المحتوى المقدم من Sharee Anne Gorman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Sharee Anne Gorman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Sharee Anne Gorman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Sharee Anne Gorman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
المحتوى المقدم من Sharee Anne Gorman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Sharee Anne Gorman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
We - Confessions Of An Empire the trance club mix for Critical Thinkers. If we are to evolve as a species we must question our "leaders" because the world is quickly distilling down into this simple business formula: "Looting...and lies to cover looting." I believe humans developed higher brain functions for a reason. Not just to survive, but to understand our actions in a conscious way...to CHOOSE. Will "WE" choose global cooperation? Or, continue down the path of domination and ultimate decline? Speak the truth...even if your voice shakes. Taking my protest poetry from the page to the dance floor. @annienomad https://annienomad.com https://www.instagram.com/annienomad/ Be part of the solution ! Raise up the poor *AND* stop corporate/shareholder abuses against workers around the world with Global Living Wages. We can CHOOSE a different reality! https://www.facebook.com/GlobalLaborTreatyforLivingWages At least, that's the way it seems to me, Sharee Anne Gorman annienomad~cyberpoet…
Happy Martin Luther King Jr. Day Today I'm c elebrating the most influential orator from the 20th Century...Martin Luther King Jr. Music by James Taylor "Shed A Little Light" Dr King was fighting for Workers Rights and Living Wages when he was killed in Memphis. Let's do what we can to keep that dream alive. Click here to join the Global Labor Treaty for Living Wages Movement @annienomad…
Vigil A Poem of American Crisis Written, Animated and Performed by Sharee Anne Gorman (annienomad-cyberpoet) This poem was written after the Sandy Hook Massacre . Noam Chomsky, Professor of Linguistics at M.I.T. said of "Vigil - A Poem of American Crisis" "Moving and evocative. And so true." My books ay be purchased here: http://www.thebookpatch.com/BookStore/politics-and-poetry---an-invitation-to-critical-thinking/066fead7-3add-4075-ae02-6237704eedda?isbn=9781620306710…
"We the People" is an alternative political campaign ad. It doesn't attack anyone or make promises...it just calls citizens to task for letting the greedy and the corrupt co-opt our democracy. Written, Animated and Performed by Sharee Anne Gorman (annienomad-cyberpoet) A new world is possible! My books may be purchased here: http://www.thebookpatch.com/BookStore/politics-and-poetry---an-invitation-to-critical-thinking/066fead7-3add-4075-ae02-6237704eedda?isbn=9781620306710…
"The Game" is a call for peace, an appeal for brotherhood over ideology and a reproach for those who have for centuries used cultural beliefs to divide and conquer the many, in order to benefit the few. The Game by Sharee Anne Gorman (annienomad-cyberpoet) My books may be purchased here: http://www.thebookpatch.com/BookStore/politics-and-poetry---an-invitation-to-critical-thinking/066fead7-3add-4075-ae02-6237704eedda?isbn=9781620306710…
"annienomad-cyberpoet" itemizes the social ills paving the way for global unrest and advocates the growing anticipation of much needed change. Comes the Light A Personal Appeal : Power is shifting. People are rising. Consciousness is emerging. Let's work together to ensure that our revolution is a peaceful and intelligent one. Join the Global Labor Treaty for Living Wages Help raise up the most vulnerable among us, while simultaneously, putting an end to global business policies designed to starve people for greater profits. A new world is possible. Identifying the root of economic inequality is the first step. https://www.facebook.com/GlobalLaborTreatyforLivingWages (Join Us! Like our page!) Thank you, Sharee Anne Gorman (annienomad-cyberpoet) Founder of Global Labor Treaty for Living Wages In association with Charter for Compassion. You can purchase my books here: http://www.thebookpatch.com/BookStore/politics-and-poetry---an-invitation-to-critical-thinking/066fead7-3add-4075-ae02-6237704eedda?isbn=9781620306710…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.