GameMakers podcast

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تمت الإضافة منذ قبل three أعوام

المحتوى المقدم من Joseph Kim. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joseph Kim أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

How To Talk To Humans

1
Interview With Bob Stobener On "Leadership Communication" #213 22:42

منذ 12 weeks22:42

التشغيل لاحقا

قوائم

إعجاب

احب

22:42

Bob Stobener , a seasoned leader celebrated for his adept communication skills, has a unique perspective on improving communication as a means to foster understanding and collaboration. Drawing from his creative background in cartooning and strategic advertising at a successful comedy club, Stobener believes that effective communication is essential not only for resolving conflicts but also for enhancing personal and professional growth. He emphasizes the importance of listening and forming genuine connections, demonstrating how these practices can lead to positive outcomes, as seen in his ability to guide team members toward fulfilling career paths. By advocating for open and honest dialogue, Stobener illustrates how strong communication skills can support individual success and organizational excellence across various industries. (00:01:52) Communication Skills: Comedy Club to Corporate Success (00:14:21) Transparent Interactions: The Foundation of Leadership Success (00:14:21) Transformative Impact of Transparent Leadership Communication (00:19:41) Mastering Communication Skills for Multifaceted Success Hosted by Larry Wilson Produced by: Verbal Ninja Productions Producer: R. Scott Edwards Sponsored by: The Wilson Method **Check out NEW upgraded website with FREE offer !! Visit: https://theWilsonMethod.com Link: TheWilsonMethod.com…

GameMakers

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The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.

156 حلقات

#Video Games #Lifestyle #Gamemaker

GameMakers

updated منذ 6 أيام

منزل السلاسل•Feed

156 حلقات

#Video Games #Lifestyle #Gamemaker

كل الحلقات

1
The Biggest Fire 26:58

منذ 6 أيام26:58

26:58

This week I share thoughts from my years in game development about why teams often struggle with addressing their most critical problems. I discussed this with Ben Carcich in a pod I published a couple of weeks back: the "Building Better Games" episode. Some questions came up and I wanted to try something new, a bit of a rant on this topic. Is it lame? Is it useful? Let's try it and find out.…

1
Understanding Battle Pass Game Design from Overwatch 2 53:02

منذ 14 يومًا53:02

53:02

Dive deep into Battle Pass design with industry experts discussing Overwatch 2's approach, player psychology, and monetization strategies. Learn essential insights about progression systems, player choice, and value perception from game developer Ted Park and former Riot meta-systems expert Chris Cobb, hosted by Joseph Kim of Lila Games.Content Overview0:00 - Introduction and Battle Pass Overview3:35 - Hero-Based Games: The Main Character Problem7:20 - Battle Pass Progression and Grindiness13:15 - Value Perception and Premium Options18:40 - Customization vs Production Realities24:10 - Battle Pass Currency and Mythic Rewards System31:25 - Loot Boxes: Their Surprise Return38:15 - IP Integration and Themed Content43:50 - Ideal Battle Pass Design: Expert Recommendations52:15 - Conclusion and Key TakeawaysSUBSCRIBE TO GAMEMAKERS:- Newsletter: https://gamemakers.substack.com/…

1
How to Build Better Games - Game Production 2:06:36

منذ 28 يومًا2:06:36

2:06:36

In an industry where development costs have skyrocketed, and market success has become increasingly challenging, understanding the true drivers of successful game development has never been more crucial. In this discussion with Ben Carcich from Building Better Games, we highlight the counter-intuitive patterns of success and practical frameworks for modern game development leadership.Key Focus Areas: 🔑 Why the most successful games often emerge from the most visibly challenging development processes 🔑 How premature scaling and uncertainty avoidance doom projects before launch 🔑 Critical success patterns observed across AAA and indie studios 🔑 Practical approaches to balancing creative vision, technical execution, and business reality Listen to this episode for actionable insights that challenge conventional wisdom about building successful games in 2024.OUTLINE:0:00 Intro1:45 How costs impact game success6:05 Other major problems with game success10:30 Zero sum time problem and the rise of live operated games11:40 Success from China and small devs12:30 Importance of delivering on a player experience14:35 The Alignment problem15:24 Fighting to expand the percentage of new game time18:25 How bigger production cost impacts decision making20:15 Major production problems - comfort with uncertainty24:35 Fear and pride25:55 Game projects with big problems succeed more often29:40 Pride and Insecurity31:52 The rush to production39:45 Obsession with planning42:20 Importance of development speed44:25 What derails planning: the wrong person and bad decisions47:09 The problem with the creative auteur49:52 Decision analysis vs. prioritization54:15 Scope creep: The ooh ooh ooh idea problem1:00:50 Taking lessons from the military and football1:04:52 Why do great lessons come from military and sports1:13:42 The problem with big plans1:14:37 Why you shouldn’t “always have an answer”1:19:00 The #1 rule: common sense rules1:22:34 How to find time to think deeply1:24:43 You don’t need to solve every problem1:30:02 How to think about long-term issues1:37:12 What are characteristics from successful game studios1:58:12 You should push when you’re young2:01:01 More about Building Better Games consultancy👇 EPISODE LINKS: - Building Better Games: https://www.buildingbettergames.gg/- Ben Carcich: https://www.linkedin.com/in/benjamin-carcich/SUBSCRIBE TO GAMEMAKERS:- Spotify Podcast: https://spoti.fi/3Cpyq7i- Newsletter: https://gamemakers.com/😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1• TWITTER → @jokim1• LINKEDIN → https://www.linkedin.com/in/jokim/…

1
The FUTURE of 4X Games: FirstFun's Surprising Billion-Dollar Strategy 1:05:30

منذ 5 weeks1:05:30

1:05:30

Join gaming industry veterans as they break down the unprecedented transformation of mobile 4X games. Featuring insights from Joseph Kim (Lila Games), Justin Yau (Wharton MBA), UA specialist Matej Lancaric (2.5 Gamers) and game design specialist Jakub Remiar (2.5 Gamers) on how Chinese gaming companies are achieving $8M+ daily revenue through innovative UA strategies and product design. Key Topics: 🔑 Evolution of 4X game design 🔑 UA innovation and AI creative production 🔑 Server economics and monetization strategies 🔑 Future industry predictions ⏰ Timestamps: 0:00 Introduction and Speaker Backgrounds 3:09 First Fun/River Game Partnership History 8:05 Modern 4X Game Economics 15:20 UA Strategy Evolution 23:45 Creative Production at Scale 31:30 AI's Role in UA Innovation 38:15 Product Design Integration 45:40 Server Management Strategies 52:30 Future of 4X Gaming 57:15 Non-Consensus Predictions 🔍 Featured Experts: Joseph Kim (CEO, Lila Games) Justin Yau (Industry Analyst, Wharton) Matej Lancaric (UA Specialist) Jakub Remiar (Game Design Consultant) 💡 Additional Resources: Previous Matej +: JK Collaboration Podcast on 4X UA Strategy: https://youtu.be/IvRjmGvWhdQ Dissecting Best-Selling Mobile 4X Game Metrics by Ning Wang: https://www.linkedin.com/pulse/dissecting-best-selling-mobile-4x-game-metrics-ning-wang-vk1pc/ Join the GameMakers newsletter for more industry insights and discussions: Newsletter: www.gamemakers.com #MobileGaming #GameDev #UserAcquisition #4XGames #GameStrategy…

1
LiveOps Playbook: Critical Secrets from Gaming's Top Experts 15:35

منذ 6 weeks15:35

15:35

Learn the insider strategies from industry legends Frank Yan (Brawl Stars), Dafna Ben Onn (SciPlay), and Ivan Trancik (Superscale) on mastering mobile game operations! 📍 Timestamps: 0:00 - Introduction to LiveOps Fundamentals 2:15 - Frank Yan: Rapid Content Deployment Strategies 4:30 - The Art of Player Segmentation 7:00 - Dafna Ben Onn: Optimizing Rewards and Retention 10:45 - Balancing Monetization and Player Experience 14:20 - Ivan Trancik: Analytics and Experimentation Stages 18:30 - Building a Data-Driven Game Development Machine 22:00 - Key Takeaways and Future of LiveOps 🔑 Key Insights: How to update games instantly without client updates Personalization techniques that keep players engaged Building a robust analytics infrastructure Experimental strategies for game growth 💡 Perfect for: Mobile game developers Product managers Game studios looking to optimize performance Entrepreneurs in the gaming industry…

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MMPs and Attribution: What Game Studios Need to Know to Grow 1:04:58

منذ 7 weeks1:04:58

1:04:58

Leading mobile gaming experts break down everything you need to know about Mobile Measurement Partners (MMPs) in 2025. Get insider perspectives from AppsFlyer, Wildcard Games, and industry veterans on when to use MMPs, how much they really cost, and where the industry is heading. Perfect for mobile game developers, UA managers, and studio executives looking to optimize their marketing strategy and understand the evolving role of MMPs in today's privacy-first environment. OUTLINE: 00:00 - Introduction & Overview 03:43 - What is an MMP? Core Functions Explained 05:28 - SDK Integration Benefits 08:02 - Attribution & Performance Tracking 12:24 - Impact of IDFA Deprecation 16:32 - When Do Studios Need an MMP? 24:42 - Cost Breakdown for Studios 27:54 - Self-Attributing Networks (SANs) 32:45 - Working with Multiple Ad Networks 38:59 - Creative Optimization & AI Tools 43:08 - Data Clean Rooms & Privacy 51:09 - Open Source MMP Projects 53:52 - Future Trends in Mobile Marketing 57:47 - Industry Changes & Consolidation 1:01:02 - Final Thoughts & Recommendations SPEAKERS: ✅ Josh Chandley. Co-founder and COO at WildCard Games. ✅ Joseph Kim. CEO at Lila Games. ✅ Brian Murphy. Head of Gaming and New Product Strategy at AppsFlyer. ✅ James O’Claire. Former COO at Bubbleye. Founder Open Attribution. For links and additional info go to Gamemakers.com…

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Why UGC Cosmetics Could be the Future of Gaming 46:07

منذ 7 weeks46:07

46:07

Join us as we explore the future of user-generated content (UGC) in gaming with Playmakers, diving into why community-created content converts 30% better than studio content and how AI fits into the UGC ecosystem. Essential insights for game developers looking to scale content creation through community engagement. #GameDev #UGC #gaming Co-hosted with Anton Bernstein, CEO at Pocket Worlds. OUTLINE: 0:00 Intro 0:40 Best game examples of UGC cosmetics 1:20 How cosmetics work in Counterstrike 3:05 The Playmakers UGC platform business 6:52 Dealing with the biggest UGC problem: Time To Penis (TTP) 9:10 Other problems: Trademarks and duplicates 10:18 Economics of enabling a UGC cosmetics platform 12:06 Balancing professional content vs. UGC content in a game 13:52 The kinds of games better adapted for UGC content 16:10 AI as a complement or competition to UGC: UGC vs. AGC vs. UGAC 20:37 In a world of infinite free content, how to give UGC items value 22:40 Biggest concerns to integrating UGC content in their games 24:40 Integration issues for integrating UGC in games 26:16 The functions required for a UGC platform 27:48 Getting over the cold-start problem getting creators to start making UGC 32:40 Can UGC content be cross-game content? 34:00 Big upcoming UGC macro trends 37:15 Depth vs. shallowness of UGC support Roblox vs. Minecraft 39:20 The trend of UGC remixing 41:35 Future Playmakers roadmap 👇 EPISODE LINKS: - Playmakers: https://www.playmakers.co/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY…

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Pixels & Profits | Gaming Industry 2024-2025 - Crisis, Transformation, and Opportunity 1:17:40

منذ 10 weeks1:17:40

1:17:40

The gaming industry experienced seismic shifts in 2024, from record-breaking layoffs to China's rising dominance. In this comprehensive analysis, we break down the five key developments that shaped gaming in 2024 and what they mean for 2025. We'll explore: 🔑 The true impact of the gaming recession 🔑 Why live service games are harder than ever to compete with 🔑 How China became a global gaming powerhouse 🔑 The surprising comeback of live operations 🔑 Why UGC platforms struggled to monetize Plus, we'll dive into our predictions for 2025, including: 🔑 The evolution of game development models 🔑 AI's growing role in gaming 🔑 Market recovery catalysts 🔑 Companies to watch 🔑 Industry transformation ahead Whether you're a developer, investor, or gaming enthusiast, this analysis will help you understand where the industry is headed and why it matters. Join us for an in-depth look at gaming's past year and future prospects. Outline 0:00 - Introduction & Overview 2:15 - 2024 Year in Review Overview 3:30 - Gaming Recession Deep Dive (Industry layoffs, Shift in cost-cutting approaches) 7:45 - Live Service Games Dominance (Steam engagement statistics, Why established games maintain power) 12:30 - China's Gaming Success Story (Mobile market dominance, HD gaming breakthrough, Strategic advantages) 18:15 - Live Operations Excellence (Brawl Stars case study, Impact on game performance) 22:45 - UGC Platform Challenges (Monetization struggles, Platform economics) 26:30 - 2025 Predictions Overview 27:45 - New Development Models (Shift from traditional approaches, Efficiency focus) 32:15 - AI Integration in Gaming (Three levels of integration, Future possibilities) 37:30 - Market Recovery Catalysts (Key upcoming releases, Market conditions) 42:15 - Companies to Watch (Detailed analysis of key players, Growth opportunities) 48:30 - Industry Transformation (Workforce changes, Operational shifts) 53:15 - Conclusion & Key Takeaways 55:00 - Final Thoughts…

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Economics & Advantages of Mobile Web Stores ft. Gil Tov-ly from AppCharge 43:07

منذ 20 weeks43:07

43:07

We discuss the impact, economics, and advantages of mobile web stores in a deep discussion with Gil Tov-ly, the CMO of AppCharge, a company that partners with game studios to build optimized web stores. OUTLINE: 0:00 Intro 1:13 Motivation and economics of mobile web stores: Huge 20-30% total revenue lift 3:42 Amount of transactions through web stores vs. direct IAP, what impacts more web store transactions? 9:34 How web stores can support VIP spenders 10:40 Typical web store support provided by companies like AppCharge 11:40 impact of web stores 13:48 The player experience with web stores 18:32 breakdown of support services to help developers roll out a web store 25:25 How to evaluate webstore partners 28:25 Current legal and regulatory environment around web stores - what are the limitations? 31:18 Rise of alternative app stores and side-loading 32:30 Building direct relationships with customers by having your own web store 36:25 What does the future look like for player monetization channels in 5-10 years 39:30 More info about AppCharge - what is their promotional pitch? 👇 EPISODE LINKS: - AppCharge: https://appcharge.com/ - Gil Tov-ly: https://www.linkedin.com/in/giltovly/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY…

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Game Industry Hot Takes: Ubisoft's Struggles, Unity's Revival, and Microsoft's Game Pass Gambit 1:06:12

منذ 20 weeks1:06:12

1:06:12

A deep dive into the most pressing topics in gaming with industry veterans discussing recent developments, challenges, and future outlooks. ⏱️ Timeline/Chapters: 00:00 - Introduction 01:05 - Ubisoft's Current State & Challenges 14:35 - Unity's Turnaround Story 31:20 - AppLovin Deep Dive 39:15 - China Gaming Market Update 49:40 - Microsoft-Activision Deal Impact 56:10 - Roblox & Hindenburg Report Discussion 📝 Description: Join us for an in-depth discussion of the hottest topics in gaming! Industry veterans break down recent developments at major gaming companies and what they mean for the future of the industry. We analyze Ubisoft's ongoing struggles, Unity's attempted turnaround under new leadership, AppLovin's rising dominance in mobile advertising, China's gaming market dynamics, and the implications of Microsoft's Activision acquisition. Plus, a quick take on the recent Roblox controversy. Topics include: • Why Western AAA game development is struggling • Unity's technical improvements and business challenges • AppLovin's market dominance in mobile advertising • China gaming market outlook and geopolitical risks • Microsoft's Game Pass strategy and the future of gaming subscriptions • Latest industry M&A activity and valuations Whether you're a game developer, industry executive, or just interested in the business of gaming, this discussion provides valuable insights into where the industry is headed in 2024 and beyond.…

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EXPOSING Mobile Performance Marketing Secrets! UA in 2024 and Beyond with Warren Woodward 57:37

منذ 21 weeks57:37

57:37

Warren Woodward, co-founder and CMO at Upptic, provides real, no-nonsense advice about the current state of mobile performance marketing. What are the current problems and issues in the market and how can studios grow their player base through mobile user acquisition today? OUTLINE: 0:00 Intro 0:47 Why Warren is great to talk to about UA 2:00 Current state of mobile marketing & UA: What’s working and not working 12:50 What IDFA really did to mobile marketing 15:30 What happens if fingerprinting goes away 21:50 The problem with imprecise data 25:10 What are the channels and tactics that are currently successful Applovin vs. Unity 31:37 Modern-day performance marketing team structure and staffing 40:19 The importance of unifying teams and data for success - avoiding the “blame game” 45:30 Advantages of UA at massive scale 52:37 Is the future of UA all about “brutal efficiency”? 👇 EPISODE LINKS: - Warren Woodward: https://www.linkedin.com/in/warrendwoodward/ - Upptic: https://upptic.com/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/…

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Chinese Gaming Giants: Tencent vs. Netease | Pixels & Profits 1:00:55

منذ 30 weeks1:00:55

1:00:55

We dive deep into the fierce competition between Tencent and NetEase—two titans shaping the global gaming landscape. Discover how these companies are navigating the challenges of the Chinese market and their strategies for international expansion. We also share our personal experiences about Tencent and provide insider insights you can't find anywhere else. Don't forget to like, comment, and subscribe for more industry insights! 🚀 #Gaming #Tencent #NetEase #GameIndustry #PixelsAndProfits OUTLINE: 0:00 Intro 1:50 Tencent business overview 4:50 Tencent margins & operational efficiency 8:06 Tencent internal studios 10:30 How Tencent worked with Glu - Brian and JK personal stories 18:15 The Tencent game dev model 21:08 Potential IP conflicts - Apex Legends Mobile case study 23:40 Tencent as bully 25:22 Tencent game company holdings 27:16 Tencent key growth opportunities 33:50 Tencent key challenges 40:55 Geo-political factors involved with Tencent 47:07 Tencent valuation 51:51 Netease business overview 54:21 Brian’s take on new Netease survival game 56:00 Netease internal studios 57:34 Netease growth opportunities 1:01:55 Netease valuation 1:02:55 Netease challenges 1:04:03 Tencent vs. Netease future outlook SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY…

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Mastering F2P Cosmetics Monetization in Games 59:12

منذ 31 weeks59:12

59:12

Anton Bernstein, CEO of Pocket Worlds, discusses the intricacies of cosmetics monetization in free-to-play games. Learn about player motivations, game design considerations, primary vs. secondary markets, and cultural differences in monetization strategies. Gain valuable insights on key metrics and best practices for successful cosmetic-based revenue in games like Fortnite, CS:GO, and High Rise. OUTLINE: 0:00 Intro 0:45 Most important topics around cosmetics monetization 2:11 Anton Bernstein background and Pocket World business 3:17 The kinds of games that sell cosmetics well: 6:20 How does Fair to play vs. free to play impact cosmetics sales 11:48 How necessary is high engagement to cosmetics sale? 14:16 How does 1st vs. 3rd person perspective impact kinds of cosmetics sales? 16:38 How does motivation around vanity vs. speculation impact cosmetics sales? 21:00 The best games to study for F2P cosmetics monetization 23:40 ARPU and spend depth for cosmetics sales 27:50 Form of cosmetics sales that perform best: Battle pass, loot box, etc. 31:50 The importance of big IP and scale to sell cosmetics well 35:00 Player motivations behind buying cosmetics 38:55 Cosmetics monetization East vs. West 45:00 Primary vs. secondary markets - developer business model 52:47 KPIs and metrics to watch for cosmetics sales 55:50 Dangers of selling cosmetics 57:32 Final message and contacting Anton 👇 EPISODE LINKS: - Anton Bernstein, CEO of Pocket Worlds: https://www.linkedin.com/in/antonber/ - Pocket Worlds: https://www.pocketworlds.com/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.com/…

منذ 1 year3:39

3:39

Will games become more like movies and music with focus on subscription rather than ownership? An Ubisoft director thinks so.

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