The Social Standard podcast

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تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من The Social Standard. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Social Standard أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

منذ 6 أيام27:29

التشغيل لاحقا

قوائم

إعجاب

احب

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Social Standard Podcast

منزل السلاسل•Feed

On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights.

29 حلقات

#Tech #Business #Marketing #Brandedcontent #Influenceragency #Influencermarketing #Marketingagency #Marketingtips #Thesocialstandard #Entrepreneur #Social Standard

The Social Standard Podcast

updated منذ عام واحد

منزل السلاسل•Feed

29 حلقات

#Tech #Business #Marketing #Brandedcontent #Influenceragency #Influencermarketing #Marketingagency #Marketingtips #Thesocialstandard #Entrepreneur #Social Standard

सभी एपिसोड

The Social Standard Podcast

1
The Secret Art of Booking Top Podcast Guests 54:14

منذ 33 weeks54:14

54:14

Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years. With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest. Find Britt Kahn on LinkedIn https://www.linkedin.com/in/britt-kahn-650b462/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

The Social Standard Podcast

1
How a $250B Market Cap Company Thinks About Influencers 59:30

منذ 1 year59:30

59:30

Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this episode we discuss: Influence marketing, not Influencer Marketing Salesforce’s Spectrum of Influence The role of the C-Suite in influence marketing Don’t think B2B or B2C, think Audience The EMV & ROI on Employee Advocacy And so much more… Episode Details: Find Ashlyn Remillard , Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/ Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

The Social Standard Podcast

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Gen-Z’s Digital Behavioral Pattern Unlocked 57:45

منذ 1 year57:45

57:45

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. In this episode we discuss: How Gen-Z leverages TikTok for search & why that’s important Why Gen-Z loves LinkedIn & how they use it Social media’s generational creep - {tip: grandma’s love instagram} Communicating across dark social TikTok shops And so much more… Episode Details: Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

The Social Standard Podcast

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How to Build & Resource Your Social Team for Success 49:38

منذ 1 year49:38

49:38

Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: How to structure your social team for success The role & importance of a VP of Social Why your social team isn’t jumping on trends Why TikTok is the best platform for influencer marketing How to use influencers to hit your social media goals And so much more… Episode Details: Find Robyn Nissim on LinkedIn Find Jessica Phillips on LinkedIn Follow The Social Standard on LinkedIn…

The Social Standard Podcast

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The Role of B2B Influencers in Content Marketing 1:05:14

منذ 1 year1:05:14

1:05:14

Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams should have paid budgets How to incorporate podcasts into you content / influencer strategy How to effectively market to the C-Suite Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn) Follow Jess on LinkedIn Follow Devin on LinkedIn Follow The Social Standard on LinkedIn…

The Social Standard Podcast

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Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing 53:42

منذ 1 year53:42

53:42

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. In this episode we discuss: - The Role of Evangelism in B2B - Udi’s path to Chief Evangelist Officer - How Gong has used influencers as part of their growth strategy - How to plot a LinkedIn invasion And so much more… Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

The Social Standard Podcast

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Corrina Owens: The Role of Evangelism in B2B Marketing 40:38

منذ 1 year40:38

40:38

Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: -The Role of Evangelism in B2B Marketing - How to Find an Evangelist for Your Business - Evangelism at SMBs vs Enterprise - Internal vs External Evangelists Find Corrina Owens on LinkedIn: https://www.linkedin.com/in/corrina-owens/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/…

The Social Standard Podcast

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Robert Jones: Edutainment & Emotion-Based Marketing in B2B 41:19

منذ 2 years41:19

41:19

Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. Find Robert Jones on LinkedIn https://www.linkedin.com/in/robert-jones-%F0%9F%A4%A0-a9878bb1/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

The Social Standard Podcast

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Nick Bennett: Driving $2M in Pipeline as a B2B Influencer, Best Social Platforms for B2B & more. 47:45

منذ 2 years47:45

47:45

Find Nick Bennett on LinkedIn https://www.linkedin.com/in/nickbennett1/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

The Social Standard Podcast

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Santina Rizzi: Crafting viral Tiktok content with tropes, sounds & pop culture. 53:22

منذ 2 years53:22

53:22

Find Santian on LinkedIn https://www.linkedin.com/in/santina-rizzi-6179a3153/ , tiktok: https://www.tiktok.com/@sanrizzle , and Dr. Miami: https://www.tiktok.com/@therealdrmiami Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

The Social Standard Podcast

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Bri Reynolds: Finding the Right Social Media Manager, Social Media's Biz Dev Ecosystem & Threads 1:02:28

منذ 2 years1:02:28

1:02:28

As the Social Media Manager for Lyft, Bri shares her insights 1) How to find the right social media manager for your brand, 2) Insights you can & should be getting from your social team to grow your business and 3) What her Thread's launch was like for Lyft And a whole lot more! Find Bri Reynolds on LinkedIn https://www.linkedin.com/in/briannapreynolds/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

The Social Standard Podcast

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Justin Oberman: 5 Fascinating Mid-1900s Advertising Tales That Shaped Modern Influencer Marketing 41:00

منذ 2 years41:00

41:00

Advertising guru, Justin Oberman and I discuss the history of advertising and it's impact on modern day influencer marketing and social media platforms. What Betty Crocker's "Add Two Eggs" Campaign can tell us about Alogrithms How Interactive Marketing Saved The Grand Canyon Pianos In Every Household? B2B Influencers impact on this strategy A Ski Lift in the summertime Made Money Like This... A Clever gas station Placement Hack And a lot more! Find Justin Oberman on LinkedIn here. Find Jess Phillips on LinkedIn here. Follow The Social Standard on LinkedIn here.…

The Social Standard Podcast

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Lia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNs 1:10:03

منذ 2 years1:10:03

1:10:03

Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing. Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV. We discuss: - How to cast the right talent as the face of your social channels, - Lessons we can learn from lululemon & buzzfeed, - Why podcast MCNs are coming back - Why it's important to show up where you audience is a - Should business sponsor personal branding instead of MBAs? - And a lot more. This is a great episode for both B2B & B2C brands! Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

The Social Standard Podcast

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Kate Winick: How to run social strategy for a growth brand pre, during & post pandemic; Peloton's Instructor to Creator pipeline & How to cast talent for your brand's social channels 1:13:37

منذ 2 years1:13:37

1:13:37

We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. Including The Sex & The City debacle How they supported their instructors as the faces of the brand as they rose to fame (great learnings for companies looking to support employees' personal brands) How to hire creators as the face of your brand Why follower count doesn't matter, but it also really does How Influencers fit into your retention & new customer acquisition strategies. Find Kate Winick on LinkedIn Find Jess Phillips on LinkedIn Follow The Social Standard on LinkedIn…

The Social Standard Podcast

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James Creech: B2B Influencers Monetization, Twitter's Role in B2B & Personal Branding 1:05:42

منذ 2 years1:05:42

1:05:42

James Creech is a well known voice in the creator economy, SVP of Strategy at Brandwatch, Advisor to VidCon & 3x entrepreneur. And rising B2B influencers. We delve into the unique was he sees B2B influencers monetizing, what Twitter's new role is in B2B marketing and why personal branding is so important. Follow James on LinkedIn: https://www.linkedin.com/in/jlcreech/ Follow Jess on LinkedIn: https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true…

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