحتوى المقدم من THE FAME THUG PODCAST. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة THE FAME THUG PODCAST أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Premiering New Music From BeLee-DAT, Khajal Ali, Chris Knight And Shay_Mystique And Focus On Positive Vibes During This Corona Virus Times, Uplifting New Artists On The Rise With A Featured Playlist Curated
…
continue reading
7 حلقات
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The Fame Thug Podcast

Emotional Message From BeLee-DAT
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The Fame Thug Podcast

1 Dylan Berry Premieres BeLee-DAT’s New Song Jay-Z On SoundCloud Radio On Dash Radio 4:07
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Dylan Berry Premieres BeLee-DAT’s New Song Jay-Z On SoundCloud Radio On Dash Radio
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1 BeLee-DAT Talks New Song With West Coast Dog Pound Legendary Kurupt, Snoop Dogg, Dr Dre Affiliate 1:00
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BeLee-DAT Talks New Song With West Dog Pound Legendary Kurupt, Snoop Dogg, Dr Dre, Nate Dogg, Daz Dillinger, Lil Wayne, Jhene Aiko, & moreAffiliate
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The Fame Thug Podcast

1 NEW MUSIC: Khajal Ali Premieres Her New Cover Song Version Of “WHITE FLAG” Music Video On YouTube 1:44
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Go Watch Khajal Ali’s New Music Video For Her New Cover Song Version Of “ WHITE FLAG” On YouTube That Shit Is Fire GO CHECK IT OUT
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The Fame Thug Podcast

1 BeLee-DAT Sends Positive Vibes Of : You Need To Have That Dog Inside You MOTIVATION 2:01
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You Need To Have That Dog Inside You MOTIVATION, Keep Hustling, Never Give Up, Try Again, Try One More Time, Try Again Later
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The Fame Thug Podcast

1 BeLee-DAT Talks The Making Of “They Ain’t” , His Fragrance Deal With Waft Fragrance, KE On Track 1:58
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BeLee-DAT Introduces Us To His Third Single “ They Ain’t “ Off His Upcoming Studio Album “ 100 Favors” , His Own Customised Fragrance In Partnership With Waft Fragrance, And He Talks Grammy Winning Producer K. E On The Track.
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The Fame Thug Podcast

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