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المحتوى المقدم من Andrés González. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Andrés González أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
POV Of Product Design
وسم كل الحلقات كغير/(كـ)مشغلة
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المحتوى المقدم من Andrés González. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Andrés González أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This is a podcast about Digital Products, UI and UX design, thoughts about Product Design in general.
…
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8 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3199188
المحتوى المقدم من Andrés González. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Andrés González أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This is a podcast about Digital Products, UI and UX design, thoughts about Product Design in general.
…
continue reading
8 حلقات
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POV Of Product Design

1 Ep. 8 — Design Thinking and Design Sprint. When to use which one. 10:19
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In this episode, I talk about my experience using both methodologies and my point of view of when is a good idea to work with one of these. - Article version of this episode - Visit my website: dxa.webflow.com
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POV Of Product Design

1 Ep. 7 — The Hooked Model for creating habits 3:09
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Building a habit-forming product is essential for getting to that spot of user growth in an app — where we can focus on getting new users and have a low rate of drop. In this episode I explain how The Hooked Model framework work. - Article version of this episode - Visit my website: designbyandres.xyz…
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POV Of Product Design

Doing user tests to your design solutions can bring great insights. Here I share 7 tips that will help you to run a better user test. - Article version of this episode - Visit my website: designbyandres.xyz
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POV Of Product Design

1 Ep. 5 — Personas vs Jobs Stories. Which one for product design? 6:23
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I was very comfy using user personas to get a clear vision of who will use the product, the interface, and focus on making visuals based on the insights through these personas. But I found better Jobs Stories for bigger projects, in this article I explain why you should focus on Jobs Stories instead of Personas. - Jobs-to-be-Done ebook from Intercom - Article version of this episode…
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POV Of Product Design

1 Ep. 4 — Why you should use Design Sprints? 3:39
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There are a lot of frameworks to work in design that you can use and recently Design Sprint has been making noise in the last year. Let's see why you should use it.
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POV Of Product Design

1 Ep. 3 — Are the design challenges a good thing to do? 2:08
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Let’s see if it is a waste of time or is something that you should give it a try. I’m doing challenges from UpLabs , I think there are a nice community and ecosystem for challenges 👍🏻 Another challenge that I recommend is The Design Project .
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POV Of Product Design

A lot of designers and other roles always fall into the problem of being a perfectionist, that if it isn’t pixel-perfect then it is not ready yet to be live. This is my Point of View about the importance of release a product/project without being perfect. Keep in touch: Instagram , Twitter , Medium , Behance , Website .…
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POV Of Product Design

1 Ep. 1 – The New Way to Learn UI/UX Design in 2019 4:57
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Learning UI/UX design before has been through classic ways like online courses or something more academic thing. Even with YouTube videos — you can learn a lot of things nowadays through YouTube. But recently a new way have raised inside the design community. I’m talking about the Instagram design community. Some valuable content that I suggest you follow in Instagram are these: @design_pilot @konstantinzhuck @uxgene @zanderwhitehurst @uxbites @lubosvolkov @uxgoodies @fazurrehman @ux.gems If you want to be better I suggest you to stay always learning, you can watch videos, listen to podcasts, reading articles, there are a lot of resources out there that can bring you a lot of value. One of my favorite podcasts is the Product Breakfast Club by Jonathan Courtney and Jake Knapp, also check Design Better Podcast and The Honest Designers Show . And for YouTube I suggest you check these: AJ&Smart The Futur Flux If you have time to read, check this blog Inside Design by InVision . One of the best in the industry 👌🏻 These are the resources that I consume on a daily basis to improve my skills, combine this with an online course more structured and you will be in the right direction to being a great designer. #KeepLearning…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.