المحتوى المقدم من Singular. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Singular أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
المحتوى المقدم من Singular. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Singular أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
المحتوى المقدم من Singular. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Singular أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Do you need an MMP if you just use Google? Or Meta? Or TikTok, or Apple Ads? Interestingly, you really, really do, even if you're using the free tier, because it unlocks so much more data and insight. In this episode of Growth Masterminds, host John Koetsier sits down with Owen Farmer from Dynamic Apps to explore the world of app development and marketing. Owen shares his journey of creating apps since the age of 13, and the success story of his popular vocabulary app, Word Power. We talk about the importance of marketing measurement platforms (MMPs) like Singular, the critical role of creative in Meta ads, and the strategies behind effective paid marketing campaigns. Owen also discusses his transition from organic growth to leveraging Apple Search Ads and Meta ads, as well as his decision to adopt a subscription model. This episode offers valuable insights for both new and experienced app developers and marketers, highlighting the importance of focus, user expectations, and aligning product development with marketing strategies. 00:00 Do you really need an MMP? 01:46 Owen's Journey: From Timer App to Vocab Success 04:59 Marketing Strategies: From Organic to Paid 06:15 The Role of Meta Ads and Campaign Optimization 08:22 Subscription Models and Monetization 15:34 Balancing Product Development and Marketing 20:51 The Importance of Focus and Product-Market Fit 22:50 Conclusion and Final Thoughts…
Web-to-app funnels are huge in subscription apps. Andrey Shaktin has optimized more than 3,000 web-to-app funnels, and he's sharing 10 top tips for optimizing funnels ... including 1 that boosts your revenue 20%. In this episode of Growth Masterminds, we dive deep into optimizing web-to app funnels with Andrey Shaktin, CEO of FunnelFox. We explore best practices for building and scaling subscription app funnels, discuss the commonalities and differences across various verticals, and offer tips for effective user acquisition and conversion strategies. Andrey shares his extensive experience from creative testing and landing page design to payment flow optimization and the role of AI-generated content in modern funnels. Discover the essential elements of successful funnels, learn what to avoid, and get insights into launching and optimizing multiple funnels. Whether you’re a seasoned growth marketer or a newcomer, this episode is packed with valuable takeaways to help you enhance your funnel performance and drive revenue growth. 00:00 Introduction to Growth Masterminds 00:34 Common Traits of Successful Funnels 00:59 Vertical Differences in Funnel Usage 02:13 Essential Elements of a Funnel 02:27 Tips for Approaching Funnels 03:37 What Not to Do in Funnels 05:42 The Role of AI in Funnels 06:56 Multiple Funnels for Different Audiences 10:24 Building Effective Start Landing Pages 18:37 Importance of Email Collection 21:06 Critical Aspects of Paywalls 23:07 Optimal Funnel Length 25:11 Geographical Differences in Funnels 26:02 Effective User Acquisition Channels 27:22 Conclusion and Final Thoughts…
The waterfall is dead, long live the waterfall. On July 16, MAX will eliminate waterfall placements. Everything will be bidding. What does that mean? Is that a good thing? Bad thing? What are the impacts? In this episode of Growth Masterminds, host John Koetsier chats with Josh Chandley, co-founder and COO of Wild Card Games. They discuss the major shift in mobile ad monetization from the traditional waterfall method to real-time bidding, effective July 16th. They dive into the complexities of ad mediation, the influence of major players (or ... THE major player) like AppLovin, and the potential revenue implications for game publishers. They also explore the future of ad monetization strategies, the challenges in maintaining transparency, and the potential for integration of broader advertiser audiences in mobile games. Tune in to gain insights into how these changes are reshaping the landscape of mobile ad monetization and what it means for growth marketers. 00:00 Introduction to App Monetization 00:53 Understanding Waterfall and Real-Time Bidding 05:59 Challenges and Changes in Ad Mediation 13:15 Impact of Bidding on Revenue and CPMs 14:50 The Impact of Performance and Revenue Distribution 15:17 Transparency in Ad Auctions 15:56 AppLovin's Dominance and Mediation 16:30 The Shift from Ad Monetization to User Acquisition 20:32 Segmentation and Ad Experience 23:15 Expanding Ad Audiences in Mobile Games 26:19 The Future of E-commerce Ads in Gaming 29:26 Conclusion and Final Thoughts…
Can you trust your growth data? Bottom line … can you trust the data you use to grow? This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook. We're here to answer a critically important question - When Meta says you got 20,000 installs ... can you trust it? - When Google says that … can you? - How about TikTok? - Or any other partner? We’re not talking about deliberate deception of course We’re talking about modeling - AEM - ADC - The new ICM on Google Is it accurate? Because the problem we’re seeing is that There are massive discrepancies - Between ad network data - App Store Connect - SKAN - First-party data - MMP data? We’re going to dive into this today and solve it (!!!) with the help of some very special guests. - Hannah Parvaz - App marketer of the year - Leads Aperture agency - Sara el Bachri - Sara is a gaming growth consultant - Former Gameloft UA manager - Leads SHAMSCO, her agency - David Vargas - UA consultant - UA manager for Splitmetrics - Partnership manager for Acorns - Eran Friedman - Cofounder and CTO at Singular - Serial entrepreneur - Eran is a very unusual CTO … he is talking to customers in person, live, or on Slack basically every single day, so he's super in tune with what's going on ...…
AI is changing everything in marketing. Targeting, measurement, creative, content, budgets, optimization ... everything. In this Growth Masterminds host John Koetsier welcomes Lior Elden, COO of Moburst. They chat about how AI is revolutionizing the landscape of mobile marketing. Learn about the latest integrations of AI with cloud systems that allow marketers to directly interact with their data, addressing questions like campaign effectiveness, ad performance, and creative longevity. Dive into stimulating conversations on the role of AI in analysis, creative messaging, content creation, budget optimization, and targeting. Discover insights on customized AI applications, the evolving measurement ecosystem, and the exciting potential of personalized marketing strategies. Don't miss this comprehensive overview of how AI is shaping the future of mobile marketing. 00:00 Introduction: The Impact of AI on Mobile Marketing 00:31 The Shift in Search Behavior Due to AI 01:23 Optimizing Marketing Strategies with AI 02:20 AI in Campaign Analysis and Data Democratization 09:21 Creative Uses of AI in Marketing 13:00 AI-Driven Messaging and Content Creation 18:19 Budget Optimization with AI 21:26 Targeting and Audience Segmentation with AI 25:09 The Future of AI in Marketing Teams 27:44 Conclusion: Getting Started with AI in Marketing…
What happened in privacy at WWDC 2025? Lots ... and in this episode we chat about: - Safari’s advanced fingerprinting protections and expanded link tracking prevention - Apple’s on-device AI and privacy-preserving features - The updated Ad Attribution Kit (AAK), Apple’s next-gen framework for mobile attribution There are now stronger default browser protections, stricter URL tracking changes, advanced on-device AI that keeps data private, and major updates to ad attribution, including overlapping re-engagement windows, configurable attribution windows, cool down periods, country codes in postbacks, plus easier testing for developers. 00:00 – Introduction & what’s new at WWDC 2025 00:26 – Stronger default browser protections, expanded URL tracking, on-device AI, and Ad Attribution Kit overview 00:49 – Safari: Advanced fingerprinting protections 01:10 – Blocking fingerprinting APIs and suspicious scripts 01:57 – Expanded link tracking protection (UTMs, click IDs, etc.) 02:18 – Impact on marketers and web-to-app flows 03:07 – Apple’s on-device AI and privacy-preserving features 03:32 – Live translation, call assist, and visual intelligence 03:53 – Ad Attribution Kit (AAK): Apple’s new default for mobile attribution 04:15 – Five critical AAK updates: overlapping re-engagement, configurable windows, cool down, country codes, easier testing 04:41 – Overlapping re-engagement windows explained 05:04 – Configurable attribution windows (per network, interaction, global) 06:07 – Attribution cool down periods for installs and re-engagement 08:08 – Country codes in postbacks for better geo-targeting 08:58 – Easier AAK testing for developers 09:41 – Industry adoption challenges for AAK and SKAN 10:34 – Google, Meta, TikTok, Snap: current attribution solutions 11:48 – Final thoughts & call for feedback #wwdc2025 #Apple #Privacy #GrowthMarketing #AdAttribution #Safari #MobileMarketing…
How do you unlock insights from all your creative to make your ads work better? Singular's releasing Creative IQ for AI-powered insights to make your creative optimization even better, helping you drive huge performance gains. In this Growth Masterminds host John Koetsier chats with the product manager leading development of Creative IQ, Lisi Gardiner. They discuss the key challenges markers face with ad creative, the incredible responsiveness of the new Creative IQ gallery view, how Creative IQ enhances creative data analysis, and the power of AI tagging to optimize ad performance. You'll also see how how Creative IQ helps marketers enhance cross-functional collaboration, maximize ROI with detailed, AI-driven insights, and generate unstoppable creative growth. Tune in for an in-depth look at how this revolutionary tool is set to transform creative marketing in 2025 and beyond. 00:00 Introduction to the New Gallery View 00:37 The Evolution of Creative Testing 01:27 Understanding the Problem 04:15 Creative IQ Features and Benefits 08:22 AI Tagging Explained 12:35 Creative ROI and Gallery View 14:07 Cross-Functional Collaboration 14:57 Early Feedback and Future Plans 18:05 Conclusion and Final Thoughts…
Should you be making web funnels for your mobile apps? In this episode of Growth Masterminds, host John Koetsier chats with Igor Lyubimov, CEO of web2wave about the benefits of web funnels for mobile apps. Igor explains how web funnels can significantly improve app revenue through better conversions, higher lifetime value (LTV), and more efficient marketing strategies. They dive into the intricacies of setting up effective web funnels, optimizing them for different app categories, and the role of platforms like Meta in achieving these goals. Igor also highlights the common pitfalls and best practices in creating high-converting web funnels. 00:00 Introduction to Web Funnels 01:01 Understanding the Benefits of Web Funnels 02:02 Challenges and Solutions in Web Funnels 03:51 Optimizing Marketing and Attribution 07:51 Expanding Revenue Opportunities 13:17 Practical Tips for Small Startups 16:26 The Role of Meta in Web Funnels 21:16 Connecting Web to Mobile 26:56 Key Features of a Good Web Funnel 35:20 Exploring Different Verticals 39:10 Conclusion and Final Thoughts…
Does smart contextual data in CTV produce insane results? Host John Koetsier chats with Upwave's Chris Kelly about new research on CTV targeting and measurement that is showing some massive boost when you target ads to actual video content. Chris explains the effectiveness of contextual targeting in increasing awareness, ad recall, and favorability, citing impressive case studies such as Carl's Jr.'s success. We also talk about the challenges and strategies of connecting performance branding with performance marketing, offering insights into measuring the real impact of brand advertising on future sales and customer lifetime value. If you're a growth marketer looking to optimize your CTV ad campaigns, this episode is packed with valuable insights and practical advice. 00:00 Welcome to Growth Masterminds 01:07 Understanding Contextual Targeting in CTV 03:51 Measuring Brand Outcomes with Contextual Targeting 09:04 Performance Branding vs. Performance Marketing 12:47 The Importance of Brand Building for Businesses 16:43 Connecting Brand Metrics to Sales 21:58 The Role of Advertising in Consumer Behavior 25:09 Conclusion and Final Thoughts…
What are the best ad networks in the world? Where can you get the best ROI and the most ROAS? The Singular ROI Index is the longest-running global ROI report, and we've just released a new version for 2025 with all the answers. In this solo episode of Growth Masterminds, host John Koetsier delves into the recently released Singular ROI Index for 2025. He highlights the extensive data behind the report, which includes trillions of ad impressions and billions of app installs. John introduces new features such as the Singular ROI Quadrant and the separation of scaled versus growth ad partners. He also provides specific insights into regional ad networks and the rising trend of incentivized ad networks. Additionally, he touches on the surprising resilience of X (formerly Twitter) in niche markets and the competition between industry giants like AppLovin and Moloco. This episode is packed with valuable information for marketers looking to optimize their ad spend and discover new high-performing networks. 00:00 Introduction to Growth Masterminds 00:56 Breaking Down Ad Networks 01:39 New Features in the ROI Index 02:34 Exploring the Singular ROI Quadrant 04:41 Regional Insights and Top Ad Networks 06:15 The Golden Nine and Apple Ads 07:24 Incentivized and Rewarded Ad Networks 08:18 Reddit's Advertising Potential 09:18 Twitter's Transition to X 10:11 AppLovin vs. Moloco 11:28 Conclusion and Final Thoughts…
Mobile attribution is getting better than ever before. And that's in spite of it becoming more and more complex. There's so many measurement methodologies. Advanced SAN. AEM. Advanced AEM. Unified Measurement. SKAN. AAK. Privacy Sandbox. GAID. IDFA. Probabilistic. Modeled. You name it, there's MORE of everything. But in spite of all that, mobile attribution is getting better. Way better. And maybe, it's actually BECAUSE of all that. And the great news: it's also getting EASIER. Makes sense? Insane? Impossible? Check out this convo in Growth Masterminds between John Koetsier and Singular CTO Eran Friedman 🎧 Podcast Summary: The Future of Mobile Attribution & Measurement (2025) 🔍 Main Themes & Insights • Shift from deterministic to modeled measurement due to privacy regulations like ATT, SKAN, and Privacy Sandbox. • Major ad networks now offer advanced attribution solutions: • Meta AEM & Advanced AEM: Modeled iOS conversions now shared with MMPs for deduplication and unified reporting. • Google Ads: Long-standing conversion modeling now trending toward MMP integrations. • TikTok Advanced SAN: Dual strategy with deterministic IDFA and shared touchpoints for probabilistic attribution. • Snap Advanced Conversion & Advanced SAN: Combines modeled, deterministic, and shared touchpoint data. 🧠 Singular’s Role: Unified Measurement • Singular aggregates and deduplicates data across all ad networks. • Offers user-level attribution wherever possible, even post-ATT. • Enables side-by-side comparison of SKAN, partner-reported, and Singular-attributed data. • Allows auditing and troubleshooting—e.g., identifying gaps in advanced integration coverage. 📊 Emerging Technologies & Trends • On-device measurement (ODM) is growing—especially on Android via Google Play Referrer, Meta Referrer. • OEM app stores may bring iOS-style measurement to Android (e.g., Huawei, Samsung via Mobi, etc.). • Apple Search Ads adds view-through attribution to deterministic model—now exposed via MMPs. 📈 Advanced Strategies for Big Spenders • Incrementality testing (geo-lift, holdout, MMM) is increasingly important to assess true ROI. • Especially useful in Apple Search Ads, where cannibalization of organic installs is a key concern. ✅ Key Takeaways • Measurement is more complex than ever—but also more actionable. • Marketers can now customize their complexity level: from simple unified views to advanced auditing. • The future looks optimistic: more transparency, better deduplication, and increasingly complete attribution. 00:00 Introduction and Optimism in Marketing 00:50 The Evolution of Mobile Attribution 01:31 Deep Dive into Attribution Data 03:04 Meta's Advanced Attribution Solutions 06:16 Google's Ad Conversion Modeling 08:34 TikTok's Advanced SAN Integration 11:09 Snap's Advanced Conversion and SAN 15:17 Apple's Deterministic Attribution 18:59 Other Ad Partners and Modeling 25:05 Singular's Unified Measurement Approach 32:53 Incrementality Testing and Advanced Strategies 35:47 Conclusion and Future of Measurement…
How good is UGC in AI-generated videos? We're seeing a lot more of it in ads, but does user-generated content work for video? Does it look super-fake? Most importantly, does AI-generated UGC work: generate clicks & conversions? Join John Koetsier on this episode of Growth Masterminds as he discusses the effectiveness of AI-generated user-generated content (UGC) with Alexei Chemenda, CEO of Poolday AI. They explore the evolution and current state of AI UGC, its performance, common pitfalls, and the importance of testing different creative elements. Hear insights on how variations in the hook, actor, gameplay, editing style, and music can significantly impact ad performance. Alexei shares real-world examples and emphasizes that, while UGC is a powerful tool, achieving high-performance results requires diligent effort and strategic testing. This episode is a must-listen for growth marketers looking to leverage AI in their marketing mix. 00:00 Introduction and Background 00:42 Meet Alexei Chemenda: CEO of Poolday 02:28 The Power of Curiosity in Marketing 03:00 Generative AI for UGC: An Overview 05:29 Testing and Iteration in AI UGC 07:23 Success Stories and Best Practices 11:46 Who Benefits Most from AI UGC? 13:54 Creating Effective AI UGC Ads 21:58 The Future of Personalized Advertising 24:32 Ethics and Tagging in AI UGC 27:14 Final Thoughts and Key Takeaways…
To win in mobile game marketing in 2025, you need creatives that crush it. And that means creative hooks that capture people's attention in just 2 seconds. You have 2 seconds to win ... ouch! In this episode of Growth Masterminds, we discuss innovative strategies and trends in growing mobile games in 2025 with industry experts Jesse Lempiäinen, co-founder of GeekLab, and Neils Beenen from Singular. With host John Koetsier they dive into the effectiveness of AI-generated creative content, the importance of influencers and UGC, and the evolution of privacy measures affecting ad performance. Learn about the critical balance between high click-through rates and user retention, and how to stay ahead in the competitive game marketing landscape with effective partner and channel strategies. 00:00 Introduction to Growth Masterminds 00:51 Current Trends in Game Marketing 02:18 The Role of AI in Creative Development 03:37 Influencer and UGC Strategies 06:38 Challenges and Successes in Creative Marketing 11:55 The Future of Game Marketing 17:38 Innovative Approaches and Final Thoughts…
France fined Apple $232 million or $150 million euros because France says the way Apple implemented App Tracking Transparency, or ATT is unfair and anti-competitive. Third-party independent app publishers suffered as a result, and small app makers in particular. In fact, France says, Apple could have easily integrated ATT and GDPR, the massive privacy regulation that governs digital commerce and advertising in the European Union.…
Channel diversification for mobile games: where do you start, and how do you do it? In this Growth Masterminds we bring not 1, not 2, but 3 seasoned growth experts to join host John Koetsier on how to scale smarter via better channel diversification for mobile games: - Matej Lancaric from 2 and a Half Gamers - Kyle West from Mistplay - Brendan O’Connor from Moloco When do you add new channels? Which ad partners do you start with? How important are rewarded ads? Where do influencers fit? When? CTV ... should you try it? How do you test new UA channels Look for all of this and more. Whether you're a new game publisher or managing a large-scale game, this episode provides actionable insights for achieving sustainable growth in the ever-evolving mobile gaming industry. 00:00 Introduction to Growth Masterminds 01:49 Starting with Channel Diversification 03:10 Expanding Your Partner Network 06:19 Testing New Channels 12:54 Scaling and Diversifying Channels 19:18 The Rise of Rewarded Advertising 22:33 Influencer Marketing in Gaming 26:22 The Challenge of Influencer Marketing 27:51 Celebrity Endorsements: A Double-Edged Sword 30:01 The Rise of CTV Advertising 35:57 Future of Ad Partners and Channels 45:17 Final Thoughts and Key Takeaways…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...