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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#697: Building the total experience for customers with AJ Joplin, Forrester 24:10

منذ 14 يومًا24:10

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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Booknotes+

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Taking the concept from Brian Lamb's long running Booknotes TV program, the podcast offers listeners more books and authors. Booknotes+ features a mix of new interviews with authors and historians, along with some old favorites from the archives. The platform may be different, but the goal is the same – give listeners the opportunity to learn something new.

232 حلقات

#Books #Politics #Arts #News #History #CSPANs The

Booknotes+

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updated منذ 6 أيام

منزل السلاسل•Feed

232 حلقات

#Books #Politics #Arts #News #History #CSPANs The

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Booknotes+

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Ep. 226 John Laurence, "The Cat from Hue" 1:07:28

منذ 6 أيام1:07:28

1:07:28

As a follow-up to last week's interview with Lien-Hang Nguyen, here is an encore interview with former CBS and ABC reporter John Laurence. Mr. Laurence was interviewed on Booknotes, the television program, on January 17, 2002. His book is called "The Cat from Hue". It's 800 plus pages and relays his Vietnam experience as a reporter for CBS. John Laurence spent a total of 22 months there, from the years 1965 to 1970. In his interview, he calls his book "my life's work because I hope it will be helpful to others." Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 225 Lien-Hang Nguyen, "Hanoi's War" 1:09:35

منذ 13 يومًا1:09:35

1:09:35

This year marks the 50th anniversary of the fall of Saigon. Netflix is offering a five-part documentary series titled "Turning Point: The Vietnam War," directed by Brian Knappenberger. The series includes never-before-seen footage of the war from the CBS archives. Also included in the documentary are interviews with participants in the war, both from the North and the South. One of the most frequent voices heard during the series is Columbia University professor Lien-Hang Nguyen, born in Vietnam in 1974. She is the youngest of nine children and was brought to the United States by her parents in 1975. Prof. Nguyen is the author of the 2012 book "Hanoi's War: An International History of the War for Peace in Vietnam." Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 224 William Geroux, "The Fifteen" 1:16:22

منذ 20 يومًا1:16:22

1:16:22

One October morning in 2018, journalist William Geroux says he was returning some books to his local Virginia Beach Library when he noticed a new state historical marker planted in the ground near the front entrance. It said the library was built on the site of a World War II prisoner of war camp. In Mr. Giroux's author's note in his latest book called "The Fifteen," he writes that he "was surprised and a little embarrassed" not to know that, during World War II, the U S had 700 POW camps spread throughout the United States in 46 different states, housing 371,683 German soldiers and 49,784 Italians. His book is subtitled "Murder, Retribution, and the Forgotten Story of Nazi POWs in America." Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 223 Claire Hoffman, "Sister, Sinner" 1:14:05

منذ 27 يومًا1:14:05

1:14:05

It's a story from the 1920s, 30s, and 40s. The book by Claire Hoffman is called "Sister, Sinner: The Miraculous Life and Mysterious Disappearance of Aimee Semple MacPherson." FSG, the publisher, further emphasizes that the story is "the dramatic rise, disappearance, and near fall of a woman called Sister Amy who changed the world." Author Claire Hoffman, who has a master's in religion from the University of Chicago, says Aimee Semple MacPherson may not be known to many today, but she was a global star at the inception of global media. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 222 Kathryn Olmsted, "Red Spy Queen" 1:11:14

منذ 5 weeks1:11:14

1:11:14

In several recent episodes of the podcast, we have featured books about the World War II era. An important figure from that time has been mentioned but not discussed during any of those interviews. Her name is Elizabeth Bentley. She was the first person to reveal, to the FBI and the Congress, the names of people living in the United States and spying for the Soviets, both Americans and foreign-born operatives. To better understand this former communist spy turned informant, we asked Kathryn Olmsted, author of "Red Spy Queen," a biography of Elizabeth Bentley, to tell us the late spy's story. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 221 Kenneth Rogoff, "Our Dollar, Your Problem" 1:13:34

منذ 6 weeks1:13:34

1:13:34

Kenneth Rogoff is professor of economics at Harvard University and former International Monetary Fund (IMF) chief economist. In his most recent book, "Our Dollar, Your Problem," he argues that America's currency might have reached today's lofty pinnacle without a certain amount of good luck. However, as Professor Rogoff nears the end of his 345-page book, he writes, quote: "If rapidly rising debt is left unchecked, and there seems to be little political appetite to rein in massive deficits, the United States and the entire world is in for a substantial period of global financial volatility marked by higher average real interest rates and inflation." Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 220 Rick Atkinson, "The Fate of the Day" 1:20:36

منذ 7 weeks1:20:36

1:20:36

Rick Atkinson has just published the second volume of his American Revolution trilogy. The book is called "The Fate of the Day" and covers years 1777 to 1780. His initial 800-page volume, titled "The British Are Coming," was published in 2019 and focused on years 1775 to 1777. Mr. Atkinson won the George Washington prize for this beginning look at the revolution. His second book in the trilogy covers the middle years. Stationed in Paris, Benjamin Franklin was wooing the French. In Pennsylvania, George Washington was pleading with Congress to deliver the money, men, and material he needed to continue the fight. This volume is timed to coincide with the 250th anniversary of the beginning of the American Revolution. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 219 Rick Atkinson, "An Army at Dawn" 1:07:52

منذ 8 weeks1:07:52

1:07:52

On November 17th, 2002, 23 years ago, Rick Atkinson appeared on the Booknotes television program to discuss his book, "Army at Dawn." This was the first of three books Atkinson called the "Liberation Trilogy," a full history of the European theater of World War II, which is a total of 2,512 pages, including notes and indexes. Beginning in 2019, Rick Atkinson switched trilogies. This time, it's the history of the American Revolution. In this episode of Booknotes+, we are repeating the 2002 interview, which has substantial background on Rick Atkinson's life and writing experience. During next week's episode, we will talk with him about his second book on the Revolution, "The Fate of the Day." Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 218 Thomas Maier, "The Invisible Spy" 1:08:56

منذ 9 weeks1:08:56

1:08:56

"Ernest Cuneo played Ivy League football at Columbia University and was in the old Brooklyn Dodgers NFL franchise before becoming a City Hall lawyer and 'Brain Trust' aide to President Franklin Roosevelt." While on the payroll of national radio columnist Walter Winchell, Cuneo "mingled with the famous and powerful. But his status as a spy remained a secret, hiding in plain sight." All of this is the way Hanover Square Press introduces readers to Thomas Maier's book, "The Invisible Spy." Maier, a graduate of Fordham and Columbia, is an author and a television producer. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 217 Clay Risen, "Red Scare" 1:11:25

منذ 10 weeks1:11:25

1:11:25

McCarthyism, Whitaker Chambers, Alger Hiss, Julius and Ethel Rosenberg, Paul Robeson, House Un-American Activities Committee, the Smith Act, the Hollywood 10, the Joint Anti-Fascist Committee, the Truman Loyalty Program, the Blacklist, book burning, and communism – all subjects of controversy during the 1930s, 40s, and 50s here in the United States. Clay Risen, a reporter and editor at the New York Times, has a fresh look at all this in his book, "Red Scare." Mr. Risen writes in his preface that his grandfather was a career FBI agent who joined the Bureau during World War II, and he recounted stories of implementing loyalty tests for the federal government in the late 1940s. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 216 Jill Eicher, "Mellon vs. Churchill" 1:11:24

منذ 11 weeks1:11:24

1:11:24

After a career in investment management and some time as a credit risk specialist at the US Treasury Department, Jill Eicher has written her first book titled, "Melon vs. Churchill: The Untold Story of Treasury Titans at War." It's all about the collection of war debts from World War I, which was fought between 1914 and 1918. Andrew Mellon, a wealthy industrialist, served as Secretary of the Treasury for Presidents Harding, Coolidge, and Hoover. 11 years total. He took on Chancellor of the Exchequer Winston Churchill. Jill Eicher tells a story that will be new to most readers. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 215 Dr. Hassan Tetteh, "Smarter Healthcare with AI" 1:15:26

منذ 12 weeks1:15:26

1:15:26

Dr. Hassan Tetteh, in his latest book, opens the introduction with a question: "How do we prepare for the future with AI?" His primary focus is on healthcare and AI, but it's subtitled "Harnessing Military Medicine to Revolutionize Healthcare for Everyone Everywhere." Dr. Tetteh is currently based at Howard University and Inova Hospital in Fairfax, Virginia, after serving 25 years in military medicine. His specialty is as a thoracic surgeon doing heart and lung transplants. He retired from the Navy in 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 214 Phil Tinline, "Ghosts of Iron Mountain" 1:10:48

منذ 13 weeks1:10:48

1:10:48

British writer Phil Tinline has written a book titled "Ghosts of Iron Mountain." The publisher Scribner calls it "an investigative masterpiece for readers curious about the surprising connection between John F. Kennedy, Oliver Stone, Timothy McVeigh, QAnon, Alex Jones, and Donald Trump." In his introduction, author Tinline says the book is the true story of a hoax. A hoax that shocked the nation in the late 1960s and that once created seemed impossible to extinguish. Those involved in the hoax included Victor Navasky, E.L. Doctorow, John Kenneth Galbraith, and Leonard Lewin. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 213 Richard Overy, "Rain of Ruin" 1:00:48

منذ 14 weeks1:00:48

1:00:48

Richard Overy is a British historian who has spent most of his professional life writing books about war, primarily World War II. Professor Overy's current work is called "Rain of Ruin: Tokyo, Hiroshima, and the Surrender of Japan." Liner notes on the cover of the book say: "With the development of the B-29 Super Fortress in the summer of 1944, strategic bombing, a central component of the Allied war effort against Germany, arrived in the Pacific theater. In 1945 Japan experienced the three most deadly bombing attacks of the war." Professor Richard Overy is 77 and lives in Great Britain and Italy. He has written close to 30 books. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Booknotes+

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Ep. 212 Dennis Hutchinson, "The Forgotten Memoir of John Knox" 1:08:44

منذ 15 weeks1:08:44

1:08:44

As a follow on to Stuart Banner's history of the Supreme Court, this week's Booknotes+ podcast features a 2002 interview with Dennis Hutchinson, a University of Chicago law professor emeritus. The subject matter: the forgotten memoir of John Knox, a law clerk to former justice James McReynolds, a native of Kentucky. Knox's year was the term beginning October 1936. In history, it is very rare that a law clerk at the Supreme Court has published an insider's view of the court or of a justice. Professor Hutchinson gives the background on where he found the memoir, which hadn't been published before. Justice McReynolds, as you will hear, was, according to historians, arguably one of the most disagreeable justices ever to sit on the bench. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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