Let's Talk Loyalty podcast

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تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من Paula Thomas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Paula Thomas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Mind The Business: Small Business Success Stories

1
Pushing Past Stagnation & Business Plateaus 30:21

منذ 12 يومًا30:21

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30:21

Hitting plateaus is a common milestone in business, but there’s a difference between stability and a rut. In the last installment of this season, we’ll dive into the ways small business owners push beyond plateaus and find new ways to achieve revenue growth. Jannese and Austin wrap up their time in Nashville, Tennessee with a wonderful visit to N.B. Goods to speak with owner Camille Alston . Camille details the times where she hit a wall with profits, the strategies she implemented to increase revenue, what worked, what didn’t, and the important lessons she learned in the process. You won’t want to miss this informative final chapter! Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

Let's Talk Loyalty

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“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

664 حلقات

#Business #Marketing #Paula Thomas

Let's Talk Loyalty

13 subscribers

updated منذ 13 ساعة

منزل السلاسل•Feed

664 حلقات

#Business #Marketing #Paula Thomas

كل الحلقات

1
Monetizando tu programa de lealtad: Retail Media (#664) 53:25

منذ 13 hours53:25

53:25

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización? En este episodio de Let's Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo , líder de la estrategia de Retail Media para OXXO . Con una trayectoria que incluye roles clave en Google y Falabella, Juan nos desvela la estrecha y poderosa relación entre el Retail Media y los programas de lealtad. Descubre cómo la data de lealtad impulsa campañas efectivas, las claves para monetizar tu programa y las últimas tendencias que están transformando el panorama. ¡No te pierdas esta conversación llena de insights estratégicos! Hosted by Alex Saul Show Notes 1) Juan Restrepo 2) OXXO 3) Died with Zero - Bill Perkins…

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Unlocking Insights: The Latest in European Loyalty Trends with Mando Connect (#663) 39:07

منذ 6 أيام39:07

39:07

Carly Neubauer , Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect —Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s specialist agency for partnerships, loyalty, promotions, and rewards. As a passionate advocate for loyalty, she co-hosts Let’s Talk Loyalty , authors multiple white papers on loyalty and promotions, and serves as an Editor at Large for the Wise Marketer. James Davies , Senior Strategist and Analyst, specializes in loyalty and reward analytics, partnerships strategy, and consumer insight. With his expertise, he works alongside Charlie to produce cutting-edge research, including the third edition of the “Understanding Loyalty in Europe” white paper. This white paper explores membership, appeal, and impact across 24 European markets, marking a leading study in the field of loyalty. Show notes: 1) Charlie Hills 2) James Davies 3) Mando-Connect 4) YouGov 5) Understanding Loyalty in Europe 3.0 - Whitepaper 6) Knowledge is Beautiful - Book 7) Zero to One Notes on Start Ups, or How to Build the Future by Peter Thiel - Book **************************** This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com…

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Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney's Global Program(662) 29:42

منذ 8 أيام29:42

29:42

Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping Disney's international loyalty program, where she spearheaded a strategy that brought together a seamless omni-channel experience. Her efforts in customizing loyalty for fans of Disney, Pixar, Star Wars, and Marvel have set new standards in the industry. Join us as Martina shares her insights on loyalty design, the power of fan engagement, and how to create lasting connections with customers across multiple touchpoints. Hosted by Carly Neubauer Show notes: 1) Martina Lipp 2) Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (Book) 3) Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Book) 4) The Culture Map (Book)…

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Rethinking Membership Loyalty: Strategies for Scale with Steve Allmen, CAA (#661) 36:26

منذ 13 يومًا36:26

36:26

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen , EVP, Strategy and Partnerships, Canadian Automobile Association . Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty. Hosted by Bill Hanifin . Show notes: 1) Steve Allmen 2) Canadian Automobile Association 3) Bill Hanifin 4) The Wise Marketer 5) Life: Keith Richards (Book) **************************** This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com…

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Inside South Africa’s Loyalty Landscape: A Conversation with Amanda Cromhout (#660) 35:01

منذ 15 يومًا35:01

35:01

In this episode Charlie Hills interviews Amanda Cromhout , the CEO and Founder of Truth . Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty! Today we will be learning about her favourite book and loyalty programmes, her background in loyalty and the highlights and key learnings from her new research report on loyalty in South Africa - The Truth and Brand Mapp Loyalty White Paper . It’s the only study of its kind in South Africa which is a renowned mature loyalty market. Hosted by Charlie Hills . Show notes: 1) Blind Loyalty Trust 2) Truth Loyalty Whitepaper download 3) Amanda Cromhout Loyalty 4) Follow Amanda Cromhout on Instagram ********************************************************************************** This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com…

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Earning Loyalty at New Heights: WestJet’s Upgraded Rewards Program (#659) 37:11

منذ 20 يومًا37:11

37:11

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland , Vice President of Loyalty, WestJet . Steve is guiding the operation of WestJet Rewards , which recently announced significant upgrades to its frequency flyer program. His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program operations. Hosted by Bill Hanifin Show notes: 1) Steve McClelland 2) WestJet 3) WestJet Rewards 4) Bill Hanifin 5) The Wise Marketer 6) Moneyball: The Art of Winning an Unfair Game (Book) 7) Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice (Book)…

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Poundland Perks: Loyalty Made Simple with Emma Collins (#658) 44:34

منذ 22 يومًا44:34

44:34

This episode focuses on Poundland Perks … the new loyalty programme from Poundland in the UK. With Emma Collins , the Head of Digital Loyalty & Engagement for Poundland. Today we will be learning about Emma’s favourite loyalty programmes, how Poundland Perks is delivering for customers and the business and all about their plans for the future. Hosted by Charlie Hills. Show Notes: 1) Emma Collins 2) Poundland Perks 3) Poundland 4) European Loyalty Whitepaper 5) Mando- Connect 6) YouGov 7) Return on Courage : A Business Playbook for Courageous Change ********************************************************************************** This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com…

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IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy (#657) 35:21

منذ 27 يومًا35:21

35:21

This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored. IndiGo operates out of India, which is the world’s 5th biggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip , which launched 5 months ago. Hosted by Amanda Cromhout Show notes: 1) Neetan Chopra 2) IndiGo 3) BluChip 4) Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (Book) 5) Accelerated Digital Transformation: How Established Organizations Can Gain Competitive Advantage in the Digital Age (Book)…

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Experience with programs: The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, Coca Cola(#656) 47:22

منذ 29 يومًا47:22

47:22

Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola. Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep understanding of building programs from the ground up. Today’s conversation explores her journey—from an unexpected start in loyalty to developing and delivering some of the industry's most well-known programs. Hosted by Carly Neubauer Show Notes: 1) Han Bailey 2) Carly Neubauer 3) The Gift: A Survivor’s Journey to Freedom by Edith Eger ********************************************************************************** This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com…

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Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers (#655) 44:50

منذ 5 weeks44:50

44:50

This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group . It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai , Senior Commercial Officer, and Rory Mackenzie , the Loyalty Program Manager, for Voyage Loyalty. Today we will be learning about their favourite loyalty programmes, how Voyage Loyalty is delivering for seafarers, the brand and the business and all about their plans for the future. Hosted by Charlie Hills Show Notes : 1) Bridget Blaise-Shamai 2) Rory Mackenzie 3) Voyage Loyalty 4) V.Group 5) European Loyalty Whitepaper 6) Mando- Connect 7) YouGov 8) Meditations by Marcus Aurelius 9) If- Rudyard Kipling 10) The Alchemist by Paulo Coelho ********************************************************************************** This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com…

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Will Points-based Currency Potentially Usurp Cash as King? (654) 44:46

منذ 5 weeks44:46

44:46

This episode features one of our industry's well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer. Evert is the Managing Partner at On Point Loyalty , a global advisory firm exclusively niche to loyalty finance and strategy. He is the CEO at Fidivo , which has built the first off-the-shelf loyalty program financial tool analysis. Evert shares an executive style summary of his second published book "Loyalty Programs and the Currency Effect" and his perspective on loyalty in the travel sector, particularly given his expertise in aviation. The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™. This episode is hosted by Aaron Dauphinee . Show Notes: 1) Evert de Boer 2) On Point Loyalty 3) Fidivo 4) Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points - By Evert de Boer & Xiao Yao Chin 5) A Perfect Spy: A Novel 6) Connemara: A Novel 7) German Summer Book (but only available in Dutch) ********************************************************************************** This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com…

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The World's LARGEST Loyalty Programs? (#653) 42:48

منذ 6 weeks42:48

42:48

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Today’s topic is super fun and something we’ve never done before on the show. We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest loyalty programs. That listener and now our guest today is Laurent Guinand PhD , who created the list we’re discussing today entitled “The Largest Global Loyalty Programs”. Laurent is the Founder & CEO Founder & CEO of Aramis Advisors LLC based in the United States and today he shares which loyalty programmes came out on top in his research. I hope you enjoy our conversation and if you’d like a copy of the slides discussed in the episode, please do email the show. Show notes: 1) Laurent Guinand PhD 2) Aramis Advisors LLC 3) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Book)…

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Santander Unique Rewards #(652) 55:59

منذ 6 weeks55:59

55:59

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes , líder del programa de lealtad Santander Unique Rewards . El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en experiencias y momentos especiales que buscansorprender a los usuarios. Gracias a esta nueva propuesta, el banco estáobservando resultados muy alentadores en relación a la utilización del programa, un incremento en el uso de la tarjeta y una mayor facturación a nivel tarjetahabiente, sobre todo cuando hay una redención de puntos. Cenas especiales, viajes, acceso a los mejores eventos preparados especialmente y otras experiencias es lo que ahora ofrece Santander Unique Rewards. Hosted by Alex Saul Show Notes 1) Katia Cortes 2) Santander 3) Santander Unique Rewards 4) “El poder del Cábala”. Author: Yehuda Berg ********************************************************************************** This episode is sponsored by Phaedon. Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com…

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The Three ‘F’s of Loyalty at Air New Zealand (#651) 34:43

منذ 7 weeks34:43

34:43

Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by Carly Neubauer Show notes: 1) Kate O' Brien 2) Air New Zealand 3) Air Points 4) Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. - Brené Brown…

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Winning Over the Fickle Customer: Marigold CMO Ashley Deibert shares insights from the 2025 Consumer Trends Index (#650) 48:08

منذ 7 weeks48:08

48:08

Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold. Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand positioning, and expanding the company’s presence across North America, Latin America, EMEA, APAC, and Japan. Ashley is recognized for her ability to overhaul marketing infrastructures, define go-to-market strategies, and scale multi-million-dollar growth globally. We cover lots of ground in this conversation, while digging into a new report from Marigold, The 2025 Consumer Trends Index (CTI) . The report examines what makes today’s consumers tick and offers insights across multiple dimensions of cross-channel marketing and explores how brands can create relevant marketing experiences that turn customers from fickle to faithful. The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™ and this episode is hosted by Bill Hanifin . Show Notes: 1) Ashley Deibert 2) Marigold 3) The 2025 Consumer Trends Index (CTI). 4) The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael D…

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