Digital Marketing From The Coalface podcast

Digital Marketing From The Coalface

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Cam Bores On About AI & Dave Has A Rant, Normal Service Resumed 41:49

منذ 12 يومًا41:49

41:49

In this episode Cam has more thoughts on AI and despite the title, it is moderately interesting. Dave has a rant about the way SaaS businesses lie about pricing and how B2B marketing can and perhaps should be edgy.

Digital Marketing From The Coalface

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Cameron Or Cam, He Just Doesn't Care 49:13

منذ 5 weeks49:13

49:13

In this episode, new boy Cameron/Cam/C tells us why he just doesn't care. We also do some B2B/B2C comparisons and explore the similarities and differences. We think that, given this was Cameron/Cam's first day, he did quite well.

Digital Marketing From The Coalface

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The Episode That Nearly Didn't Happen, And Probably Shouldn't Have 42:34

منذ 7 weeks42:34

42:34

When it came to the time to record this episode Dave was struggling to get enthusiastic. However, Stu beat him into submission, and this is the end result. You can decide if they should have gone to the pub instead.

Digital Marketing From The Coalface

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Websites, ABM And Red Bull, Or Was It Red Thunder? 51:40

منذ 9 weeks51:40

51:40

This week Dave and Stu discuss websites, account based marketing gone wrong and Red Bull.

Digital Marketing From The Coalface

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From Order Takers To Consultants, The Sales Revolution Has Happened, Mostly 41:19

منذ 10 weeks41:19

41:19

In this episode, Dave and Stu discuss, among other things, how switched-on businesses use consultants as salespeople—if they can find them. In other words, the day of the order-taker salesperson has, perhaps, gone for good.

Digital Marketing From The Coalface

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We've Taken The Nuclear Option And Put It In A Coke Can 35:19

منذ 11 weeks35:19

35:19

In this episode, Dave and Stuart discuss how the nuclear industry got its messaging wrong and how it's addressing that. We also discuss all sorts of subjects tenuously linked to digital marketing.

Digital Marketing From The Coalface

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That Was Quite The After Party 55:55

منذ 16 weeks55:55

55:55

Well the after party following episide 150 went on, quite literally, for seconds which meant recording this episode was all a bit of a blur. Needless to say Alex rants about AI, in a different way, and Dave does his best to calm him down by taking the p**s.

Digital Marketing From The Coalface

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Google Thinks You're A 23 Year Old Mongoose Who Lives In Auchnagatt 59:43

منذ 17 weeks59:43

59:43

The big deal with some digital marketing is it's ability to stalk the right audience and only pop up to annoy them, and nobody else. But it's broken and gets it spectacularly wrong. There's also a lot of self congratulatory drivel with this being Episode 150.

Digital Marketing From The Coalface

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How To Phone In Your Sincerity By Misusing Your CRM 43:55

منذ 18 weeks43:55

43:55

Alex tells us about how someone with whom he'd had several conversations and had a meeting on the calendar with them that day sent him a "Hey, we think you're a good fit for what we're selling" message. Such an abysmal fail. We obviously talk about other stuff as well.

Digital Marketing From The Coalface

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It Was Like They Couldn't Be A***d 54:33

منذ 18 weeks54:33

54:33

Ever had service that felt like the company providing it just couldn't be arsed? We discuss that in this episode. We also thank super fan Amy AGAIN, and recommend the best curry you can have delivered to your house anywhere in the UK, no really, it's simply the best.

Digital Marketing From The Coalface

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Are You Signalling That You're A Thirty Bob Company? 58:12

منذ 19 weeks58:12

58:12

Marketing, messaging and signalling are all important aspects of your business. But with digital marketing it's easy to send out all the wrong signals. Also, Dave gets all excited about getting FTTP broadband and super fan Amy gets a namecheck!

Digital Marketing From The Coalface

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Is Marketing Just A Bunch Of Tools Using A Bunch Of Tools? 59:21

منذ 20 weeks59:21

59:21

As marketing becomes ever more embedded in AI and data are we getting to the point where people think that being able to use the tools is the clever bit? Because it isn't. We also discuss digital stalking and being bombarded with emails from people who want to do all our work for us.

Digital Marketing From The Coalface

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Is Dishonesty Out Of Control And Are You Guilty Of Following The Herd? 55:45

منذ 20 weeks55:45

55:45

In this episode, ALEX and Dave discuss dishonesty in business (and politics) and get into why playing it safe with your marketing might not be the smartest approach. We also discussed inauthenticity and finished off with a little anecdote about our local council phoning it in.

Digital Marketing From The Coalface

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Fake It Till You Make It And Gated Content Under The Spotlight 1:06:39

منذ 21 weeks1:06:39

1:06:39

This week we have a rather nice time discussing faking it till you make it - or not - gated content and why people are so angry all the time. We also wander off and discuss the Chancellors' CV, more fake it till you make it, and whatever else takes our fancy.

Digital Marketing From The Coalface

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Too Many Businesses Are Still In The Digital Wilderness 42:15

منذ 22 weeks42:15

42:15

It still surprises us how many great businesses are floundering with or even failing to engage with the opportunities presented online. We discuss that as well as the usual politician bashing and drivel.

Digital Marketing From The Coalface

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What's She Doing On The Podcast? 53:03

منذ 24 weeks53:03

53:03

This week Julie Mitchell-Mehta joins Dave for a chat about digital marketing stuff that's amused us, bemused us and annoyed us. There's the usual unrelated chatter and, thankfully, no Alex.

Digital Marketing From The Coalface

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Beware Of Self Proclaimed Marketing Gurus - Not Us Then 46:39

منذ 25 weeks46:39

46:39

Marketing seems to attract self proclaimed gurus who spout utter nonsense. Well there's none of that here with these two clueless idiots.

Digital Marketing From The Coalface

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Are You Playing It Too Safe With Your Marketing? 40:49

منذ 25 weeks40:49

40:49

In our first episiode of 2025 we talk about playing it safe, being like all the rest and then just wang on about all sorts of things. In other words, it's more inane drivel from Alex and Dave.

Digital Marketing From The Coalface

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Alex Is Grumpy, And So Is Google 49:19

منذ 28 weeks49:19

49:19

In our final stream of consciousness of 2024, we talk about Google struggling, Alex being rubbish at quizzes and more other stuff than is good for us.

Digital Marketing From The Coalface

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Bound To Inbound? Then You're Bound To Succeed 52:03

منذ 32 weeks52:03

52:03

In this episode, we talk about inbound marketing, awful HubSpot sales reps, fantastic HubSpot software, politics and anything else that came into our tiny little heads. Vive La difference!

Digital Marketing From The Coalface

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Just Convince People That You're Probably Not S**t 56:25

منذ 33 weeks56:25

56:25

Rory Sutherland said that we choose certain brands, not because we think they're the best, but because we think they probably won't be sh*t. We loved this idea and talk about it and plenty of other things - some of them marketing related - in this episode of the show. We enjoyed it, we hope you do too.…

Digital Marketing From The Coalface

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Unfortunately We Invited Our Devs To This Episode, Sorry In Advance 54:13

منذ 35 weeks54:13

54:13

This episode is excellent and gives a (mostly) non-technical overview of the work of some of our dev team. We talk about things such as being given third-party designs to work with and some of the challenges the devs face in their day-to-day endeavours to create the outcomes our clients need.

Digital Marketing From The Coalface

1
Following Google's Advice On Their Ads Platform? Just Flush The Money Down The Toilet Instead 54:42

منذ 37 weeks54:42

54:42

Google perhaps means well, but their Ads Platform is now so complex, that following their advice will almost guarantee your bank account empties while your sales pipeline also remains empty. Anyway, Alex has got things to say about that. We also discussed the pressure agencies are under to deliver, why not assigning enough budget is a false economy, AI - obviously oh and our journey towards BCorp certification.…

Digital Marketing From The Coalface

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If You Know Best, Don't Hire A Specialist, Plus Some SEO Fundamentals Unpicked 52:05

منذ 38 weeks52:05

52:05

We got it wrong and an engagement went badly. In this episode we unpick that and discuss why hiring a specialist then telling them what to do is dumb. We also unpick a "12 Steps" type SEO help list we were sent and turn it into plain English.

Digital Marketing From The Coalface

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It's Not Hard, But It's Easy To Get It Spectacularly Wrong, Guess What We're Talking About 52:48

منذ 40 weeks52:48

52:48

In this episode, we discuss how easy it is to get online marketing wrong and how to avoid doing that. We also, as usual, wander off into politics and other inane nonsense. If you like listening to Alex and Dave make it up as they go, this is for you. If not, go metal detecting or something.

Digital Marketing From The Coalface

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What? No Data? How To Position Content By Going Fishing 1:05:05

منذ 42 weeks1:05:05

1:05:05

I some niches it's hard to find meaningful data to help with your content marketing initiatives. It's some thing we come across and in this episode, alongside the usual drivel, we discuss the techniques we deploy. It's way more enjoyable than this p**s poor introduction makes it sound.

Digital Marketing From The Coalface

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Is Your Digital Marketing More Like Digital Land Fill? 47:09

منذ 43 weeks47:09

47:09

This week, amoung all the usual drivel, we discuss the tendency for businesses to create what amounts to digital landfill in their desperate attempt to create "useful content". Also, Dave tells us why he's feeling down in the dumps and Alex, for once, rocks up semi-prepared, with actual notes.

Digital Marketing From The Coalface

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If You Don't Trust Your Agency, Stop Wasting Their Time 50:18

منذ 45 weeks50:18

50:18

Good agencies really want, and I mean REALLY want, the work they do for you to add tangible value. They want the content they create to rank in searches, they want the videos they produce to pursuade strangers to do business with you, and they want the creative work they do to present the best possible version of your organisation. If you don't think your agency are doing this, stop wasting their time. Now, I know this sounds blunt but nobody is winning when there's no trust. In this episode, we discuss what makes agencies tick and why trust is vital for success.…

Digital Marketing From The Coalface

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Make Do And Mend Is An Awful Digital Marketing Strategy 46:55

منذ 46 weeks46:55

46:55

This week we're chatting about what a pain it can be to inherit an awful website and digital footprint and have to make do and mend rather than start over and do it properly. We also talk about customer relationship management systems and why they are so great.

Digital Marketing From The Coalface

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Tools Talking About Tools And Some Other Stuff 46:31

منذ 48 weeks46:31

46:31

In this episode, we talk about some free tools you absolutely should be using, how to price something that can't be defined and social media moderation. We also talk about the Olympics and some politics, obviously.

Digital Marketing From The Coalface

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This Week We Discuss Half A***d Briefs And Unreliable Data From Google 44:33

منذ 48 weeks44:33

44:33

We often speak to clients who think they know what they need, but on close inspection don't. We discuss ways to avoid wasting time trying to create a brief when you're unsure what you need. We also discuss Google Search Console data and why it's so wrong - but still useful.

Digital Marketing From The Coalface

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Expect And Embrace Failure If You Want To Succeed Online, Wait, What? 47:57

منذ 1 year47:57

47:57

Success online requires stoicism. You're going to succeed sometimes, and you're going to fail sometimes. Expecting to fail and dealing with failure is just part of the digital marketing puzzle and something we're happy to admit to. We also discuss retainers, PPC, measuring less and lots of other things we deal with at the coalface of digital marketing.…

Digital Marketing From The Coalface

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If The C-Suite Are Not Engaged Your Digital Marketing Will Fail, So There! 49:14

منذ 1 year49:14

49:14

In this episode Alex rambles on a bit but finally makes a good point - we think, you decide. We also discuss being consistent with your content. Then, weirdly, we get into some political chat.

Digital Marketing From The Coalface

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So, Google's Been Telling Porkies, With Alex & Dave 41:30

منذ 1 year41:30

41:30

The leaking of confidential documentation from Google has shone a light on the tech giant and suggested they have been economical with the truth about how their search engine works. In this episode, we chew it over looking for real world usable take aways. We talk about some other stuff as well.

Digital Marketing From The Coalface

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How To Turn A #FFS Website Into A Lead Gen Website, With Alex & Dave 53:42

منذ 1 year53:42

53:42

If you run a business your website should almost certainly generate enquiries or leads. If it doesn't, this episode of our podcast will give you the high-level guidance you need to turn things around. We've spoken about the component parts a lot, with this episode we've pulled it all together into a handy guide. We've also got a great blog post on the subject which you can find by Googling "how to build a lead generation website".…

Digital Marketing From The Coalface

منذ 2 years29:37

29:37

Ask business owners about their CRM and they will either extol the virtues or pull a face. People that pull a face have often tried and failed so in this episode we distil it right down and talk about why a CRM is a low or no-cost option for generating more revenue and should be at the heart of your marketing and sales operations.…

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Idaho Four: An American Tragedy

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