Dig In podcast

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تمت الإضافة منذ قبل four أعوام

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Mind The Business: Small Business Success Stories

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Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

منذ 26 يومًا28:24

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قوائم

إعجاب

احب

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

Dig In

منزل السلاسل•Feed

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.

128 حلقات

#Business #Marketing #Dig Insights #Innovation #Brand #Campaign #Campaign Building #Insight #Market Research

Dig In

updated منذ 5 أيام

منزل السلاسل•Feed

128 حلقات

#Business #Marketing #Dig Insights #Innovation #Brand #Campaign #Campaign Building #Insight #Market Research

كل الحلقات

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116. Dig (In)spiration: How visual storytelling brings iconic brands to life 3:18

منذ 5 أيام3:18

3:18

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Ron Burrage—former head of design at PepsiCo, Hershey, and P&G—on the creative power of design in brand revitalization. Jess highlights how small but iconic visual elements, like the Hershey’s Kiss plume, can unlock big storytelling moments, how packaging innovation can shift category dynamics, and how Ron’s experience at Disney proves that even the most iconic IP needs reinvention to stay culturally relevant.…

1
116. How Hershey’s Kisses became a masterclass in brand reinvention 32:55

منذ 12 يومًا32:55

32:55

On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s Kisses brand refresh, how cross-functional collaboration fuels innovation, and how design is a strategic tool that connects brands with consumers in meaningful ways.…

1
115. Dig (In)spiration: How emotional insights unlock smarter marketing 2:39

منذ 19 يومًا2:39

2:39

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional connection in brand building—how tapping into emotional and social dimensions of comfort helps craft more meaningful campaigns, how a deep understanding of the consumer drives agility and innovation, and why even heritage brands need to continuously evolve to stay relevant in a changing world.…

1
115. How La-Z-Boy built an insights function that transformed the brand 33:49

منذ 26 يومًا33:49

33:49

On this week’s episode, host Jess Gaedeke is joined by Jorge Calvachi, Director of Insights at La-Z-Boy, to discuss how building a consumer-first insights function transformed the iconic brand. They explore how understanding the emotional meaning of comfort reshaped La-Z-Boy’s marketing and why insights leaders must proactively uncover growth opportunities.…

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114. Dig (In)spiration: Why failure is the ultimate teacher in innovation 2:51

منذ 5 weeks2:51

2:51

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of product innovation—why failure is one of the best teachers, how the pressure to move fast can lead to critical missteps, and why taking smart, calculated risks is key to long-term success.…

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114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth 27:06

منذ 6 weeks27:06

27:06

On this week’s episode, host Jess Gaedeke is joined by Paul de Larzac, President, Ice Cream at Nestlé, to discuss the power of risk-taking in innovation and leadership. They explore the lessons learned from launching F'Real in Canada, how empowering teams to experiment drives business growth, and why the future of food will be shaped by evolving consumer preferences and new industry dynamics.…

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113. Dig (In)spiration: The essential skills every insights pro needs 4:08

منذ 7 weeks4:08

4:08

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights & Guest Services at Ulta Beauty and author of More Than Just Interesting . Jess highlights Elizabeth’s approach to building an impactful insights function, the essential skills every insights pro needs, and why AI is a game-changer for staying ahead in today’s market.…

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113. How insights leaders can turn research into real business action (straight from a pro) 28:54

منذ 8 weeks28:54

28:54

On this week’s episode, host Jess Gaedeke is joined by Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of More Than Just Interesting: How to Build an Insights Function for Impact . They discuss how insights teams can move beyond being “interesting” to truly driving business impact, the critical skills every insights professional needs to succeed, and why AI won’t replace researchers—but will make them even more essential. Check out the book here: https://www.paramountbooks.com/more-just-interesting-elizabeth?manufacturer_id=101…

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112. Dig (In)spiration: Why the best campaigns make us rethink what we know 3:24

منذ 9 weeks3:24

3:24

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl campaign—how it went beyond advertising to reshape social narratives, how working under pressure led to a more powerful, intuitive creative process, and why diverse representation in design is essential for meaningful consumer connections.…

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112. How this famous Super Bowl ad turned a phrase into a movement 24:13

منذ 10 weeks24:13

24:13

On this week’s episode host Jess Gaedeke is joined by Denise Siebert, Design Officer at 3M, and a driving force behind the iconic “Like a Girl” campaign. They discuss how insights uncovered the confidence gap and inspired the "Like a Girl" movement, why diversity in design teams leads to better, more impactful campaigns, and how embracing AI will shape the future of creative industries.…

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111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation 4:05

منذ 11 weeks4:05

4:05

In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Kajoli Tankha, Senior Director, Consumer and Brand Insights at Microsoft on how Kajoli’s deep-rooted curiosity drives her success as a leader and researcher, why understanding the underlying drivers of consumer behavior is critical for building stronger brand connections, and how embracing both optimism and skepticism can lead to smarter, more responsible AI adoption.…

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111. How empathy and AI are redefining insights at Microsoft 33:41

منذ 12 weeks33:41

33:41

In this week’s episode Jess is joined by Kajoli Tankha, Senior Director of Consumer Marketing Insights at Microsoft and they discuss how storytelling can unlock deeper consumer connections, why balancing AI optimism with skepticism is essential for transformative insights, and the secrets behind collaborative problem-solving in global organizations.…

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110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing 3:26

منذ 15 weeks3:26

3:26

On this week’s Dig Inspiration, Jess Gaedeke reflects on her conversation with Anish Raul, Senior Marketing Lead at Sling TV, on Anish’s initiative to use AI creatively to innovate in marketing, how brands are leveraging Gen AI to provide personalized experiences at scale, and the importance of seamless, platform-agnostic customer experiences to build loyalty.…

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110. How Gen AI is creating a new future of marketing at Dish Network (and beyond) 27:38

منذ 16 weeks27:38

27:38

On this week’s episode host Jess Gaedeke is speaking with Anish Raul, Senior Marketing Lead at Sling TV, a part of Dish Network on how Sling TV his revolutionizing their digital marketing with Gen AI, how AI is feeling hyper-personalized content reshaping consumer experience, and how Ai is empowering marketers to bring ideas to life quickly and without large budgets.…

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109. Dig (In)spiration: The "sexy memo" and other insights leadership lessons 4:22

منذ 17 weeks4:22

4:22

On this week’s Dig Inspiration, host Jess Gaedeke reflects on her conversation with Nikkia Reveillac, former insights leader at Netflix, Twitter, and Colgate Palmolive, on how Nikkia’s “hunch” about Netflix’s brand problem shaped her insights approach, why crafting a “sexy memo” is a game-changer for driving executive alignment, and the role of curiosity and human connection in making insights a core organizational partner.…

Dig In

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109. How Netflix redefined brand to stay competitive 38:26

منذ 18 weeks38:26

38:26

On this week's episode host Jess Gaedeke is speaking to Nikkia Reveillac, former insights leader at Netflix, Twitter, Colgate Palmolive, keynote speaker, and podcast host. They discuss how she spearheaded a shift in brand strategy at Netflix during a pivotal time, the importance of brand value, and her approach to the art of storytelling. Check out Nikkia's podcast: https://www.thesignificanceofothers.com/…

Dig In

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108. Dig (In)spiration: How to master your messaging for impact 4:59

منذ 19 weeks4:59

4:59

In this week's Dig Inspiration, Jess reflects on her conversation with Christina Le, about the authentic power of influencers (think Gordon Ramsay and Hex Clad), the importance of mastering your messaging, and the changing landscape of marketing in the industry.

Dig In

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108. How social media is more than just a tool for brand-building 31:21

منذ 20 weeks31:21

31:21

In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. They discuss the value of social media as a strategic marketing tool, how community-led growth can amplify your product launch, and the challenges of B2B social media marketing.…

Dig In

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107. Dig (In)spiration: How accessibility is driving change in the market research industry 4:24

منذ 21 weeks4:24

4:24

In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive and accessible research practices, why accessibility matters, not only for brand resonance but also for meaningful consumer connections, and how Verizon's Accessibility Consortium is driving change across the industry.…

Dig In

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107. How Verizon is raising the bar on accessibility in research 24:17

منذ 22 weeks24:17

24:17

In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible UX in modern design, the formation of the Accessible Insights Consortium at Verizon, and how they’re providing research teams with the tools to make their practices more accessible.…

Dig In

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106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer 3:21

منذ 23 weeks3:21

3:21

In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste Elevation Porfolio's at The Kraft Heinz Company). She reflects on the holistic strategies Kraft Heinz employs to connect with this influential cohort, the need for fresh go-to-market approaches, and the ongoing evolution of legacy brands like Lea & Perrins and A1. Want to join the conversation? Let us know your thoughts on modernizing brands here: https://www.linkedin.com/feed/update/urn:li:activity:7254909778768904192…

Dig In

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106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2 30:06

منذ 24 weeks30:06

30:06

On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay relevant and engage with Gen Z, the ongoing success of Kraft Heinz’s innovative retail partnership with Taco Bell, and the strategies behind modernizing legacy brands to keep them fresh and appealing.…

Dig In

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105. Dig (In)spiration: A deep dive into snacking innovation 3:12

منذ 25 weeks3:12

3:12

On our first episode of Dig In(spiration), we're expanding on last weeks episode with Katie Marston, CMO of Once Upon a Farm. Jess discusses what it really means to create effective innovation in the snacking industry and the instant success the company saw with their latest product launch. Want to join the conversation? Let us know your thoughts on innovation in your industry here: https://www.linkedin.com/posts/dig-insights_introducing-dig-inspiration-a-bite-sized-activity-7249804981761937410-dN9O?utm_source=share&utm_medium=member_desktop…

Dig In

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105. How Once Upon a Farm innovated the future of kids’ snacking 28:51

منذ 26 weeks28:51

28:51

Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host Jess Gaedeke, they discuss the launch of the innovative new refrigerated snack bars from Once Upon a Farm, the importance of research at every stage of product development, and how to embrace discomfort as a path to grow.…

Dig In

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104. How to revolutionize innovation with predictive analytics 35:24

منذ 37 weeks35:24

35:24

On this week’s episode, host Jess Gaedeke is joined by Rob Wengel, President and CCO of Woxi to discuss how Woxi has revolutionized the innovation process, the journey to founding Woxi, and valuable lessons learned from working with high-profile clients like PepsiCo.

Dig In

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103. How to really hear consumers in 2024 41:12

منذ 40 weeks41:12

41:12

It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Global Head of Consumer Insights at Kraft Heinz all about the pros and cons of tech-enabled and online qualitative research, examples of how Kraft and Dig are marrying qual and quant to achieve better insights, and the multiple ways that qual can be used to push business decisions.…

Dig In

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102. How Chobani redefined branding with augmented reality (AR) 22:41

منذ 48 weeks22:41

22:41

On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.…

Dig In

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101. How Johnsonville’s marketing strategy lead from sausages to social change 25:25

منذ 49 weeks25:25

25:25

On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry.…

Dig In

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100. How Popeyes scored a touchdown with their insights based marketing 33:03

منذ 50 weeks33:03

33:03

This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process behind their Super Bowl ad starring Ken Jeong, how insights plays an integral role in marketing and storytelling, and where the future of the QSR industry is heading.…

Dig In

1
99. How Google Pay has emerged as a revolutionary innovation 24:00

منذ 1 year24:00

24:00

This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecurity and Data Privacy at Google.

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